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D AY F O U R T H U R S D A Y 5 T H M A R C H

5G a special
generation
but in good time
By Paul Rasmussen and Joseph Waring

he mobile industry should

consider 5G as a special
generation,
introducing
challenges in all layers of the
technology, Mike Short, VP of
public affairs Telefnica Europe
(pictured right), said.
Speaking in one of yesterdays
sessions covering the nextgeneration mobile technology, he
said: Its beyond what were doing
today with mobile. 5G will have a
huge influence on our connectivity
to the internet and wireless
broadcast capabilities.
But Matt Grob, VP & CTO for
Qualcomm (pictured far right),
questioned any need to rush. We
have engineering teams working on
LTE and 5G. Each time the 5G team

unveil a new performance leap, the

LTE engineers respond by
matching it.
Underlining the need for a new
generation,
Mischa
Dohler,
professor
of
wireless
communications at Kings College
London, insisted: We really do
need 5G in order to have a
paradigm shift. The order of
magnitude jump in traffic is what is
really driving this move.
He said the industry is nearing
the limit and needs to have
breakthroughs, which will hopefully
come from the 5G developments.
This stand was supported by
Allan Kock, director of RAN
development at TeliaSonera. 5G is
a
fundamental
change
in
technology and will have a
significant impact on how we offer

Galaxy S6 Edge
scoops Best In
Show Award
services. We must look at
performance and coverage, and not
just consider microcells.
Ericsson
group
CTO
Ulf
Ewaldsson said its important to have
a full understanding of the network
needs of industries that are being
transformed.
This means that there are a wide
range of potential requirements,
from low-power sensors to fastmoving vehicles that require
extremely low latency.

And were going to fit all that on

one network. The risk with 5G is
were stretching it too wide to be
able to build it. But we dont know
that yet, he cautioned.
Chaesub Lee, director of ITUs
Standardisation Bureau, however,
noted there is a long way to go since
the industrys current treatment of
traffic isnt smart enough to serve all
the business models. We now only
have one classification of traffic
broadband or not.

amsungs Galaxy S6 Edge unveiled Sunday on the eve

of MWC15 - has been
honoured with the Best New
Handset, Device or Tablet Award
at MWC15. The device saw off
strong competition from HTCs
One M9, LGs Watch Urbane (LTE)
and Flex smartphone, as well as
Samsungs own Galaxy S6. The
award was decided by a team of
nine leading industry analysts.

Huaweis Honor aims high

with latest smartphones
By Steve Costello

mbitious smartphone brand

Honor announced two new
products
targeting
its
market of digital natives,
including a device with camera
technology it hopes will set it apart
from its rivals.
The Honor 6+ (pictured) has a
unique bionic parallel 8MP rear
camera, providing a maximum
resolution of 13MP combined,
alongside its patented 3IE
algorithmic engine, which delivers
more detailed and richer images.
The company also said that the
5.5-inch full-HD screen has a 78.2
per cent screen-to-body ratio,
compared with 71.1 per cent for
Apples iPhone 6 Plus. Other
features include an 8MP front
camera, with Honor hailing it as

the best selfie phone in the industry

as of today at its press event.
Also unveiled was Honors 4X,
which is the first Honor 4G
smartphone with dual 64-bit
software and hardware. It delivers
a strong and stable 4G network
connection which reduces the
chance of fall-back to 3G.
It also has 13MP rear and 5MP
front cameras, with dual-SIM, and
5.5-inch screen.
Honor, which is being positioned
as an independent brand by parent
Huawei, noted the advantages of
being part of a bigger group during
its press conference.
Frank Yao, founder and MD of
Honor Western Europe, said we
benefit from that it allows us to
invest heavily in building the brand.
But he also noted that the devices
have a strong European flavour,

alongside its Chinese heritage.

While Honor has focused on
direct-to-consumer sales, it also this
week announced an exclusive
network tariff partnership with 3
UK, for Honor 6+.
With the brand having been
promoted heavily in Europe since
late last year, it was also noted that
the company still has greater plans.
This includes a launch into the US
market later in 2015.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

This years Mobile World Congress has been the biggest in the
events history. Organisers GSMA expect total attendance to
surpass 90,000, up from last years 86,000. The event will return to
Barcelona 22-25 February 2016.

Thursday 5th March

PAGE 1

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MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:06 Page 3

NEWS
Bell
Labs
chief
shuns
5G hype

Lets enjoy 4G and

not rush 5G, says
Orange CEO
By Saleha Riaz

he Internet of Things (IoT)

will become the internet of
everything with the advent
of 5G, said Stephane Richard, CEO
of Orange, speaking at the Road to
5G keynote yesterday morning,
explaining his vision for a new
horizon for the IoT era.
However, he believes that there is
no rush: 4G is a success, lets enjoy
it. We shouldnt jump too fast, he
said, adding that the industry must
learn from the lessons of 3G when
there was a delay of several years
between the launch of the process
and the actual reality, which led to
much disappointment.
That doesnt mean, though, that

the
company
isnt
deeply
committed to 5G and to the public
private partnership of
the
European Commission, he said.
In fact, the company believes that
5G is different from 4G because it
will have a greater and different
purpose and needs to have
flexibility
so
that
it
can
accommodate services that have
yet to be invented.
According to Richard, we will
soon have programmable networks,
making them like clouds, providing
a much more agile platform for
innovation.
The CEO also believes that
ironically, the omnipresence of
technology is what will give it a
more human aspect, as it will sense

Cisco boss says half of

service providers will be
irrelevant within a decade
By Ken Wieland

ohn
Chambers,
chief
executive of tech-giant Cisco,
said he expected sweeping
changes in the operator landscape,
with 50 per cent of todays service
providers becoming irrelevant in 10
years time as they fail to adapt in a
fast-moving digital world.
Success of companies, cities and
countries depends on getting market
transitions right, he told journalists
at a Cisco press conference held at

Mobile World Congress.

Chambers said technical change,
through the likes of cloud-based and
virtualisation technologies, was not
enough. Changes in organisational
structure and business processes
were also needed.
He took Cisco as an example.
We have changed more in the last
three years than we have in our
entire history, said Chambers.
The Cisco boss enthused about
Internet of Everything technology and
big data analytics as ways to boost

By Ken Wieland

the world better through sensors,

capture and understand specific
situations and become more aware.
For instance, autonomous cars will
communicate not just with other
cars but with parking lots, roads and
petrol stations.
Our role as operators is to use
these amazing opportunities to

facilities these new usages and

shape a greater world, he added.
Richard also believes 5G must
have green as part of its very DNA,
ensuring that all aspects of 5G,
from access networks, data centres
and transport network to connected
devices only consume energy when
they are being used.

economic growth, as well as improve

operator and enterprise profitability.
Internet of Everything is a $19
trillion opportunity based on profits
and savings alone, said Chambers,
adding that the number would be
much bigger if job creation were
taken into account.
Governments around the world
are beginning to address the need
for change, adopting broadband
and getting the right [big data]
information at the right time, which
needs to be complete information
and not stove pipe, he said.
Cisco used yesterdays press
conference to showcase Mobility
IQ, its mobility software as a
service (SaaS) analytics solution.
Hosted on Cisco Cloud Services,

Mobility IQ gives service providers

(and their business customers) realtime visibility into network, user
and business intelligence across
Wi-Fi, 3G and LTE networks.
This transformational new
capability enables service providers
to
deliver
valuable,
new
differentiated mobile services to
their customers, while achieving
new levels of operational efficiency,
said Cisco in a statement.
Chambers also took time in his
remarks to claim leadership in
network functions virtualisation
(NFV) in terms of the number of
functions it has managed to virtualise.
We have 49, while our competitors
have less than 10, he said. In a year
from now it will be over 90.

Visa ready to help partners launch mobile

payments after work on Apple Pay
By Ken Wieland

yan
Mclnerney,
global
president of Visa Inc,
speaking at yesterdays
Mobile Word Congress (MWC)
keynote on digital transactions and
social interactions, said the huge
effort involved in helping Apple Pay
get off the ground has put it in a
position to help others, including
mobile operators, launch rival
mobile payment services.
We are the payment engine
underneath Apple Pay, and we had
700 people working on it for 18
months before its launch last year,
said Mclnerney. We wanted to
build a platform and system that
would be scalable, reliable and safe
but not just for Apple Pay, but to
build a system that had open
architecture, was form-factor,

handset and platform agnostic, and

allowed our partners to build their
own payment products.
Visa is also heavily involved with
Samsung Pay, said Mclnerney,
which is set for launch in the US
during the second half of 2015.
Following Samsungs recent
acquisition of LoopPay, the service
will support Magnetic Secure
Transmission (MST) technology as
well as the NFC technology
supported by Apple Pay.
Under
questioning
from
journalist and author David
Kirkpatrick, the Visa chief wouldnt
be drawn on differences between
Apple Pay and Samsung Pay, but
acknowledged
that
LoopPay
technology would be an advantage
in the US where contactless cards
and chip and pin is not so widely
used as it is in Europe.

There are a lot of similarities

between Apple Pay and Samsung
Pay, said Mclnerney. They have
worked with the card networks, and
importantly with the bank card
issuers, to let customers use cards
in the way they know and love.
They havent tried to change it.
Both payment services also
leverage so-called tokenisation, a
security standard Visa announced at
last years Mobile World Congress.
Becoming increasingly popular to
address security concerns around
mobile and online payments,
Mclnerney said tokenisation was a
big deal in driving mobile payments.
By substituting the payment
account information found on a
plastic card with a series of numbers
that can be used to authorise
payment without exposing actual
account details, customer data can

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

be protected. When consumers use

their mobile device to make a
contactless payment in a store, a
token is submitted, rather than their
account details.
The Visa chief also pointed to the
interesting role that mobile
operators play, especially in the
developing world, in driving online
commerce.

ell Labs president Marcus

Weldon, who is also CTO of
Alcatel-Lucent,
poured
scorn on competitors ridiculous
marketing of 5G, refusing to be
sucked into the game of headlinespeed announcements.
We pride ourselves as being the
most rational, he told Mobile World
Daily. Most of our competitors talk
about 5Gb/s and 10Gb/s or some
other number, but theyre not
telling you the configuration, which
is ridiculous.
The Bell Labs chief argued that
headline-grabbing
5G
announcements can be an
unhelpful distraction. Everyone
now expects the bar in 5G to be
5Gb/s, but its based on nothing,
said
Weldon
(Ericsson
demonstrated 5Gb/s speeds in July
2014, with Samsung following soon
after with a record 7.5Gbps demo).
Weldon prefers instead a much
more nuanced 5G message. We
like to say its about the digitisation
of
everything,
people
and
machines, he said.
For the Bell Labs president, 5G
should not be a forced leap in
technology, but draw heavily on
existing technologies. He expects
5G to re-use existing radio air
interfaces LTE, WiFi and LTE-U
under a common control plane.
Weldon, however, does see the
need for a new interface. Not
because there is anything wrong
with the existing one, but its not
great for machines, as it requires
devices to constantly synchronise,
which consumes power.
Alcatel-Lucent and Bell Labs are
exploring a new multi-carrier
waveform
dubbed
UFMC
(Universal Filtered Multi-Carrier),
which they argue has much better
efficiency than OFDM (orthogonal
frequency-division multiplexing)
the
transport
mechanism
underpinning LTE and LTEAdvanced systems for handling
IoT traffic.
UFMC is one of a number of new
air interface candidates, sharing
similar
characteristics,
being
explored by 5GNow 5th
Generation
Non-Orthogonal
Waveforms for Asynchronous
Signalling a research project
funded by the European Union.

Thursday 5th March

PAGE 3

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:07 Page 4

NEWS

Telenors Baksaas has

roaming on his mind

Q&A r
Kevin Petersen,
AT&T Digital Life President

Everything connected:
Enabling IoT

By Ken Wieland

Hall 4 Conference Village Auditorium 2

Thursday, 5 March, 11:30-13:00

What are your key themes in the Internet of Things session today?
Everyone is looking to see what AT&T Digital Life is doing as it relates to the
connected home. Im going to talk about moving to an open-standards,
managed platform and how Digital Life is taking advantage of innovation in the
marketplace, broadening the Digital Life solution and providing a unified
experience for customers and solution providers.
What do you see as the role of telecom operators in the IoT space?
From an AT&T perspective, we are providing an end-to-end (E2E) platform that
enables a unified experience across a wide range of devices and one-off
capabilities in the market today. Theres a lot of noise in the marketplace that
can make it complicated for a consumer or a business to make sense of this
notion of the Internet of Things. It is important for us to show real benefits,
whether youre a consumer or business.
As a carrier with a legacy of innovation and experience in integrating devices
and platforms, we can connect the dots and demonstrate how your home can
easily connect to your car or wearable and why that matters.
What will be the hardest part?
The biggest challenge will be integrating all the parts in terms of providing an
E2E solution that is predictable and reliable.
What can we expect from A&T in the short-term?
Our short-term goal is to provide customers with more choices in the devices
and capabilities they can use with our platform. Delivering personalised home
automation, security and energy efficiency solutions for global and US carriers
continues to be a top priority.
How will this impact the average consumer?
Whether its a home or car or a shipment travelling around the globe, connecting
these things can simplify the way we interact and make life and business more
efficient. Digital Life aims to provide the customer with control and convenience.
The Internet of Things could tell you that your elderly family member woke up,
turned on the kitchen light, opened the pantry, started the coffee pot and opened
the utensil drawer. Your things will take care of you and your loved ones, giving
you peace of mind and unique insights to help you manage your day.

Mobile security failing

consumers and enterprises
By Saleha Riaz and Joanne Taaffe

he mobile industry and its

partners are failing to
provide the ID and security
features needed for new services.
And that failure is having an
economic impact on businesses and
exposing consumers to risk that
could affect service uptake,
according to speakers at yesterdays
keynote session
It hits our bottom line, said
Gary Kovacs, CEO of AVG, citing a
survey by his company that showed
90 per cent of those surveyed were
concerned by security online and
72 per cent were not happy to have
to share information to download
an application.
Even Estonias government,
which has developed a digital ID
card so that it can provide services

PAGE 4

electronically to all its citizens

including electronic voting -- does
not trust mobile phones. Instead it
provides its citizens with a physical
electronic ID card.
Trust is important and you
cant trust [smartphones]. Phones
are not trustable enough. If our
people dont trust digital services
then we are screwed as we cannot
serve all those people physically,
said the CIO of Estonias
government, Taavi Kotka.
AVG is calling for the industry to
make it clear what consumers are
agreeing to when downloading an
app or signing up to a service.
Downloading a mobile game for
children can mean a child signing
away access to their messaging,
GPS information and contacts on
the phone, said Kovacs.

Thursday 5th March

on Fredrik Baksaas, Telenor

Group CEO, said 70 per cent of
the operators customers
switch off data roaming when
travelling abroad. His aim, however,
is to increase data roaming usage to
80 per cent over the next two years,
so only 20 per cent of roaming
traffic wings its way over Wi-Fi
networks.
When you are sitting here, you
are probably more dependent on
Wi-Fi capacity than mobile
connections, and naturally so,
Baksaas told those attending
Telenor Groups media seminar on
Tuesday at Mobile World Congress.
But in the future we want to get rid
of [bill shock], so that mobile
systems basically serve us. They
deliver
better
peer-to-peer
connectivity, better security and
better privacy in the long run.
Thats our firm belief.
Removing the bill shock
phenomenon needs new pricing
initiatives to create a new level of

affordability. For Baksaas, that

means starting with the home
package and using those price
structures abroad.
Telenor Sweden was the first
company within the Telenor Group to
launch a new data roaming package.
In January, Telenor started offering
Swedish consumers a SEK 29 (3.1)
100MB data package per day
covering all of Europe. This means
that a Swedish customer travelling to
Barcelona for one week will get

Wi-Fi Alliance outlines

opportunities and
risks with LTE-U

700MB for approximately SEK 200,

which compares approximately with
the price cap of 0.20 per MB as
regulated by the EU.
Telenor Norway is expected to be
the next business unit to introduce
new data roaming packages during
the second quarter.
"The move from voice to data is
on and we need to deliver
affordable, simple and predictable
data services to our customers
when travelling, said Baksaas.

lans to operate LTE networks

in the unlicensed 5GHz band
got a good airing at this
years Mobile World Congress, but
the Wi-Fi Alliance continued to
reiterate its warning that early
deployments of the technology
entail as much risk as opportunity.
Speaking to Mobile World Daily,
Edgar Figueroa, the president and
CEO of the Wi-Fi Alliance, said
standardisation work for LTEUnlicensed (LTE-U) or LTE-LAA
(licensed assisted access) is still at a
nascent stage, although he noted

that the technology represents an

opportunity for both the Wi-Fi and
mobile camps to work on coexistence in the unlicensed bands.
The Wi-Fi Alliance has stressed
that there is a risk that LAA, and
especially pre-standard systems
deployed ahead of coexistence
work being done in the industry,
will negatively impact billions of
Wi-Fi users who rely on 5GHz for
networking
and
device
connectivity.
Figueroa noted that around one
billion Wi-Fi devices on the 5GHz
band were shipped in 2014, while
total Wi-Fi device shipments

reached 2.5 billion.

