VCR INSTITUTE OF MANAGEMENT STUDIES

(To come into effect from the academic year 2013-14)

101 MANAGEMENT AND ORGANISATIONAL BEHAVIOUR

UNIT I: Introduction to Management Schools of Management Thought - Fundamentals of Planning, Organising,
Staffing, Leading, and Controlling Decision Making
UNIT II: Introduction to Organisational Behaviour Foundations of Individual Behaviour Personality Theories and
Personal Effectiveness Perceptual Process Learning Process and Theories Values and Attitudes
UNIT III: Motivation Process and Theories Managing Motivation at Work Effective Groups and Teams
Leadership Theories and Styles Conflict Management Sources, Types and Management Styles of Conflict
Resolving Conflict through Negotiation
UNIT IV: Organisational Culture and Climate Organisational Ethos Functionality and Dysfunctionality of Culture
Power and Politics Organisational Change Process and Implementation of Change Managing Resistance to
Change
UNIT V: Organisational Development Phases and Interventions of OD Coping with Frustration, Stress, and
Burnout Transactional Analysis and Managerial Interpersonal Styles Communication in Organisations

102 MANAGEMENT COMMUNICATION

UNIT I: Foundations of Business Communication Nature and Scope Communication Process Communication
Networks Barriers to Communication
UNIT II: Oral Communication Importance Business Presentations and Public Speaking Effective Listening
Meetings and Conferences Group Discussions and Team Presentations Types of interviews preparing for
interviews.
UNIT III: Written Communication Importance Reading and Writing Skills Business Letters Business Reports
and Proposals Resume Building E-mail Circulars and Notices. Speed Reading, and Time Management.
UNIT IV: Non-Verbal Communication Significance Types of Non-verbal Communication Interpersonal
Communication: Transactional Analysis Johari Window Group Communication
UNIT V: Corporate Communication Ethics in Business Communication Technology based Communication Tools
Cross Cultural Communication, Business Etiquette.

103 MANAGERIAL ECONOMICS

UNIT I : The concept, nature and scope of Managerial Economics The concepts of plant, firm and industry
Objectives of the firm Impact of objective on decisions- Theories of Profit.
UNIT II: The concept of Demand, Demand Schedule, Demand Curve, Demand Function Demand Determinants
Law of Demand- Price, Income, Cross and Promotional Elasticities of Demand and their managerial uses Demand
Forecasting; Sources of Data - Survey Methods and Statistical Methods of Forecasting demand for established and new
products.
UNIT III: Production Function Returns to scale Cost concepts and classification Cost function Cost Curves Break-Even Analysis CVP analysis - Supply function.
UNIT IV: Objectives of Pricing Basic factors in Pricing Pricing under perfect, monopoly, oligopoly and
monopolistic competitions Price Discrimination Multiple Product Pricing Price control by Government Pricing of
new products Penetration and Skimming Pricing. Pricing practices.
UNIT V: National Income Estimation and projection of GDP - Sectors in Indian Economy Business Cycles,
Recession, Stagflation, Measures for Growth Economic Policy of the Government of India.

104 ACCOUNTING FOR MANAGERS

UNIT I: Accounting principles & Standards: Concepts Functions, Book Keeping, Double entry system, accounting
standards, functions of accounting standards, journal, ledger, posting, rules regarding posting, trail balance, final
accounts Trading accounts, profit and loss accounts, balance sheet, adjustments. (Problems & Cases)

UNIT II: Depreciation Accounting: concept of depreciation, causes of depreciation, depreciation accounting, fixation
of depreciation amount, methods of depreciation depletion method, machine hour-rate method, return down value
method, accelerated method, sinking fund method. (Problems & Cases)
UNIT III: Budgets and Budgeting control: Objectives, characteristics and essentials of budgetary control, classification
of budgets production budget, sales budget, cash budget, flexible budget, and master budget. (Problems & Cases)
UNIT- IV: Computer applications in business: Role of computer in accounting, accounting information systems,
software package for accounting, tally. (Theory and Lab) (No Problem)
UNIT V: Emerging concepts in accounting: Human resource accounting, inflation accounting, responsibility
accounting and government accounting. IFRS. (No Problem)

105 DATA ANALYSIS METHODS

UNIT I: Qualitative and Quantitative data Cross sectional and Time series Data : Data sources Presenting data in
Tables and Charts Measures of Central tendency (Mean, Median and Mode) Measures of Dispersion (Range, mean
deviation, Standard deviation, Co-efficient of Variation).
UNIT II: Introduction to Probability: Concepts and Definitions of ProbabilityAdditive and Multiplicative theoremsMarginal, Conditional and Joint Probabilities Bayes theorem and its applications. Probability Distributions: BinomialPoisson - Normal.
UNIT III : Correlation - simple Linear Regression - Multiple Regression - Time Series Analysis - Index Numbers.
UNIT IV: Basics of samplingRandom and Non-Random sampling methods sample size determination Test of
significance for small and large samples (t-test, Z-test, Chi-square test) - One-way and Two-way Anova
UNIT V: Statistical Analysis with Excel and SPSS (no problem).
Exercise:- A record is to be submitted with the Excel/SPSS output for 10 problems (specified

106 QUANTITATIVE TECHNIQUES

UNIT I :Introduction to Quantitative Techniques. Functions and its applications to business, limits of function and
continuity.
UNIT II: Concept of derivative, Techniques of Differentiation, Maxima and Minima, Integration and its applications
in managerial decisions.
UNIT III: Progressions: Arithmetic and Geometric progressions and their applications. Annuities and Present values
UNIT IV: Vectors and Matrices,: Geometrical and physical interpretation of vectors, Introduction to Matrices
Multiplication of Matrices, Inverse of a Matrix, Rank of a Matrix and Matrix applications in management.
UNIT V: Game Theory: Two-person zero-sum games, Methods with and without saddle point, Dominance rule and
mixed strategies

107 INFORMATION TECHNOLOGY

UNIT I: Computer: Features Applications Generations Types of Computers Hardware and Software Types of
Software Storage Devices Data Representation for Computers.
UNIT II: Computer networks: Types of Net WorksLANWANMANNetwork Topologies. Introduction to Internet
E-Commerce E-Business ERP Evolution and growth.
UNIT III: Word Processing Basics Common tools Page Setup Editing and Formatting Tables Charts
Macros Mail Merge Index Printing.
UNIT IV : Power Point: Features Slides Slide Layouts Design Templates Slide Master Animation Timings
Action Buttons.
UNIT V : Basics Formulae - Moving Editing Formatting Charts Naming of Charts Hyperlink Databases
Forms Sort Filter Goal Seek Scenarios Solver Functions Pivot Table and Chart. Writing Macros.