IndustryARC

GLOBAL FARM EQUIPMENT MARKET

(2014-2020)

By IndustryARC (2014 2020)

Global Farm Equipment Market (2014 2020): By Type (Tractors,

Combine harvester, Thresher, Rotavetor, Power Tiller, Irrigation
Equipment, Spraying equipment, Planting Equipment, Others); By
Phase (Land development, Sowing and planting, Cultivation, Harvesting
and Threshing, Post harvesting); By Geography (N.A, Europe, APAC,
RoW)
Table of Contents
1. Executive Summary
2. Global Farm Equipment Market Overview
2.1. Agriculture industry
2.2. Key crops cultivated
2.3. Farming practices
2.4. Classification of equipment
2.5. Agriculture ecosystem
2.6. Trade analysis (Exports and Imports by shipments and value)
3. Global Farm Equipment Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End user profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis
4. Global Farm Equipment Market Market Forces
4.1. Market Drivers
IndustryARC | 1

4.1.1.

Increase pressure to improve yield to meet

demand
4.1.2.
Demand from Emerging economies set to propel
market growth
4.1.3.
Increasing government subsidy on agricultural
machinery
4.1.4.
Increase in precision farming to drive
mechanization
4.1.5.
Access to easy credit for small farmers drive
4.2.

adoption
Market Constraints
4.2.1.
Lack of financial resources erode potential

4.3.

customer base
Market Challenges
4.3.1.
Influence of environmental factors affecting
demand
4.3.2.
Government push to cut down fiscal deficits might

reduce subsidies
Attractiveness of the Agriculture Equipment Industry
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
5. Global Agriculture Equipment Market Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors
6. Global Agriculture Equipment Market : By Equipment type
6.1. Introduction
6.2. By Type
6.1.1 Tractors
6.1.2 Combine harvester
6.1.3 Thresher
6.1.4 Rotavetor
6.1.5 Power Tiller
6.1.6 Irrigation Equipment
6.1.7 Spraying equipment
6.1.8 Planting Equipment
6.1.9 Others
7. Global Agriculture Equipment Market: Phase of usage
7.1. Land development
7.2. Sowing and planting
4.4.

IndustryARC | 2

7.3. Cultivation
7.4. Harvesting and Threshing
7.5. Post harvesting
8. Global Agriculture Equipment Market : Geographic Analysis
8.1.
North America
8.1.1.
U.S.
8.1.2.
Canada
8.1.3. Mexico
8.2. Europe
8.2.1. UK
8.2.2. Germany
8.2.3. France
8.2.4. Spain
8.2.5. Russia
8.2.6. Rest Of Europe
8.3.
Asia-Pacific
8.3.1. India
8.3.2. China
8.3.3. Korea
8.3.4. Australia
8.3.5. Others
8.4. Rest of the World
8.4.1. Brazil
8.4.2. Argentina
8.4.3. Africa
8.4.4. Others
9. Market Entropy
9.1. Dominant strategy
9.2. New Product Launches
9.3. M&As
9.4. Collaborations, JVs and Partnerships
10. Company Profile (Company Overview, Product and Services,
Strategy, Developments, USP)
10.1 AGCO Corporation
10.2 Alamo Group Incorporated
10.3 ARGO SpA
10.4 Bucher Industries
10.5 Caterpillar Incorporated
10.6 China National Machinery Industry Corporation

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10.7 Daedong Industrial Company Limited

10.8 Deere & Company
10.9 Escorts Limited
10.10 Exel industries SA
10.11 Fiat Industrial SpA
10.12 Groupe Exel Industries
10.13 Iseki & Company Limited
10.14 Kubota Corporation
10.15 Kukje Machinery Company Limited
10.16 Mahindra & Mahindra Limited
10.17 Tetra Laval International SA
10.18 Tractors and Farm Equipment Limited
10.19 Valmont Industries Incorporated
10.20 WORLD Group
10.21 Yamabiko Corporation
10.22 Yanmar Company Limited
10.23 ZETOR TRACTORS a.s.

11.

