You are on page 1of 24

PAKISTAN STATE

OIL
INTERNSHIP REPORT

AAQIL HUSSAIN

2
PSO INTRNSHIP REPORT SUMMER 2014

3
PSO INTRNSHIP REPORT SUMMER 2014

Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

Acknowledgement ...
Executive summary ...
Pakistan state oil....
Importance of industry...
Mission vision statement ...
PSO code of conduct...
Functional departments of PSO...
PSO as SAP user...
Personal experience...
Cards department...
Customer relationship management...
Visit of COCO...
Visit of Sihala depot...
Retail construction and Facility department...
Findings/ limitations/ suggestions...

4
PSO INTRNSHIP REPORT SUMMER 2014

ACKNOWLEDGEMENT
I would like to offer our humble gratitude to ALLAH Almighty, the most Gracious and the most
merciful, who gave us strength and enabled us achieve our goals.
All the material that has been included in this is based on data gathered from various
sources and is based on certain assumptions. Although due care and caution has been
taken to compile this report but contained information may very due to any change in any of
the concerned factors, and the actual results may differ substantially from the presented
information.
I am very thankful to our Head Sir Mr Akhtar Rehman whose constant guidance and
support enabled me to develop and understanding of the functioning of all the department of
PSO.

At Cards department i would like to mention the names of

1. SIR FOUAD MUSTAFA


2.
3.
4.
5.

MUHAMMAD ISMAEEL KHAN


MUHAMMAD SHAHZAD KHAN
Sir Ali
MAM ZANIB

5
PSO INTRNSHIP REPORT SUMMER 2014

EXECUTIVE SUMMARY
PSO - Energizing the Nation
In order to progress, every country requires a proper source of energy, to strengthen and
energize all the sectors responsible for development. Pakistan State Oil, the largest energy
company of Pakistan, is fuelling all the major sectors including automotive, aviation,
railways, power projects, industries and agriculture sector, thus steering the national
economy towards progress and stability With extensive reach from Karachi to Khyber, PSO
is effectively fulfilling the responsibility of driving the nation towards growth and development
According to one report Pakistan is on 34th number in the oil import. And they are on the 22nd
number in the consumption in world ranking. Total oil production in Pakistan is 68,870
barrels per day, and the total countrys consumption is 345,000 barrel per day and net import
of the country is 290,600 barrel per day.
Pakistan state oil is largest marketing oil company in Pakistan and also among the top
1000largest companies in Asia. Pakistan state oil was set up in December 29th

1976 through the merger of ESSO undertaking with the Pakistan national oil limited (PNOL)
and premier oil company limited (POCL).In this report we have summarized all our work
which we have done till now during our internship period. We have been in Cards
Department, where we deal with all the functions of cards. We also learnt about other
miscellaneous payments &how the cheque is finally prepared for the vendors & the tracking
system they have for theirs payments to keep check on the processing time period of each
bill by different concerned departments.

6
PSO INTRNSHIP REPORT SUMMER 2014

PAKISTAN STATE OIL (PSO):INTRODUCTION:Pakistan State Oil PSO has been serving the nation for the past 38 years. It is one of the
biggest and leading Public Sector Company of Pakistan. PSO contribute a large chunk to
the national economy and is the first public company to pass the 1 Trillion rupee revenue
mark.
Currently the Company is engaged in the marketing and distribution of various POL products
and has the largest retail network throughout the country with about 3800 retail outlets which
includes 2200 as NVRO. The various types of POL products that PSO provides include
Motor Gasoline (Mo gas), High Speed Diesel (HSD), Furnace Oil (FO), Jet Fuel (JP-1),
Kerosene, CNG, LPG, Petrochemicals and Lubricants. PSO is also a major fuel supplier to
aviation, railways, power projects, armed forces, marine and agriculture sectors. The
Company also possesses the countrys largest storage capacity representing nearly 74% of
the nation's total storage capacity.
PSO is now trying to becoming a fully integrated firm by acquiring exploration, refining,
transportation and shipping facilities in order to reduce companys operational costs,
dependence on external supply sources and develop self-sufficiency in the energy sector.
The Companys future plans also include exploring new product markets, expanding the
lubricants product range, further expansion of the company retail network, and reducing
product movement and operational costs. PSOs main competitors include multinationals
such as Shell, Caltex, Total and local companies such as Attock. The competitive advantage
that its competitors have include their ability of refining and exploring POL products
themselves with their global reach and control over resources whereas PSO enjoy its
advantage of the vast distribution and retail network and its contract with the big government
organisations.

