Professional Documents
Culture Documents
Unit I:
1.1 Business Policy as a Field of Study: Nature, importance, purpose and objectives of Business
Policy.
1.2 Strategic Management Process: Strategists and Their Role in Strategic Management.
1.3 Hierarchy of Strategic Internet: Vision, Mission, Business Definition, Goals and Objectives
Unit II:
2.1 Environmental Appraisal: Environmental Scanning, Appraising the Environment
2.2 Organizational Appraisal: Organisational Capability Factors, Considerations in Organisational
Appraisal,
Methods and Techniques used for Organisational Appraisal, Structuring Organisational Appraisal.
Unit III:
3.1 Company level strategies: Grand, Stability, Expansion, Retrenchment and Combination Strategies
and Corporate Restructuring.
3.2 Business Level strategy: Business-level, Generic Business and Tactics for Business Strategies.
Unit IV:
4.1 Strategic Analysis and Choice: Process of Strategic Choice, Corporate-level and business-level
Strategic Analysis.
4.2 Routes to Competitive advantage