The 3GPP is already carrying out
work on LTE-U; Figueroa said
discussions between the mobile
technology standards body and the
Wi-Fi Alliance have already begun.
We are poised to have good
discussions, he added.
The Wi-Fi Alliance said it is
generally agreed in principle that
fair sharing of the unlicensed
spectrum band is required, but
emphasises that there needs to be
further work from all parties to
address this risk in practice.
Figueroa also noted that Wi-Fi in
general is of growing importance to
mobile network operators, and not
just for offloading data. He said we
are at the dawn of Wi-Fi and
mobile networks being integrated,
with operators also now having
access to a list of requirements that
enables them to provide carriergrade Wi-Fi services.

Why does a multinational

company collect this information on
a ten-year old child? asked Kovacs.
User policies say what were
going to do to you not how to
protect yourself, he said. And they
are hard to read -- the Carnegie
Mellon University estimated it would
take 76 days to read the privacy
policies related to two weeks of
Kovacs own Internet usage.
The digital revolution has
happened its time for a trust
revolution, said Kovacs.
Kovacs called on companies to
create simple user policies that

could be displayed on a single page

of a mobile phone. Private
individuals are not the only ones at
increased risk.
The growth of the Internet of
things promises to make enterprise
security even harder to manage.
Increased mobile transactions
mean the attack surface has
increased, said Brian Krzanich, the
CEO of Intel. In the future there will
be a much larger and much
different surface than even exists
today, said Krzanich.
Already 80 per cent of all
enterprises will be breached this

year, according to Krzanich, who

said it costs on average 31 days to
remediate after a [security] breach.
Every one of you is a point of
attack, said Patrick Gelsinger, CEO
of VMWare. Security must be built
into the underlying infrastructure,
said Gelsinger.
For Intel that means enterprises
need to move away from plugging
holes in security towards improving
identification of people connecting
to networks and detecting unusual
traffic flows. A password is not
enough it needs more about you
to ensure its you, said Krzanich.

By Anne Morris

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:31 Page 5

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GSMA Exhibition, Innovation City, Hall 3, Stand 3A06

18:46

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:07 Page 6

NEWS
Orange puts pieces into
place for MEA growth
MANAGING EDITOR:

By Anne Morris

Justin Springham
SENIOR EDITOR:

Steve Costello
CONTRIBUTORS:

Saleha Riaz, Ronan Shields, Richard Handford,

Paul Rasmussen, Anne Morris, Joanne Taaffe,
Joseph Waring, Ken Wieland
ALL ADVERTISING ENQUIRIES TO:

showdailysales@mobileworldcongress.com
PUBLISHER:

Rick Costello
PRODUCTION MANAGER:

Samantha Burke
ART DIRECTION & PRODUCTION:

Russell Smith, IntuitiveDesign UK Ltd.,

13 North St, Tolleshunt DArcy, Maldon,
Essex CM9 8TF, UK,
email: russell@intuitive-design.co.uk
PRINTED BY:

range is building the

foundations
for
its
continued growth in the
Middle East and Africa (MEA), and
also hopes to be able to exploit
future
opportunities
for
consolidation in the region.
The France-based operator is in
the process of placing all of its 20
units in MEA under one holding
company, replacing the multiple
holding companies that currently
exist and thereby creating a simpler
and clearer management structure.
According to Marc Rennard, EVP
for Africa, the Middle East and Asia,
the process should be completed by
June this year, by which time the

MEA unit will also publish its

results as a separate region under
the Orange Group.
Although Rennard said the
process is an internal measure and
will have no impact on customers
and partners, he noted that it would
make it easier for Orange to bring in
new shareholders or enter into
mergers in the region.
Rennard pointed out that Africa,
for example, has around 800 million
mobile subscribers but 200
operators; in China, one operator China Mobile - accounts for about
that many customers. There is
room for consolidation in Africa,
he said, adding that Oranges focus
is on building up its position in its
existing markets.

The company also recently

strengthened its position in Egypt by
increasing its stake in Mobinil to 99 per
cent from around 94 per cent for a total
cost of 209.6 million. Rennard said
Mobinil should take on the Orange
brand this year, and also expects the
long-delayed converged licences to be
launched in Egypt this year. That will
enable the markets three mobile
operators to offer fixed and mobile
services, while also allowing Telecom
Egypt to launch an MVNO.
However, Rennard is not
convinced that the market can
support four players, even if one of
them is an MVNO.
As well as its organisational
changes,
Orange
has
also
developed a strong smartphone
sales strategy in MEA - although its
clear that Rennard was not initially
keen on that approach because he
did not believe that Orange was in
the business of selling devices.

Ive changed my view, Rennard

said candidly. One reason for this
change of heart was that 3G
smartphone prices declined to around
$50. Orange started selling the Alcatel
OneTouch Pixi smartphone, and in
2014 sold 860,000 devices across its
MEA footprint.
Encouraged by this, Rennard
supported the launch of Orange
Klif,
the
Mozilla
OS-based
smartphone launched at Mobile
Congress this week that also
includes a bundle of voice, texts
and data for around $40.
The smartphone will be launched
in different MEA markets in the
coming weeks, and Rennard said he
is already seeing positive signals
from local managers.
While he believes that Orange
has proved its smartphone sales
strategy is a good one, it remains to
be seen if the Orange Klif strategy
will also be a success.

Xiaomi:
Freshness
of brand key
to our
success

cent of gross margins. Thats a

fortune relative to the margins we
look at, he said.
We have very few products just
two smartphones per year -- which
gives us greater economies of scale
at the production level and the
ability to keep costs down.
Its weekly beta software updates,
based on input from its large beta
community, is something he said
that best defines us and shows
the companys commitment to
continually improving the customer
experience.
It has built up a beta track of 10
per cent of its over 100 million user
base worldwide, most of which use
its devices. Every Friday it pushes out
software updates. He said it takes a
few weeks for a change to move from
the beta to the stable track.
He said Xiaomi does something
similar with its hardware updates.
With the absence of Apple and
Google in the app store space in
China, it has had some success in the
mainland. It is ranked about number
three. Its the Wild West there
because there is no App Store or
Google Play, but we have no plans to
take that outside of China, because
were working with Google as a
Google Mobile Services partner.

Servicios Grficas Giesa, Barcelona

Whilst care has been taken to ensure that the data in
this publication is accurate, the publisher cannot
accept and hereby disclaims any liability to any party
to loss or damage caused by errors or omissions
resulting from negligence, accident or any other
cause. All rights reserved . No part of this publication
may be reproduced, stored in any retrieval system or
transmitted in any form electronic, mechanical,
photocopying or otherwise without the prior
permission of the publisher.

BBVA sees
Apple, Samsung
as threats
and likes it
By Richard Handford

A GSMA Publication
All content GSMA Ltd. 2007-2015. All
rights reserved.

In an effort to minimise the environmental impact of

our event, the GSMA promotes the usage of recycled
materials and waste reduction wherever possible.
Building on this commitment, we are now pursuing
official Carbon Neutral certification of Mobile World
Congress under the international standard PAS 2060.

NEWS IN BRIEF...
Globe to deploy
Huaweis SingleSON
Globe Telecom announced it
has contracted Huawei to
optimise its wireless network
performance using the
vendors SingleSON (selforganising network). The two
companies formalised an
operation and maintenance
(O&M) agreement in Barcelona
this week. Globe recently tested
the technology on 20,000 2G,
3G and 4G cells sites.

Modular VRAN
outstrips the Cloud
Matrix, a new modular VRAN
from Dali Wireless, claims to
outperform cloud-based RAN
by allowing operators to
optimise the use of their
existing network resources,
including spectrum. The
flexibility and scalability of
Matrix means operators no
longer need to overhaul their
existing networks to meet
current and future
technology trends.

PAGE 6

pains BBVA is a bank that no

longer wants to behave like
one and, according to CEO
Francisco Gonzalez, is happy to live
with rivals moving onto its patch.
Earlier this week at Mobile World
Congress, Samsung announced its
plan to launch a new mobile
payment service, as the South
Korean vendor takes on Apple Pay
(which launched at the end of 2014).
But Gonzalez is sanguine about
the competition. There is a threat
element which I like because
banking needs competitors. We
need to be more efficient but we
can also collaborate with them.
BBVA is already adjusting its own
approach as consumers move to
mobile and digital payments. Last year
it bought US banking startup Simple
for $117 million and is also working
with online payments firm Dwolla.
But the Spanish bank, like all its
peers, is stuck with a legacy IT

By Joanne Taaffe

ele2 knows a thing or two

about buying and divesting
international
telecom
operations. In January it reduced
the number of countries in which it
operates to nine, from a peak of 24,
when the Norwegian Competition
Authority (NCA) approved the sale
of its operations in the country to
TeliaSonera.
Despite having over-expanded in
the past, the company does not rule
out future acquisitions.
We are clearly looking for
distressed assets. If we can find the
[right opportunity], within specific

Thursday 5th March

system that dates back to the 60

and 70s; what moderator David
Kirkpatrick termed a spaghetti
platform which still underpins the
kind of batch processing associated
with old-school banking.
Gonzalez wants to shake up that
model and is staking the banks
resources on pulling it off. BBVAs
cloud-based wallet app has 450
people working on it. So far, its only
available in Spain but Mexico, the US
and Latin America are set to follow.
And thats just the starting point in
terms of how the banks resources
are likely to be heading over the next
few years. Currently just 3,000 of its
110,000 staff work on the digital
side but in five years Gonzalez
reckons it will be a majority.
Gonzalez added that about 1.2
billion people around the world have
bank accounts, a figure that is
limited because banking is very
expensive he says. BBVA reckons
another one or two billion might be
interested but not the traditional
route. More likely, they will access
their account through a mobile
phone.
Gonzalez was speaking during
the keynote session on digital
transactions and social interactions
yesterday morning.

By Joseph Waring

iaomis global VP Hugo

Barra claims the companys
fresh brand will give it an
edge over better known rivals as it
moves into new markets.
Its one thing to have a wellknown brand, but its another thing
to have a brand everyone is tired of,
especially when targeting the early
adopters, he said.
Barra, speaking Tuesday on a
panel discussion on content at
Mobile World Congress, noted that
Xiaomi doesnt spend on above-theline or below-the-line advertising
and goes direct to customers as
much as possible.
We generally dont spend any
money on buying media. All of our
conversations are via social media
and is pretty much organic. We also
avoid intermediaries as much as
possible, which can be up to 30 per

Tele2 still open to making

acquisitions, sees fewer
opportunities for MVNOs
countries, we will do that, said
Mats Granryd, CEO of Tele2,
speaking on Tuesday in a session
entitled Enabling M&A for Industry
Growth.
But we never have the ambition
to be a 24 country player again.
Central Asia, where Tele2 already
operates in Kazakhstan, could
present opportunities.
The stans on the whole are very

interesting -- even though there are

political challenges. There are
plenty of opportunities, but we
have so far been reluctant, said
Granryd.
Asked about the acquisition
strategies of large companies such
as Altice, Granryd advised caution.
Big operators buying up whatever
they can are rarely a success case. It
bites them in the behind later.

Tele2 is retrenching to better

focus on providing profitable data
services across its own networks.
Operators need to mentally
accept voice is free and gear up to
be successful in a data only world,
said Granryd.
The shift to charging for data is
closing MVNO opportunities,
believes Granryd.
We are not in favour of MVNOs.
We believe we should own our own
network. I dont . see OTT or
fixed players obtaining very
lucrative MVNO agreements with
us. Those days are gone. We are
very mindful of protecting data
consumption.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 05/02/2015

17:32 Page 12:17
7

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Mobile Connect allows people to log-in to websites and apps quickly and safely without the need to remember passwords.
This innovative solution is provided by mobile operators worldwide and supported by the GSMA.
Log-in at GSMA Innovation City.
8.1

8.0
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3
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Monday Thursday

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Hall 3, Stand 3A11 & 3A31

Monday

14:00 15:30

Conference: Spotlight on Mobile Identity Solutions

Hall 4, Conference Village

Monday

16:00 17:30

Conference: User-centred Privacy in a Connected World

Hall 4, Conference Village

Tuesday

09:00 12:00

Operator and Service Provider Seminar: Mobile Connect Restoring trust in online services

Seminar Theatre CC1.1

Wednesday 11:30 13:30

Seminar: SIM Security, Identity and Money

Seminar Theatre CC1.1

Thursday

Seminar: Mobile Big Data Solving real life problems & maintaining users trust

Seminar Theatre CC1.5

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Secure digital identity is now in our hands

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:08 Page 8

NEWS
NEWS IN BRIEF...

Collaboration key to financial inclusion

KT and Nokia
to set up IoT lab

By Joanne Taaffe

South Koreas KT and Nokia

have agreed to set up an
Internet of Things (IoT) lab
and LTE-M test site on the
operators premises. The
two-year agreement aims to
develop new business
models covering converged
IoT solutions as well as the
automotive industry.
The two companies also
agreed to collaborate on 5G,
including standardisation
activities and 5G trials
during the Winter Olympics
in PyeongChang in 2018.

Indosat launched the

Indonesia Mobile Exchange
(IMX) in partnership with
Smaato, a global mobile ad
exchange. IMX is a mobilefirst, real-time bidding
advertising platform.
Indosats existing mobile
advertising offering, i-klan,
which currently sits within
its digital services unit, will
become part of the joint
venture.

he spread of both higher

speed mobile connectivity and
smartphones is enabling the
use of more sophisticated financial
and information services in the
developing world. But greater crosssector collaboration will be essential
if financial services in particular are
to spread, according to speakers at
the Innovating for Inclusion keynote
at Tuesdays Congress.
Mobile operators in developing
countries have launched a number
of successful payment and financial
services. But the CEOs of
Mastercard and the Hong Leong
Islamic Bank are calling for greater
collaboration to open financial
services even further.
Financial inclusion is a massive
undertaking and the only way we
can meet it is together across
governments,
industries
and
platforms, said Ajay Banga,
president & CEO of Mastercard.
Currently 2.5 billion people, or half
the worlds population, do not have
access to a bank account, according
to Banga, who said mobile money
services in developing countries
need to move away from operating in
silos. Instead Mastercard, which this

Ericsson teams
up with KT on
5G research

By Saleha Riaz

Indosat sets
up ad exchange

Ericsson and KT this week

signed an agreement to
work together to develop
next-generation network
technologies. The
collaboration will cover 5G
network architecture, small
cells, heterogeneous
networks and massive
connectivity for the Internet
of Things (IoT). The two
companies said they aim to
help lead the 5G evolution
by jointly working on
standardisation, spectrum
strategies and network
deployment scenarios.

ZTE, China
Mobile demo
massive MIMO
ZTE is jointly exhibiting its
3D/massive multiple-input
multiple-output (MIMO) base
stations with China Mobile
at Mobile World Congress.
The pre-5G base station
uses massive MIMO to
support 64 ports and 128
antennas. By integrating the
baseband, radio frequency
units and antennas, it
requires only a third of the
installation space of
traditional mobile base
stations, the vendor said.

PAGE 8

anellists at the Ensuring

User-Centred Privacy in a
Connected World session
this week discussed the need for
companies to have privacy policies
that are simple for consumers to
understand, and called for laws that
protect individual data while also
supporting innovation.
There are 105 laws expected to
govern data around the world, and
they are specific to countries,
whereas data does not care about
borders, session moderator Pat
Walshe,
director,
privacy,
government & regulatory affairs at
the GSMA, said.
Eduardo Ustaran, partner at law
firm Hogan Lovells, said in a years
time there will be a law that will ban

week announced an agreement with

the Egyptian government to develop
mobile financial services linked to
national ID cards, called for the
building
of
private
public
partnerships (PPP).
Partnerships
between
governments and the private sectors
are going to be a big factor of
growth [in] financial inclusion,
said Banga: Governments provide
on average approximately 30 per
cent of the income of those people
in developing countries who are
excluded from financial services, he
said.
Raja Teh Maimunah, MD & CEO
at Hong Leong Islamic Bank,
agreed that mobile-based services
will be key to broadening the reach
of financial inclusion and need to
be based on partnerships.
However,
Maimunah
also
admitted that financial institutions
are not very agile and are the
slowest or the last to adapt to this
change. Nor are mobile operators
necessarily quick to partner. Once
they do, however, Maimunah sees
benefits, describing a collaboration
with Telekom Indonesia that
resulted in remittances costing
people 20 per cent of what they had
previously paid to agencies.

