DFM: Conair Hair Dryer

SA N K A LP D E R E
A M O G H HA JA RE
P I YU S H JAG ASI A

Benchmarking
Model number
Price
Power
Type
Variable heat/speed
Accessories
Cool Shot Button
Noise Reduction
Dimensions (L x W x H)
Cord Length
Weight in lbs
Warranty
Color

Conair Ionic Turbo Styler

Remington D3015 Ionic Ceramic

Revlon Ionic Pro Stylist

146RX
$14.94
1875 Watt
Ionic
2/2
Concentrator & Diffuser
Yes
Yes
9.0 x 8.5 x 3.75 in
Approx. 5 feet
~1
2 years
Navy blue

D3015
$14.98
1875 Watt
Ionic
3/2
Concentrator
Yes
No
4.125 x 8.125 x 10.75 in
Approx. 5 feet
~1
2 years
Yellow

RV484
$15.38
1875 Watt
Ionic
3/2
Concentrator & Diffuser
Yes
No
11.125 x 4.625 x 9.25 in
Approx. 5 feet
~1
N/A
Maroon

Customer Requirements
Must have

Linear satisfier

1. Hot air production

1. Multiple Speeds

2. Enough Power

2. Light Weight

3. Less dryer body heat up

3. Easy to hold / grip

4. Safety from electrocutions/fire

4. Easy to clean

Delighter

5. Low cost

1. Low Noise

6. Cold Shot button

2. Multiple heat option

7. Atleast 1 Attachment

3. Multiple attachments

8. Warranty period

4. Worldwide voltage compatibility

Indifferent

5. Durability

1. Appearance( colors, shape,

style, etc. )

Customer
Satisfaction

Delighter

Linear
Satisfier
Fulfillment
of needs
Must Have

Basic Analysis
Step Part

Task

X
Z

Tool

Assembly

Remove handle sticks from

none
Handle Assembly both sides

1-1 Switches
Rear Body
2 Assembly
2-1 Filter
3

Front Body
Assembly

3-1 Insulation Foil

Fan Housing
4 Assembly

Direction Effect of Removal

Time

No holding place

10s

none

No button input

2s

Remove back body

Remove filter from back
body

none

1s

none

Remove front body

none

No support for filter

No filtering of dust
particles
Flow is not concentrated
and healting elements
exposed

Remove insulation foil from

front body
none

Front body exposed to

heating elements

1s

Separate fan housing

none

No forced air flow

1s

Solder

No heating of air

30s

none

No power to blower

5s

none

No forced air flow

1s

Remove switches buttons

from handle assy

Remove heating element

4-1 Heating Element from fan housing
Motor Housing Remove motor from fan
4-2 Assembly
housing
Remove blower from fan
4-2-1 Fan
housing

1s
1s

Functional Block Diagram

Axiomatic Functions

FR1

FR
Protect user

FR2 Increase air temp

Control air
FR3
temperature
FR4
FR5

Control air speed

Provide clear air

DP
Holding covers
Insulation foils
Heating element

DP1
DP2
DP3

Toggle heat switch

Cool Shot Button
Toggle air speed
Filter

DP4
DP5
DP6
DP7

FR1
FR2
FR3
FR4
FR5

X
0
0
0
0

X
0
0
0
0

0
X
0
0
0

0
0
X
0
0

0
0
X
0
0

0
0
0
X
0

X
0
0
0
X

DP1
DP2
DP3
DP4
DP5
DP6
DP7

Relation: Atomic Functions & Key

Characteristics
f1

Key Characteristics (k)

Description

Keep dry

f2

Atomic Functions
f3
f4

Heating
Heat
Generation Control

Heat
Transfer

f5

f6

Heat
Flow
Insulation Variation

k1

Power Consumption

k2

Dimensions & Weight

k3

Heat control

k4

Fan speed control

k5

Cool shot button

k6

Air flow rate

k7

Cost

k8

Mean Time Between Failures(MTBF)

1
1
1
1
1= Related, either positively or negatively
0= Not related

Relation: Customer Needs & Key

Characteristics
TR1
CN1
CN2
CN3
CN4
CN5
CN6
CN7
CN8
CN9
CN10
CN11
CN12
CN13
CN14
CN15
CN16
CN17
CN18

KC1
1
1
0
0
0
0
0
0
0
1
0
0
0
0
0
0
1
0

KC2 KC3 KC4 KC5 KC7 KC8

0
1
0
0
0
1
0
0
1
0
0
1
0
0
0
0
0
0
0
0
0
0
0
1
1
1
1
1
0
1
0
0
1
0
1
1
1
0
0
0
0
0
1
0
0
0
0
0
0
0
0
0
0
0
0
1
0
1
0
1
1
0
0
0
0
0
0
0
0
0
0
1
0
0
1
0
0
0
0
1
0
1
0
1
1
0
0
0
0
1
1
0
0
0
0
1
1
0
0
0
0
1
0
0
0
0
0
1

