Business Communication (Eng301)

Assignment No. 3 (Fall-2014)

Total Marks: 15
Solution file
Objective:
To assess students understanding of different concepts of Business Communication
and to gauge their ability to apply their conceptual knowledge in daily life situations
Instructions:
Marks of this assignment will be included in your grades.
Late assignments will not be accepted.
If the file is corrupt or problematic, it will be marked zero.
Plagiarism will NOT be tolerated. Plagiarism occurs when a student uses work
done by someone else as if it was his or her own; however, taking the ideas from
different sources and expressing them in your own words will be encouraged.
No assignment will be accepted via e-mail.
The solution file should be in Word document format; the font color should be
preferably black and font size should be 12 Times New Roman.
Q1. You are the Area Manager of U-fone for Lahore Zone. Customers of U-fone are
shifting to other mobile networks like Jazz, Warid and Telenor etc. Write a market
report in Letter Format for the month of December, 2014 to the General Manager of
U-fone and state the reasons of shifting of customers from U-fone to other mobile
networks during this time period. (10)

Mr. / Ms. A.B.C.

Area Manager, Lahore Zone
Date: December 31, 2014.
Mr. / Ms. X.Y.Z.
General Manager,
U-fone, Islamabad
Dear Sir/ Madam

Subject: Reasons of Shifting of Customers from U-fone to Other Mobile Networks

Being the area manager of U-fone for Lahore zone, I found following reasons of shifting
of customers from U-fone to other mobile networks:

1. During this month, our service for communication on cell phone remained very poor.
Most of the customers were complaining about the poor service of company. There were
constant disturbances in lines during the calls. Many of the customers complained that the
call drop rate of U-fone is very high in this month.
2. We did not offer cheap calling packages during peak business hours of day as
compared to other companies. All other companies were offering very low call rates
during the business hours, and many of the customers shifted to those mobile networks.
3. Our strategy was wrong. We introduced cheap calling packages in the night times.
4. We did not introduce bonuses and prizes for this month. Other companies were doing
this all as compared to us.
5. Our customer service remained very poor during this month in the Lahore zone. We
were facing the shortage of staff. Most the customers were dissatisfied with our customer
service, and they shifted to other mobile networks as they were providing excellent
customer services.
6. There remained many financial issues with our service during this month. Many
customers complained that their balances are stolen right after loading of balances.
7. Our advertising department could not focus Lahore zone during this month. New
customers lost their interest in U-fone and shifted to other networks.
Keeping in mind all above short comings, I recommend that we should design a special
policy for the Lahore zone. We should remove most of the short comings, so that we may
win back our customers.
Yours Sincerely,
Mr. / Ms. A.B.C.
Q2. Identify the following statements as true or false. (5)
1. A rare mistake of inexperienced presenters is to try to say too much. False
2. An appropriate rule of a successful presentation is that one week after the presentation;
your audience should be able to recall at least three key points of your presentation. True
3. The purpose of a business report is to convey general information in an organized, useful
format. False

4. Complaint connotes calmness, pleasantness, positivism, and even happiness. False

5. The style of a report depends upon the presenter. False