Professional Documents
Culture Documents
Course Description
The course focuses on three major areas, namely Management, Human
Resources and Marketing, in an era of rapid change. Management topics cover
the management functions and the context in which managers operate and
manage organizations effectively. Human Resource topics cover the basic HR
functions namely, interviewing, selection, equal employment opportunity,
performance appraisals and training. Marketing topics cover the basic
marketing functions namely, relationship marketing, product, pricing,
promotion, and distribution. The course embodies a rich collection of
contemporary real-world examples and practical case studies, research work and
assignments that constitute an integral part of the learning methodology.
Course Outcomes
At the end of the course, students will be able to:
Page 1 of 8
Ref: 3.0
Topics Covered
1. Introduction to Management and Organizations
2. Managers as Decision Makers
3. Foundations of Planning
4. Organizational Structure and Design
5. Managing Change and Innovation
6. Managers and Communication
7. Introduction to Controlling
8. Creating and Capturing Customer Value
9. Analyzing the Marketing Environment
10. Segmentation, Targeting & Positioning
11. Building Customer Value
12. Product Life-Cycle Strategies
13. Pricing
14. Integrated Marketing Communication Strategies
15. Managing Marketing Channels
16. Managing Human Resources
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Ref: 3.0
Co-requisites
NA
Textbook/Reference
Topic
Part I - Management
Page 3 of 8
Ref: 3.0
Week
Textbook/Reference
Topic
Page 4 of 8
Ref: 3.0
Week
Textbook/Reference
Topic
1.3 Designing a Customer-Driven Marketing Strategy
1.4 Preparing an Integrated Marketing Plan and
Program
1.5 Building Customer Relationships
1.6 Capturing Value from Customers
Chapter 7: Customer-Driven Marketing Strategy Segmentation, Targeting & Positioning
7.1 Market Segmentation
7.2 Market Targeting
7.3 Differentiation and Positioning
10
11
12
Page 5 of 8
Ref: 3.0
Week
13
Textbook/Reference
Topic
10.3 Providing Employees with Needed Skills and
Knowledge
14
Method of Instruction
A mix of passive and active techniques will be adopted, primarily:
1.
Instructor Lecture
2.
Class Discussion
3.
Problem Based Learning or Case Study Analysis
Attendance Policy
1.
2.
3.
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Ref: 3.0
Course Assessment
This course will be assessed by two main instruments:
1. Online student evaluation construct of 15 questions with Likert scale (5 answers)
2. Class visitation
These instruments will be reviewed by the department each term. In addition, the School of
Business Council will review the recommendation of the department at the end of each academic
year.
Marking Profile
Evaluation
CAPA
Test I
Test II
Final
Date
Time
4/9/2015
5/7/2015
TBA
2 hours
2 hours
2 hours
Room
Weight
15%
Auditorium 25 %%
Auditorium 25 %
35 %
Chapters Covered
According to Structure
According to Structure
According to Structure
* A student cannot write any examinations without valid university identification. Failing to
have valid university identification will result in assigning a zero mark to the relevant
examination.
Homework
Homework should be clearly presented i.e.:
1. It should be written on A4 paper.
2. It should include a title page (Course Name, Semester, Date, Name).
3. Your instructor will ask you to submit your homework online or as a hard copy. In the
latter case, it should be stapled together.
Notes
1. Photocopied books are not allowed in classroom.
2. Deadline for volunteer withdrawal is onTuesday, June 02, 2015
3. Exam dates are subject to change.
Assignments
Assignment Week
1
Chapter
Introduction +
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Assignment Details
Part I: Management
Ref: 3.0
Management Chapter 1
2
Management Chapter 1
Management Chapter 6
ManagementChapter 7
Management Chapter 9
Management Chapter 12
Chapter 9: Organizational
Structure and Design
Chapter 12: Managing
Change and Innovation
Management Chapter 14
Chapter 17
Test I
Marketing Chapter 1
Marketing Chapter 7
MarketingChap 8
Marketing Chap 9
MarketingChap 10 + 11
Test II
10
11
12
13
14
Marketing Chapter 14
HR- Chapter 10
HR Chapter 15
+ Chapter 16
Management +
Marketing +
H. Resources All Chapter
Page 8 of 8
HR Chapter 10
HR - Chapter 15 +
HR Chapter 16
Reading & Review