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Lebanese International University


School of Business
Department of Business Management
Spring 2014/2015 - Beirut Campus
BRMD501 MBA Remedial I

Instructors:Dr. Wajdi Naaman


Office Hours: Business School
Lecture Days:Thursdays
Note: If these office hours are not convenient, please make an appointment at a mutually
agreeable time. It is best to make an appointment or you can send an e-mail message.

Course Description
The course focuses on three major areas, namely Management, Human
Resources and Marketing, in an era of rapid change. Management topics cover
the management functions and the context in which managers operate and
manage organizations effectively. Human Resource topics cover the basic HR
functions namely, interviewing, selection, equal employment opportunity,
performance appraisals and training. Marketing topics cover the basic
marketing functions namely, relationship marketing, product, pricing,
promotion, and distribution. The course embodies a rich collection of
contemporary real-world examples and practical case studies, research work and
assignments that constitute an integral part of the learning methodology.
Course Outcomes
At the end of the course, students will be able to:

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1. Understand the significance of management, distinguish between management functions and


skills, and identify the basic managerial functions.
2. Manage workplace diversity, the changing political-legal environment, the innovation process,
and understand uncertainty.
3. Specify the sources of decision complexity, how to cope with risk and understand decision
traps, programmed and non-programmed decisions.
4. Understand creativity and the creative problem-solving process.
5. Understand the concept of contingency organization design and identify the basic
departmentalization formats, centralized and decentralized organizations.
6. Understand employee delegation and its common barriers; identify the major links in the
communication process and the importance of verbal, nonverbal and upward communication,
barriers to communication, and modern communication technologies.
7. Understand motivational theories and employee participation.
8. Identify generic influence tactics, the bases of power and empowerment, and identify the types
of organizational control and key elements of crisis management.
9. Identify product quality and how to provide service-quality, define total quality management
and specify its basic principles and improvement tools.
10. Understand the importance of human capital and what human resource management involves
11. Understand the marketing process, the importance of customers, the marketplace concepts,
and the strategies for creating value for customers.
12. Discuss branding strategy and product life cycle, and describe the strategies for pricing
initiative and key issues related to price change.
13. Understand marketing channels and the types and roles of retailers and wholesalers in the
distribution channel
14. Understand the process of integrated marketing communications in communicating customer
value and the overall promotion mix

Topics Covered
1. Introduction to Management and Organizations
2. Managers as Decision Makers
3. Foundations of Planning
4. Organizational Structure and Design
5. Managing Change and Innovation
6. Managers and Communication
7. Introduction to Controlling
8. Creating and Capturing Customer Value
9. Analyzing the Marketing Environment
10. Segmentation, Targeting & Positioning
11. Building Customer Value
12. Product Life-Cycle Strategies
13. Pricing
14. Integrated Marketing Communication Strategies
15. Managing Marketing Channels
16. Managing Human Resources
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17. Motivating Employees


18. Managers as Leaders
Prerequisites
ENGL051 - ENGL101

Co-requisites
NA

Textbook and Recommended Material


Textbooks
The course material is extracted from the following two textbooks:
Management (Arab World Edition), Pearson 1st Edition. Authors:
Stephen Robbins, Mary Coulter, Yusuf Sidani & Dima Jamali.
Principles of Marketing (Arab World Edition), Pearson 1st Edition. Authors: Ahmad
Tolba, Anwar Habib, Philip Kotler & Gary Armstrong
References

References will be provided when needed


Course Schedule
Week

Textbook/Reference

Topic
Part I - Management

Management (Arab World


Edition)

Management (Arab World


Edition)

1. Introductory Session: Overview of Course Syllabus


and Objectives
2. Introduction Chapter 1
Chapter 1: Introduction to Management and
Organizations
1.1 Who Are Managers?
1.2 What Is Management?
1.3 What Do Managers Do
1.4 What Is An Organization?
1.5 Why Study Management?
1.6 Is There An Arab Model Of Management

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Week

Textbook/Reference

Topic

Management (Arab World


Edition)

