in partnership

with the
National
Federation of
SubPostmasters

SET UP GUIDE
October 2009
 Index
Page

Introduction 2

The SubPostmaster Feature - September 2009 3

Testimonials 4

Frequently Asked Questions 5

Sign-up procedure of a sub-post office 6

Example distributor agreement form 7

Post Office catalogue display unit installation guide 8

Planning for Success 12

Success Checklist 13

Page 1
 INTRODUCTION
Post Offices are very much the centre of the local community and
are operated by independent, self employed, astute business
people. Often referred to as SubPostmasters, the majority are
members of the National Federation of SubPostmasters (NFSP).

Following several meetings with George Thomson, General

Secretary of the NFSP, a new trading agreement between Kleeneze
and the NFSP has resulted in an exclusively approved Kleeneze
offering to their members. From September 2009 a new specially
designed ‘display kit’ was launched, that offers customers the full
range of Kleeneze products from within their local Post Offices.
Customers will able to browse through a full set of catalogues that
have been especially laminated and displayed on a custom
designed display unit.

This new trading partnership is exclusive only to the 6500

Federation Members of the 11,000 post offices. Each year Post
Offices have the potential footfall of 24 million people per annum,
offering huge potential to Kleeneze, the federation and to its
members. It must be noted however that this opportunity is a ‘one-
off’ unique opportunity only available to Sub Postmasters who are
NFSP members.

Offering the Kleeneze range of products within the Post Office is

similar to operating a concession, more like a business within a
business. The use of a display counter, handing out catalogues to
customers and talking about the Kleeneze offer to customers in a
Post Office, is a major step change from the normal distributor
activity of for example, blanket dropping and supporting a
traditional customer base.

This exciting opportunity has brought together to well known and

trusted brand names, Kleeneze and The Post Office and working
closely together we can all look forward to a better future.

Good Luck to All,

Kind Regards

From the Team at HQ.

