Due to continuous proliferation of e-Commerce and Web information systems, Site owners facing intense
competition in attracting and retaining users. In today’s highly competitive e-commerce environment, the
success of the site depends on the sites ability to retain visitors and turn casual browsers into potential
customers. Web servers of e-commerce sites accumulate huge volumes of user web activity logs. In this work,
we have presented k-Means Clustering based approach for the discovery of web user session clusters. Since the
web usage data usually involves imperfection and uncertainties we have also reviewed various Soft Computing
techniques to deal with such data.Also the size of web usage data is usually very huge, we have briefly
discussed few parallel computing options which may be utilized to enhance the web usage mining process.
Original Title
A Study for the Discovery of Web Usage Patterns Using Soft Computing Based Data Clustering Techniques
Due to continuous proliferation of e-Commerce and Web information systems, Site owners facing intense
competition in attracting and retaining users. In today’s highly competitive e-commerce…