Appendix
11.1. Abbreviations
11.2. Sources
11.3. Research Methodology
11.4. Bibliography

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Compilation of Expert Insights

11.6. Disclaimer
11.5.

List of Tables
Table 1 Global Farm Equipment Market, List of Companies Covered
Table 2 Global Farm Equipment Market Competitive Share Analysis,
2014 (%)
Table 3 Top 5 Market Players Financials Analysis
Table 4 Global Farm Equipment Market Revenue, By Cause,, 20142020 ($M)
Table 5 Global Farm Equipment Market Volume, By Cause, 2014-2020
(Units)
Table 6 Global Farm Equipment Market Revenue, By Type, 2014-2020
($M)
Table 7 Global Farm Equipment Market Volume, By Type, 2014-2020
(Units)
Table 8 Global Farm Equipment Market Revenue, By Region, 20142020 ($M)
Table 9 Global Farm Equipment Market Volume, By Region, 20142020 (Units)
Table 10 Global Land Development Farm Equipment Market Revenue,
By Cause, 2014-2020 ($M)

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Table 11 Global Land Development Farm Equipment Market Volume,

By Cause, 2014-2020 (Units)
Table 12 Global Sowing and Planting Farm Equipment Market
Revenue, By Type, 2014-2020 ($M)
Table 13 Global Sowing and Planting Farm Equipment Market Volume,
By Type, 2014-2020 (Units)
Table 14 Global Cultivation Farm Equipment Market Revenue, By
Cause, 2014-2020 ($M)
Table 15 Global Cultivation Farm Equipment Market Volume, By
Cause, 2014-2020 (Units)
Table 16 Global Harvesting and Threshing Farm Equipment Market
Revenue, By Type, 2014-2020 ($M)
Table 17 Global Harvesting and Threshing Farm Equipment Market
Volume, By Type, 2014-2020 (Units)
Table 18 Global Post Harvesting Farm Equipment Market Revenue, By
Type, 2014-2020 ($M)
Table 19 Global Post Harvesting Farm Equipment Market Volume, By
Type, 2014-2020 (Units)
Table 20 North America Farm Equipment Market Revenue, By Cause,
2014-2020 ($M)
Table 21 North America Farm Equipment Market Volume, By Cause,
2014-2020 (Units)
Table 22 North America Farm Equipment Market Revenue, By Type,
2014-2020 ($M)
Table 23 North America Farm Equipment Market Volume, By Type,
2014-2020 (Units)
Table 24 North America Farm Equipment Market Revenue, By
Country, 2014-2020 ($M)
Table 25 North America Farm Equipment Market Volume, By Country,
2014-2020 (Units)
Table 26 U.S. Farm Equipment Market Revenue, By Cause, 2014-2020
($M)
Table 27 U.S. Farm Equipment Market Volume, By Cause, 2014-2020
(Units)
Table 28 U.S. Farm Equipment Market Revenue, By Type, 2014-2020
($M)
Table 29 U.S. Farm Equipment Market Volume, By Type, 2014-2020
(Units)
Table 30 Canada Farm Equipment Market Revenue, By Cause, 20142020 ($M)

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Table 31 Canada Farm Equipment Market Volume, By Cause, 20142020 (Units)

Table 32 Canada Farm Equipment Market Revenue, By Type, 20142020 ($M)
Table 33 Canada Farm Equipment Market Volume, By Type, 20142020 (Units)
Table 34 Mexico Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 35 Mexico Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 36 Mexico Farm Equipment Market Revenue, By Type, 20142020 ($M)
Table 37 Mexico Farm Equipment Market Volume, By Type, 20142020 (Units)
Table 38 Europe Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 39 Europe Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 40 Europe Farm Equipment Market Revenue, By Type, 20142020 ($M)
Table 41 Europe Farm Equipment Market Volume, By Type, 20142020 (Units)
Table 42 Europe Farm Equipment Market Revenue, By Country, 20142020 ($M)
Table 43 Europe Farm Equipment Market Volume, By Country, 20142020 (Units)
Table 44 U.K. Farm Equipment Market Revenue, By Cause, 2014-2020
($M)
Table 45 U.K. Farm Equipment Market Volume, By Cause, 2014-2020
(Units)
Table 46 U.K. Farm Equipment Market Revenue, By Type, 2014-2020
($M)
Table 47 U.K. Farm Equipment Market Volume, By Type, 2014-2020
(Units)
Table 48 Germany Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 49 Germany Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 50 Germany Farm Equipment Market Revenue, By Type, 20142020 ($M)

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Table 51 Germany Farm Equipment Market Volume, By Type, 20142020 (Units)