Page 2
As featured in

The Subpostmaster
September 2009 p17

Page 3
 TESTIMONIALS
KLEEN UP WITH KLEENEZE!
(NFSP editorial Nov’09)
The exciting new business opportunity between the
NFSP and catalogue company Kleeneze, started on the
1st September and within a few days there were twenty
members who volunteered to be part of the trial. Word
spread quickly and within the first two weeks over forty
five members had registered their interest. Now we have
over sixty members signed up and numbers are growing
on a daily basis.
A few words from some members who have taken up the
opportunity and have already had great success.
Frank Bolger, Oxford Street PO, Oldham.
“I have placed nearly £800.00 of orders in my first four
weeks. I have my display unit located near the counter so
that my customers can have a quick browse through the
catalogues whilst in the queue. I make sure that I offer my
customers a pack of catalogues that they can take home
and look through at their leisure. They bring them back
and, more times than not, with an order. It’s fantastic and
easy to work.”
Alison Malone, Port William PO says
“I live in a small village which already has two hardware
stores (one too many) which sell similar products. I set
myself a first order deadline of about a week and a half,
hoping that with my own personal order and a couple of
others my total would come to £30 or £40. When I
reached my self-imposed deadline I had received orders
of nearly £300 in value. I really must recommend giving
Kleeneze a try, you won't be disappointed
Paul Haines, Goldthorpe PO.
“I do not know how else I can offer customers over 2000
extra products in my little office within a 2ft by 1ft space, let
alone without making a pretty hefty financial commitment.
In two weeks we have handed out 25 of my original
catalogues, 10 thus far have come back in, and 8 out of
those 10 contained an order ranging from £6 to £34. That,
I think is quite an astonishing hit rate. So roughly £120 of
orders in my first 2 weeks. And to cap that, today I have
had one order for £108.00. Fantastic!”
And finally, from Brenda Bodenham, Honley Post
Office, Huddesfield.
“I was lucky enough to get to the Kleeneze
conference/showcase event in the National Indoor Arena
on Saturday and I can honestly say that I still had a little bit
of scepticism when I arrived. By the end of the day, I was
completely blown away. There were more than 3,000
people present and I was able to meet just a few of them.
They came from all walks of life – people who had been
with the business just a short time and people who had
been with them for a few years. Each story was impressive
in itself but here is a sample of just 2 of them.
Jacqui and her husband were facing redundancy (she
was in party plan and he was a coach driver) 10 years ago
and they were recruited by a friend. Today they are
earning in the region of £15,000 per 4 week period – their
son at the age of 23 had just finished back packing
around the world and was facing a return to the UK with
no job prospects and no money – today Craig (now 28) is
earning in excess of £6,000 per 4 week period and drives
a Porsche. Jamie, on the other hand is not quite breaking
records in the money stakes, he has learning difficulties
and was educated in a ‘special needs’ school but he is
regularly earning £900+ per 4 week period working about
25 hours a week in an urban deprived area.
The NFSP has been in negotiations with Kleeneze for a
number of years and agreement for the trial was only
reached between the 2 parties late in July. We really have
got a fantastic and enviable opportunity. Our post offices
can be the showcase for the catalogue which is
presented in individually laminated sheets – the customers
will come to us. Perhaps, though, the biggest opportunity
lies in the potential we have to recruit our customers and
their friends to become Kleeneze agents. Rarely do I get
so enthused about anything to do with our Post Offices,
but I can honestly say thanks a million to the NFSP and to
Kleeneze who have worked so hard to bring about this
working relationship”
Page 4
 Frequently Asked Questions (FAQs)
Q. Are Post Offices operated by the
Crown allowed to sign up?
A. No. The special price and PO Kit is
currently only available to
members of the SubPostmaster
Federation
Q. Can we use the Post Office logo on
our Point of Sale, Posters and other
advertising material?
A. As the Post office logo belongs to
the Crown we will not be able to
use it in any advertising material.
Q. Can Post Offices be registered in
their company trading name?
A. As with any Kleeneze accounts all
distributor agreement forms must
be completed in either the
individual /joint names
Q. Will the laminated copies of the
catalogues be updated at each
catalogue change and will this be
chargeable?
A. Yes, each Post Office will receive
FOC and new set of laminated
catalogues as and when new
catalogues are available
Q. Can a large Post Office have an
additional display unit and what
would be the cost?
A. They can for just £49.50.
Q. Posters: will these be available in
different sizes, larger and a flyer
version?
A. This query is currently being
reviewed by our marketing dept.
Q. Will posters be updated on a regular
basis by HQ and FOC?
A. This query is currently being
reviewed by our marketing dept.
Q. How does a PO register their VAT
Number with Kleeneze?
A. A copy of their VAT registration
document needs to be sent to
Stuart Taylor, Head of Finance at
HQ
Q. On the front of the catalogue it states
“Free delivery to your Door.” Can this
be removed?
A. Not without considerable costs.
However, you can place stickers
over it advising that. Customers
will collect their goods from the
Post Office
Q. Some Post Offices will have large
sponsoring opportunities – will these
leads remain with the individual?
A. Yes, They will be able to sponsor
the same as any other distributor.
Q. Method of payment: - can the
SubPostmaster pay their account by
Transcash/Alliance & Leicester?
A. No. Normal methods of payment
apply
Page 5
 SIGN UP PROCEDURE OF A SUB-POST OFFICE
The Special Post Office Kit is only available to Federation Members that provide a
membership number.
1) The Post Office Starter Kit will supplied be in two parts:
Part 1 will be the Standard New Starter Kit,
Part 2 will be the Display Stand, Laminated Catalogues and Posters
2) All registrations will be manual. Process as follows, please refer to Document (completion of Distributor
Agreement Form)
a) The sponsor will order a standard business starter kit for £75.00 (normal sales aid code) (NB. Starter kit must
contain current catalogues)
b) Post Offices must be registered in the individual subPostmasters name
c) The address must be that of the Post Office. All communications and deliveries will be direct to the Post Office.
d) The sponsor will complete the distributor agreement form (and the credit agreement form) with the
subPostmaster.
e) Ensure the Sub Post Masters Federation Number is clearly written at the top of the agreement form.
f) Clearly mark that only £49.50 has been paid for the starter kit and put a line through £75.00.
g) Payment of £49.50 is to be made to the Sponsor by the SubPostmaster.
h) Send/Fax completed distributor agreement and credit agreement to the Service Centre. Fax Nos. for
Registrations Only: 01254 303264 / 303043. We will not be able to register the Post Office without both signed
agreement forms.
i) Please Note: make sure you fax the agreement forms before posting due to potential postal strikes in the
following weeks ahead.
j) Please write Post Office underneath the Distributor Agreement Form Number (bottom right)
k) On receipt of the distributor and credit agreement forms by the Service Centre, details will be checked and
verified. (Post Office Address and SubPostmasters Federation Membership Number)
l) On approval and acceptance, details will be entered onto the database, and Part 2 of the Kit will be despatched
direct to the Sponsor.
m) On receipt, the Sponsor will need to make a further appointment to set up the display unit, offering training,
support and assisting in launching the offering, promoting awareness. This is not a distance sponsoring
opportunity
n) The Sponsor’s account will be credited with £25.50
3) A series of follow up visits by the sponsor should be arranged within two weeks after the display unit has been
set up.
4) We recommend that the Post Offices order additional catalogues at the time of registration, to boost income on start-
up (standard retail kit price)

