Philippine Seven Inc.

Trish R. Santos

Scale & Scope

History

Products

Owner

Revenue

HISTORY
1927:

Founded in Dallas, Texas, when an employee of Southland Ice

Company, Joe C. Thompson, started selling milk, eggs and
bread from an ice house.

1946:

All stores were open from 7 am to 11 pm, hence the

company began to use the 7-Eleven name

1950s:

At this time, 7Eleven stores opened in other parts of

Texas for the first time. Shortly after that, 7Eleven
expanded across state lines to Florida, Maryland,
Virginia and Pennsylvania. 7Eleven now operated
hundreds of stores across the country.

HISTORY
1963:

Grew up to 1,000 stores. Also, in the same year, the store began
staying open 24 hours every weekend.

1965:

The sensa(onal semi-frozen carbonated beverage was originally

introduced as Iceeand later re-launched as a Slurpee drink by
7-Elevens ad agency

1969:

7-Eleven was better known for Slurpee drinks and grew to

approximately 3,500 stores in the United States and went
international by opening stores in Canada

1974:

The company reached its 5,000-th store milestone

Late 1970s - Early 1980s:

1990s

7-Eleven stores opened in Australia, Sweden,

Taiwan, Hong Kong, Singapore, Guam, Malaysia
and the Philippines

Cultural shift to a healthier lifestyle,7-Eleven built an infrastructure to support fresh

food products delivered daily, even on holidays, at its 15,000 stores. By 1999,
Southland spun off all of its businesses except 7-eleven which then lead to it
officially changing its name to 7-Eleven, Inc.

JAPAN HISTORY
1974: First 7-eleven convenience store opened in Tokyo
1980:

The company ran into financial difficulties, selling off its ice division, and was
rescued from bankruptcy by Ito-Yokado Southland Corporation entered into
bankruptcy protection

1991:

IYG, The Japanese company gained a controlling share of 7-Eleven,acquired

70% of Southlands common stock

2005:

Ito-Yokado formed Seven & I Holdings Co. and 7- Eleven became its subsidiary

PHILIPPINES HISTORY
October 26,1982:

Philippine Seven Corp. (PSC) acquired the license agreement to

use the 7-Eleven Convenience Store system in the entire
Philippines
PSC was registered with SEC

November 29,1982:

The incorporators were Jose T. Pardo, Vicente T. Paterno and

Francisco R. Sibal

They left to undergo a five-week in-depth

February 15,1983: training in their respective fields

August 21, 1983:

The assassination of Ninoy Aquino at the Manila International Airport

triggered the steady deterioration of the economic and
political situation in the country.

February 29, 1984:

April 1984:

PSC gamely opened its first 7-Eleven convenience

store, located at the corner of EDSA and Kamias
Streets in Kamuning, Quezon City

The second 7-Eleven convenience store was opened at President Ave.,

BF Homes, Paraaque

1984 to 1985:

October 1985:

May 19, 1988:

PSC lost money. Francis R. Sibal was compelled to sell his

share in the company and relinquish his responsibilities as
executive vice president and managing director.

Third 7-Eleven convenience store at the corner of Harrison

and Libertad Streets in Pasay City in Pasay City.

PSC's sister company, Philippine Seven Properties

Corporation (PSPC) was registered with SEC, and its
incorporators were Manuel Agustines, Jorge Araneta, Jose
Pardo, Vicente Paterno, and Alfredo Ramos.

Joe C. Thompson Jr.