Chapter 6: Managers as Decision Makers


6.2 Managers Making Decisions
6.3 Types Of Decisions and Decision-Making
Conditions
6.4 Decision-Making Styles
6.5 Effective Decision Making In Todays World

Management (Arab World


Edition)

Chapter 7: Foundations of Planning


7.1 Define the nature and purpose of planning
7.2 Goals And Plans
7.3 Setting Goals and Developing Plans
7.4 Contemporary Issues in Planning
Chapter 9: Organizational Structure and Design
9.1 Designing Organizational Structure
9.2 Mechanistic and Organic Structures
9.3 Common Organizational Designs
Chapter 12: Managing Change and Innovation
12.1 The Change Process
12.2 Managing Organizational Change
12.3 Managing Resistance to Change
12.4 Contemporary Issues In Managing Change
12.5 Stimulating Innovation

Management (Arab World


Edition)

Chapter 14: Managers and Communication


14.1 The Nature and Function of Communication
14.2 Methods of Interpersonal Communication
14.3 Effective Interpersonal Communication
14.4 Organizational Communication
14.5 Information Technology and Communication
14.6 Communication Issues In Todays Organization

Management (Arab World


Edition)

Chapter 17: Introduction to Controlling


17.1 What Is Control and Why Is It Important?
17.2 The Control Process
17.3 Controlling Organizational Performance
17.4 Tools for Measuring Organizational Performance
17.5 Contemporary Issues in Control

Management (Arab World


Edition)

Test I - (25%) Thursday 09.04.15


Management- Part : Chapters: 1,6,7,9,12,14 & 17

Principles of Marketing (Arab


World Edition)

Part II- Marketing


Chapter 1 - Creating and Capturing Customer Value
1.1 What is Marketing?
1.2 Understanding the Marketplace and Customer
Needs

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Week

Textbook/Reference

Topic
1.3 Designing a Customer-Driven Marketing Strategy
1.4 Preparing an Integrated Marketing Plan and
Program
1.5 Building Customer Relationships
1.6 Capturing Value from Customers
Chapter 7: Customer-Driven Marketing Strategy Segmentation, Targeting & Positioning
7.1 Market Segmentation
7.2 Market Targeting
7.3 Differentiation and Positioning

Principles of Marketing (Arab


World Edition)

Chapter 8: Products, Services, and Brands Building


Customer Value
8.1 What is a Product?
8.2 Product and Service Decisions
8.3 Branding Strategy: Building Strong Brands
8.4 Services Marketing
Chapter 9: Product Life-Cycle Strategies
9.1 Product Life-Cycle Strategies
9.2 Additional Product and Service Consideration

10

Principles of Marketing (Arab


World Edition)

Chapter 10: Pricing


10.1 What is a Price?
10.2 Customer Perception of Value
10.3 Company and Product Costs
10.4 New Product Pricing Strategies
10.5 Product Mix Pricing Strategies
10.6 Price Adjustment Strategies
Chapter 11:Communicating Customer Value Integrated Marketing Communication Strategies
11.1 The Promotion Mix
11.2 Integrated Marketing Communication
11.3 A view of the Communication Process
11.4 Steps in Developing Effective Marketing
Communication

11

Principles of Marketing (Arab


World Edition)

Test II - (25%) Thursday 07.05.15


Marketing - Part II: Chapters: 1+7+8+9+10+11

12

Principles of Marketing (Arab


World Edition + Management
(Arab World Edition)

Chapter 14: Managing Marketing Channels


14.1 The Nature and Importance of Marketing
Channels
14.2 Channel Behavior and Organization
Part III: Human Resources
Chapter 10: Managing Human Resources
10.1 The Human Resource Management Process
10.2 Identifying and Selecting Competent Employees

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Week

13

Textbook/Reference

Topic
10.3 Providing Employees with Needed Skills and
Knowledge

Management (Arab World


Edition

Part III: Human Resources


Chapter 15: Motivating Employees
15.1 What Is Motivation?
15.2 Early Theories of Motivation
15.3 Contemporary Theories of Motivation
15.4 Current Issues in Motivation
Chapter 16: Managers as Leaders
16.1 Who Are Leaders and What Is Leadership
16.5 Contemporary Views of Leadership
16.6 Leadership Issues in the Twenty-First Century

14

Principles of Marketing (Arab


World Edition + Management
(Arab World Edition

Reading and Review

Method of Instruction
A mix of passive and active techniques will be adopted, primarily:
1.
Instructor Lecture
2.
Class Discussion
3.
Problem Based Learning or Case Study Analysis

Attendance Policy
1.
2.
3.