However, even though mobile

phone penetration is high in the
countries in which the bank
operates, differences in the level
of
smartphone penetration
between, for example, Vietnam,
Malaysia and Indonesia, affects
the services the bank can
partner to introduce. We need
cheaper phones and we need
[people]
to
move
to
smartphones, she said.

Privacy laws
need to support
innovation
data from leaving Europes borders.
This framework hasnt even
been adopted yet and it is already
outdated, he commented, adding
that laws must consider not only
the privacy of citizens but also
appreciate the evolution of
technology and the value of data.
Laws need to be less about
unworkable principles and more
about supporting innovation in a
fair and sustainable way, he said.
Another much discussed topic was

that of privacy policies that all users

claim to have read but hardly any do.
According to Denelle DixonThayer SVP, business and legal
affairs at Mozilla, they should be as
simple as possible, in bullet points if
needed, and written as if for ninth
graders.
Moreover, if users understand the
value exchange, they will be more
comfortable sharing data, she said.
Ustaran took this a step further
and said that users may even be

Qualcomm takes fingerprint

biometrics from 2D to 3D
By Joseph Waring

ualcomm on Monday
introduced a 3D fingerprint
authentication
platform
based on ultrasonic technology that
improves security and eliminates
the need for passwords.
The chipmaker claims its the first
ultrasonic-based biometrics sensor
and improves upon touch-based

Thursday 5th March

fingerprint technologies. The

Snapdragon Sense ID 3D platform
supports a fingerprint scanner that
uses sound waves to penetrate the
outer layers of skin to detect 3D
details, such as ridges and sweat
pores.
Raj Talluri, Qualcomms senior
VP of product management, said
the use of ultrasonic technology
evolves biometrics from 2D to 3D,

allowing for greater accuracy,

privacy
and
stronger
authentication.
The platform consists of a
Qualcomm biometric integrated
circuit, custom sensor technology
and algorithms managed by
SecureMSM technology. It is based
on the FIDO (Fast IDentity Online)
Alliance Universal Authentication
Framework specification.

Financial
inclusion is a
massive
undertaking and
the only way we
can meet it is
together

willing to contribute to make it

more meaningful.
The panellists agreed that all
companies
needed
to
be
transparent about their policies,
because if only some were, users
were likely to become sceptical of
them all, making collaboration
across companies on privacy
essential.

Laws need to be less

about unworkable
principles and more
about supporting
innovation in a
fair and sustainable
way

The company said it is designed

to improve the interoperability
among online devices and
addresses the challenge of creating
and
remembering
multiple
usernames and passwords.
It is being introduced in
conjunction with the Snapdragon
810
and
Snapdragon
425
processors and is designed to be
compatible with all Snapdragon
400, 600 and 800 series processors.
Snapdragon Sense ID 3D is
expected to be available in
commercial devices later this year
and is already in various sampling
stages with major OEMs.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:32 Page 9

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 15:21 Page 10

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:33 Page 11

CA

| CUSTOMER EXPERIENCE

By Denise Dubie, Senior Principal, Content Strategy at CA Technologies.

Research Mobility:
Why Your Customers Arent
Satisfied and What to Do About It
New research shows enterprise-wide
mobility
can
improve
your
customers overall experience.
n the application economy, simply
providing the next killer app is no longer
enough. Consumers expectations have
never been higher, and you can lose a
customer in a split second if you have not
focused on optimizing the entire customer
experience.
CA technologies recently sponsored
research company Vanson Bourne to conduct
a global survey of 1,425 senior IT and
business executives on their mobility
initiatives. The results revealed that overall
user satisfaction with mobility efforts to date
remains low: respondents report that only
20% of their customers are completely
satisfied with their experiences with mobility.
The most important result is what
organizations are actually doing to meet
these challenges: implementing a more
holistic approach to enterprise-wide mobility.
In fact, 40% of respondents have already
adopted enterprise mobility and another 47%
plan to in the next two years.
By taking a holistic approach to improving
and securing the overall end-to-end mobile
experience, organizations are reaping huge
rewards:

Enterprise mobility adopters report six

times more end users who are completely
satisfied with their mobility products or
services.
Twice as many enterprise mobility
adopters
have
already
seen
an
improvement in overall user experience.
Enterprise mobility adopters have seen a
24% revenue increase from customerfacing mobility apps and a 25%
improvement in the overall customer
experience.
The research proves a few critical points
about mobility. For one, optimization of the
overall end-user and customer mobile
experience is the most important thing you
can focus on for success in the application

economy. And two, the best way to achieve

this is to implement an enterprise-wide
approach to mobility.

UNDERSTAND THE CUSTOMER

EXPERIENCE.
To truly deliver a quality mobile experience,
IT and the business must know how the
customer interfaces with the app and how
well the app responds to customer demand.
Learn, understand and try to experience what
your customers are experiencing.

DEFINE CUSTOMER-DRIVEN RESULTS.

Do you want more customers using your
services? Do you want to deliver more apps
or more feature releases to existing apps?
Businesses must understand the goals of their
mobility efforts to better design the enterprise
strategy.

DEVELOP AN ENTERPRISE MOBILITY

STRATEGY.
Its clear mobility projects cannot thrive in an
ad hoc environmentthey must be
integrated across and baked into all IT and
business endeavors from the start. A
successful enterprise mobility strategy will
encompass managing the data from the back
end to the user device.

IDENTIFY AND NURTURE MOBILITY

TALENT.
To drive an enterprise mobility strategy, IT
organizations must be equipped with the skills
needed to not only develop mobile apps and
services but also the talent to envision how
mobility could enhance existing applications.

MEASURE MOBILE SUCCESS.

Mobility needs monitoring. Mobile apps can
thrive or die in an instant. Learn what works
and what doesnt early, and build on
successes.

Denise Dubie
Denise is senior principal, content strategy at CA Technologies. As a former IT
industry journalist with IDG Enterprise, her work was featured in print and online daily
in publications such as Computerworld, CIO and Network World. Now Denise is a top
contributor of articles, blogs, whitepapers, eBooks and more. She manages the
REWRITE and Highlight content editorial process and leads social media strategy. With
more than 20 years experience, Denise reports and writes on the application economy,
IT skills and careers, management cloud, mobility, DevOps, big data, security and more.

See more at rewrite.ca.com

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

Thursday 5th March

PAGE 11

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:08 Page 12

NEWS
iPhone 6 sales
drive up iOS
share in China
By Anne Morris

pples iOS operating system

reached its highest ever
share in urban China with an
iPhone accounting for one in every
four smartphones sold, according to
data from Kantar Worldpanel
ComTech for the three months to
end-January.
Leading into Chinese New Year,
Apple iPhone 6 and 6 Plus drove
sales to an unprecedented high in

urban China with iOS share of the

smartphone market reaching 25.4
per cent a 4.5 percentage point
increase over the same period in
2014," said Carolina Milanesi, chief
of research for the company.
Across key global markets
Apples
momentum
generally
continued from last month, although
Android was able to slow down the
decrease in share in some countries
such as Germany, Spain and France
where its sales had started to look

like they were in freefall, she said.

In Europe, Androids share
declined by 2.2 percentage points
year-on-year to 67.2 per cent while
iOS rose by 3.2 points. After losing
its top spot to iOS in the holiday
quarter of 2014, Android bounced
back in the US with a share of 51.9
per cent, the research company said.
As vendors flocked to Mobile
World Congress this week to
showcase their latest products it is
noticeable how many have decided
to focus on the mid-tier as success
at the high-end appears more and
more
unattainable,
Milanesi
commented. However, while midtier consumers might be more
accessible than high-end ones,
manufacturers will have to work
harder than ever to stand out in an
increasingly crowded marketplace.

igital marketers typically

overlook how to keep
customers engaged by failing
to monitor the users experience
within a mobile app. Did the app
perform and, if not, where was the
experience failing customers?
These issues, according to Jennifer
Tejada, CEO of Keynote, a cloud
testing, monitoring and analytics
firm, can be significantly reduced by
accepting that preparation is key to
understan ding
a
consumers
behaviour when using a mobile app.
If you know that your mobile site
can deal with spotty coverage, has
minimal third party apps slowing
down the site beyond your control,
and you can be sure it loads as quickly
as possible and has a low tolerance to
downtime, you have created the best
environment to grab consumer
attention and take them through to
the check out, she said.
A company stands to lose out in
three key areas from having a
poorly designed mobile web site,
according to the Keynote CEO.
Revenue from the customer now,
revenue from the customer in the
future, and revenue from other

customers. In terms of the here and

now, if a customer wants to make a
purchase using their mobile device
and they cant, theyll turn to a
competitor. This is then likely to
shape their buying decisions in the
future; why turn back to a company
that failed, when a competitor has
proven it can deliver. The third area,
a companys reputation, is the one
area that is often overlooked.
Customers are much more likely to
complain about a bad service than
praise good, and are willing to add their
impression to the app ratings, said
Tejada. If businesses cant support
customers on mobile devices, many
others will also turn to competitors.
The Keynote CEO maintains that
personalising a mobile app is
mostly about understanding the
context of the customer.

In terms of the
here and now, if a
customer wants to
make a purchase
using their mobile
device and they
cant, theyll turn to
a competitor.

Context data boosts

operators reactions
By Paul Rasmussen

ork underway within

Twitters telco group is
helping mobile operators
react better to customer service
requests and reduce churn. This is

PAGE 12

starting to take place in real-time,

says Bret Herd, head of telco
strategy and development at
Twitter, as context data associated
with a user is better understood.
Herd claims that mobile context
data is driving product and service

Thursday 5th March

By Joanne Taaffe

Many businesses are looking at

ways
to
engage
customers
throughout their physical to digital
experience, such as knowing when
potential customers are near a shop
and then serving a tailored ad to their
mobile device that offers discounts
to encourage them to enter.
Keynote believes that the use of
big data can help to determine what
makes for a successful customer
experience and can inform the
business on where to make
improvements that maximise their
digital investments.

he financial industry expects

no immediate let-up on last
years fast pace of mergers
and acquisitions in the telecom and
technology sector. Instead, todays
heated M&A environment may
unleash big surprises.
Cash-rich [Internet] companies
may start sniffing around telcos,
suggested Tony Poulos, market
strategist at WeDo Technologies,
speaking on the Tuesday panel
Enabling M&A for Industry Growth.
The value of mergers and
acquisition in the technology and
operator sector grew 34.9 per cent
in 2014 from the previous year,
according to B. Holt Thrasher, MD
for Mooreland Partners. The last
time it was that high was in 2000,
said Thrasher. And last year
telecom M&As represented three of
the ten biggest deals.
But although telecom operators
and equipment manufacturers
speaking on the panel still see
opportunities to use mergers and
acquisitions to grow or transform
their companies, they rang a note
of caution.
Ericsson, for example, views
M&A as a potential means to
transform its business as the
industry moves towards softwarebased service delivery.
Our previous approach was
more focused on filling gaps. We
are now looking at a complete view
of which new business we need to
be in, said Rima Qureshi, SVP, CSO
& head of M&A, Ericsson.
Qureshi, however, questioned
todays high valuations of software
companies.
There is an interesting way of
increasing value by throwing in buzz
words. Traditional valuations need
to be reassessed when looking at
software companies, said Qureshi.
The executive also stressed that
the performance on acquisition is
not necessarily stellar. Its an
important caveat. An acquisition ... is
not a panacea, its not going to solve
the problem. And particularly when

it comes to acquiring small start-ups

with different cultures, its important
not to kill what you bough, she said.
For European telcos, in-country
M&A continues to makes the most
sense, according to speakers.
Operators should start with inmarket consolidation, then fixedmobile convergence then
international the latter is very
complicated, said Mats Granryd,
CEO of Tele2.
But international consolidation is
much less likely to raise the ire of
the European Commission.
The commission generally
welcomes cross-border M&A it
reproaches too many in-country
deals, said Thomas Wessely,
partner at Freshfields.
As a result, gaining approval for
in-country deals is slow, complex
and uncertain. But there may be a
shift in mindset at the commission.
Authorities are starting to
understand that the industry is
setting itself up for a data only
world, he said.
The Commission is a bit of a Dr
Jekyll and Mr Hyde. When you
discuss the merits [of a deal]
they are extremely conservative
.When
you
come
with
convergence and OTT as an
argument they are not very
receptive. The commission views
[market consolidation] as [a
question
of]
fixed
cost
efficiencies,
said
Wessely.
However, the commission still
gave the green light to in-country
telco consolidation in Germany,
Ireland and Austria, despite
national opposition, he noted.

development: Data analysis allows

operators to provide a better
service with higher quality and
improved efficiency. Twitter can
now offer another data filter they
didnt have six to nine months ago.
Speaking at Tuesdays Context is
King session, Herd provided an
example where Twitter had acted as
the channel for mobile subscribers
to request action from their service
provider and received immediate

management attention.
A number of T-Mobile US
customers were requesting the
ability to roll-over their unused
monthly data to the next month,
something operators do not offer.
The operator reacted promptly to
these tweets by launching a new
service
to
overcome
this
dissatisfaction.
A senior exec within T-Mobile US
monitors Twitter each day to see

what its customers want. In this case

the issue was escalated within the
company and a resolution achieved.
Herd maintains that context data
is become a meaningful differentiator
for operators. Its an X-factor, and
weve seen it worth fighting for to
boost real-time customer service.
Twitter is planning to unveil a
data context dashboard too in the
near future to make analysis easier
and quicker.

Smart mobile apps

key to capturing
consumer attention
By Paul Rasmussen

Telco and tech M&A

to continue apace,
despite challenges

Authorities are
starting to
understand that the
industry is setting
itself up for a data
only world

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

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MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:33 Page 14

ADVERTORIAL

Changing
Education
mSchools
Mobile Learning Awards celebrated its third edition this year. mSchools Mobile Learning
Awards reward those who use and experience mobile technologies within academia
demonstrating the educational possibilities of mobile devices (tablets and smartphones) in
schools. These awards honour innovative teacher and student led projects that recognise
the integral role of Mobile Technology in Education.
In addition, School Visits at the Mobile World Centre, aimed at students understanding
of how mobile enhances our lives, provides children and schools with a first-hand
approach on the use of mobile technology. Visits are organized on an ongoing basis
throughout the year and encourage the discovery and use of mobile technology through an
innovative Learn by Play treasure hunt experience.

IMPROVE DIGITAL SKILLS & ENTREPRENEURIAL SPIRIT

Developing 21st century skills with the support of industry and education experts.

The mSchools programme is a multi-faceted mEducation initiative by the

Mobile World Capital Barcelona, in collaboration with the Generalitat of
Catalonia, Barcelona City Hall and GSMA.
mSchools is a multi-faceted mEducation initiative of Mobile World Capital Barcelona, in
collaboration with the Generalitat of Catalonia, Barcelona City Hall and GSMA. Launched in
2012, mSchools effectively integrates mobile technologies into the classroom.
Mobile enables access to up-to-date materials, improves collaboration and strengthens
learner engagement. mSchools helps students build important new digital skills, improves
achievement and prepares them for todays world.
The mSchools Programme is based on three focus areas:
Encourage Learning with Mobile
Improve Digital Skills and Entrepreneurial Spirit
Build an open Environment for mEducation

mSchools App Education course is a computer science elective offered in Catalan High
Schools based on app design and prototype development. In partnership with the Departament
dEnsenyament, App education promotes team work and stimulates the entrepreneurial spirit.
Throughout the course, students and teachers receive mentoring from industry expert
volunteers improving learning outcomes and digital skills. Industry experts from leading
companies in the fields of app development, video games, business incubators and internet
portals guide students and teachers through project planning and app development during the
course.
The App Education course has over 12.000 students and more than 300 schools enrolled in the
2015 school year. Thats over 25% of 4th grade ESO students from Catalonian public high schools.
mSchools App Awards acknowledges and rewards innovative students, teachers and
schools for their hard work and accomplishments during the App Education course.
Awards focus on the design, coherence and technical development of applications for
mobile devices, stimulating the students presentation skills and creativity.

ENCOURAGE LEARNING WITH MOBILE TECHNOLOGY

Fostering curiosity and the joy of discovery for students and teachers.

BUILD AND OPEN ENVIRONMENT FOR MEDUCATION.

Increasing accessibility of mobile content and solutions relevant to students and teachers.