BIRTHDATE: NOVEMBER 25,1925
DIED: JANUARY 28,20013
became the President before his
father's death in 1961
Mr. Thompson stepped down as
chairman in 1991 but remained vice
chairman until 1996 as Southland
spun off all its businesses except the
7-Eleven stores

Fun
Facts
7-ELEVENS ARE
DIFFERENT ALL
AROUND THE
WORLD

7-ELEVEN RAN THE

FIRST TELEVISION
ADVERTISEMENT FOR
A CONVENIENCE
STORE IN 1949

EVERY YEAR SINCE

2002, 7-ELEVEN HAS
GIVEN AWAY FREE SMALL
SLURPEES TO CELEBRATE
THE COMPANYS
BIRTHDAY ON JULY 11
(7/11)

THE SLURPEE WAS

INVENTED AT A
DAIRY QUEEN

ALMOST ALL SLURPEE

FLAVORS ARE
CONSIDERED KOSHER
PAREVE (FOOD THAT IS
NEITHER MEAT NOR
DAIRY).

Products

FRESH

HOT

OFF THE SHELF

Price
Siomai: P25
Budget Siopao: P29
Pastariffic: P42 to 79
Stuffed Pandesal: P20

Gulp Softdrinks:
12 oz. - P18
16 oz. - P 20
22 oz. - P25
32 oz. - P35

Hotcup: P20
Pinoy Rice Meal: P49 to 79
Rice Meal Express: P29 to 49
Hotdog: P29
Siksik Meals: P52 to 56
Sandwich: P69

Gulp Premium:
12 oz. - P22
16 oz. - P25
22 oz. - P30
32 oz. - P40

SERVICES

How to become a 7-Eleven franchisee?

Attend a seminar in your area (not mandatory)

Complete Application

Sales Manager Interview

How to become a 7-Eleven franchisee?

4

Qualification Testing

Store Selection

Business Planning

Final Interview

Agreement Signing

Training

Qualification Testing
Ability to fund investment requirement
Willing to undergo full-(me, 4 to 8 weeks
training
Willing to devote (me to oversee day-to-day
opera(ons
Willingness to work within the franchisor's
guidance
Ready to put hard work, manage people,
monitor nances, and be a crea(ve
salesperson and help foster a shopping
environment that en(ces your customers.
Must not and is not directly or indirectly
engaged in any similar business in conict
with 7-Eleven

Promotions

Promotions

Important Franchising FAQs

What are the qualifications of a 7-eleven
franchisee?
You love a good challenge, ready to put in hardwork, manage people and
monitor finances, be a creative salesperson and help foster a shopping
environment that entices your customers.
A self-driven entrepreneur;
Knows how to motivate his staff;
Willing to directly oversee the operations of a 7-Eleven
Service oriented, hardworking and possess strong entrepreneurial skills
Financially capable to fund the investment
Must not and is not directly or indirectly engaged in any similar business in
conflict with 7-Eleven

If I dont have a location can I apply for a

franchise?
Yes, you can still apply
Can a corporation apply for a franchise?
Yes, a corporation may apply the franchise, but it is
the required that the majority shareholder be the
principal applicant and attends the training.

How much is the return on investment?

The convenience store profitability is dependent on several
factors such as; satisfying customers needs; how well you
implement and work the 7-Eleven operating principles; sales
performance; and your ability to control operating
expenses. Other questions on financial viability will be
discussed only during theapplication process.

Important Franchising FAQs

How much is the investment required for a
potential franchisee to own a 7-eleven?
The financial requirement ranges from P1 to P5 Million.

What is included in the investment?

The investment includes the operational rights of the store,
equipment and facilities, furniture and fixtures, air-con
system, signage, and initial inventory.

What is the required lot size or floor area?

Ideally 120 square meters

BALANCE SHEET

INCOME STATEMENT

CASHFLOWS

SOURCES:

http://www.7-eleven.com.ph/about711.php?
title=Organizational%20Chart
https://apply.7-eleven.com/7-eleven/
leadPersonalProfile.jsp
http://franchise.7-eleven.com/franchise/franchiseprocess
http://www.nytimes.com/2003/01/30/business/johnthompson-77-leader-of-big-expansion-of-7eleven.html
http://corp.7-eleven.com/corp/history
http://mentalfloss.com/article/51629/11-factsabout-7-eleven-711