Course : Bahasa Inggris Ekonomi (1504BIE09)

online.uwin.ac.id
Bachelor in Economics (S.E): Manajemen

UWIN eLearning Program

Session Topic : Markets

Course: Bahasa Inggris Ekonomi
By Wrin B. Djamaludin, SE, MBA, M.Ak

Content

Part 1

Markets

Part 2

Reading

Part 3

Language Focus - Superlatives & Comparatives

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Part1: Markets

Overview

Vocabulary: Types of Market

Language Focus 1
Comparatives and superlatives
Much/a lot - a little/a bit
Reading: The car market in Russia
Skill:
Participating in discussions

Case Study: Cara Cosmetics

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Starting up: Population

Population by region (in millions)

1.
2.
3.
4.
5.
6.

Asia 3,938 (60,5%)

North America 332 (5%)
Latin America/Caribbean 557 (8,5%)
Europe 731 (11%)
Oceania 33 (0,5%)
Africa 922 (14%)

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Markets: Exercise

Please answer these questions based on the above datas !

1. What is the population of North America?
The population of North America is three hundred thirty two million
2. What percentage of the worlds population lives in Europe?
3. Compare to Asias population and Europes? Which one is bigger? How
many in Europe and what the percentage in Asia?
4. Oceanias population is thirty three millions, what percentage of the
worlds population live in it?
5. What is the population of Africa?
What is the percentage of the worlds population live in Africa?
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Markets: Exercise (cont.)

Types of Market
A. Match the beginnings of the sentences (1-5) with their ending (a-e).
a. is small but often profitable
1. Coca-cola is a mass market product; it.....
market.
2. Selling special-interest holidays is a niche
b. is outside the producers
market; it.....
country.
3. Rolex watches sell in a luxury market;
c. is in the producers country.
they are.....
d. high-quality & expensive goods.
4. An export market
e. sells to large numbers of people.
5. A home market
B. Now think of products which match the types of market in exercise A
1. Nike shoes sell in a mass market
2. Ferrari sports cars are a luxury-market product

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Markets: Exercise (cont.)

C. Match the beginnings of the sentences (1-5) with their endings (a-e)
1. A new market
a. is large
2. A growing market
b. allows companies to make money
3. A profitable market
c. is good to enter
4. A big market
d. is getting larger
5. An attractive market
e. is at an early stage
D. Match the adjective in exercise C with their opposite meanings (a-e)
a. Unattractive
b. Unprofitable
c. Mature
d. Declining
e. Small

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Markets: Exercise (cont.)

E. Match the adjectives in exercise D to describe the markets in your country for
these products.
1. Laptop computers
The market for laptop computers is a mature market
2. Holidays abroad
.
3. Video phones
.
4. Bicycles
..
5. Beauty products

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Part2: Reading

Reading: Exercise

A. In small groups, discuss these questions.

1. What do you know about the Russian economy ?
2. In your country, what do the riches people like to spend their money on?
B. Before you read the article, match these words (1-6) to their meaning (a-f)
a. standard; not designed for one particular person
1. To stand out
b. covered with something on its surface
2. Flashy
c. designed for one particular person
3. Encrusted
d. to be easy to notice because of being different or special.
4. Emerging
e. expensive-looking ; made to impress other people.
5. Custom-made
f. beginning to have a lot of power in trade and finance.
6. Off-the-peg

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Reading: Article

Look through the article to find at least 2 reasons why rich business people
want the most expensive cars.
Welcome to Moscow, City of the gold Rolls-Royce
By Isabel Gorst/Financial Times
There are more and more super-rich people in Russia. And they have
expensive tastes. Last year, they spent $2,5 bn on imported, new luxury cars.
They want the most exclusive cars models that stand out in a traffic jam.
One foreign vehicle salesman says: Russia is a place where the rich find it quite
normal to buy two or three cars at once, even if they are just flashy, summer
toys
DaimlerChrysler has a lot of rivals in that niche market, but its Russian
prospects still look extremely bright. Last year, the company celebrated a
record 92-percent increase in Russian sales. It put a new Mercedes model
encrusted with Swarovski crystals on display in its Moscow showroom. The iceblue crystals add $ 400,000 to the price of the Mercedes SL500 one of the
fastest sports cars in the world.
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Reading: Article (cont.)