Chronology of Events leading to the formation of:


Pakistan State Oil Co. Ltd. (PSO)
01-01-1974

7
PSO INTRNSHIP REPORT SUMMER 2014
Federal Government takes over management of PNO (Pakistan National Oil) and DPL
(Dawood Petroleum Limited), renamed into POCL (Premier Oil Company Limited) under
marketing of Petroleum Products (Federal Control) Act, 1974.
03-06-1974 Government incorporates "Petroleum Storage Development Corporation"
PSDC.
23-08-1976 Name of PSDC changed to State Oil Company Limited (SOCL).
15-09-1976 Government purchases ESSO Undertakings, vests their control in SOCL.
30-12-1976 Government merges PNO and POCL into SOCL (State Oil Company Limited)
and names it as Pakistan State Oil Company Limited (PSO).

I mportance Of Company within Industry


:
It would not be wrong to say that PSO is having a brand and loyal image in the industry.
On the basis of this brand image we can have an idea about the ranking and positioning of
Pakistan State Oil Company in the industrial sector. PSO has been serving the entire
industrial sector in
Pakistan since 1971. As positioning of company within market is a means to target a
customer.
So we can say that Pakistan State Oil is no doubt having the useful and simplest tool to
the marketers in the industrial sector. The importance of the PSO in industry is due to the
fact that it always launches a product according to specific requirements of a particular
industry. So in this way Pakistan State Oil is having more loyal customers that they never
switch to another company.
The important point is that importance of any organization is related to its perception. The
positioning basically is the perception of products and services in the minds of consumer
And the perception differs from person to person, what you think about the quality and value,
I may not favour that. For example you may go in favour of usage of CNG because your
perception of that product is excellent but I may not favour that, as my experiences of that
particular product are not well and good. The importance of Pakistan State Oil in the
industry becomes obvious when we talk about the different industrial products which they
are offering in the market.
The most popular products of Pakistan State Oil which are used in bulk amounts by the
industrial are: kerosene oil, furnace oil, lubricants and diesel. PSO is the largest lubricants
marketing company in Pakistan. The major consuming industries for PSO products are:
sugar mills, steel mills, edible oil mills, independent power plants (IPPs) and paint industry.

Professionally trained, high quality, motivated workforce, working as a team in an


environment, which recognizes and rewards performance, innovation and creativity,
8 and
PSOprovides
INTRNSHIP
REPORT
SUMMER
2014
for personal
growth
and development

Lowest cost operations and assured access to long-term and cost effective supply
To excel in delivering value to customers as an innovative and dynamic energy company
sources
that gets to the future first.
Sustained growth in earnings in real terms

Mission:-

Highly ethical, safe environment friendly and socially responsible business


practices
We are committed to leadership in

Values:
EXCELLENCE

energy market through competitive


advantage in providing the highest
quality petroleum products and
services to our customers, based on:

PSO Code of
Conduct

We believe that excellence in our core activities emerges from passion for
satisfying our customers' needs in terms of total quality management. Our foremost
goal is to retain our corporate leadership.
Cohesiveness

Consistent lack of punctuality

We endeavour to achieve higher collective and individualGiving


goals illegal/unreasonable
through team. This
is inculcated in the organization through effective communication.
direction to others
Respect

Unjustified/Unauthorized
absenteeism
We are an Equal Opportunity Employer attracting and recruiting the finest people
from around the country. We value contribution of individuals
teams.or
Individual
Usingand
influence
external
contributions are recognized through our reward andpressure
recognition
program.
for promotion, transfer or
Integrity

induction

Unsatisfactory/negligent
We uphold our values and Business Ethics principles in every action and decision.
performance
Professional and personal honesty, dedication and commitment are the landmarks
of our success. Open and transparent business practicesConduct
are based
ethicaldecency
thaton
violates
values and respect for employees, communities andand
the morality
environment.
Innovation

Smoking at non-designated
areas
We are committed to continuous improvement, both in New Product and Processes
as well as those existing already. We encourage CreativeTheft
Ideas
allthe
of from
any of
stakeholders.
properties/assets of Company
Breaking of safety regulations
Corporate Responsibility

Habitual resting/sleeping in
office timings
We promote Health, Safety and Environment culture both internally and externally.
We emphasize on Community Development and aspire to make society a better
place to live in.

