Professional Documents
Culture Documents
SUBJECT:
PUBLIC RELATIONS
PROJECT TITLE:
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INDEX
2. Importance of PR Agencies 8
3. PR in organizational life 9
5. Functions of a PR Agency 12
6. Company profile 13
7. Area of experience 13
9. Scope of services
16
10. Services offered 17
16. Pr tools 32
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24. Sponsorship
25. Clients
27. Annexure
28. Questionnaire
29. Conclusion
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Importance of P. R . Agencies
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applies to a company producing a product which is going to be
marketed and sold.
SHARE
HOLDERS GOVERN
SUPPLIERS
-MENT
FINANCE
SOURCE COMPETI
S -TORS
TRADE CUSTOMER
ENV &
UNIONS PRESSURE S
GROUPS
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• "Leveling the playing field" when going up against
entrenched competitors
• Facilitating project delivery
• Strengthening the company's own organization and
culture
• Getting the media on your side (or at least getting a
fair hearing) when crisis strikes.
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Business seminars for their customers let them explain new
developments, trends, services, and products in detail -- in a
setting where they call the shots.
MANAGERIAL
PLANNING
ORGANISING
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DIRECTING
CONTROLLING
COORDINATING
MOTIVATING
OPERATIVE
POLICY
PUBLICITY
RODUCT PUBLICITY
RELATIONS WITH GOVERNMENT
COMMUNITY RELATIONS
SHAREHOLDER’S RELATION
PROMOTION PROGRAMMES
DONATIONS
EMPLOYEE PUBLICATIONS
GUEST RELATIONS
EVALUATIONS
COUNCELLOR
COMMUNICATOR
ADMINISTRATOR
PRODUCTION
ORGANISING SPECIAL EVENTS
ADVISORY
TO TOP MANAGEMENT
TO DEPARTMENTAL HEADS
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COMPANY PROFILE
In a world where too many people are saying too many things all at the
same time, your message can easily be lost, or misunderstood.
The Source helps clients evolve strategies, shape messages, plan effective
communication programmes, and implement them. We believe in working
so closely with our clients that they often look upon us as a virtual in-
house resource.
The firm has four main divisions - Public Relations, Investor Relations,
Event Management and Editorial Services. Headquartered in India's
commercial capital, Mumbai, The Source has representative offices in New
Delhi, Hyderabad and Pune, besides affiliates in fourteen other cities
across India.
Areas of Experience
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SOURCE has experience and expertise in multiple industries and services.
Our clients represent varied fields including:
Associations
Automotive
Banking
Communications systems
Education
Financial services
Fitness
Gaming
Healthcare services
Medical services
Non-profit organizations
Restaurants
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Sports and sporting equipment
Technology
Tourism
ADVISORY BOARD
SOURCE is, perhaps, the only leading Indian Public Relations Agency that
has senior journalists and leading corporate personalities on its advisory
board.
Business Standard
Hindustan Times
The Pioneer
Dainik Bhaskar
Dainik Jagran
Navbharat Times
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The corporate personalities on our board include people from:
SCOPE OF SERVICES
SUORCE believes in getting the most mileage for its clients' marketing
efforts. Their endeavor is to provide seamless support to their marketing
campaigns. To achieve this, we can include varied elements to reach as
many of your target audiences - and potential customers - as possible.
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Editorial services include: Creating backgrounders; media kits; white
papers; case studies, news releases; byline articles; op-ed articles; internal
and external publications; corporate presentations; and speech writing.
1. Strategic Services
2. Media Relations
3. Editorial Services
4. Events
5. Investor Relations
1. Strategic Services
a. Stakeholder Dialogue
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The Stakeholder Dialogue Process is targeted at developing relationships
with influentials based on a common interest. This is achieved through
systematic and focused communication. It involves:
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b. Communication Strategy Support
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d. Issues Analysis
e. Competitive Intelligence
This process includes identification of competitor target markets and
audiences, refinement of marketing strategy, identification of new
customer segments and integration of community relations and outreach
programs with marketing and advertising functions.
Clients can then create tracking systems, analyze the data, develop
employee and related stakeholder participation programs, and ensure that
the information gathered is disseminated to appropriate internal audiences.
2. Media Relations
Dramatic changes within the media, fuelled by the Internet and electronic
media, have had a profound impact on the public relations industry.
