Mr Scarsbrook

Your Name

ACTIVITY 3 - STAKEHOLDERS
General points:
1. Choose 1 large BUSINESS Choose the large business that you chose in
your Activity 1
2. Insert page numbers
3. Insert a Header with your name and my name on it
4. SOURCE all information that you use
INTRODUCTION
5. Copy and paste the introduction from Activity 1 and change it to sound like
the new Stakeholder unit.
6. Include the History of your business
7. Explain what a Stakeholder is and give an example
8. Explain that you will be talking about 6 stakeholders and state which ones
9. Choose 6 stakeholders from the list below:
Customers
Local Community
Banks
Suppliers
Employees
Employers
Shareholders (if PLC or LTD)
Any others of your choice.
MY BUSINESSES STAKEHOLDERS
Then go through each of the 6 stakeholders and write 6-7 lines on each
one, including the following:
10. CUSTOMERS:
Say who each stakeholder is and then:
For each stakeholder, explain what their INTEREST in your business is.
Then say how each stakeholder could INFLUENCE your business.

RANKING THE STAKEHOLDERS IN ORDER OF IMPORTANCE

This question is an A/B answer, so needs to be 1 page long (Minimum).
11.You are to rank the 6 stakeholders in order or importance according to
your own opinion.
It needs to be set out as follows:
I have ranked _____________ first because..
I have ranked_____________ second as I believe.
I have put______________ third because.
Give clear examples from your business to support your answers

Mr Scarsbrook

Your Name

STAKEHOLDER CONFLICT
12.
You need to give 3 examples of conflicts that
could occur between any 2 or more of your
stakeholders.
For example: A conflict could occur between the
local community and the owners due to the fact
that the business is making too much noise when
producing their goods.
You then need to explain how this conflict would
affect each party involved.
13.
ATTRACTING CUSTOMERS
Explain 4 things your business does to attract
customers. For each thing they do, give clear
examples to support your answers.
Say what your business is trying to achieve by
attracting customers in the ways you have
mentioned.
Explain the effect each method has on the
businesses customers
Put in any pictures of their offers/promotions
as examples
14.
RETAINING CUSTOMERS
Explain 4 things your business does to retain
customers. For each thing they do, give clear
examples to support your answers.
Say what your business is trying to achieve by
retaining customers in the ways you have
mentioned.
Explain the effect each method has on the
businesses customers
Put in any pictures of their deals as examples

Mr Scarsbrook

Your Name