9
PSO INTRNSHIP REPORT SUMMER 2014
Breach of privacy and/or trust
Bullying/intimidation/uncalled for behaviour/mental and gender harassment
Misusing confidential information/record
Discrimination on basis of caste, creed, religion & gender
Falsification of records
Undue patronage/Nepotism (Favouritism)
Offering/Accepting Bribes and Gifts
Using office timings and/or resources for personal use
Intentional damage to Company property
Mishandling/misusing Company resources and property
Reporting on duty drugged or intoxicated
Hooliganism in inside/outside Criminal/Offensive activity
Activities bringing disrepute to company
Inappropriate public comment and/or rumour mongering
Use or possession of arms and explosives
Insubordination/Failure to obey legitimate instructions

FUNCTIONAL DEPARTMENTS OF
PSO

CARDS DEPARTMENT
INDUSTRIAL CONSUMER DEPARTMENT
RETAIL FACILITY DEPARTMENT
RC&F DEPARTMENT
OPERATIONAL DEPARTMENT
HUMAN RESOURCE DEPARTMENT
TRAINING AND ORGANIZATIONAL Department

10
PSO INTRNSHIP REPORT SUMMER 2014

PSO AS SAP USER


Over the course of three decades, SAP has evolved from a small, regional enterprise into a
world-class international company. Today, SAP is the global market leader in collaborative
inter-enterprise business solutions. The company now employs more than 51,500 people,
whose commitment and innovative spirit pace our future success. SAP is databases that
record all the transaction. In Pakistan there is only one official trainer, Siemens.PSO
introduce SAP in 2005, I have been brief about SAP by my supervisor. How to record
certain transaction whether it is sell transaction or received transaction. SAP is very
informative software though it is difficult for me to get knowledge about all the application of
software but my MR FEROZ SHAH (sr. in charge of consumer branch) gave us information
about the process to record the transaction of revenue & capital related payments.

PERSONEL EXPERIENCE
CARDS DEPARTMENT
PSO came up with a unique idea in July 2002, to achieve a competitive edge over other
companies in the industry by introducing PSO Cards. These cards were brought into the
market in order to ease the process of purchasing POL products for the customers.
Customers had the convenience of purchasing a particular amount of product within a
particular time period without having to pay for it at that very instant. A bill at the end of the
month is sent to the customers containing a lump sum amount of what is charged on their
cards making the process much easier for the customers.

11
PSO INTRNSHIP REPORT SUMMER 2014

Hierarchy of cards
GM

BRAND

NFR

DGM

MANAGER SALE
MANAGER CR

MANAGER SOUTH

MANAGER OPERATION

MANAGER CENTRAL

MANAGER RECOVERY

MANAGER NORTH

Types of cards:
1. Fleet cards: The PSO Fleet Card is a vehicle specific card that enables
customers to track the consumption of each vehicle in the fleet. The vehicle
registration number and the vehicle category are embossed on the Fleet Card
enabling Fleet Managers to track the purchases of each vehicle, economize fuel
expenses and manage the fleet effectively.
2. Corporate cards: The PSO Corporate Card is an employee-specific card with a
pre-approved credit limit. It is provided by the employer and has the employer and
employees name embossed on it for effective management and control. It helps
track individual expenditure and maybe used for individual or bulk consumption.
Corporate Cards exceeding 500 liters in consumption are treated as a 'Bulk Card'
(most frequented in generator fuel purchases.

The upgraded PSO Corporate Card adds to the customers convenience since it can be
used for fuelling as well as redemption of points. The loyalty feature embedded in the card
removes the need to utilize the Privilege Loyalty Card separately.