Journalists are demanding news value and quality, and increased
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competition means that the media is less patient and more critical than it
was not on the requirements and interests of journalists and what makes
news to them.
Write and circulate press releases.
Organize Press/Financial Analysts' Conferences.
Arrange interviews of key executives with journalists.
PROVIDE media training for client executives to help them develop and
deliver messages effectively in interactions with the media.
3. Editorial Services
As a total communications company The Source also offers editorial
services for annual reports, books, newspaper publications or website
content
4. Events
The Source believes that an integral part of the company's
communication and brand-building process involves the organization of
high-profile ground events.
While sports events are a major focus - since they invariably catch the
public eye - The Source organizes a variety of promotions designed to
build the public profile of a corporate.
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(accommodation and food), equipment, transportation, and media
management, among other things. Everything, down to the smallest detail,
is taken care of.
5. Investor Relations
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They use three key tools to develop these relationships
• Analyst Meets
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CRISIS MANAGEMENT
First, the company must work towards resolving the issues that
created the crisis. Secondly, it must act fast to manage the perceptions
of the problem amongst its key stakeholders in order to salvage and
sustain its reputation and business.
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lawyers, bankers and develop and execute strategies that protect the
client’s reputation, their businesses and performance.
CRISIS PREPAREDNESS
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training for identified client executives using crisis simulation
techniques.
Corporate Positioning
Each company must identify and consistently project the unique value
that it brings to the marketplace. As the pace of change intensifies,
and as managements respond to these changes with newer products
and services, the companies have to redefine themselves for their
present and future stakeholders.
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We develop the key messages which capture and express the
positioning. We then design and implement communication initiatives
which help the stakeholders understand the positioning.
REPUTATION MANAGEMENT
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the attention of the various target audiences towards even the smallest
of their achievements. Similarly, we help our clients negate the effects
of any crisis that might have negative implications on their reputation
through strategic counsel and maintaining judicious transparency
when dealing with the media.
The Internet is where the "buzz" starts about issues, companies, and
products. It is where millions of people can readily find reviews,
opinions, and consumer insights, providing key crisis-specific
information including rumors, attacks and scams, and reputation
management or credibility issues. Now more than ever, organizations
must take an active role in their reputation management.
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Source can find and diffuse potential PR disasters for your company
before they become "breaking news". As pioneers of online reputation
management, Source has the experienced staff and tools to manage
and protect your corporate reputation and brand online.
Source keeps a tab on over 200 media outlets across the country
including mainline, financial and vernacular newspapers, business and
general interest magazines, trade journals and TV Channels across 10
cities in India, these are - New Delhi, Mumbai, Bangalore,
Chandigarh, Lucknow, Kolkata, Chennai, Hyderabad, Pune and
Ahmedabad.
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Technology Communications
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sound understanding of technology domain, investor relations, HR
communications, media relations and crisis management. The group is
also able to draw on the capabilities of our sister firms to provide
advertising and brand management services through a single window.
Sponsorships
Clients
Some of the prominent clients that The Source has worked with are:
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Delhi, Chennai and Kolkata. The invitees at the launch were the
HDFC Chubb
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casualty insurance companies known informally as the Chubb Group
of Insurance Companies. The member insurers of the Chubb Group
form a multi-billion dollar organization providing property and
casualty insurance for personal and commercial customers worldwide
through 5,000 independent agents and brokers. Chubb's global
network includes branches and affiliates throughout North America,
Europe, Latin America, Asia and Australia.
Jog Group
The 150-crore Jog group already has a significant presence in the field
of engineering and has recently diversified into multimedia, producing
over 1,500 hours of television software for various channels - satellite
as well as terrestrial - and releasing Score Plus, a unique educational
software.
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K Sera Sera Productions Ltd.
K Sera Sera has tied up with Mr. Ram Gopal Varma for the creative
side of the production. Similarly in the TV business the company has
tied up with Mr Ravi Rai, Ravi Rai Productions, Mr. Tony Singh and
Mr. Girish Mallik, Clapstem Productions.
Lupin Limited
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economists and policy-makers to build a consensus about economic
reforms. The resulting “Agenda for Economic Reforms” became the
basis for the government’s 1991 Economic Reforms.
Qatar Airways
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United Western Bank, incorporated in 1936, is one of the largest
private sector commercial banks in India, with a well - dispersed share
holding all over the country. The Bank can be described as the Bank
with a Steady Past, Prospering Present and Promising Future.