Mobile History Map (MHM), a pioneering initiative of the mSchools programme,

advocates the use of mobile technology applied to non-technological subjects. This new,
geo-positioning app and platform, allows students to collaboratively create content about
points of interest close to their schools.
MHM content is evaluated and curated by education experts with the support of the
Institut Cartogrfic i Geolgic de Catalunya, constituting a unique catalogue of Catalonian
history and culture.
This pioneering project, specially designed for non-technical subjects is not only a
multidisciplinary educational tool but also a huge success: more than 1600 students and 80
teachers from Catalonia are generating new digital content based on over 400 points of interest.

mSchools Toolbox is an online repository of validated and tested mobile educational

content. Designed to increase the availability and usage of educational mobile content for
schools, teachers, parents and students. All content is curated by teachers and education
experts for a better classroom experience.
mSchools Lab provides a set of tools to foster collaboration in testing future mEducation
solutions in a school environment. Designed to facilitate innovative trials and accelerate the
adoption of cutting edge technology for education. Schools are encouraged to volunteer to
partner with the industry to implement innovative solutions together.
mSchools mobile4all promotes accessibility of mobile devices for qualifying families and
students with special needs. Designed to reduce the digital divide in the classroom.
For more information on how Mobile World Capital Barcelona is changing education
please visit us at Congress Square 70 or mschools.mobileworldcapital.com.

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CONNECTIVITY FIRST | DEVICESCAPE

Dave Fraser, CEO, Devicescape

Welcome to
Connectivity
World Congress?
As the industry evolves to reflect the
growing awareness that wireless
connectivity is bigger than any one
technology, perhaps this event would
benefit from another name change.
omeone visiting this show for the first
time, with no preconceived ideas, might
well find themselves wondering why its
still called Mobile World Congress. Such a
variety of industries, applications and
activities are on display here in Barcelona
that the overarching theme is open to
interpretation.
MWC has had several identity changes as
it has evolved over the years. Back in the 90s
it was known as GSM World Congress,
reflecting a strict technology alignment. With
the arrival of UMTS it became 3GSM World
Congress in 2001. And six years later, as
mobile operators worldwide signalled their
intent to converge on a single cellular
standard for 4G, it was given the name we
still use.
These changes follow a narrative of
expansion and inclusivity. UMTS brought
with it brand new operators with no 2G
legacy, hence the subtle but important
addition of that 3. The end of a far more
significant industry era was reflected in the
next change, as the sometimes bitterly
opposed GSM and CDMA camps laid down
their arms on the common ground of LTE.
With each new technology came more
options and more operators.
In 2015 it feels like the time is right for
another change. Clearly this is no longer an
event that deals exclusively in mobile, and
the gathering momentum behind quad-play
means mobile-only operators are actually
dwindling in number. Whats more, the
lifespan of previous rebrands suggests
another is due.

PAGE 16

Thursday 5th March

Connectivity World Congress might be

worth considering. It maintains a link to the
events roots, while continuing to address the
broader mix of underlying technologies that
can be harnessed to give smartphone users
the connectivity they seek. Specifically it
would create the right environment for the
meaningful integration of Wi-Fi into the
connectivity service that mobile operators
provide.
Despite its enormous popularity with end
users, and despite the enormous public and
private connectivity resource that it
represents, there are still some within the
traditional operator community who believe
Wi-Fi isand should remainentirely
separate from cellular.
Ironically, this view perpetuates rather
than neutralizes the threat that Wi-Fi
represents to the established operator
community. The emergence of Wi-Fi First
and Wi-Fi-only plays from disruptive startups and larger cable operatorsas well as
the arrival of Googles integrated cellular and
Wi-Fi offerwill add a new dimension of
choice for end users who want connectivity
rather than one or other technology that
underlies it. And their emergence has been
greatly assisted by traditional mobile
operators reluctance to embrace the
fantastic wireless resource on which these
disruptive new services are being built.
Mobile operators need to look and learn.
We believe the most important trend of 2015
will be a shift in thinking away from isolated
technologies and towards what were calling a
Connectivity First approach. Some operators
may continue offering services at the fringes
of the industry, using only one technology or
another. But the majority will soon realize
that, as long as the quality of the connectivity
experience is a good one, the end user will be
pleased, however its delivered.

The logical extension of this is that end users

will begin to choose their connectivity
providerwhich may not necessarily be a
Network Operatorbased on the total
connectivity package to which that provider
gives them access. Like for like comparisons of
cellular coverage are going to lose their currency
fast as end users realise services are available
that deploy a range of technologies to ensure the
best connectivity experience in the moment.
Remember, smartphone users spend 90 per
cent of their time indoors, where Wi-Fi
connectivity is increasingly available in an
abundance that cellular simply cannot match.
That is not a criticism of cellular, its simply
an observation that these two technologies
have evolved to do what they are best at.
Cellular is the clear winner for mobility, for
outdoor connectivity and clearly delivers
some indoor connectivity. But Wi-Fi rules the
in-building roost; which is why successful
mobile operators will be the ones that
dispense with technology-aligned thinking
and offer Connectivity First.
One could even argue that, in the shape of
T-Mobile USA, the industry already has its
prototype Connectivity First operator. CEO
John Legeres observation last year around
the launch of Wi-Fi Un-leashed that it doesnt
matter how he gives his users five bars of
service, so long as he gives them those five
bars, felt like a breakthrough moment.
His point was made in response to the
observation that an emphasis on Wi-Fi
reflected a weakness in his cellular network.
We can speculate about that, but the more
important question is: So what if it did? The
fact is, there are weaknesses in every cellular
network, mostly indoors where people need
connectivity most. So whats the best thing to
do in response? Do what Legere did, and
address those weaknesses in the most
efficient way you can to maintain the quality

Successful mobile
operators will be the ones
that dispense with
technology-aligned
thinking and offer
Connectivity First.

and relevance of the service. Because

relevance is everything.
At the beginning of this article I was talking
about the evolution of this illustrious event.
Im told that, one of its original purposes was
to facilitate the establishment of international
roaming agreements between operators so
that their customers could have the same
experience moving from one network to
another.
A lot has changed since then, the shows
name included, but this challenge of
continuity remains. Mobile operators need to
take control of the entire connectivity
service, and that means an extension of the
same cellular service experience to all forms
of Wi-Fi. It means a managed service that
delivers quality, convenience, and security. It
means giving users what they need, where
they need it, when they need it.
It is our firm belief that, this time next year,
T-Mobile USA will be by no means the only
mobile operator taking a Connectivity First
approach. Whether or not well be greeting
one another at the inaugural Connectivity
World Congress, is perhaps another matter.

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:34 Page 17

| FLOORPLANS

HALLS 1 & 2

1J60

1E111

1B52

1B54

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1B42

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1H50

1I50

1G50

ACCESS TO
OTHER HALLS

1A40
1F40

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1I31

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1J50

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1G29
1A30

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1G10

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1H09

ON-SITE REGISTRATION / FAST TRACK

FAST

TRAC

ANC
R
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N
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ITE
ON-S ATION
R
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S
I
REG

H
SOUT

2D6
1MR
Vending Machines

Vending Machines

Meeting Room

2D60

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Executive Meeting Rooms

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D

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MR
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MR MR MR

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MR
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MR MR

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MR
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MR MR

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MR MR MR

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VENT

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MR MR MR
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MR MR MR

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MR

Meeting Room

Meeting Rooms

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MR MR MR MR

VENT

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MR 2B32
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VENT

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Vending Machines

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VENT

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VENT

GF14
Z1.3

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

GF15

VENT

up

Z1.2

Thursday 5th March

PAGE 17

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:39 Page 18

FLOORPLANS | HALL 3 & CONGRESS SQUARE

MR MR MR MR MR
8 9 10 11 12

3H32 3H34
MR MR

LIFT

GF
6

Meeting Rooms

Vending Machines

3N
33
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31

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CC3

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11

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Plasma

VIP Waiting Area

Meeting Rooms

MR MR MR
1
2
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MR

MR4/ MR MR
MR5 6 7

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MR

Plasma

Refreshments

3N
21
Meeting Rooms

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MR MR MR

3G
1

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Broadcast village

GSMA Innovation City

Stand 3A11 & 3A31

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Mobile Connect - The convenient and secure

universal log-in solution with privacy protection.

CS123

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CS121

Wearables Pavilion

CS160 CS165

CS160

CS165
Meeting
Room

83% of mobile internet users have concerns about sharing

personal information when accessing the internet or apps
from a mobile. Mobile operators can put trust back into
digital services by providing secure authentication and
identification. We hold the future of digital authentication
in our hands and so do your customers.

CS123

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CS135

Simply by matching people to their mobile phone,

Mobile Connect allows people to log-in to websites and
apps quickly and safely without the need to remember
passwords. This innovative solution is provided by mobile
operators worldwide and supported by the GSMA.
Experience and get involved with Mobile Connect here
today at the GSMA Innovation City Hall 3 Stand 3A11 &
3A31. Secure digital identity is now in our hands.

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Thursday 5th March

CS60

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| FLOORPLANS

HALLS 4 & 5

4A1

ACCESS TO
OTHER HALLS

PIPE 4.8m H

Ministerial
Programme
&
Mobile World
Summit

GSMA Auditorium

PIPE 4.8m H

4A2

Exit down from CC4

Exit down
from CC4

GF8

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MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

5C11

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Thursday 5th March

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FLOORPLANS | HALLS 6 & 7

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China Pavilion

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6C10

6I12

6I10

6E11
6H10

6G10

6G11

6E10

6J13

6J11

6M13

6L6

6M7

6L11

6K11

6J10

6L10

6I06

6J07

6J06

6J08

6N3MR

6N4MR

6N1MR

6N2MR

6O1MR

6K10

6I11

6O6
MR

6M08
6L05

6K05

6O4
MR

6O2
MR

Z4.10
Z4.16

Z4.14

Stand: 6E20

7N89
MR

7O37MR

7O36MR

7O35MR

7O34MR

7N85

7N93
MR

7N94
MR

GF11

7N95
MR

7L78

7N83
7N81

7L76

7I83
7K72

7I92

7I90

7K78
7K81

7L81

7N77

7G80

7I94

7D80

7G81

7I81

7K74

7I82

7F81

Low Barrier

7C86

7B87

7B85

7C80

7B83

7B81

7C81

7D81

7F80

7G76

7I84

Low Barrier

7P26MR

7P24MR

7N91
MR

7D76

7A81

Lift
Low Barrier

7P22
MR

7A80
7O33MR

7P20
MR

7O32MR

7N73

7N71

7L71

7K71

7K70

7J73

7J71

7O30MR

7N67

7N65

7L65

7K65

7K68

7J63

7J65

7O28MR

7N63

7O26MR

7N59

7G70

7F71

7G68

7F67

7O31MR

7K64

7O27MR

7N60

7N61

7G60

7F61

7C71

7C73

7F70

7A71

7C70

7D70

7I71
7P18
MR

7G71

7D68

7C67

7C68

7C65

7B67

7K63
7J61

7L61

7I61

7F60

7C60

7D61

7B61
7A61

7K61

7P16MR

7A60

7C61
7O25MR

Meeting Rooms

7G61
7O24MR

7P14MR

7N43
7K51

7L51

7N45
7O21MR

7K50

7M59

7M57

7M55

7M40

7M53

7M51

7M49

7M36

7K43

7F51

7C50

7B51

7C40

7B41

7B146

7E51

7J40

7O19MR

7J43

7O18MR
7P12MR

7G50

7I51

7N41

7O22MR

7K41
7M38

7G41

7H40

7H41

7K40

7F41

7G40

7K35

7E41

7C41

7J38

7O17MR

7B140

7G37
7A41

7P10MR
7O15MR
7B33
7P8MR

7O14MR

7M47

7M45

7M41

7O12MR

7M39

7M37

7M35

7M30

7M32

7K31

7M31

7M29

7M27

7M25

7J27

7J25

7M20

7M22

7J32

7O6MR

7M23

7M21

7M17

7M19

7P4MR

7O3MR

7O2MR

7M15

7M13

7M11

7M09

7P2MR

7O1MR

7O4MR

7M07

7M05

7M03

7M01

7M16

PAGE 20

Thursday 5th March

7C32

7C30

7G31

7H31

7B
31

7J21

7B
29

7B
27

7A40

7J20

7J22

7H23

7H21

7G21

7K15

7J17

7K10

7C18

7H22

7H20

7K12

7J15

7J16

7J18

7H17

7H15

7J11

7J10

7J12

7H13

7H11

7J05

7J06

7J08

7H05

7H03

7F21

7K08

7H10

7H08

7H12

7C12

7E14

7E12

7G11

7G05

7F03

7B21

7B15

7A21

7A11
7C05

7E08

7C 7C 7B 7B
14 16 19 17

7C13

7E19
7E06

7B25

7C21

7E21

7G09
7K06

7E20

7H18

7M08

GF10

7E30

NFC & Mobile Money Pavilion

7K21

7K17

7E31

7J28

7K20
7O5MR

7F30

7F31

7J30

7K25

7K27

7M28

Green Technology Pavilion

7O8MR

7J31

7K30

7M43

7O13MR

7J33

7B11

7C07

GF9

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:36 Page 21

HALLS 8.0 & 8.1

| FLOORPLANS

8.0K25 8.0K26 8.0K27

MR
MR
MR
8.0K24
MR

Theatre E

8.0K21MR

8.0K22
MR

8.0K17MR

8.0K18
MR

8.0K14MR

8.0K15
MR

8.0K23
MR
8.0K20
MR
8.0K19
MR

Meeting Rooms

8.0K16
MR
8.0K13
MR

8.0K10MR 8.0K11MR
8.0K12
MR
8.0K8MR

8.0K7MR

8.0K9
MR

Breakout
Room E

8.0K5MR

8.0K6
MR
8.0K4
MR

8.0K2MR

8.0K3MR

Foyer E

Theatre F
Foyer F

8.0
I35

8.0
I39

8.0
I37

8.0
J30

8.0
J24

8.0
I33

8.0
I25

8.0
I29

8.0
I27

8.0
J20

8.0
J14

8.0
I23

8.0
I15

8.0
J6

8.0
I7

8.0I10

8.0I20

8.0I6

8.0I12

8.0I8

8.0H16
8.0H9

8.0H11

Networking
Lounge

8.0
H20

8.0
H14

8.0
G21

8.0
G17

8.0H10

8.0G13

8.0G11

8.0G19

Theatre C
8.0G20

8.0G14

8.0F17 8.0F15

Foyer C

8.0
F40

8.0
F36

8.0
F38

8.0
F34

8.0
E39

8.0
E37

Stand: 8.1G20

8.0
I9

8.0
I11

8.0
I19

Theatre D

8.0
J10
8.0
I13

8.0G2

8.0F11

CC8.16

CC8.15

8.0
F20

8.0E29

8.0
F18

8.0F10

8.0E19

CC8.14

CC8.13

CC8.12

CC8.11

CC8.10

CC8.7

CC8.6

CC8.5

CC8.4

CC8.3

CC8.2

CC8.1

CC8

CC8.24A
8.0F30

CC8.8

CC8.9

Goods Lift 8.1

Max Weight - 4000 Kg
Size - 2.36m x 3.5m
Door Width - 2.67m
Door Height - 2.17m

CC8.23

CC8.24B

CC8.19

CC8.22

8.0
F08

CC8.21

8.0E9

8.1K79

8.1K77

8.1K85

8.1K65

8.1K73

CC8.18

CC8.17A&B

CC8.20

8.1K51

8.1K41

8.1K31

8.1K11

Meeting Rooms
8.0
8.0
E70MR E69MR

8.0
8.0
D79MR D75MR

8.0
8.0 D67MR
D69MR
8.0
D65MR

8.0
8.0
E62MR E58

8.0
E52

8.0
E54

8.0
E40

8.0
8.0
E60MR E56

8.0
E50

8.0
E46

8.0
E36

8.0
8.0
E64MR D57

8.0
D49

8.0
E38

8.0
E30

8.0
E34

8.0
D29

8.0
D39

8.0
E24

Catalan Zone
8.0E14
8.0
E16

8.0
D25

8.0E10

8.1
K64

8.1
K62

8.1
K66

8.0D21

8.0
8.0 D66MR
D70MR

8.0
8.0 C73MR
C77MR

8.0
8.0 C65MR
C69MR

8.0
8.0
C79MR C75MR

8.0
8.0 C63MR
C67MR

8.0
8.0
D60MR D58

8.0D50

8.0D40

8.0
D30

8.0
D24

8.0
D20

8.0
D14

8.0
C19

8.0
C15

8.1K48

8.1K52

8.1
K68

8.1
K70

8.0
8.0
D80MR D76MR

8.1K22

8.1K14

8.1K40
8.1
K54

8.1J31
8.1
J67

8.1J71

8.1
K24

8.1
K20

8.1
K16

8.1
J17

8.1
J13

8.1
J9

8.1
J15

8.1
J11

8.1
J7

8.1K42

8.1
J5

8.1
J3

8.0D10
8.0
8.0
C59MR C55

8.0
C49

8.0
C45

8.0C35

8.0
C29

8.0
C25

Goods Lift 8.2

Max Weight - 6000 Kg
Size - 2.36m x 5.28m
Door Width - 2.69m
Door Height - 2.78m

8.1J64

8.1J34
8.1I59

8.1
I63

ACCESS TO
OTHER HALLS

8.0C10

8.0
B17

8.1I49

8.1I51

8.1J30

8.1I35

8.1H48

8.1I50

8.1I40
8.1H65

8.0
B16

Theatre B

Theatre A

8.1J14

8.1J10

8.1I21

8.1I11

8.1I13

8.1
I20

8.1
I18

8.1
I16

8.1
H21

8.1
H19

8.1
H15

8.1I10
8.1
H13

8.1
H11

APP LOUNGE
8.1H49

8.1H51

8.0
B15MR
8.0
B12MR

8.1J20

8.1I41

8.1
I61

Goods Lift 8.3

Max Weight - 4000 Kg
Size - 2.36m x 3.5m
Door Width - 2.8m
Door Height - 2.39m

8.0B10

8.0
8.0
8.0A14MR A12MR A10MR

Meeting
Rooms

8.1
H70

8.1
H68

8.1
H64

8.1
H60

8.1
H58

8.1
G71

8.1
G69

8.1
G63

8.1
G61

8.1
G59

8.1
G70

Mobile Cloud Pavilion

8.0
A16MR

8.1H50

8.1
H46

8.1H44

8.1
G49

8.1G47

8.1H20

8.1H22

8.1G20

8.1G11

8.1G33

8.1G41

8.1G35

ENTRANCE

8.0
8.0
E80MR E76MR

ENTRANCE

8.0
J34

8.0
I41

NORTH ENTRANCE

Foyer D

8.0
J40

8.1
G58
8.1F49

8.1
F71

8.1F41

8.1F31

8.1F65

8.1F70

8.1F50
8.1E49
8.1E41

8.1E67

8.1E61

8.1E51

8.1E58
Goods Lift 8.4
Max Weight - 6000 Kg
Size - 2.36m x 5.28m
Door Width - 2.7m
Door Height - 2.78m