Table 52 France Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 53 France Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 54 France Farm Equipment Market Revenue, By Type, 20142020 ($M)
Table 55 France Farm Equipment Market Volume, By Type, 2014-2020
(Units)
Table 56 Spain Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 57 Spain Farm Equipment Market Volume, By Cause, 2014-2020
(Units)
Table 58 Spain Farm Equipment Market Revenue, By Type, 2014-2020
($M)
Table 59 Spain Farm Equipment Market Volume, By Type, 2014-2020
(Units)
Table 60 Russia Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 61 Russia Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 62 Russia Farm Equipment Market Revenue, By Type, 20142020 ($M)
Table 63 Russia Farm Equipment Market Volume, By Type, 2014-2020
(Units)
Table 64 Rest of Europe Farm Equipment Market Revenue, By Cause,
2014-2020 ($M)
Table 65 Rest of Europe Farm Equipment Market Volume, By Cause,
2014-2020 (Units)
Table 66 Rest of Europe Farm Equipment Market Revenue, By Type,
2014-2020 ($M)
Table 67 Rest of Europe Farm Equipment Market Volume, By Type,
2014-2020 (Units)
Table 68 APAC Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 69 APAC Farm Equipment Market Volume, By Cause, 2014-2020
(Units)
Table 70 APAC Farm Equipment Market Revenue, By Type, 2014-2020
($M)

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Table 71 APAC Farm Equipment Market Volume, By Type, 2014-2020

(Units)
Table 72 APAC Farm Equipment Market Revenue, By Country, 20142020 ($M)
Table 73 APAC Farm Equipment Market Volume, By Country, 20142020 (Units)
Table 74 INDIA Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 75 INDIA Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 76 INDIA Farm Equipment Market Revenue, By Type, 20142020 ($M)
Table 77 INDIA Farm Equipment Market Volume, By Type, 2014-2020
(Units)
Table 78 CHINA Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 79 CHINA Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 80 CHINA Farm Equipment Market Revenue, By Type, 20142020 ($M)
Table 81 CHINA Farm Equipment Market Volume, By Type, 2014-2020
(Units)
Table 82 KOREA Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 83 KOREA Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 84 KOREA Farm Equipment Market Revenue, By Type, 20142020 ($M)
Table 85 KOREA Farm Equipment Market Volume, By Type, 20142020 (Units)
Table 86 REST OF APAC Farm Equipment Market Revenue, By Cause,
2014-2020 ($M)
Table 87 REST OF APAC Farm Equipment Market Volume, By Cause,
2014-2020 (Units)
Table 88 REST OF APAC Farm Equipment Market Revenue, By Type,
2014-2020 ($M)
Table 89 REST OF APAC Farm Equipment Market Volume, By Type,
2014-2020 (Units)
Table 90 ROW Farm Equipment Market Revenue, By Cause, 20142020 ($M)

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Table 91 ROW Farm Equipment Market Volume, By Cause, 2014-2020

(Units)
Table 92 ROW Farm Equipment Market Revenue, By Type, 2014-2020
($M)
Table 93 ROW Farm Equipment Market Volume, By Type, 2014-2020
(Units)
Table 94 ROW Farm Equipment Market Revenue, By Country, 20142020 ($M)
Table 95 ROW Farm Equipment Market Volume, By Country, 20142020 (Units)
Table 96 BRAZIL Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 97 BRAZIL Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 98 BRAZIL Farm Equipment Market Revenue, By Type, 20142020 ($M)
Table 99 BRAZIL Farm Equipment Market Volume, By Type, 20142020 (Units)
Table 100 ARGENTINA Farm Equipment Market Revenue, By Cause,
2014-2020 ($M)
Table 101 ARGENTINA Farm Equipment Market Volume, By Cause,
2014-2020 (Units)
Table 102 ARGENTINA Farm Equipment Market Revenue, By Type,
2014-2020 ($M)
Table 103 ARGENTINA Farm Equipment Market Volume, By Type,
2014-2020 (Units)
Table 104 AFRICA Farm Equipment Market Revenue, By Cause, 20142020 ($M)
Table 105 AFRICA Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 106 AFRICA Farm Equipment Market Revenue, By Type, 20142020 ($M)
Table 107 AFRICA Farm Equipment Market Volume, By Type, 20142020 (Units)
Table 108 OTHERS Farm Equipment Market Revenue, By Cause,
2014-2020 ($M)
Table 109 OTHERS Farm Equipment Market Volume, By Cause, 20142020 (Units)
Table 110 OTHERS Farm Equipment Market Revenue, By Type, 20142020 ($M)