Supplementary Corporate Card

12
PSO INTRNSHIP REPORT SUMMER 2014
Corporate Cardholders can avail up to 3 Supplementary Cards and can also share the limit
of their Primary Card. Loyalty points earned against the Supplementary Cards are
automatically accumulated with the points earned against the primary card.

Who can avail PSO Fuel Cards?


o
o
o
o

Company owned fleet/pool vehicles


Logistics and distribution companies
Corporate executives
Private vehicle owners

Customizable features of PSO Smart Fleet and Corporate Cards

o
o
o
o
o
o
o

Product wise configuration of the card (Petrol, HOBC, Diesel, CNG,


Lubricants)
Controls such as limiting the card to daily, weekly, monthly or yearly usage.
Product wise limit option
Limit transaction frequency in a day
Restrict card to all PSO outlets, specific outlets or geographical locations
Restrict card usage to specific days
Multi product limits option available i.e. you may assign separate limits for
petrol, CNG etc.

Benefits of PSO Smart Fleet and Corporate Cards

o
o
o
o
o
o
o
o
o
o

Economy in fuel expenditures


Pre-approved credit limit
Prevention of misuse since the vehicle registration number is embossed on
the card.
Personalized Corporate Card for managing monthly fuel-entitlement
Reduces risk of cash-handling
Accumulation of PSO Loyalty Points and facility to avail all the benefits of the
PSO Loyalty Card on the Corporate Cards
Issuance of up to 3 supplementary cards against a single Corporate Card
Elimination of paper work as well as cumbersome reconciliation at
organizations
Computerized and consolidated monthly billing statements with detailed
expenditure of each vehicle
Availability of two dedicated help lines; Ta'aluq Care Line (from 8:00 am to
11:00 pm) and ORIX help line (24/7) to serve you.

HOW TO APPLY

13
PSO INTRNSHIP REPORT SUMMER 2014
In order to apply, kindly follow the below mentioned steps:

Fill in a new account opening form and get it signed and stamped by an authorized signatory
- the forms are available at all PSO offices and may also be downloaded from our corporate
website.
Attach the requisite documents (listed below) along with account opening form:
o
o
o
o

Valid CNIC/SNIC of authorized signatories and Corporate Card applicants


Account opening request on company letter head
Bank reference letter
Letter of Authority' from the Head of Organization in favor of the Authorized
Signatories dealing with PSO on behalf of that organization. In case of GoP-Clients,
an official notification of Appointment as Drawing & Disbursement Officer (DDO) or
similar Authorization Letter would be required

Submit the new account opening form along with requisite documents at our Head
Office or Regional offices.

How much does it cost?


The PSO Fleet & Corporate Card is available for our customers at minimal cost:
o
o
o
o
o

First time application-processing charges per card - Rs. 250/For the issuance of a replacement (lost or damaged card) - Rs. 250/Renewal of a card is free of cost
A nominal service charge of 1.65% on monthly consumption will be charged
each month.
A late payment surcharge of 2% is applicable

PSO SMS Alert Service


Being a customer centric company, Pakistan State Oil is proud to introduce its new SMS
Alert Service for its Fleet, Corporate and Commercial card customers.
This service shall enable subscribed customers to stay updated on their fuel consumption
through instant SMS Alerts on their subscribed mobile phone after each transaction. Now
customers can keep a track of their fuel transactions/account activity round the clock.

CRM(Customer relationship management)


CRM stands for customer relationship management and is very important for firms.
Companies need to maintain and retain good and healthy relationships with their customers
so as to have a profitable outcome.

14
PSO INTRNSHIP REPORT SUMMER 2014
The CRM software used by PSO is ORIX. ORIX is not allowed to work with any other
company but PSO itself because of contract that the two companies have signed that
authenticates and binds their collaboration. ORIX is responsible for updating the information
in the database and solving any customer queries.
The database consists of the customers personal information i.e. the name of the customer,
the vehicle, their address, etc. furthermore, it contains all the details regarding the account
information of the card holder. The database also provides us with such information;

the amount of products purchased,


the amount of litres consumed,
the remaining balance
whether or not the customer has received the card yet or not.,
whether the card is still active or not
if it has been stolen, blocked or still working

Billing Summary
Billing summary consists of all the transactions that have been made over a period of one
month. This summary helps the department calculate the current receivables. A billing
summary contains
the surcharge that is charged to the customers for late payments, the consumption that the
customers have made and the membership fee of each card. The total cost charged to the
customer is crosschecked against the payments that they make and the amount that is
unpaid is considered as a receivable/outstanding.