8.1E70

8.1E68

8.1E60

8.1D71

8.1D65

8.1D61

8.1D51

8.1
D70

Stand: 8.1B74

8.1
D72
8.1
B77

8.1D49

8.1E30

8.1E20

8.1E22

8.1E10

8.1D31

8.1D21

8.1D15

8.1D11

8.1D41

8.1D59

8.1
D66

8.1D20

8.1D53
8.1
D68

8.1D60

8.1D50

8.1
D10

8.1D14

8.1C31

8.1C41

8.1C21

8.1
C13

8.1
C11

8.1
B73
8.1B53

8.1
B75

8.1
B71

8.1B61

8.1B51
8.1C10

Goods Lift 8.5

Max Weight - 6000 Kg
Size - 2.36m x 5.28m
Door Width - 2.7m
Door Height - 2.72m

8.1C20

8.1C14

8.1B21

8.1B15 8.1B13

8.1B41
8.1B11

8.1B74
8.1B20
8.1A61

8.1B12

8.1A41
8.1A21

8.1A73

8.1A11

ENTRANCE

ACCESS TO
OTHER HALLS
MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

Thursday 5th March

PAGE 21

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:37 Page 22

EXHIBITOR LISTING
COMPANY NAME

STAND

HALL 1
Accenture
1C26, 2M20, 2M2
3.14
1I30
A3&O Ltd
1F46
Accenture
1E40, 2H2, 2H20
Acer Europe SA
1G50
Acsys Technologies Ltd.
1A14
Agency of Advanced Cultural Technologies&Services, Daejeon
1I30
ARCHOS S.A.
1G29
Argela
1E19
Aveicellular Lda
1E20
Backpackr Inc.
1I30
BandRich Inc.
1G08
Bango
1F47
Beijing Dynamic Power Co., Ltd
1E14
Binbit Mxico
1A30
Blackphone A Silent Circle Company
1G45
Carrier iQ
1H21
CEKO
1I30
CITI Value in Real Time
1A30
Clips Technology Co., Ltd.
1C19
Consejo para el Desarrollo de la Industria
de Software de Nuevo Len AC
1A30
CrucialTec Co.,Ltd
1C30
Daegu Technopark Mobile Technology Convergence Center
1C19
Dai Nippon Printing Co., Ltd.
1G30
DATA FACTORY
1I30
dotorimaker
1I30
EBL COMPANY, Inc
1I30
ELECOM CO.,LTD
1H32
epay
1G49
EPERFORMA Co., Ltd.
1I30
Ethertronics, Inc.
1D49
eWAVE Networks Limited
1C5
Fingerprint Cards AB
1E50, 2A13MR, 2A15MR
Ford of Europe
1A38, 3C20
FunnyPack Inc.
1I30
FUTUREROBOT Co., Ltd.
1C19
Geneva Lab / G-Lab GmbH
1H26
Genmix Technology Co., Ltd.
1I30
Good Technology
1B42, 2EMR.J6
Graphite Software
1B50
Green Packet
1E9
GSMA Connected Living Programme
DMR CC1 Reception
GSMA Mobile Enabled Community Services
CC1 Reception
Guangzhou Shiyuan Electronics Co., Ltd.
1H20
GWC
1G20
HCL Technologies
1A12, 2F20
HFR,Inc.
1I30
Honpe Technology(Shenzhen)Co.,Ltd
1F49
Huawei Technologies Co., Ltd.
1J60, 3I30, 1J50, Z3A.3
Hysteric Monster Co.,Ltd
1I30
HZO, Inc.
1H19
IDEX ASA
1H25, 2A3MR
ImageNEXT Co.,Ltd.
1I30
Infinet Malta Ltd
1E46
Ingram Micro
1I50
Instituto Federal de Telecomunicaciones IFT
1A30
Integrated Device Technology
1H10
Intel Corporation
3D30, 8.1E41, DMR CC1.3 Mon
J.Speech
1I30
Jolla Oy
1F40
Joros Inc
1D51
Kanga factory
1I30
Kaspersky Lab UK
5B10, DMR CC1.3 Tues
Keysight Technologies
1E10, 2I2
KITA (Korea International Trade Association)
1I30
KOMATECH
1C19
KONA I Co., Ltd.
1C19
Laird
1G19, 2EMR.I3
LANDESK
1F50
LG Electronics Inc.
3K20, 1H28, 3K4MR
LigoWave
1H30
Looq System, Inc.
1D50
MagnaLAB, Inc.
1I30
Mantiz Game Stuidos
1A30
McKinsey & Company
DMR CC1.3 Wed
MediaMotive
1B54
Meitu
1B52
MexicoIT
1A30
Monitorlinq
1D42
Municipio Leon
1A30
MYCOM OSI
1A20
NAMU Inc.
1I30
NEOWINE Co., Ltd.
1I30
NetCracker Technology
5G21, 2J30, DMR CC1.2 PM
Nine Bridge Co., Ltd.
1C7
NINETAIL Co,.Ltd
1I30
Nomit inc
1I30
Noontec Korea Co.,Ltd.
1C19
NTT DOCOMO, INC.
1C39
ONEm
1C29
Parkuest
1A30
PCS Wireless
1E30
PEOPLE I Co., Ltd
1I30
PetFit
1I30
Playful Interactive
1A30
Pomeranian Science and Technology Park Gdynia
1E16
PowerBase Industrial (HK) Ltd
1G11
Project People Limited/GSMA Marketplace
1H09
PROMEXICO
1A30
PwC
1A48
Qpick
1I30
RADWIN
1G25
Ralacoaster Inc.
1I30
RAONTECH
1I30
Runner's High
1I30
ruwido austria gmbh
1A40
S Soft Inc.
1I30
Securifi Ltd.
1E48
SEMS GAMES Co., Ltd.
1I30
SeongNam Industry Promotion Agency
1I30
Seoungeun sangsa co.
1I30
Shanghai Wind Communication co., Ltd
1G10
Shenzhen Longsys Electronics Co.,Ltd
1E49
Shenzhen PCTX Technology Development Co., Ltd.
1E22
Smart Venture Institute
1I30
Smart Venture Institute (University Of Ulsan)
1I30
Smart Venture Startup Institute
1I30
Smartlink
1I31

PAGE 22

Thursday 5th March

COMPANY NAME

STAND

Solus Password Solutions

1E18
SOSO H&C
1C19
Sunonwealth Electric Machine Industry Co.,Ltd.,
1A10
Suzhou Snail Digital Technology Co., Ltd
1H50
Syobe Creative
1I30
Tail-f Systems, a Cisco Company
CC1 Reception, DMR CC1.4 Tues
Taiwan External Trade Development Council (TAITRA)
1D46, 5J11
Tamseng
1I30
Tangoe Inc.
1C10
Taqua
1H27
Tektronix Communications
1C40
The Coca-Cola Company
CC1 Reception, DMR CC1.2 Mon & Tues
Totaltech
1A30
TRAIS Co., Ltd.
1C19
UzBRAINNet Inc.
1C19
Vigyanlabs Inc.
1D48
VIRDI
1G9
Voxox
1H31
Watching My Dream
1I30
Wattio
1E12
WEXLER
1C20
whoop
1I30
ZEPETRONIX
1C19

HALL 2
3M
2A16MR
Accellion Inc.
2C15MR
Accenture
1E40, 2H2, 2H20
Acco Semiconductor
2A24MR
Adaptive Mobile
2B28MR
ADTRAN Gmbh
2EMR.J9
Advanced Micro Devices, Inc.
2B52MR
AetherPal, Inc.
2A11MR
Affirmed Networks
2C19MR
AGNITiO
2D20MR
Airvana
2B29MR
ALPHA NETWORKS INC
2C13MR
Altera
2C6MR
Altiostar Networks, Inc.
2EMR.J4
American Express
2EMR.I7, 2EMR.I9
Analog Devices
2EMR.C8
Android
Z2A.1, Z3B.5
ANOVO
2A42MR, 2A44MR
AOptix
2A8MR, 2B3MR
Arbooster Limited
2E2
Artesyn Embedded Technologies
2B9MR
Askey Computer Corp.
5F11, 2B6MR
ASOCS Ltd
2D50
ASPIDER-NGI
2EMR.I11
Aspire Technology
7F70, 2B27MR
Assurant Solutions
2EMR.D1
ASUSTek Computer Inc.
2H31
ATX Networks
2D50
Audience
2C16MR
BASEBONE
2D27MR
BICS
2E40
Biid
2E4MR
Blu Products
2EMR.I2
Brightcove
2C21MR
Brightstar Corp.
2I20
BroadSoft
2C17MR, 2EMR.B8
Brocade
2G29
BT Global Telecom Markets
2B15MR
Cambridge Silicon Radio Ltd
2EMR.D7
Capgemini
2EMR.D3
Cavium, Inc.
2F60
CELISTICS
2E36
Cellwize Wireless Technologies PTE Ltd.
2D50
CENX
2F50
ciena
5C61, 2J51
Cirrus Logic, Inc.
2F12
Citi
2EMR.B11, 2EMR.B7, 2EMR.B9
Cohere Technologies
2EMR.D11
CommScope
2E46
ConteXtream
2D50, 2EMR.A12
Corephotonics
2C9MR
Coriant
2I30
Cortica
2D50
CounterPath Corporation
7H40, 2D17MR
Crossrider
2D50, 8.1K85
CTDI Europe
2L8
Cyanogen, Inc.
2EMR.I5
Cypress Semiconductor Corp.
2C26MR
D-Link
2D23MR
Deezer
2A34MR, 2A40MR
Deloitte
2EMR.B6
Devicescape
2EMR.I8
Dixons Carphone Group
6M36, 2G26
DMI (Digital Management Inc)
2B44MR
DocuSign
2EMR.D8
Dolby
2J28
Dropbox, Inc.
2C12MR, 2C7MR
DSP Group
2A32MR
EMERSON NETWORK POWER
2D4MR
EMS
2G31
Equinix
2D7MR
Ericsson
Z3.B1, 2N60
ESS Technology, Inc.
2B22MR
Etisalat
2J20
Eurotech S.p.A.
2B8MR
EVENTISIMO S.L.
2EMR.J10
Evolving Systems
2B24MR, 2B26MR
F-Secure Corporation
2A9MR
Facebook Inc.
2EMR.E2 2EMR.E12, 2EMR.F3 2EMR.F7,
2EMR.G3 2EMR.G11, 2EMR.H2 2EMR.H12, 4.01
Fingerprint Cards AB
1E50, 2A13MR, 2A15MR
Gameloft
2C25MR
GEMA International AG
2I4MR
GENBAND
2I31
General Motors
8.1I50, 2EMR.B1, 2EMR.B2
Global Certification Forum (GCF) Ltd
2EMR.D5
Good Technology
1B42, 2EMR.J6
Google Ireland Ltd
2EMR.J1, 2EMR.J2, 2EMR.J3, 2J60
GSMA Managed Services
2A2MR
GSMA Marketplace
2A6MR
HARMAN
2L2, 2L3
HCL Technologies
1A12, 2F20
Humavox
2D50
iconectiv
2D25MR
IDEX ASA
1H25, 2A3MR
Idomoo
2D50

COMPANY NAME

STAND

IMA
2D50
Imagine Communications
2A10MR
Infinera
2EMR.B5, 2EMR.C6
Infonova
8.1B61, 2B42MR
IPgallery
2D50, 5E71
IronSource
2D50, 8.1A73
Italtel
2J2
Juniper Networks
2I60, 2J61
Kaltura
2D50, 5F81
Kaymera Technologies
2D50
Keysight Technologies
1E10, 2I2
Kyocera Communications, Inc.
2EMR.J8
La-Mark
2D50
Laird
1G19, 2EMR.I3
Lantiq
2B10MR
LCC - Lightbridge Communications Corporation
2EMR.I1
LINE Euro-Americas Corporation
2B54MR
Lookout
2B7MR
McAfee, part of Intel Security
3D30, 2EMR.C5, 2EMR.D4
Metaswitch Networks
2EMR.C10, 2EMR.C12
Micron Technology
2G30
Microsemi Frequency and Time Corporation
2C27MR
Microsoft Corporation
3M30, 2E10, Z3A.2
Microtel (UK) Plc
2B48MR
MobileIron
2EMR.D9
Movile
2C4MR
Mozido & DaVincian Healthcare
2B32MR
Myriad Group
2EMR.B10
NetComm Wireless
2B19MR, 2B21MR
NetCracker Technology
5G21, 2J30, DMR CC1.2 PM
Neustar
2A30MR, 2D21MR
NGMN Alliance
2B60MR
Novatel Wireless, Inc
2C22MR, 2C24MR
Oasis Smart SIM
2D13MR, 2D15MR, 2D19MR
ON Semiconductor
2A36MR, 2A38MR
Ooredoo Group
2H60
Openet
2F36
Overture Networks
2C10MR
OzVision
2D50
PayPal
2EMR.A1, 2EMR.A2, 2EMR.A3, 2EMR.A4,
2EMR.A5, 2EMR.A6, 2EMR.A8
PCCW Global
2C23MR
PeerApp
2D50
Peregrine Semiconductor
2A28MR
Pixelworks, Inc.
2B20MR
Pontis
2D50
Proxama
2EMR.J11
Qnovo
2C5MR
Qorvo
2I25
RAD
2D50
RADCOM Ltd.
2D50
Radware
2D50
Rambus
2EMR.B3
Redbend
2H30
RingCentral
2EMR.J7
Samsung Electronics Co Ltd
3H10, 3I10, 8.1A61, 2M10
Samsung Semiconductor Europe GmbH
2D40
Sansa Security
2F10
SAS
2D9MR
Saudi Telecom Company
2G10
SBCK Corp.
2EMR.I10
Sedona
2D50
Sercomm Corporation
2D5MR
Shanghai Huaqin Telecom Technology CO.LTD
2B18MR
Shazam Entertainment Limited
2B56MR
Sigma Systems
2A26MR, 2B17MR
Siklu
2D50
Smith Micro Software, Inc.
2EMR.C2, 2EMR.C4
Sonim Technologies
2B46MR
Sony Europe Limited
2D11MR
Sony Mobile Communications AB
3M10, 2K60
Stratus Technologies
2EMR.I12
Symphony Teleca Corp.
8.1B75, 2G11, 2G13
Synaptics, Inc.
2G61
Syniverse
2G21
Tata Communications
5I81, 2H26
Tech21
2EMR.D10
TECHNICOLOR
2EMR.I4
Telenor Group
2G20
TeleSign
2B30MR
TeliaSonera AB
2A18MR, 2A20MR, 2A22MR, 2B13MR
TEOCO Coporation
2EMR.C1, 2EMR.C3
Texas Instruments Incorporated
2A5MR, 2A7MR
Tianma Micro-Electronics Co., Ltd.
2B2MR, 2B4MR
TIMWE
2F40
u-blox AG
2C1MR, 2C3MR
Upstream
2L10
Vasona Networks, Inc.
2D50
VimpelCom Ltd
2G60
WalkMe
2D50
wefi
2D50
Western Union Digital Ventures
2C11MR
Wireless Broadband Alliance (WBA)
2D2
WiSpry Inc.
2B40MR
Wyred
2B5MR
XPAL Power
2C8MR
Yahoo
2J29
Yulong Technologies (Hong Kong) Co., Limited
2EMR.A11, 2EMR.A9
Zain
2D20