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Table 111 OTHERS Farm Equipment Market Volume, By Type, 20142020 (Units)
Table 112 M&A, JV, Agreements, Farm Equipment Market

List of Figures
Figure 1 Segmentation of Farm Equipment Market, By Architecture
Figure 2 Farm Equipment Market, List of Companies Covered
Figure 3 Global Farm Equipment Market Revenue,, 2014-2020 ($M)
Figure4 Global Farm Equipment Market Revenue, By Region, 2014 vs.
2020 ($M)
Figure5 Global Farm Equipment Market Revenue, By Type, 2014 ($M)
Figure6 Global Farm Equipment Market Revenue, By Cause, 2014
($M)
Figure7 Global Farm Equipment Market, New Product Launches, By
Year, 2010-2014

IndustryARC | 11

Report Description
Farm equipment market refers to a host of broad machinery product
types that are used for agriculture or farming practices. The key
equipment types include tractors, combine harvesters, threshers and
rotavetors among others. The growing demand for agriculture produce
coupled with decrease arable land is resulting in yield pressure. In order
to cater to the increasing food consumption by global population, modern
agricultural practices such as mechanized farming and use of crop
protection chemicals is on priority for farmers. Farm equipment usage
results in the enabling of efficient farming and increase in efficiencies.
The farm equipment market has been segmented into different types
such as type, phase and geography exclusively. Based on the type of
products commercially available, the market is analyzed and categorized
into various kinds such as tractors, combine harvester, thresher,
rotavetor,

power

tiller,

irrigation

equipment,

spraying

equipment,

planting equipment and others. Each type has various products offered
by companies with different technical specifications. All the types are
duly analyzed to estimate the market size for each product type.
Farm equipment is used in different phases of agricultural production
depending on the functions and utility of each of the equipment. For
example, tractors and levelers are used in land development phase, while
harvester and threshers are used during harvesting and threshing phase.
Based on the phases of usage of the equipment, the market is segmented
into land development, sowing and planting, cultivation, harvesting and
threshing,

and

post

harvesting.

Each

phase

utilizes

few

unique

equipment types and data has been captured as per the industry usage.
The overall market is also represented from the perspective of different
geographical regions and the key countries in each region. The market
has been segmented into four regions, namely: North America, Europe,
Asia-pacific and Rest of the World. Competitive landscape for industry
IndustryARC | 12

and market players are profiled with attributes of company overview,

financial overview, business strategies, product portfolio and recent
developments. Market shares of the key players in 2014 are also
provided. Few of the companies that are profiled in this report include
CNH Global NV, John Deere, AGCO, Mahindra and Mahindra Limited.

Stakeholders
Contract farming firms
Trading firms
Farm equipment manufacturers
Farm equipment distributors
Associations
Government Institutions
Financial institutions

Global Farm Equipment Market - TRENDS

1. Farm equipment market is growing very rapidly with increasing
demand for produce and increasing mechanized farming
2. The revenue market is estimated to exhibit a faster growth as
compared to shipments growth
3. Tractors are the most dominant product type in the farm equipment
market
4. Asia-Pacific is the dominant region by shipments and exhibiting the
speedy growth due to the fast growing countries such as China and
India
5. China to overtake the U.S. in terms of production and sales of farm
equipment by 2017

IndustryARC | 13

Executive Summary
IndustryARC estimates the global farm equipment market to exhibit a
growth of 6.5% by 2020 and it is estimated to be valued around $250
billion. Population growth and strong increasing per capita consumption
of food is driving the demand for agricultural produce. Agriculture output
is highly dependent on various external factors such as climate, water
availability and soil fertility; hence yield certainty is low. Adoption of
modern farming practices including the use of equipment helps in
increasing efficiency, saving time and resources as well. The global farm
equipment market has been segmented into various segments by
equipment types, phase of use and geographic segments.
Along with the demand growth, the adoption of mechanized farming in
the emerging economies such as China and India provides a strong
impetus to the market growth. The government support measures such
as favorable policies, ease of access to credit and subsidies for
purchasing equipment is a major driver. There is an increasing emphasis
on improving farming methods, resulting in higher yield and output.
Backed by these strong demand driven factors, the farm equipment
industry is poised to exhibit rapid growth in the coming years.