Retail Construction & Facilities department


During 6week of internship, we spent most of time with the cards department. In Retail
facility department we spent only two days. Here I would to mention the name of Sir
ANWAR Mr. MUJHAID SARDAR AND MR WAQAS NAZIM SIDDIQUI,they delivered us
more than our expectation in only two days. No doubt they are all very cooperative and
helping men.

Overview:
The RC&F Department is responsible to provide Engineering Support and execute the
development projects of Line Function Departments:

15
PSO INTRNSHIP REPORT SUMMER 2014
Retail Fuels
Industrial Consumer
Gaseous Fuels

Function of Retail construction & facilities


Retail Construction.
For the construction of new version retail outlets.
Retail Facilities.
For the maintenance of all version outlets.

Retail construction

Mission.
Ensuring the development of the Retail outlets throughout the country as per PSO
standards and specifications and as per the approved facilities in CFT, for achieving
the Corporate target,

Retail Outlets Approval

Board of Management approves the Number of Retail Outlets to be developed in


current fiscal year,
Retail Business department identifies the Retail Outlets and present in CFT,
Types of Retail Outlets:
New Development (ND),
Ground up (Existing Old Vision Retail Outlet)
Conversion (Existing Old Vision Retail Outlet)

New Development (ND)

Approval is given by CFT.

16
PSO INTRNSHIP REPORT SUMMER 2014

Layout is prepared by Divisional Engineer as per CFT approved facilities and


sent to HO for approval
Estimates are prepared based on the approved layout and CFT approvals
Note for Approval is processed by Retail Business department based on
approved layout and estimate,
Letter is given to dealer for obtaining of NOCs and explosive license after
approval of NFA,

G. Up / Conversion

Approval is given by CFT.


Layout is prepared by Divisional Engineer and sent to HO for approval
Estimates are prepared based on the approved layout
Dealer is asked to get tentative approval from CIE (Chief Inspector of Explosives),

Activities of Retail Facilities

Equipment Maintenance (Preventive/Breakdown)

Miscellaneous Maintenance, Painting, Installation Repair/Replacement Works

Cleaning & Signage Repair/Replacement

Renewal of Explosive License Fee

Equipment Maintenance

DG Sets
Dispensing Units (Mechanical / Electrical)
Air Compressors
Retail Automation (Pump Controllers)
Quick Oil Change Machines

Miscellaneous Maintenance

Civil, Electrical & Mechanical Jobs


General Works
Painting of NVROs
Replacement of Hose Pipes
Replacement of Equipment Parts
M&R of Equipment other than FRCs
Miscellaneous Installation & Removal

Categories of retail outlets

17
PSO INTRNSHIP REPORT SUMMER 2014

CF(COMPANY FINANCE)
CIVIL WORK
EQUIPMENT
(COMPANY)
SIGNAGE
(DFA)DEALER FINANCE CATEGORY A

CIVIL WORK

(DEALER)

EQUIPMENT
SIGNAGE

(COMPANY)

(DFB) DEALER FINANCE CATEGORY B.

CIVIL WORK
EQUIPMENT

(DEALER)

SIGNAGE

(COMPANY)

PRE-REQUISITE CONSTRUCTION
FAORMALITIES

NOC (for new development outlets.)