In Russia, the most expensive cars sell best, and Russian big spenders do
not ask for credit !
Alexandra Melnikova, an automobile analyst, says Russians love of flashy
cars is no different from that in other emerging economies such as China.
Where the way you look is very important. Spending is in and saving is out. A
luxury car has become absolutely necessary for Russian businessmen in a
market where, she says: it is important to compete on the same level.
If you drive an off-the-peg luxury car, not enough people will look at you.
Nearly all of Rolls-Royces Russia clients insist on something custom-made.
The first gold Rolls-Royce is already in Moscow !

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Reading: Exercise

Read the article again and choose the correct answers to complete these sentences.
1. The number of very rich people in Russia is ..
a. going down
b. increasing
c. stable
2. Last year, Daimler Cryslers sales in Russia were .. the year before.
a. at the same as
b. lower than
c. higher than
3. According to Alexandra Melnikova, the situation in Russia is .. that in China.
a. similar to
b. different from
c. better than
4. Many Russian businesspeople want a custom-made care because ..
a. they all dream of a gold Rolls-Royce
b. they want to compete on the same level as the Chinese
c. standard luxury cars are not impressive enough.
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Part3: Language Focus - Superlatives &

Comparatives

Language Focus 1: Superlatives & Comparatives

We compare...,
a. 2 people or things with comparative forms of adjectives.
1. Sales of luxury cars are higher this year than last year.
2. The Mercedes SL500 is more expensive than a
Volkswagen
b. 3 or more people or things with superlatives forms of
adjectives.
1. The country is now the biggest market for some car
manufacturers.
2. What is the most expensive make of car?

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Language Focus 1: Exercise

Correct the mistakes in these sentences.

1. It is more harder to break into export markets than home

markets.
harder
2. China is a more big market than Japan?
3. Our market share is more low than it was last year?
4. The rate of inflation is more bad this month than it was last
month?
5. This months sales are more high than last months?
6. The Asian market is more good than the European market
for rice?

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Language Focus 1: Exercise (cont.)

Complete these conversations using the superlative form of the

adjectives.
1. This is a good product.
Yes, its the best product on the market
2. This is an expensive hotel.
Yes, its .......... place in the city.
3. She is a very popular manager.
Yes, shes .......... Head of department in the company.
4. This is a cheap product.
Yes, its .......... product in the catalogue.
5. This is a very competitive market.
Yes, its .......... market in Asia.
6. This is a bad year.
Yes, its .......... year in the last 10 years.
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Language Focus 1: Exercise (cont.)

Complete this article with the appropriate form of the words

in brackets.
Profile:
I opened a hairdressing salon last year. The most important
(important) thing is to think about your target customers. My
hairdressing salon is located in my parents hotel. My customers
are .......... (old) and .......... (rich) than my main competitors. They
like excellent service and a cup of coffee. My main competitors
customers are .......... (young) than mine. She offers a ..........
(cheap) service than I do. However, my salon is ..........
(comfortable) than hers. My .......... (exciting) customer is a
famous model.
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Language Focus 2: Much/a lot, a little/a bit

We use...,
a. Much or a lot with comparative adjectives to talk about large
differences. Much is more formal than a lot.
1. Fruit snacks are much healthier than sugary snacks.
2. New Zealand is a good market, but Australia is a lot
more attractive.
b. We use a little or a bit with comparative adjectives to talk
about small differences. A little is more formal than a bit.
1. The PDX100 is a little more expensive than PDX200.
2. This months sales are a bit higher than last months

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Language Focus 2: Talk

Talk about sales in France & in Spain

use much/a lot of; a little/a bit
Sales in France
1st quarter $ 1,000,000
2nd quarter $ 2,000,000
3rd quester $ 500,000
4th quarter $ 1,000,000

Sales in Spain
1st quarter $ 800,000
2nd quarter $ 850,000
3rd quarter $ 1,200,000
4th quarter $ 1,500,000

In the first quarter, sales in France were a little higher than in

Spain

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Language Focus 2: Skills

Skills: Participating in Discussions

1.
2.
3.
4.
5.
6.

Sorry, Paul, I dont agree with you.

I think we need to target young working people.
Youre right there is a big market for morning snacks.
How do you think about this , Anna ?
I really like with the idea.
Ok lets call a meeting and talk to the rest of the
department.

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Language Focus 2: Discussion

Useful language for discussion

1. Agreeing
a. Youre right.
b. I really like the idea

4. Giving an opinion
a. I think .....
b. in my opinion .....

2. Disagreeing
a. (Sorry,) I dont agree with you
b. Im afraid I dont agree

5. Making a suggestion
a. Lets .....
b. How about .....?

3. Asking for an opinion

a. What do you think ?
b. How do you feel about this ?
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Course : Bahasa Inggris Ekonomi (1504BIE09)

online.uwin.ac.id
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