HALL 3
AirWatch by VMware
Akamai Technologies
Alcatel-Lucent
Amdocs
Android
AT&T
AudioCodes
Broadcom Corporation
China Mobile Communications Corporation
Cisco
Comverse Ltd.
Consumer Physics
Dell Inc
Deutsche Telekom AG
ding*
Ericsson
Firefox
Ford of Europe
GSMA Innovation City
GSMA Pavilion

3D10
3B30
3K10
3G10
Z2A.1, Z3B.5
Innovation City, 3A31
5C81, 3K2MR
3C10
3A10
3E30
3L20
3H34MR
3L30
3K30, Z3.4
Z3B.2
Z3.B1, 2N60
3C30
1A38, 3C20
Innovation City, 3A11
3A06

COMPANY NAME
Hewlett-Packard
Huawei Technologies Co., Ltd.
IBM
Intel Corporation
Jasper
KT
Lenovo
LG Electronics Inc.
McAfee, part of Intel Security
Microsoft Corporation
Mozilla
NEC Corporation
Nextivity Inc
Nokia
Oracle America, Inc.
Oral-B
Qualcomm Incorporated
Red Hat
Samsung Electronics Co Ltd
Sierra Wireless
SK hynix Inc.
SK planet
shopkick GmbH
SK Telecom
Sony Mobile Communications AB
TELEFNICA SA
Vodafone
ZTE Corporation

STAND
3A20
1J60, 3I30, 1J50, Z3A.3
3H30
3D30, 8.1E41, DMR CC1.3 Mon
Innovation City, 3A11
Innovation City, 3A11
3N30, 3N33
3K20, 1H28, 3K4MR
3D30, 2EMR.C5, 2EMR.D4
3M30, 2E10, Z3A.2
3C30
3N10, 3N11, 3N21, 3N31
3H32MR
3B10, Z3B.7
3B20
Innovation City, 3A11
3E10
3L30
3H10, 3I10, 8.1A61, 2M10
Innovation City, 3A11
3J30
3J30
3J30
3M10, 2K60
3J20
Innovation City, 3A11
3F30

CONGRESS SQUARE
Abertis Telecom
CS60
Accent Advanced Systems
CS50
ACUNTIA
CS60
AD TELECOM, S.L.
CS50
ADSmovil
CS140
Advanced Automotive Antennas
CS50
AGILE CONTENTS
CS50
AiQ Smart Clothing Inc.
CS125
ALDEAMO
CS140
Aparca&Go
CS50
Appszoom Technologies
CS60
ARGELICH NETWORKS
CS60
ASCAMM TECHNOLOGY CENTRE
CS50
Aywant (Zed)
CS60
AZETTI NETWORKS
CS60
Barcelona Digital Technology Centre (BDigital)
CS50
BARCELONA MEDIA
CS50
Beabloo
CS50
BEREPUBLIC NETWORKS
CS50
Bismart
CS50
CartoDB
CS60
CMC DIGITAL
CS140
CodiTramuntana
CS50
Compuer Vision Center
CS50
CONNECTEDEVICE Ltd
CS123
Crazy4Media
CS60
CTTC / DLR GfR mbH
CS50
Deister Software
CS60
DIALOGA GROUP
CS150
DIGITAL LEGENDS ENTERTAINMENT
CS50
DINERO POR TU MOVIL
CS60
Direccio General de Telecomunicacions
CS50
Domoti
CS140
Doonamis
CS50
Droiders
CS121
DUAL BEAM MERGER INGENIEROS
CS60
EEN-Enterprise Europe Network ACCI
CS50
Effilogics Technologies
CS50
Enterdev SAS
CS140
EXSIS SOFTWARE Y SOLUCIONES S.A.S
CS140
eyebee by DYNATEC
CS60
EYETOK
CS50
Fitbit Inc
CS130, 6O32MR
Fitbit Inc
CS130, 6O32MR
Flumotion Services SA
CS50
Fonexion Spain S.A.
CS105
fonYou Telecom
CS50
FOONKIE MONKEY
CS140
ForceManager
CS60
GARMIN
CS90, 7O25MR
GARMIN
CS90, 7O25MR
GESTPOINTGSM
CS60
GoPro
CS120
Government of Catalonia
8.1K48, CS50
GP ENTERPRISE ASIA LIMITED
CS122
Guru's System s.l
CS50
Hi Mom S.A.S.
CS140
IDI EIKON
CS60
IMAGIC
CS60
imasD Tecnologa
CS60
inAtlas
CS50
Incubio
CS50
Indra
CS60
Ingeneo SAS
CS140
Intesis Software S.L.
CS50
IP TOTAL SOFTWARE
CS140
JAL21 Consulting & Venture Capital
CS60
Jsc Ingenium
CS60
KIMIA
CS60
KITMAKER
CS60
KRONOZ LLC
CS100
Lechpol
CS135
Ledmotive Technologies
CS50
Lhings
CS50
LPTIC
CS156
Manduka Games, S.L.
CS50
MARTIAN WATCHES
CS124
Masvoz
CS60
Maxcom S.A.
CS135
Medtep
CS50
Mobbeel
CS60
MOBILE WORLD CAPITAL BARCELONA
CS70
Mooveteam, S.L.
CS60
Movilok Interactividad Mvil
CS60
MyScreenPROTECTOR
CS135
Nepolis
CS50
New Relic
8.1B13, CS60, 8.0C59MR
Nexus Geografics
CS50
Nilox
CS80
NovaIntegra
CS140
Openshopen
CS50

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:38 Page 23

EXHIBITOR LISTING
COMPANY NAME
Optima Consulting S.A.S.
P2i
Peel
PICK DATA, SL
Polaroid
Procolombia
QUIEROAPPS.COM
QUOBIS
Qustodio
Red Points
redBorder
Reticare
RTC Digital Consulting
Safelayer Secure Communications
Saygus
SDP Telecom a Molex Company
Sensing & Control Systems
Shoulderpod
Signaturit
Sistelbanda S.A.
SITmobile Soprano Group Company
Software Quality Systems, S.A.
Spanish Pavilion
SPIDERCLOUD WIRELESS
STARLAB
SVForum
Taisys Technologies Co., Ltd.
Tecnologas, Servicios Telemticos y Sistemas SA
TELNET REDES INTELIGENTES S.A.
Telrad Networks
Tu Pediatra Online
Unify
Validated ID
VEXIA
Wavecontrol
Whiplash Entertainment, SL
Worldline
Xopik Mobile Marketing, S.L.
Xplica't
Yup Charge

STAND
CS140
CS165, CS157MR
CS180
CS60
CS76
CS140
CS60
CS60
CS50
CS50
CS60
CS60
CS140
CS60
CS65
CS77
CS60
CS50
CS50
CS60
CS50
CS60
CS60
CS85
CS50
CS50
CS75
CS60
CS60
CS160
CS50
CS145
CS50
CS60
CS50
CS50
CS60
CS50
CS50
CS50

HALL 4
Facebook Inc.
GE Software

2EMR.E2 2EMR.E12, 2EMR.F3 2EMR.F7,

2EMR.G3 2EMR.G11, 2EMR.H2 2EMR.H12, 4.01
4.2

HALL 5
6d Technologies
A2iA
ABC Smartcard
Accanto Systems
ACCUVER/INNOWIRELESS
Action (Boostel) Technologies Co., Ltd.
Adax
ADIPSYS
Advantech Networks and Communications Group
Aerotel Medical Systems
AGUILA Technologies
AirHop Communications Inc.
Alepo
Allot Communications
ALSETT
Altair semiconductor
Alvarion Technologies
AMARISOFT
AMER INTERNATIONAL GROUP
APEX Communications
Apliman
Aptilo Networks
Arcadyan Technology Corporation
ARELIS
Aria Systems
AriadNEXT
ARKAMYS
Artiza Networks
ARVENTO MOBIL SISTEMLER A.S
Asentria Corporation
Askey Computer Corp.
Aspenta International
ATES Networks
Atrinet
AudioCodes
Ausonia Srl
Authentify
Avanquest
Avast Software
B-ON LIMITED
BACTECH
BaseN
Basset AB
BD Multimedia
BEAWARN
Beddit Oy
Beezz Communication Solutions
BehPardaz Jahan
BENOMAD
BeSpoon
Bitville
Blancco
Bluwan UK Limited
Boogie Software Oy
BoomeRing Communication (2005) Ltd.
BOOSTEDGE - ACTIVNETWORKS
bq
Bretagne Commerce International
Broadpeak
Buzzinbees
Bynet Data Communication
callstats.io
CALLUP
CallView
Capricode
Casa Systems
CBNL
Cell Buddy Network
Cellex
Cellint
CellMining
Cellrox
CelPlan Technologies Inc.

5K41
5B41
5B61
5C31
5M28MR
5I73
5J76
5B61
5L16MR
5E81
5B61
5H68, 6N3MR
5H83
5F81, 5G41
5B61
5L35MR, 5L38MR
5E81
5K13
5B26
5K50
5G23
5G66
5H68, 6O4MR
5B61
5H31
5B41
5B61
5J70
5F61
5F73
5F11, 2B6MR
5F41, 5M2MR
5B41
5C81
5C81, 3K2MR
5J81
5I31, 5L27MR
5B61, 5L23MR
5K29
5K31
5B61
5C31
5J31
5B61
5B41
5C31
5C81
5J51
5B61
5B41
5C31
5M26MR
5D10
5C31
5D81
5B41
5J10
5B41
5B41
5B61
5D81
5C31
5D81
5D81
5C31
5J41
5H27
5D81
5D81
5D81
5F81
5D81
5I40

COMPANY NAME

STAND

Centile Telecom Applications

5D05
Ceragon Networks
5G61, 5L13MR, 5L15MR
CHAMBRE DE COMMERCE ET D'INDUSTRIE HAUTS-DE-SEINE
PARIS LE-DE-FRANCE
5B41
ChannelVAS
5H51
Chemtronics Co.,Ltd
5G16
China Telling Telecom Co., Ltd.
5C21
ciena
5C61, 2J51
Cirpack
5D05
Citrix
5A21
CJSC "PETER-SERVICE"
5J21
Cloudmark, Inc.
5L22MR
Codal Inc.
5I31
Com4Innov
5B61
Comarch
5J50
Comba Telecom
5A31
Comigo
5C81
CommuniTake Technologies
5D81
Compass Networks
5F81
Comptel
5G40
Computaris
5K12
CopSonic
5B61
Correlor
5F81
Cortus SAS
5B75
Cradlepoint
5J20, 8.0E14, 5L31MR
Creanord
5C31
Creoir Oy
5C31
Cresense
5C43
Crowdx
5D81
CSG International
5B20
Datatronics, S.A.
5F71
Defne
5G20
dejamobile
5B41
Deveryware
5B41
Dhatim
5K46
Diametriq
5G68
Digital Identity Solutions Europe
5C31
DigitalRoute
5L5MR, 5L7MR
Digitata Limited
5C10
DO YOU DREAM UP
5B61
DTS Licensing LImited
5I30, 5L11MR
DxO Labs
5B41, 5M6MR
Eastcompeace Technologies Co., Ltd.
5K61
EBlink
5B73
Elektrobit (EB)
5D32
Elisa Videra ltd
5C31
Elitecore Technologies
5I80
EMEK GROUP
5F61
ENENSYS Technologies
5B41
EpiWorks, Inc.
5I31
ESET s.r.o.
5B05
ESPRIT
5I41
Essence
5E71
Etiya
5F61
EUROMEDITERRANEE
5B61
EVISTEL
5H30
Evutec
5J22
Exomi Oy
5C31
eyeSight Mobile Technologies
5D81
F5 Networks
5G11, 5L17MR, 5M14MR
FAMOCO
5B61
Faros Business Games Oy
5C31
FIGENSOFT
5F61
FingerQ Macao Commercial Offshore Limited
5F31
Finland - Team Finland
5C31
Finnay
5C31
Finwe Ltd
5C31
Flash Networks
5D60
Flytxt
5I77
FOGALE
5B41
Foxcom
5C81
FRENCH TECH PAVILION /
5B41, 5B61,
BUSINESS FRANCE
8.1D41, 8.1E49
Friendly Technologies
5E71
Front Porch, Inc.
5K09
FUJIAN SUNNADA COMMUNICATION CO.,LTD.
5G70
Fujitsu
5A40
Futurecom
5I36
Gemalto
5A80
Gemtek Technology Co., Ltd.
5I26
Genymobile
5B61
Georama
5I31
Gilat Satellite Networks Ltd.
5F81
GITEX TECHNOLOGY WEEK
5J72
GLOBAL ENGINEERING TELECOM
5B41
Globitel
5H70
GoNet Systems
5D81
Good Sign
5C31
Goodspeed mobile Wi-Fi by UROS
5C31
Guayacom
5B61
Haltian Ld
5C43
Hisense International Co.,Ltd
5E21
I-New Unified Mobile Solutions AG
5I15
i4drive
5E81
iBasis
5F75, 5L24MR
iDSCREEN
5D81
IEI Integration Corp.
5K28
IMImobile
5B21
INBOX
5B41
Industrial Technology Research Institute
5G77
INMOBILES
5H11
Inomera Research
5F61
Inovar
5I50
Intense Technologies
5K51
Intersec
5C11
INVEST, TRADE & INNOVATE In TOULOUSE MIDI-PYRENEES
5B61
Invigo Off-Shore SAL
5I11
IPDiA
5B61
IPgallery
2D50, 5E71
IPT PowerTech Group
5J60
IQP Corp.
5C81
IQSIM
5B61
IsItYou Ltd.
5E71
ISTANBUL CHAMBER OF COMMERCE
5F61
Ixonos Plc
5C31
Japan Radio Co., Ltd.
5K10
JETMULTIMEDIA TUNISIE (DIGITAL VIRGO GROUP)
5I41
Jiangsu Trigiant Technology Co.,Ltd
5J08
Jinny Software
5J31
JOT Automation Ltd.
5D36
JOUVE
5B41
Kaltura
2D50, 5F81

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

COMPANY NAME

STAND

Kaspersky Lab UK
5B10, DMR CC1.3 Tues
KERLINK
5B41
KIDOZ
5D81
Kingsignal Technology Co.,Ltd
5H74
KocharTech
5G27
Kontron
5H19
Kumu Networks
5L10MR
KYOCERA Corporation
5D09
Lacoon Mobile Security
5E81
LANDOLSI TELECOM TECHNOLOGY - L2T
5I41
LATTO
5E71
Legos - Local Exchange Global Operation Services
5B61
Lexifone
5E81
Liberty Vaults Ltd
5B61
LivingObjects
5B61
LOGICOM
5K49
Lucidlogix
5F81
Maeglin Software
5B61
Magister Solutions
5C31
Magisto
5E71
ManageEngine
5K21
MAPFA
5J51
Marben Products
5B41
MasterCard
5D61, 5L21MR
mce Systems Ltd
5E71
MCR - Mobile Content Distribution
5D81
MDS
5I10
MePIN / Meontrust Inc
5C31
Milgam Cellular Parking
5C81
Mobile Telecommunication Company of Iran
5J51
Mobile Tornado
5E81
mobiLead
5B61
Mobiliz Information and Communication Technologies Inc.
5J18
Mobiwol
5D81
Modz
5C31
Movius Interactive Corporation
5L3MR
Mr.Gabriel by VProject
5B61
Mtarget
5B61
MyRoll
5D81
N-SIP Ltd.
5D81
N.A.K company
5J51
Narada Power Source Co.,Ltd
5K81
Navigil Ltd
5C31
NCC Group
5H28
Nefal Biliim Elektronik
5F61
Neoditel
5B61
Netas
5F61
NetCracker Technology
5G21, 2J30, DMR CC1.2 PM
NETGEAR
5F21
Nolato AB
5H81
Nov'IT - Uhuru Mobile
5B41
NowSecure
5I31
NuCurrent
5I31
OAXIS ASIA PTE LTD
5K71
ODC BUSINESS SOLUTIONS
5F61
Oledcomm - LiZE
5B41
Omniacom
5I41
Omnitele Ltd
5M22MR
One Smart Star
5E71
OpenCloud Ltd.
5E30
Opera Software
5C21
OptoFIdelity
5C31
Optulink, Inc
5I31
Ora Interactive
5I31
Orange
5A61
Orga Systems
5B40
P-OSS SOLUTIONS
5J09
P.I.Works
5J80
Pangea
5I31
Pardakht-Aval-Kish (JIRING)
5J51
Parentsaround
5B41
Paris Ile-de-France Regional Chamber of Commerce and Industry 5B61
Phoxygen
5B41
PIXELS TRADE
5I41
Plan de Souverainet Tlcom
5B41
Planet Network International
5B61
Pole Star
5B61
Power HF Co., Ltd
5D66
PRAGMA
5B61
PrinterOn
5H16
Printsecure
5I41
PRISMA
5I41
Procera Networks
5H61, 5M4MR
PROTEI
5H20
Prove & Run S.A.S.
5B61
PROVENCE PROMOTION
5B61
Proxym
5I41
Qosmos
5G31
Qowisio
5B41
QUCELL
5M30MR
Quuppa
5C31
Qvantel Oy
5A41
Radisys
5I61, 5M16MR, 5M18MR, 5M20MR
Ramot at Tel Aviv University - Unispectral
5D81
RCS - Rampal Cellular Stockmarket
5D81
RECOMMERCE SOLUTIONS
5A72
RED TECHNOLOGIES
5B61
Redknee Solutions Inc.
5H41, 5M10MR, 5M12MR
Reminiz
5B41
REVE Systems
5I05
Rintek
5F61
RoamSmart
5I41
Rohde & Schwarz Topex
5J12
Ruckus Wireless
5E41
Rx Networks Inc
5H75
Saft
5I69
Saguna
5E81
Sandvine
5I51
Sanjole Inc.
5H26
Sarokal Test Systems Oy
5C31
SCANOVATE
5D81
Screenovate Technologies
5F81
SCS Cluster
5B61
SD Association
5I20
Secure-IC
5B41
SELECOM
5B41
Sensirion AG
5D70, 5L26MR
Setelia
5G17
SFM Technologies
5I41
SHENZHEN BRIGHT FUTURE TECHNOLOGY CO.,LTD
5K08
ShenZhen Fortuneship Technology Co.,ltd
5K11
Shenzhen JSR Technology Ltd
5E20

COMPANY NAME

STAND

Shenzhen Landing Technology Co., Ltd.