CIE approval (chief Inspector of Explosives.)
Construction Security
Lease agreement
Dealer share (if applicable)
Store agreement (if shop store is approved)

SITE VISIT (COCO)


We were introduced to one of the highest earning COCO sites in the capital by our
supervisor. COCO stands for company owned and company operated which can be defined

18
PSO INTRNSHIP REPORT SUMMER 2014
as a site where all the investments are made by the company itself and the profits from all
the operations are received by the company alone and there is no involvement of a dealer.
How to use a card:
We were taught how to use the cards i.e. how to charge them using the machine POST
(Point Of Sale Terminal). There are two types of cards that are used. One of them is a smart
card that can be dipped into the machine while the other contains a magnetic strip that can
be swiped.
Once the card is dipped or swiped in the machine, POST gives us options among which are
the PSO Smart Card option. We have to choose that and move further to entering the last
four digits of the card so that it can be verified. After that you have to enter the mileage of the
automobile but that depends on the driver and whether or not he/she wants to share that
information. Moving further POST gives us four options and we have to choose the correct
one based on the consumption that can be seen on the pump controllers. Once that option is
chosen, there are two receipts that POST provides us with. One is for the use of the
merchant, which needs to be signed by the holder of the card while the other one is for the
holder him/herself.
Furthermore, POST provides us with the option of an audit report which gives out all the
information i.e. all the transactions that have been made on the card up to date. Also there is
an option of summary which gives out a single value which is the total amount that has
been charged. Finally there is also an option of making the transaction void for example in
the case of double transactions.

HSE (Health, Safety & Environment)


Health, Safety & Environment (H, S & E) are at high priority for responsible companies and
PSO is no exception. The company is committed in maintaining a safe, healthy and
sustainable environment wherever we operate for our people, our customers, our partners,
our contractors and the community at large
We aim to protect peoples health, ensure zero injuries and avoid or minimize any
environmental impact that can happen due to our products and processes. We are
committed to achieve these goals through HSE Management System which is in place and
being followed in true spirit. HSE compliance is being monitored in relation with the relevant
laws and regulations. Thus we strongly strive for continual improvement.
The commitment to HSE always comes from Top Management and thus Our Managing
Director is overall responsible for enacting HSE policy and giving HSE top priority among all
other business issues.

HSE Vision:

19
PSO INTRNSHIP REPORT SUMMER 2014
Safety is our priority and it is our belief that all accidents are preventable. Our first aim is
excellence in HSE performance in all PSO businesses.

o
o
o
o

Beyond leadership in the provision of energy to the nation, PSOs broader goals
envision:
A cleaner, greener, healthier Pakistan
Enabling a safer environment for the PSO family and those whom we serve.
Making a difference today for a secure tomorrow.

HSE MISSION.

Pakistan State Oil Co. Ltd. is committed to manage health, safety and environmental (HSE) matters as an
integral part of the business which includes employees, customers, business partners, contractors and the
community at large. To assure the HSE integrity of our processes and facilities we will continue to strive for
improvement by implementing the HSE Management System and further, by adhering to the following
principles:
During our visit to coco PSO senior officer MR WAQAS NAZIM SIDDIQUI (Divisional engineer retail
facility) along with MR AKHTAR REHMAN give us detail briefing on HSE. They tell us and point out us the
compulsory things about HSE according to the code of conduct of company. Some are following....

Is copy of valid explosive license available at retail outlet.?

Tank Area.

Are decanting instruction available in tank area?

20
PSO INTRNSHIP REPORT SUMMER 2014

Are decanting spouts available on each tank.


Are spouts colour coded according to the product?
Are all dip points of u/g tanks covered with caps?
Is tank capacity clearly labelled?
Are vent pipes available for each tank?
Is tanker standing are free from telephone cables.
is bonding cable with clamp available.

ELECTRICALE.

How much total electricity load?


Is main electrical distribution board is according to PSO standards?.
Are equipment cords in goods condition?
Is electrical distribution board earthed.. ?

STAFF HSE AWARENESS...

Are all attendants in uniform PSO standards?


Are fire drills taught and rehearsed.

Shop stop.

21
PSO INTRNSHIP REPORT SUMMER 2014

Has minimum distance of 30feet been maintained between the shop stop and the nearest
dispensing unit.

Service room area.


Is RCC type separator constructed for collection of waste \effluent from car wash.