Attendance in all classes is required. There are no exceptions to this policy.


Roll will be called in the very beginning of each class. If you arrive after roll has been
called, you may be marked as absent.
In any regular semester or summer term, students may miss no more than the equivalent
of one third of class sessions scheduled. Students who exceed the above limits are
automatically given an (AW) grade in the course by the UMS, and consequently not be
allowed to attend class any longer.

Make-Up Examination Policy


As per university council decision, a student is eligible for a Test, Midterm or Final examination
make-up if and only if he/she had the following incidents:
a. Sickness; proved by hospitalization report; that is; a discharge summary is
necessary.

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b. Death in the family proved by a death certificate or equivalent and personal


identification.
c. Accidents proved by an expert report.
d. Military/Official engagement.

Course Assessment
This course will be assessed by two main instruments:
1. Online student evaluation construct of 15 questions with Likert scale (5 answers)
2. Class visitation
These instruments will be reviewed by the department each term. In addition, the School of
Business Council will review the recommendation of the department at the end of each academic
year.

Marking Profile
Evaluation
CAPA
Test I
Test II
Final

Date

Time

4/9/2015
5/7/2015
TBA

2 hours
2 hours
2 hours

Room

Weight
15%
Auditorium 25 %%
Auditorium 25 %
35 %

Chapters Covered
According to Structure
According to Structure
According to Structure

* A student cannot write any examinations without valid university identification. Failing to
have valid university identification will result in assigning a zero mark to the relevant
examination.

Homework
Homework should be clearly presented i.e.:
1. It should be written on A4 paper.
2. It should include a title page (Course Name, Semester, Date, Name).
3. Your instructor will ask you to submit your homework online or as a hard copy. In the
latter case, it should be stapled together.

Notes
1. Photocopied books are not allowed in classroom.
2. Deadline for volunteer withdrawal is onTuesday, June 02, 2015
3. Exam dates are subject to change.

Assignments
Assignment Week
1

Chapter
Introduction +
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Assignment Details
Part I: Management

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Management Chapter 1
2

Management Chapter 1

Management Chapter 6
ManagementChapter 7

Chapter 1: Introduction of the


course
Chapter 1: Introduction to
Management and
Organizations- Cont'd
Chapter 6: Managers as
Decision Makers
Chapter 7: Foundations of
Planning

Management Chapter 9
Management Chapter 12

Chapter 9: Organizational
Structure and Design
Chapter 12: Managing
Change and Innovation

Management Chapter 14
Chapter 17

Test I

Marketing Chapter 1
Marketing Chapter 7

MarketingChap 8
Marketing Chap 9
MarketingChap 10 + 11
Test II

Chapter 14: Managers and


Communication
Chapter 17: Introduction to
Controlling
Test 1: Thu 09.04.15
Chapters 1+6+7+9+12+14+17
Part II- Marketing
Chapter 1 - Creating and
Capturing Customer Value
Chapter 7: Segmentation,
Targeting & Positioning
Chapter 8: Products, Services
and Brands
Chapter 9: Product Life-Cycle
Strategies
Chapter 10: Pricing
Chapter 11:
Test II: Wed 13.05.15
Chapters: 1+7+8+9+10+11
Marketing -Chapter 14

10
11
12

13
14

Marketing Chapter 14
HR- Chapter 10
HR Chapter 15
+ Chapter 16
Management +
Marketing +
H. Resources All Chapter

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HR Chapter 10
HR - Chapter 15 +
HR Chapter 16
Reading & Review

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