With its headquarters based in Satara, the Bank has 230 branches
spread over 47 districts of nine states that are controlled by five Zonal
Offices at Mumbai, Pune, Kolhapur, Jalgaon, and Nagpur.
Videocon
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ANNEXURE
BOOKS:-
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In 1999, the global consulting firm Arthur Andersen commissioned us
to edit a volume accompanying the Maharashtra Agro-Advantage
exposition. This book, also released by Prime Minister Atal Bihari
Vajpayee, was sent to Indian embassies, foreign missions in India and
prospective investors.
The first in the series was launched by senior political leader Pramod
Mahajan in January 2004, which showcased the achievements of the
NDA government. The second, which looked at investment
opportunities in Goa, was launched by Goa Chief Minister Manohar
Parrikar in May 2004. The third, on the landmark work being done by
the Dr. Babasaheb Ambedkar Medical Trust in Aurangabad, was
launched by noted industrialist Prithviraj Jindal in September 2004.
PERIODICALS:-
TimesProperty:-
The Source does the content generation and management for Times
Property, a weekly eight-page broadsheet publication from India's
leading newspaper group Bennett, Coleman and Co. Ltd, publishers of
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The Times of India - one of the world's largest circulated English
dailies.
Other Publications: -
The Times Group has also retained our services for content generation
and management of ET Realty, a fortnightly real estate publication,
distributed with The Economic Times - the world's second largest
circulated business daily.
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retained our services for content generation for Maharashtra Times
Property, a weekly publication circulated with India's leading Marathi
language daily Maharashtra Times.
WEB CONTENT
We have also produced a daily news bulletin for Reuters, a world leader in
news and information. The bulletin, which, focused on the happenings in the
Information, Communication and Entertainment Sectors (ICE), was carried
on Reuters terminals worldwide.a few years ago.
This is where The Source comes in. Media Relations is one of our key
strengths; with our wide network of contacts in print and electronic media
and our so und news judgment we can:
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Press Releases are very important not only for our agency but for
every PR agency as they are the easiest means to communicate news
about our client to the media. It gives us the liberty to decide the
content we would like to deliver to the media and hence the public.
Unlike Press Meets Press Release are not time consuming and also
require less pre and post preparation and efforts on our part as well as
that of the media. Also it avoids misinterpretations and diversion from
the topic. It helps to channelise information.
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show the difference in the perspectives of people and how they have
come to accept PR as an essential part of their business development.
In India though, communication management still isn’t given the same
pedestal as it is in the west, but the PR department is fast becoming
more and more successful and established with time. Not only have
Indian corporate and business tycoons, celebrities, etc realized the
importance and need of a PR agency or PR executive the general
society has also grown to understand this field and accept it as a main
stream and major occupation, very unlike the perception of the society
a few decades ago.
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to identify "the image as perceived by the publics"…that is "Actual
Image". The Internal PR Department cannot do this. Only an external
Consultant can do this more frankly and give a feed back to the
Management. …This will help the Management to find the gap between
the Image Goal and the actual Image…The PR Consultant helps you to
bridge the gap through proper techniques,
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Servicing are headed by Ms. Archana Pradhan and Mr. Pradeep
Ghorpade respectively.
Our clientele includes the likes of Lupin Ltd and Ethypharm LL India
(which are Pharmaceutical companies), Onward Technologies and
Aurovision (which are IT companies), Qatar Airways, Jaico
Publications, Balaji Telefilms, Film Factory Productions (Ram Gopal
Verma), Red Ice Entertainment, Seven Entertainment, Mercury
Infocomm, Janakalyan Bank, etc.
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want to cover it. Sometimes we also have select press meets in which
case we invite only selected media and our client addresses them.
Another option we have is one-on-one meetings wherein our client
meets with certain journalists individually. These interviews are
exclusive and personal.
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CONCLUSION
We can finally say the main objective of public relation is to establish good
understanding by sharing a common problem or interest with the public.
By public it means both an internal public and a public external to the
organization. Mutual understanding can be established only by sharing a
common interest, by communication and relations. If there is no
communication there is no mutual understanding and mutual understanding
is the core of public relations. The objectives of public relations differ from
organization to organization, based on the nature and objects of the
organization. For instance the objects of the public relation program of
social welfare organizations are quite different from those of a commercial
organization. The objects of a public relations department of the
Goverdifferent from those of non – profit organizations and so on.
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