Key Points:
1. The special offer kit price of £49.50 is only available to registered Post Offices that are members of the Federation of
SubPostmasters and their Membership has been provided)
2. All other terms and conditions detailed in the distributor agreement and business manual are applicable to Post
Offices
3. Under no circumstances should any other type of retail premise or concession be offered the Kleeneze
Opportunity without the prior and written consent of Kleeneze Management.
Any queries, please email postoffice@kleeneze.co.uk

Page 6
 Fed No: xxxxxxxxx
2e UK Distributorship Agreement

Blue copy to Kleeneze, White copy to Sponsor, Pink copy to Applicant. Please complete in BLOCK CAPITALS
First Applicant’s personal details Important and Statutory Information

2b
Title Surname 1. The promoter of the Kleeneze business opportunity is Kleeneze Ltd
of Express House, Clayton Business Park, Clayton le Moors, Accrington,
Forenames Individual Name Date of Birth
BB5 5JY (“Kleeneze”).
2. If you are accepted into the Kleeneze programme you will act as an
Maiden Name independent Distributor for Kleeneze’s products and services, being
or other Surname (if applicable) National Insurance Number products for the care of the home, use in the home and for personal
care and use.
Tel. (inc. code) Mobile 3. The terms and conditions applicable to your Kleeneze Distributorship,
Address including your financial obligations and termination and cancellation
Post Office Address
Flat No. (if applicable)
2c Postcode
rights, are set out or referred to in the Terms & Conditions overleaf and
in the Kleeneze Business Manual.
4. The information provided by you and third parties in connection with
this application will be used for the purposes of evaluating your
This is the address that will be used for correspondence application. Kleeneze will use this information to search the files of a
and notices under this Agreement. How long at this address? years credit reference agency or agencies who will keep a record of Kleeneze’s
enquiries that will be available to others making enquiries. If you
Previous address (or addresses) covering a minimum of two years become a Kleeneze Distributor we will use information about you and
your activities as a distributor (“Your Information”) to manage the
relationship between you and Kleeneze and may disclose it to your
Address Upline (as defined overleaf). Kleeneze may share Your Information
within the associated group companies and other selected
Postcode organisations and may disclose it to its agents (including those fulfilling
orders, carrying out surveys, delivering packages, sending postal mail
How long at previous address? years and e-mail, removing repetitive information from customer lists,
analysing data, providing marketing assistance, processing credit card
payments and credit reference checking and providing customer
Type of accommodation (mark relevant box with an X) service), successors in title and, if required, to the authorities. When you
reach Gold Distributorship level (as that expression is explained in the
Owned Rented house Other Sales Plan (as defined overleaf)) your information may be disclosed
publicly for the purpose of publicising the Kleeneze business
Current/Previous occupation opportunity and your status within it.
5. By signing this agreement you confirm to Kleeneze that:–
• You are 18 or older;
• The information given by you in applying to enter into this Agreement
Ordering details is correct;
• You consent to Kleeneze processing Your Information (including any
information regarding the Sex Offenders Register);
I wish to place my orders for Kleeneze by Internet (via PC)
(a) I/We accept it as our responsibility to ensure that our equipment meets the minimum specification • If you previously used the Kleeneze internet ordering facility that you
wish to continue to do so on the current terms;
(b) I/We accept the charging structure and agree to be charged appropriately provided our account remains active.
• You have read this Agreement, including this front sheet and the terms
Please fill in your email address below: and conditions overleaf, before signing and, in particular, are aware of
clause 13.
6. Kleeneze and the associated group companies may use your personal
data for marketing purposes, to keep you informed about the products
Bank/Building Society details and services offered by Kleeneze and the associated group companies
that they consider may be of interest to you. Kleeneze may also pass
your details on to its preferred suppliers and to other carefully selected
Bank Name Number of years at bank? third party organisations so that they may contact you themselves with
offers of goods and services that you might be interested in. Please tick
the boxes if your Distributorship does not wish to receive:
Bank Address  Information about Kleeneze, its products and/or services

Postcode  Information about associated group companies, their products

and/or services
 Information about other selected organisations and their products
Bank Account Holder’s Name and/or services
 Market research communications associated with Kleeneze and the
Bank Account No. Sort Code associated group companies
Please tick the boxes below if you prefer to be contacted for marketing
Building Society No. Roll No. purposes via:
 Post  Email  Telephone  SMS
Second Applicant’s personal details You have a right to request Kleeneze to stop using your personal
information for direct marketing purposes. If you do not wish to receive
direct marketing from Kleeneze or the associated group companies, or
Title Surname other selected organisations please write to Service Centre, Kleeneze
Ltd, Express House, Clayton Business Park, Clayton le Moors,
Forenames Date of Birth Accrington, BB5 5JY.