KC9
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1

Customer Needs
CN1
Hot air production
CN2
Enough Power
CN3
Less body heatup
CN4
Safety from electrocutions/fire
CN5
Cheap
CN6
Multiple Speeds
CN7
Light Weight
CN8
Easy to hold / grip
CN9
Easy to clean
CN10
Cool Shot button
CN11
Atleast 1 Attachment
CN12
Warranty period
CN13
Low Noise
CN14
Multiple heat option
CN15
Multiple attachments
CN16
Long Cord Length
CN17
Worldwide voltage compatibility
CN18
Durability

Key Characteristics
KC1 Power Consumption
KC2 Dimensions & Weight
KC3 Heat control
KC4 Fan speed control
KC5 Cool shot button
KC6 Air flow rate
KC7 Cost
KC8 Mean Time
Between Failures(MTBF)

1= Related, either positively or

negatively
0= Not related

Relation: Axiomatic Functions & Key

Characteristics
TR2
KC1
KC2
KC3
KC4
KC5
KC6
KC7
KC8

F1
0
1
0
0
0
0
1
1

F2
1
1
0
0
0
0
1
1

F3
0
0
1
0
1
0
1
1

F4
0
0
0
1
0
1
1
1

F5
0
1
0
0
0
0
0
1

Axiomatic Functions
F1 Protect user
F2 Increase air temp
F3 Control air temperature
F4 Control air speed
F5 Provide clear air

Key Characteristics
KC1 Power Consumption
KC2 Dimensions & Weight
KC3 Heat control
KC4 Fan speed control
KC5 Cool shot button
KC6 Air flow rate
KC7 Cost
KC8 Mean Time Between Failures(MTBF)

1= Related, either positively or negatively

0= Not related

Material Selection Process: Upper Body

Weighted-Properties Method (Digital Logic method)
STEP 1:- Each material property (criteria) is assigned a weighting factor (wi ) between 0 and 1 relative to its
importance to the overall design.

Material Selection Process: Upper Body

Material Selection Process: Upper Body

STEP 3:- Weighted property index is calculated by multiplying the scaling factor by the weight factor. Then the
summed for the criteria.

Cost Estimation

STEP1:- Selection of envelope type for hair dryer parts.

Cost Estimation
Parts

Envelope type

Front Body

A5

Insulation foils

A1

Nozzle attachment

B1

Rear Body

A4

Heating Element

C3

Tail Mesh

A2

Fan

B5

Handles

A1

Motor

B4

Switches

A1

STEP1:- Selection of envelope type for hair dryer parts.

Cost Estimation
STEP2:- Selection of different factors according to the envelop type.
Basic Processing
Cost/Quantity Pc

Material Suitability Waste Coefficient Material Cost

Selection Cmt
Cmp
Wc

Tolerance Ct or
Surface Finish Cf

Envelop Type

Complexity Cc

Limiting
Section Cs

A5

3.8

0.85

1.3

1.07

2.1

B1

1.2

0.85

1.07

2.1

A4

0.85

1.2

1.07

2.1

A2

1.1

0.85

1.1

1.07

2.1

C3

1.8

0.85

1.1

1.07

4.3

A1

0.85

1.07

2.1

B4

2.6

0.85

1.3

3.64

1.4

B5

0.85

1.5

1.07

3.4

A1

0.85

1.07

2.1

A1

0.85

1.07

2.1

A1

0.85

1.2

1.07

2.1

A1

0.85

1.1

1.07

2.1

Cost Estimation
STEP3:- CALCULATION OF COST

Cost Estimation
PARTS

Conair

Revlon

BODY

153.44

250.667

NOZZLE

32.22

32.22

DIFFUSER

53.25

55.67

AIR INLET COVER

30.44

30.44

TAIL MESH

81.11

81.11

HEATING ELEMENT

180.22

180.22

THERMAL CUTOUT

22.22

22.22

MOTOR

95.67

95.67

FAN

63.889

63.889

HANDLE

45.44

n/a

FAN CONTROL BUTTON

25.66

25.66

HEAT CONTROL BUTTON

25.66

25.66

COOL SHOT BUTTON

21.45

21.45

830.669

930.119

TOTAL MANUFACTURING
COST

Total Manufacturing Cost

Results From Various Relations

We have reduced our primary problems areas and found out possible areas where we could
redesign and increase the part functions efficiency
Possible redesign parts:
Front upper body
Back upper body
Screw fasteners
Insulation foils
Switches
Fan

Possible Redesign Parts Explained

Body
Decreasing thickness
Reduced material cost
Joining front and back body
Reduced parts
Different shape rear
For higher efficiency of air intake
Insulation foils
Using alignments hot spots
Using 4 instead of 2 to counter heating problem that may arise from reduced
body thickness

Possible Redesign Parts Explained

Switches
Using sliding switch type instead of pressed typed
Using textured plastic material or dimpled surfaced button for better grip
Screw fasteners
Using metal fasteners
Fan
Using better aerofoil profile