Visit of Sihala Depot:


On 25of May we visited Sihala depot.Mr. Sohail Anwar the installation
manager of Sihala depot warm welcome us and he gives Mr. Yusuf
Khanresponsibility for briefing us about the depot. He in detail told us
about the Sihala depot.
We were told that Sihala depot is terminal as pipeline from Attock oil
refinery which is located in Morgah terminates over here in depot.
The products that are stored in Sihala terminal include

HSD
SKO
PMG
JETa1

22
PSO INTRNSHIP REPORT SUMMER 2014

More than 100 types of lubricants

The departments that are working over there are

Logistics
Operations
Accounts
There are three ways receiving product

Pipe line
Railway
Tank Lori
But product was sale only through tank Lorries. Total capacity of
Sihala depot is one crore and sixty lac litters.
We were told that special PSO units are located at airports for
supplying fuel to airplanes which is called Aviation fuel and it need
high level purification.
We were told some technical terms that were used there like Auto
flash point, it is the temperature at which product catches fire. And
flash point, it is the temperature at which product starts vaporizing.
After briefing us on details of terminal Mr. Yusuf Khan let us to visit
the terminal along with him., so this visit where I can practically see
the machines and other engineering products is of vital importance
to me.
We visited control room from where the fueling of tank Lorries is
controlled.
In depot NFPA that is National Fire Protection Authority rules are
strictly considered under which safety shoes, helmets and mask are
used for safety. Due to shortage of these equipments we were told
not to go in that area where fueling of tank Lorries is done.
Mr. Yusuf Khan told us that now due to safety concerns and for
stopping illegal fuel stealing electronic tracking system is now used
in these vehicles.

Over all our visit to depot was very helping as there we saw that what is
happening in the background level.

23
PSO INTRNSHIP REPORT SUMMER 2014

Findings
During the time I had been at PSO,

I was able to find out the steps for constructing a new retail outlet of a company. The
retail outlet has three categories under which it can be constructed in accordance
with the company policy. The 3 categories included CF Company Financed, Dealer
Financed Category A (DFA), and Dealer Financed category B (DFB).
I was able to find the types of retail outlets. The three types of retail outlets include
New development (ND), Ground up and Conversion.
I was able to know how the PSO smart cards can make the transaction more secure
and limit an individual with its monthly expenses and how it can benefit an
organisation by limiting the chances of corruption.
It was able to learn how to deal with the customers regarding their queries,
complains and issues.
My findings also include the use of CRM (customer relation management) system
software and to answer their queries upon customers complaint calls.
I was able to know and use the SAP (System Application Protocol) software, which
is use by PSO to manage and interact all types of business related activities.
At retail department, I learnt how to increase the number of company retail outlets by
interacting, persuading and encouraging the potential customers and allocating the
amount of fuel to each outlet. It basically manages all the outlets to ensure
its operations and to ensure increase in sales and customer base as well.
At industrial consumer, I was able to deal with the industrial customers to whom the
petroleum products are provided in bulk form and for most of the customers
dispensers are installed within the customers business facilities.
LPG and lube sale & agent trade is another department of PSO which deals with the
lubricants and sales of LPG at their regions.
As an internee I was also able to breakdown the billing summary of different
customers who had recently closed their PSO accounts to know their accounts
financial status and to recover the unpaid fuelling amount.
The staff and employees of PSO are very dedicated to their work and loyal to the
company as well. They are punctual too and extremely friendly, helpful , interactive
and as always easy to approach.

Limitations and suggestions:The limitations include

24
PSO INTRNSHIP REPORT SUMMER 2014

Due to the short time period of six weeks of my internship at PSO, I wasnt able to
learn in detail about all the departments and to practically deal with customers in
each department.
When I started my internship in June, the employees were busy in closing of their
fiscal year and they had little time to interact with us during the starting 2 weeks.
The office area of the regional head office here in Islamabad is congested and small.
The suggestions include:The company should differentiate itself from thats of its competitor in the form of
providing something unique non refuelling activity to the customer as the product is
unique and cannot be differentiated.
PSO should enhance its CSR by initiating education, sports and health facilities to
the masses and introducing different theme parks and events.
The internship should be started after the end of the fiscal year so that internee may
be able to utilise the two weeks as well so that they can learn and know more about
the departments and organisation.
The internship should be paid so that the internee may be able to afford the
travelling and residential expenses.
The office area should be increased and the layout should be given a more
corporate look.