Maiden Name
or other Surname (if applicable) National Insurance Number

Tel. (inc. code) Mobile On behalf of Kleeneze Limited

Address
Flat No. (if applicable)
Postcode
Signature P. Jolly Chairman
Current/Previous occupation
This scheme has operated in the UK since 1970

No binding agreement will arise until Kleeneze notifies you

Confirmation of your Starter Kit and additional products purchased in writing that you have been registered as a Distributor.

Business Starter Kit (50 x Main Book, 50 x Health & Beauty, @ £75.00  Warning
50 x Seasonal Catalogue and Starter Kit)
2f @ £49.50 Before you sign the contract:

}
Additional Products (a) Make sure that you have read it carefully and that you have
Super 150 (150 x Main Book, 150 x Health & Beauty) £ ______ Select seen the business manual which explains the programme in detail.
one only (b) Consider the following:
Super 150 Plus (As Super 150 + 150 x Seasonal Catalogue) @ £ ______ 1. It is illegal for a promoter or a participant in a trading scheme to
persuade anyone to make a payment by promising benefits from
Catapuller @ £ ______ getting others to join a scheme.
2. Do not be misled by claims that high earnings are easily achieved.
Extra Retail Kits (50 x Main Book, 50 x Health & Beauty @ £ ______ 3. In the interests of card holder security we can only accept payment by
and 50 x Seasonal Catalogues) credit or debit card if payment is made via either the internet or
telephone by the card holder. Do not provide your card details to any
TOTAL (inc Starter Kit @ £75) £ third party

To be completed by sponsor
Sponsor’s Surname
Signature
Sponsor’s Tel. No. (inc. code) Sponsor’s Account No.
Please tick if you are registered on any sex offenders list.
I have explained the responsibilities required to operate a Kleeneze Distributorship as set out in this Agreement. To the best of my
knowledge the above applicant(s) have not been involved in the Kleeneze Opportunity in the previous two years. Credit agreement complete and attached

I agree to receive any account communication electronically

Sponsor Signature Date
Have you remembered to attach your passport size photo(s)?
If you sign this contract, you have 14 days
in which to cancel and get your money back
(as detailed in 13.2 of Terms & Conditions overleaf ).

First Applicant Second Applicant First Applicant

signature is essential

Please put a passport-sized Please put a passport-sized Second Applicant

photograph of yourself here. photograph of yourself here. signature is essential

Remember to sign and write your Remember to sign and write your
Date
distributor account number distributor account number
on the reverse. on the reverse.
This will become your
Account Number

Your Account Number should be quoted on all correspondence.

POST OFFICE 2i
Promoter: Kleeneze Ltd, Express House, Clayton Business Park, Clayton le Moors, Accrington, BB5 5JY. Service Centre Tel: 0844 848 5000 Fax: 01254 303102
www.kleeneze.co.uk. Registered Office: Burley House, Bradford Road, Burley-in-Wharfedale, West Yorkshire, LS29 7DZ. Registered in England No: 05801085 56008686 NAME 10/09

Page 7
 and the
Federation of Sub-Postmasters Association
Starter Kits:
The post office starter kit consists of two parts.
Part A is the standard Kleeneze Starter Kit which you should have already received.

Part B consists of the Display Unit, Laminated Catalogues and Posters.

Post Office Starter Kit Part B contains:

1 x Training manual
1 x Post Office Catalogue Display Unit (POCDU) which has screw slots so it can be affixed to a counter top (screws
supplied).
1 x set of laminated catalogues (to be clipped into the POCDU)
1 x Set of Posters (1 x A2, 1 x A3 and 1 x A4)
1 x Additional pack of order forms. There are slots in the top of the POCDU to place in the order forms.
1 x Planning for Success and Success Check List
1 x 65 labels ‘ Please Return this Catalogue to the Post Office’ see below with the Posters

The Kleeneze Post Office Catalogue Display Unit (POCDU)

Page 8
The POCDU should be fixed to the counter top using the screw slots as shown below:
Discuss with your Post Master the best position to locate the unit.
Please make sure that the display unit is securely sited.

