Kapil Ratanjee

Portfolio 2015
082 538 6053

THE

Purchase

any

chance to
stand a
d
n
a
s
ct
ry produ
statione
rt phone

BEAST

Tendai Mtawarira

There has to be
an easier way

ma
WIN a S

WIN
iPad
mini

steps
Enter inct 3youreaensytry form

1. Colle
in-store
details
2. Fill in your th
e entry box
3. Pop it into
Quality
Trust BICfurther.
to go

Shave with BIC & Be Smart

Odourless firelighters
24 Pre-cut firelighter cubes
Burns up to 13 minutes
Fast and easy ignition

Odourless firelighters
16 individually wrapped
firelighters- keeps hands clean
Long burn time of 17 minutes
Fast and easy ignition

Buy BIC shavers and WIN!

Stand a chance of winning a fantastic iPad mini &
fabulous instant prizes in participating stores.
SMS your Name, Store Name & Receipt Number to
0777 204 965

The Genuine
BIC crystal Xtra Life
writes for more than
2 kilometres!
TM

TO ENTER THE COMPETITION TO STAND A CHANCE TO WIN A FANTASTIC APPLE iPAD MINI, SHOPPERS MUST BUY ANY BIC
SHAVERS PRODUCTS WORTH $5. SHOPPERS SHOULD RETAIN RECEIPT AS IT WILL BE REQUIRED WHEN CLAIMING PRIZE
INSTANT PRIZES (BIC SHAVING STICKS, T SHIRTS, CAPS, WALL CLOCKS, KEYRINGS, TOILETRY BAGS & TORCHES)
Promo date ends 29 November 2014

T&Cs Apply.

3.4

million pens
donated to date

BIC Stationery is avaialble

at all leading retailers

True Love.indd 1

2014/06/04 11:11 AM

Retail Adverts

POS

er

MIX UP
YOUR BIC
LIGHTER RANGE

Consumer Incentives
Consumers will have the opportunity to win one of 50 signed rugby jerseys or
stationery hampers.

2015 MINI

Print

Your Family
Huisgenoot

You Magazine

In Store POS
FSDU
Posters
Wobblers

Side Panels & Headers

Wash-line Banners
Clip strip Headers

Social Media
An online Micro-site and Facebook application will be created which will allow Bok fans
to submit their 10sec Pep Talk clip which can be viewed on the Micro-site. Site users will
be allowed to vote for the most spirited submission. A digital message wall will allow
users to write a good luck message to the Boks to show their support. Sports Personalities
and social media influencers will be used to drive campaign participation and create
engagement. Consumers will have an opportunity to win a signed rugby jersey or a BIC
Stationery hamper.

Pack Size

Number of SKU
by Inner

Blister 1

30

Display 15

2015 Mini
Back to School
Rugby Series

Trade Presenter

Tray 50

Blister 1

30

Display 15

Tray 50

Tray 50

REVEALING

THE BLUE

INTRODUCING

BIC s limited edition Ocean lighters!

Long reach
One Click ignition
Long lasting
Value for money

COLOUR
CHANGE
BY POPULAR

DEMAND

Great BIC quality

Trade Presenters

Social Media Images