Professional Documents
Culture Documents
GLOBALIZATION:
There are both distal and proximate cases that can be traced in the historical factor
causing globalization. The political social and cultural boundaries have broken down
in the human history since time is memorial. The large impact shift movement of
goods, products, people and knowledge mark the modern phenomenon of
globalization significant. The overall phenomenon and its relevance can be traced in
three distinct phases of human history.
1. Archaic (- 1600)
2. Early bird (1600-1800)
3. Modern (1760 onwards)
The industrial revolution
1st phase (1760-1840)
2nd phase (18401 onwards)
Factors that caused industrial revolution:
Positive outcomes
Revolution in organized production
of goods
Advancement in technology
Means of transportation developed
Redistribution of resources
Organized capital order
Negative outcomes
Manipulation of new
market
Colonization
INFORMATION SOCIETY
Agriculture age
Industrial age
Service industry age
Information age- (II world war)
Bio information
C- Corporation
D- Digitation
G- Globalization
21st century functions
1. Making Profit
2. Cutting cost
3. Reducing Risk
4. Communication
Corporate Communication:
The strategic and integrated approach to all communication activities between an
organization and its internal and external stake holder in order to build strong
relations and to create economic, social and symbolic capitals (identity, image and
reputation).
** social and symbolic capitals helps in making profit, cutting cost and as well as
reduces risk.