5J71
Shenzhen Skyworth E.A. Tech Co., Ltd.
5H18
Shenzhen Unistrong Science & Technology Co., Ltd.
5E08
Shields Environmental PLC
5J16
Showell
5C31
Siemens Convergence Creators GmbH
5G71
Simgo
5F81
SiNode Systems
5I31
SIRADEL
5A70
SISTEER
5D05
Skycure
5D81
Skyfire
5C21
Smartcom
5B61
Sofrecom
5A61
Solstice Mobile
5I31
SOTI Inc.
5H40
SPB TV AG
5D41
Spirent Developer Tools
5C81
Sprocomm Technologies Co., Ltd.
5K20
START
5E06
State of Illinois
5I31, 8.1I21
StoreDot Ltd
5D81
StreamWIDE
5C65
Subex UK Limited
5F10
SUD DE FRANCE DEVELOPPEMENT
5B41
Sunpartner Technologies
5C51
SuperCom Ltd.
5D81
Svyazcom LLC
5G81
Symantec Corporation
5D31, 5M24MR
Symbio
5C43
Synchronoss Technologies, Inc.
5B81
Systematic Paris Region
5B41
Systems and Electronic Development FZCO
5H70
Tactis
5B61
Taiwan External Trade Development Council (TAITRA)
1D46, 5J11
Tango Telecom Ltd
5L20MR
Tata Communications
5I81, 2H26
Tata Consultancy Services Ltd
5E31, 5L33MR
TEAM COTE D'AZUR
5B61
Tech Mahindra & Mahindra Comviva
5G51
Techshino Europe Technology B.V.
5I83
Tecnotree
5L32MR
Telecommunication Systems, Inc.
5I70
Telenity
5J66, 5M32MR
Telit Communications PLC
5E61
Tensorcom
5K30
The Israeli Export Institute
5C81, 5D81, 5E71, 5E81, 5F81
The Qt Company
5C31
The Wireless Power Consortium
5D34
Think&Go
5B61
Tieto
5L29MR
Tjat Systems 2006 LTD
5D81
Tosibox Oy
5C31
TP-LINK
5J61
Trackimo
5E81
Transaction Network Services
5L34MR
TransferJet Consortium
5I20
Tritux
5I41
Trusted Labs
5B41
TUNISIA EXPORT - CEPEX
5I41
Turkcell letiim Hizmetleri A.
5G58
TURKCELL TEKNOLOJI ARASTIRMA VE GELISTIRME A.S.
5G60
TVpoint
5D81
Ulticom (Now Part of Mavenir Systems)
5I60
Vantrix
5L9MR
Varaani Works
5C31
Vedicis
5B41
Verbio
5K50
Verscom Solutions
5F61
VESA (Brand Promoted DisplayPort)
5K70
VESTEL
5A81
Viaccess-Orca
5C71
Viapass
5B61
VidMind
5E81
Virtual SIM Card Association
5K83
VisualOn, Inc.
5L18MR
W-HA
5A61
WakingApp
5D81
WaveIP
5F81
WinkApp
5D81
Wirepas Oy
5C31
Wisesec
5D81
Wotronics Technology Limited
5H72
Wulff Entre Ltd
5C41
Xaptum, Inc
5I31
Xentris Wireless
5K26
XIlinx
5L14MR
XOOLOO
5B61
Yepzon Enterprises
5C31
Yezz / Avenir Telecom
5C51
Zenic8 Limited
5I67
ZENITTHYS
5B61
Zimperium
5C81
ZyXEL Communications Corporation
5G10

HALL 6
@-yet GmbH
2operate
3TECH CORPORATE LTD
3Z Telecom, Inc
4G AMERICAS
7Layers
Ab Initio Software
Accolade Technology
ACL Mobile Limited
ADAPTit S.A.
AirHop Communications Inc.
Airspan Networks
AIRTAG Mobile Shopping
ALCATEL ONETOUCH
Altom Consulting
AM3D A/S
ams AG
Andreessen Horowitz
Anite
Anritsu
AR Consultores SRL
Arcadyan Technology Corporation
ARGENTINA
Arieso, a JDSU Mobility Solution

Thursday 5th March

6B40
6C50
6K10
6D61
6O12MR
6C56
6L50
6I56
6K50
6F46
5H68, 6N3MR
6J30
6O5MR
6B10, 6C30
6H40
6C50
6E20
6N1MR
6I50
6F40
6M20
5H68, 6O4MR
6M20
6I37

PAGE 23

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:39 Page 24

EXHIBITOR LISTING
COMPANY NAME

STAND

ARM
6C10
AROBS Transilvania Software
6H40
Ascom Network Testing
6L26
ASTELLIA
6G20
ATX Argentina SA
6M20
Avinotec GmbH
6B40
Axell Wireless
6D50
Azimuth Systems
6K61
BAE Systems Applied Intelligence
6M56
BARTEC PIXAVI AS
6H20
BEIJING ZHONGGUANCUN OVERSEAS
SCIENCE PARK CO.LTD
6G10, 6O7MR
Bioscience SA
6M20
Bird Technologies
6D73
Bullitt Group
6E11
Cadence Designs Systems, Inc.
6L36, 6N14MR, 6O13MR, 6O15MR
CBS Interactive
6O33MR
CEIEC TECHNOLOGY CO., LTD
6I69
Celfocus
6L05, 6N4MR
Cellebrite
6H37
CellMax Technologies
6G37
CellVision AS
6H20
CEVA
6A50
CHECKD AS
6H20
CIS GROUP LATINOAMERICA S.A.
6M20
Cloudera
6M30
Cloudike Inc.
6L48
Cobham Wireless (Formerly Aeroflex)
6H21
Codespring
6H40
COMLAB
6L6
COMPRION GmbH
6I20
ComputaMaps
6K15
COSHIP Electronics Co., Ltd
6C61
Crystalusion Limited
6B40
Cumulocity GmbH
6B40
Dali Wireless, Inc.
6J60
Danalock/Poly-Control
6C50
Dapredi Soft Systems
6H40
Daya Electronics Co.,Ltd
6I67
Dekagb S.A.
6M20
DeltaNode Solutions
6D73
Dencrypt
6C50
Deutsche Post DHL
6B40
Dialogic
6J28, 6O18MR, 6O20MR, 6O22MR
DIGILINK GROUP CO.,LTD
6I57
Digital Lightwave
6G40
Dixons Carphone Group
6M36, 2G26
Duesseldorf, City of
6B40
Elliptic Laboratories AS
6H20
Emirates Data Clearing House
6L60
Empirix
6H10
Eros International
6K50
EXFO
6K36
Fibar Group Sp. z o.o.
6I11
First Data
6A60, 6N28MR
Fitbit Inc
CS130, 6O32MR
FLYPOS
6J55
Focus Infocom GmbH
6J11
Forsk
6J20
FORTECH
6H40
Frixtel
6M20
Fujian Helios Technologies Co.,Ltd
6F46
G DATA Software AG
6B40
Gadmei Electronics Technology Co., Ltd
6I21
Galtronics Corporation Ltd
6B60
GEOIMAGE
6N19MR
Gigamon
6J40, 6O31MR
Gorilla Electronics GmbH
6B40
Grupo Prominente
6M20
GSMK CRYPTOPHONE
6J07
Haier telecom Co.,Ltd
6K30
Hanwang Technology Co.,Ltd
6G47
Happy Day Studios
6H40
HENA DIGITAL TECHNOLOGY (SHENZHEN) CO.,LTD.
6F50
Hitachi Data Systems
6G21
Huano International Technology Ltd.
6F62
I-Con Mobile
6L10
i-tec GmbH
6B40
IAMAI- India Pavilion
6K50
Ibys Technologies
6I10
ICT.NRW Cluster Management
6B40
Imagination Technologies
6E30
Imprint Electronics Co., Ltd
6G56
Industrial Electronics GmbH
6K11
Infineon Technologies AG
6B62, 6N21MR, 6N27MR, 6O30MR
Infobest Romania SRL
6H40
Innovation Norway
6H20
INTEPLA SRL
6M20
Intracom Telecom
6I40
iPega Limited
6J13
ipoque
6B50
IT SIX GLOBAL SERVICES
6H40
Ixia
6L30, 6N8MR
JDSU
6I37, 6N18MR, 6N22MR, 6O19MR, 6O21MR, 6O23MR, 6O25MR
Jiangsu Hengxin Technology Co.,Ltd
6H47
Jiangxi Jinggangshan CKING Communication
Technology Co., Ltd
6G52
JOYPLUS INT'L ENTERPRISE LIMITED
6I51
KATHREIN-Werke KG
6J36
Kenbotong Technology Co., Ltd.
6I53
Keynote
6H38
Keynote SIGOS GmbH
6H38
KeyPoint Technologies
6K50
Lasting Software
6H40
LitePoint
6N5MR, 6N7MR
Login>PT
6M49
LS telcom
6L11
M&M MEDIANET
6H40
MALATA MOBILE
6J21
MARS Antennas & RF Systems LTD.
6I22
Materna GmbH
6B40
mCarbon Tech Innovation Private Limited
6K50
MeaWallet AS
6H20
Media Digital S.A.
6M20
MediaTek, Inc.
6E21
Metro Atlanta Chamber
6M08
Microlab
6K05
Microtel Innovation
6M38
MLabs sp. z o.o.
6I11
Mobile Systems International Consultancy Limited
6L21
Mobileum, Inc.
6H41
Monster Products
6J10

PAGE 24

Thursday 5th March

COMPANY NAME

STAND

Morpho
6G30, 6N11MR, 6N2MR
MTI Wireless Edge Ltd.
6J22
My Mobile Payments Limited
6K50
Mymo Wireless Technology Pvt Ltd
6I12
myPhone sp. z o.o.
6K40
N.A.T. GmbH
6B40
Napatech
6K20
Narda Safety Test Solutions GmbH
6M40
Nash Technologies GmbH
6M26
National Instruments
6E10
Neomobile
8.1I16, 6N25MR
Net Brinel SA
6H40
NET CHECK GmbH
6J06
NetScout
6C20
Next Biometrics AS
6H20
Nexus Telecom AG
6C58
NIHON DENGYO KOSAKU CO.,LTD.
6J51
Nordic Semiconductor
6H20
NRW.International GmbH
6B40
NRW.INVEST GmbH
6B40
OBERTHUR TECHNOLOGIES
6I27, 6I30, 6N26MR
Obi Mobiles
6O6MR
One97 Communications Ltd
6K50
Opencode Systems
6I36
Openwave Mobility
8.1H49, 6N12MR
OPTICOM GmbH
6M53, 6O26MR
OtterProducts
6N6MR
Panasonic Marketing Europe Gmbh
6H31
Panorama Antennas Ltd.
6J08
PanzerGlass TM
6C50
PCTEST Engineering Laboratory
6M7
peiker acustic GmbH & Co. KG
6M26
PHOTO USA ELECTRONIC GRAPHIC INC.
6G51
Polaris Networks Inc.
6J61
Polish IT Pavilion
6I11
POLYSTAR
6G31
Power Idea Technology (Shenzhen) Co., Limited
6H46
Prisma Telecom Testing Srl
6G41
QBurst Poland
6I11
QiTASC GmbH
6M13
Qosmotec GmbH
6K11
Qualigon GmbH
6B40
Quality Technology Industrial Co., Ltd
6H60
Qubit Corporate
6M20
Relia Communication Equipment Co., Ltd
6G63
RINF
6H40
Rohde & Schwarz
6B50, 6C40
Rohde & Schwarz SIT GmbH
6B50
ROMANIAN ASSOCIATION FOR ELECTRONICS AND
SOFTWARE INDUSTRY - TIMISOARA BRANCH (ARIES-TM)
6H40
ROPARDO
6H40
Rosberg System
6H20
RWTH Aachen University
6B40
SAF Tehnika JSC
6M17
SAP SE
6A30
Secusmart GmbH
6B40
Seidio, Inc.
6D55
Seluxit
6C50
Senseg
6O2MR
SevOne Inc
6O10MR
Shenzhen AAPPAA Technology Co.,LTD
6I60
Shenzhen Century Optical Group Co.,Ltd
6G62
Shenzhen Cham Battery Technology Co.,Ltd
6I55
Shenzhen Chaoming Industrial Co., Ltd
6G58
Shenzhen Cheng Fong Digital-Tech Ltd
6I63
Shenzhen Huaptec Co.,LTD
6G61
Shenzhen Kewang Communication Co., Ltd
6I58
Shenzhen Kleadtone Technology Co., Limited
6H57
Shenzhen KVD Communication Equipment Limited
6I62
SHENZHEN NEOSTRA TECHNOLOGY CO., LTD
6G50
Shenzhen RFLC Technology Co.,Ltd
6G57
Shenzhen Shouxin Tongda Electronics Co., Ltd
6H56
Shenzhen United Time Technology Co., Ltd
6H51
Shenzhen Wave Multimedia Co., Ltd
6L40
shenzhen xin kingbrand enterprises co.,ltd
6H61
SHS Viveon GmbH
6B40
SIAE MICROELETTRONICA
6J29
Sichuan Jiuzhou Electric Group Co.,Ltd
6H50
SIGOS
6H38
SIMARTIS TELECOM
6H40
SIMCom Wireless Solutions
6M57, 6N30MR
Sirrix AG
6B40
Skolkovo Foundation
6D60
Skyworks Solutions
6C41
SOLiD Inc.
6L41, 6N15MR
Soliton Systems KK
6K60
Sonus
6G11
SOPHOS
6O24MR
Spectronite
6M15
Spirent
6J37
Sunsight Instruments
6J18
SwissQual AG
6B50
Synopsys, Inc
6O1MR, 6O3MR
Systemics-PAB Sp. z o.o.
6M60
Tarana Wireless
6K21, 6N13MR
TE Connectivity
6B52
Tech Data Mobile
6A40
TeleBilling A/S
6C50
TeleTrusT - IT Security Association Germany
6B40
Tellu AS
6H20
TEM MOBILE LIMITED
6M10
TestPlant
6J41
TFL S.A.
6M20
The Danish Chamber of Commerce / The Danish IT
Industry Association
6C50
The Eye Tribe
6C50
Thin Film Electronics ASA
6H20
Tongyu Communication Inc.
6C36
Topwise Communications Limited
6G46
Trend Micro Incorporated
6L61, 8.0D39
udist srl
6M20
V3D
6K38
VALID
6J50
ValueFirst Digital Media Pvt. Ltd.
6K50
Versoft
6I11
Visa Inc.
6D40
Visteon Innovation & Technology GmbH
6D70
Visual Fan
6H40
Vodafone Espaa S.A.U
6B30
Vodafone Group Services Ltd
6O11MR
W2BI, Inc. (an Advantest Group Company)
6K37
WeHaus
6M20