Page 9
Installing the laminated catalogues is a simple process.
There are three packs of catalogues; Main Book, Health & Beauty and Special, (Currently Christmas).
• Open the ring binder clips on the unit and working on the right hand side of the unit place the clips through the holes
of the catalogues, starting with the Christmas catalogues, ensuring that when installed, the front page is at the top.
• Repeat process with Health and Beauty
• Finally repeat process again and install the Main Book.
• When complete, close the clips. The front page should be of the Main Book.
• Flick through the pages to ensure they are all correctly installed.
• Note: The catalogue order can be rotated, e.g. Main Book, Health & Beauty, Xmas, then change to Xmas, Health &
Beauty, Main Book and so on. (The picture below shows how to put the catalogues on the ring binder).

Unpack the order forms and ensure they are all loose to make it easy for a customer to remove one. Place the order
forms in the slots at the back, as shown below.
(Useful tip: Use the backing card of the order form to help hold up the forms in the unit)

Page 10
Posters
You will receive 4 Posters: (1 x A1, 1 x A2, 1 x A3, 1 x A4)
Additional posters will be available to order – details to follow)

Use the posters to help draw customers’ attention to the display unit. Always try to place the display unit and posters in
a prominent position in the Post Office. Discuss with your Postmaster the best position to locate the posters.

Useful Hints:
• Place the large poster (A2) in the window or in the vicinity near the till.
• Place the A3 poster above the display unit to draw attention to the catalogues
• Place the A4 poster near the Post Office Counter or in any other position that attracts customers eg near newspaper
stand.

Some Handy Tips:

• Make sure that there is a pen near the unit to allow customers to fill in their orders
• Encourage your Post Master to hand out catalogues to their regular customers if they don’t have time to browse.
• Use the Easy Start Guide ‘Planning for Success’ to structure your conversation
• Complete the Checklist (page 13)
• Talk through the FAQ’s (page 5)
• Arrange a personal follow up visit within the next two weeks.

See attached Document – Post Office Planning For Success

Page 11
 Every time
a customer
spends just £1
0
you will
earn £2.10
for yourself

Planning for Success

The advantages you have
 You have an established customer base
 Kleeneze is the UK’s leading catalogue
company, your customers already know
who we are
 Your customer collects their Kleeneze order
from the Post Office. No inconvenience to
you at all
 Kleeneze has appeared in a National TV
advertising campaign which reached out
to over 14 MILLION people creating a
massive awareness to your customers!
 No stock to hold
 Minimal investment for a maximum return
 The option to network the opportunity for
Did you know?
additional profits on a residual basis
 £1000 in sales earns you £275
 Unlimited support from the network  £2000 in sales earns you £580
and company  £4000 in sales in 4 weeks would
earn you £1300!
 Kleeneze gives away FREE cars
 Kleeneze helps you travel the world
 If you share this with 10 people who
all produce around £1000 in orders
your bonus alone could be over
£1000!!
 Some Distributors earn over £50k
per year in bonus by sharing this
 Kleeneze is the nation’s best kept
Colour
secret! People have no idea what
Changing
Candles
can be earned!
Set Of 2
Flickering
Candles
Code 094838-32
WAS £15.00
NOW £10.00
 Kleeneze changes peoples lives
to see for yourself watch the
See page 6 for
more product details

OVER
30%
OFF

15 minute DVD

Page 12
 Success Check List
In order to assist you in the launch of your new venture
we have compiled a list of things you can do to maximise
your personal sales and promotion. Good luck
Counter display positioned for best results, it must be comfortable for people
to browse

Posters positioned for best results, inside and not forgetting your
front window

Staff made aware of what to say to customers

Leaflets explaining “how it all works” given to every customer

Put up some balloons and streamers to help attract your customers to the
Kleeneze display unit

Kleeneze catalogues on the counter all packed to take a way for those that
want to peruse at home

A list that the customer fills in: name, contact number and the day the
catalogue was taken away

Give a Xmas catalogue with your contact details to customers to keep at

only 18p it is well worth it.

Ensure one of the demonstration Xmas products is displayed, try and buy -
this generates great sales

Give some free samples away to your customers, we have lots of

consumables that require reordering!

Enthusiastically contact other Postmasters and pass names onto your

Kleeneze contact to follow up.

Have “Earn Extra Income” leaflets on the counter for people to take away
(speak to your Kleeneze contact)

Page 13