IndustryARC | 14

Figure: Global Farm Equipment Market Size, 2013-2020 ($bn)

300
250
200

($bn)

150
100
50
0
2013 2014 2015 2016 2017 2018 2019 2020

Source: Primary insights, IndustryARC Analysis

.
Growth in the industry is not uniform across the regions. Developed
regions such as Europe and North America are estimated to exhibit
sluggish growth due to the higher adoption of farming equipment. Hence,
they command a major share and use premium high-value technically
advanced equipment. On the contrary, APAC is poised to exhibit the
fastest growth due to favorable macroeconomic factors and stronger
demand. China and India are the growth frontiers for the farm equipment
manufacturers,

providing

huge

market

to

be

tapped.

Land

development, harvesting and threshing are the dominant phases of farm

equipment usage.
The farm equipment market is greatly competitive due to the dominance
of regional players. The key players in the market are CNH Global NV,
John Deere, AGCO, Mahindra and Mahindra Limited constituting a major
share. These companies are adopting various growth strategies such as
new product launches, expansions, partnerships and acquisitions to
consolidate their market share. The companies are investing in R&D

IndustryARC | 15

extensively

to

develop

technically

advanced

unique

products

to

differentiate themselves from their competitors and increase their

market share.

RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the Global Farm
Equipment Market is from a combination of secondary and primary
sources. Research interviews were conducted with senior executives
and/or managers of leading Farm Equipment manufacturers, distributors
& associations along with R & D and regulatory institutions. These Key
Opinion Leaders (KOLs) were then provided with questionnaires to
gather

quantitative

and

qualitative

inputs

on

their

operations,

performance, strategies and views on the overall market, including key

developments and technology trends.
IndustryARC | 16

Data from interviews is consolidated, checked for consistency and

accuracy, and the final market numbers are again validated by experts.
The global market was split by types, phase, and geography based on
critical inputs from primary and secondary sources, understanding of the
number of companies operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles,

THE ARC PROCESS

white papers, newsletters, annual reports and paid databases such as

OneSource, Hoovers and Factiva to identify and collect information for
Delphi Verifcation
Consolidation Method Base Method

Analytical Method

extensive technical and commercial study of the Food Allergens and

Intolerance Testing. The key players in the market and its value chain
were identified through secondary research and their market opinions
were also gathered in a similar way through telephonic interviews and
questionnaires. Collating all these data points and using ARC analytical
model market numbers were derived.

THE ARC ADVANTAGE

ARC Model

An analytical model lies at the core of our process, ensuring

logical consistency throughout our research. We complement the
model with secondary data and interviews with industry experts to
reflect the latest trends. With our final expert validation, we
provide you with only the most accurate and actionable
intelligence.

Granular breakdown
1. Getof
a top-down
drivers into
estimate
factorsof the market
ndings of the model with experts 1.
from
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across breakdown
the value chain
of drivers into factors
Validate all factors
2. Follow
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it up
ofwith
theirapresent
bottom-up
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estimate
on the
ofmarket.
the market
ndings with players across small and
2. Validate
large enterprises
all factors in terms of their present impact on the m
Assign weights to these factors in terms of their relevance and impact on the market.
3. Check forconsistency
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3. Assign
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terms
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odel and add new factors
Build the Consolidated Model
4. Build the Analytical Model
4. Build the Base model
IndustryARC | 17

ABOUT US
IndustryARC

was

started

by

group

of

young,

passionate

professionals along with extensively experienced industry veterans

across various business segments. Our focus and expertise is mainly
in the field of analytics, market research and consulting. Our
singular goal is to provide accurate and affordable research to our
clients.
ANALYTICAL MODEL

BASE MODEL

CONSOLIDATED MODEL

ARC MODEL

Our research team has expertise in diverse fields like Healthcare,

Chemicals, Manufacturing, Logistics, Electronics and Automotive.
However diverse the expertise maybe, everyone in our team shares
one common trait - we love data and we love providing solutions to
clients using that data even more! Seeing your business flourish
based on our solutions and strategy is what we love the most!

IndustryARC | 18

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