COMPANY NAME
Weniger Software House
WIKO
WIT Software SA
Wolder
WORLDLINE
Wuhan Fingu Electronic Technology Co., LTD
Wuhan Gewei Electronic Technologies Co., Ltd.
Wuhan GreeNet Information Service Co., Ltd
Xtel
Yangzhou New Telecom Science & Technology Co., Ltd.
zafaco GmbH
ZCTT
Zhengzhou Speed Communication Equipment co.,ltd
ZXD Technology Development Limited
Zylinc A/S

STAND
6I11
6H30
6C60
6L20
6N17MR
6J26
6K35, 6O8MR
6G60
6C50
6H63
6B40
6M29
6I61
6F60
6C50

HALL 7
3D Issue LTD
7F70
4iiii Innovations Inc
7H40
51Degrees
7C70
6WIND
7M51, 7O26MR
A1 Systems
7J17
Absolute Software Corporation
7H40
Accuris Networks
7F70, 7N94MR
acticom GmbH
7G21
ActiveMe
7G71
Actus Mobile Solutions Ltd
7F70
Adroit Vista Predictions Inc
7H41
ADVA Optical Networking
7H31
Advantech Wireless
7B25
Aeonpower International Co., Ltd.
7M22
AFP
7C67
Agence du Numrique
7G71
Ahope Co., Ltd.
7G61
airG Inc.
7H40
AKTAVARA AB
7F41
Alberta Government
7H40
Alpha Wireless
7D80
AM Telecom Co., LTD.
7G61
AMPHENOL ANTENNA SOLUTIONS
7C68
Amtran Technology corp.
7N73
Analogix Semiconductor (Brand Promoted: SlimPort)
7L61
Anam Technologies
7F70
ANT Wireless
7M49
Anthony Stark Merchandising GmbH
7M13
APP MEDIA
7G21
AppCarousel
7H40
Appland AB
7E41
Applicata
7H10
Applied Recognition Inc.
7I51
aql
7B87
Aricent
7A11
ARITEL
7G61
Asavie Technologies
7F70
AsiaInfo
7B51
Aspire Technology
7F70, 2B27MR
AT4 wireless
7H15
Atlantic Canada
7H41, 7P10MR
ATLANTIS INTERNACIONAL S.L.
7E20
Automation Engineering, Inc.
7H20
Avance Pay AG
7J33
Avanti Communications
7G37
Avertim
7G71
Avvasi Inc.
7K50, 7O19MR, 7O21MR
AWEX Agence wallonne l'Exportation
7G71
AWEX Barcelona
7G71
Awingu
7G71
Ballard Power Systems
7H40
BELGIUM - BLGICA
7G71
Bell ID
7J31, 7O28MR
Benetel Ltd.
7F70
BERLIN.mobile c/o Berlin Partner
7G21, 7O13MR
Birdstep Technology
7E41
Blacktusk Media
7H40
BLiNQ Networks
7I51
Bluebank Communication Technology Co.,LTD
7N61
BLUEPIN
7E21
BMx Computers
7G71
Boost Communications AS
7K68
Brandenburg Economic Development GmbH (ZAB)
7G21
brocoli Co., Ltd
7G61
Brodit AB
7C73
Brussels Invest & Export
7G71
BRUSSELS INVEST & EXPORT SPAIN
7G71
BSB Power Company Limited
7K17
C Squared Systems, LLC
7M23
Caleo Technologies AB
7E41
Cambium Networks
7B41
Cambridge Consultants
7B21
CARDMOBILI
7J15
castLabs
7G21
CCS
7B67, 7P18MR
Cellular Italia S.p.A.
7E51
Celly SpA
7E19
CentralTouch Technology Inc.
7H40
Cerillion Technologies Ltd
7B61
CertiVox
7K12
CETECOM
7L65
chargifi
7C70
Chemring Technology Solutions
7C86
CICS AB
7F41
Clear2Pay
7G71
Clearbridge Mobile
7K50
CLX Networks
7G60
COELMO spa
7M20
Coiler Corporation
7F71
Colony Networks
7H40
Combain Mobile AB
7F41
Commsquare
7G71
Communication Components
International AG
7J22
Communications Consultants Worldwide
7C13
Contela,Inc.
7G61
Contentful
7G21
CounterPath Corporation
7H40, 2D17MR
Crunchfish
7F41
CSG SCIENCE&TECHNOLOGY CO.,LTD HE FEI
7H13
Cubic Telecom
7F70
Cummins Power Generation
7M16
CUPP Computing AS
7K43
cVidya
7F30

COMPANY NAME

STAND

Cybercom Group
7F41
Cybercom Poland Sp. z o.o.
7N85
DASAN Networks
7G61
Dashing Com-Tek Co.,Ltd
7M36
DBM ( ACCENT )
7J61
Desay Electronics (Huizhou) Co Ltd
7E08
Dial Technologies
7J61
Dialog Semiconductor Ltd
7C05
Digital Turbine
8.1J14, 7O24MR
DIGITAL VIRGO
7J61
DIGITALK
7C70
DisplayLink
7B33
Doro AB
7A81
DragonWave Inc.
7E12
Dream Payments
7J21
Druid Software
7F70
EANTC AG
7G21
Eden Rock Communications
7K70
Effire Technology Shenzhen Ltd
7M07
ELAN Microelectronics Corporation
7G68
Electro Rent Europe
7G71
Elliptic Technologies Inc.
7K50
EMIXIS
7G71
EMnify GmbH M2M IoT
7G21
Enea
7E41
Enerban
7G71
Energic Plus
7K25
Enghouse Networks Limited
7K50
Ensemble Systems Inc.
7H40
Enterprise Ireland
7F70
Equiendo Ltd.
7F70
ERCOM
7J40
ESCAUX
7G71
Escher Group
7F70
eServGlobal
7I61
Estmob Inc.
7E21
EUPEN - Kabelwerk Eupen AG
7G71
Eurocontracts s.r.o.
7K06
Europlasma NV
7M55
Eventbase
7H40
Expeto
7H40
Fabricovers
7G71
FIME
7J10
Firstar Battery Co.,Limited
7H03
Fishtree
7F70
Flanders Investment & Trade
7G71
FLANDERS INVESTMENT & TRADE
7G71
Flex Group
7H41
FlexiTon
7G50
Fliplet
7C14
Fluxtream
7G71
Flybits
7K50
Fortytwo Telecom
7K65
Franklin Wireless
7E14
Fraunhofer Heinrich Hertz Institute
7G31
Fraunhofer IIS
7G31
Freescale Semiconductor
7A80
FusionPipe Software
7H40
Future Product Design a.s.
7D68
Fuzhou Rockchip Electronics Co., Ltd.
7M43
GARMIN
CS90, 7O25MR
Gemotions
7G71
GeoPal Solutions
7F70
Gfi Informatique
7O4MR
Giesecke & Devrient
7A41, 7P12MR
Gionee Communication Equipment Co.Ltd.
7C61
Global Device Network
7C30
Global Warning System
7E41
Global Wireless Solutions, Inc.
7H12
Glow Digital Media
7C70
Golden Ears Corporation
7E21
Golla Oy
7C41
GOOD WAY TECHNOLOGY CO., LTD.
7M39
Government of Canada / Gouvernement du Canada
7H40, 7H41,
7O12MR, 7O15MR, 7O27MR, 7P8MR
GPS Tuner Kft.
7G50
GREAT Britain Hospitality Area
c/o Tradefair
7O33MR, 7P20MR, 7P22MR
GreenPower Electronics.,Ltd.
7G61
Hama GmbH & Co KG
7C41
HAUD Systems
7K65
HEAD acoustics
7K74
Headlane Ltd
7B83
Heliocentris Industry GmbH
7K31
Herbert Richter
7K72
HTC
7A40, 7A60
Huadoo Bright Group Limited
7M03
Hubble Connected Ltd.
7F81
Huminah Huminah Animation
7H41
Hungarian National Trading House
7G50
i-movo
7C70
I.R.I.S.
7G71
iBeaken.com
7G71
iBwave Solutions Inc
7C71
Icontrol Networks
7J63
ICT Association of Manitoba (ICTAM)
7H41
ID Fusion Software
7H41
IDT Systems Ltd / Case Station Ltd
7G41
IEEE
7K71
Imaginet
7H41
imec
7G71, 7O17MR
IMG COMMUNICATION TECHNOLOGY CO.,LTD
7M15
ImmerVision
7H41
Incognito
7H40
Infinite Peripherals
7J27
Infobright Inc.
7I51
INFOMARK
7G61
INFOPOLE Cluster TIC
7G71
InfoVista
7G40
Infradata
7G71
Ingenico Mobile Solutions
7J43
InnJoo Technology Co., Ltd.
7F03
interactive digital media GmbH
7G70
Intercede
7B81
InterDigital
7A71
InvenSense
7D61
ip.access
7C60
iPay International S.A.
7E31
iProov Limited
7B31
Itos Technology, S.L.
7J16
JamoSolutions NV
7G71
jBilling
7K50

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:39 Page 25

EXHIBITOR LISTING
COMPANY NAME

STAND

Jet Infosystems
7J05
JPL NASA
7H21
Juni Korea Co., Ltd.
7G61
KAZAM MOBILE LIMITED
7M08
KDLAB INC.
7G61
Kernel-i
7G61
Kisan Telecom Co., Ltd.
7G76
Klas Telecom
7F70
KnowRoaming
7I51
Korea Testing Laboratory
7G61
KOTRA(Korea Trade-Investment Promotion Agency)
7G61
Kwilt INC
7K50
LabSat
7H18
Lanner Electronics Inc.
7E06
Left of the Dot Media
7H40
Li Tong Group
7M32
Lime Microsystems
7O36MR, 7O37MR
Limes Audio AB
7E41
Linquet
7H40
LogiSense
7K50
Lumata
7P4MR
LUMENS Co. Ltd.
7G61
Mad Catz
7F31
Made in Mind
7C70
mAdme Technologies Limited
7F70
Manitoba Institute of Trades and Technology
7H41
Manitoba Trade and Investment
7H41
Mariner Partners
7H41
Maroc Export - Moroccan Centre for Export Promotion
7J61
Master Merchant Systems
7H41
MATRIXX Software
7F60
Mavenir Systems
7A21
Maysun Info Technology Co., Ltd
7F67
MCS Test Equipment
7C70
Mediashaker
7H40
Megron Tech
7C70
MELICONI S.P.A.
7D81
MeteoGroup
7G21
MHL, LLC
7F31
Mobicage NV
7G71
Mobidia
7H40
Mobile Arts
7F41
Mobile Security Solutions by LSEC & IPACSO
7G71
MobileAware
7F70
mobileLIVE Inc.
7K50
Mobilosoft
7G71
MobiWeb
7D70
mobylla
7G71
Mogencelab Co., Ltd
7G61
Mohanet Mobilsystems Co.Ltd
7G50
Momentus Software Inc
7H40
Mondial Telecom
7G71
Monizze
7G71
MontaVista
7N77, 7O34MR
MoodMe
7G71
Movea
7P2MR
Movify
7G71
mPay S.A.
7J12
mSensis S.A.
7K08, 8.1I49
Multimedia Development Corporation Sdn Bhd
7L71
Multiwave Sensors Inc.
7I51
myFC
7F41
Nakina Systems
7J11
Neofonie Mobile GmbH
7G21
NetAxis Solutions
7G71
Netrounds
7F41
Netsweeper
7K50
New Times Overseas Exhibition Co., Ltd
7M41
Newings Technology Co.,Ltd
7M11
NewNet Communication Technologies
7P16MR
Nexeven
7F41
NII SOKB Ltd.
7J71
NIPA-National IT Industry Promotion Agency
7E21
Nomad Connection, Inc.
7E21
Novatti
7J25
NoviFlow Inc.
7H41
NquiringMinds Ltd
7C70
NRT Technology Corp
7K50
NTG Clarity Networks Inc.
7K50
NuRAN Wireless
7H41
NXP
7E30
Octasic In
7O22MR
OnePhone Holding AB
7F41
Ontario, Canada
7I51, 7K50
OP-TIM
7G71
OpenSignal
7B15
opentrends
7J20
OptiWi-fi
7F70
Oxygen8 Communications Ltd
7F80
Panamax Inc.
7N60
Panasonic Enterprise Solutions Company
7M28
Pebble Technology Corp / Widget UK Ltd Distribution
7C32
Peli Products
7J08
Peraso Technologies Inc.
7K50
Perception TV
7B85
Perfecto Mobile UK LTD
7O2MR
PERFEKT Krzysztof Banach
7M45
Perples
7E21
Phonedeck GmbH
7G21
PMC-Sierra Inc.
7O30MR
Polar Power Inc
7M40
PortaOne
7H11
POVR (3G Multimedia)
7G50
Powerstorm
7M30
Pramac
7M38
Primal Technologies Inc.
7I51
Priori Data GmbH
7G21
Professional Quality Assurance Ltd
7H40
PSA Parts Ltd - Duracell
7M47
PTM Group BVBA
7G71
Purple WiFi
7B19
PYCO GROUP
7G71
QRC Technologies
7M25, 7O6MR
Quamotion
7G71
Qubec (Canada)
7H41
Quram
7G61
RAMZO
7J61
Ranplan Wireless Network Design
7C12
Raycap Inc
7J38
RealVNC
7C81
Recon Instruments
7H40
ResponseTek
7H40

COMPANY NAME

STAND

ReunIT
7G71
RFM WIRELESS
7G61
RFWindow Co.,Ltd
7O18MR
Rockshore
7C16
RTx Technology Co.,Ltd
7G61
S2M
7J61
SalesSeek
7B27
SAMJI Electronics Co.,Ltd.
7N71
SanDisk
7A61
Santok
7F21
SBS spa
7N45
Scottish Development International
7B11
Seavus
7E41
Sendum
7H40
Sequans Communications
7I81
Shanghai Tricheer Technology Co., LTD
7H22, 7O3MR
Shen Zhen Unitone Electronics Co.,Ltd
7M27
SHENZHEN ACT INDUSTRIAL CO;LTD
7M09
Shenzhen Baolifeng Opto-Elec Co., ltd
7N83
Shenzhen Bmorn Technology Co.,ltd
7I82
SHENZHEN BOWAY ELECTRONICS CO., LTD
7M37
Shenzhen Chuangxinqi Communication Co.,Ltd
7I92
Shenzhen Diadem Technology Co., Ltd
7K63
ShenZhen Electronics Co.,Ltd
7J28
Shenzhen Envicool Technology Co., Ltd
7K15
SHENZHEN EYCOM TECHNOLOGY CO.,LTD
7L78
SHENZHEN HAOCHENG COMMUNICATION
TECHNOLOGY CO.,LTD
7L51
Shenzhen Hengnuo I.O.T tech company limited
7K64
Shenzhen Hi-Power Technology Co., Ltd
7N63
Shenzhen Honghaijia Communication Technology Co.,Ltd
7M35
Shenzhen Hosin Communication Technology Co., Ltd
7H05
Shenzhen Huihua Exploit Technology Co.,Ltd
7M19
Shenzhen ICOO Electronics Technology Co., Ltd.
7I84
Shenzhen Joyful Import & Export Co.,Ltd
7M17
SHENZHEN KONECT COMMUNICATION EQUIPMENT CO.,LTD.
7M31
Shenzhen Konka Telecommunications Technology Co.,Ltd.
7I71
Shenzhen Noitavonne Electronics and Technology Co. LTD
7I90
Shenzhen O-Film Tech. Co., Ltd
7C50
Shenzhen Rainbow Time Technology Co.,Ltd.
7M29
Shenzhen SED Wireless Communication Technology Co.,Ltd.
7G05
Shenzhen Tianlong Century Technology Development Co.,Ltd
7M21
Shenzhen Tianruixiang Communication Equipment Limited
7H23
Shenzhen Trigger Scien-tech Co.,Ltd.
7I94
Shenzhen Vastking Electronic Co., Ltd.
7M41
SHENZHEN VIKIN COMMUNICATION TECHNOLOGY
7N81
SHENZHEN WJM SILICONE & PLASTIC ELECTRONIC LTD.,LTD
7N59
Shenzhen ZHANWEIXUN Technology CO., LTD.
7K81
SiBEAM, Inc.
7F31
Sicotel Communications
7J61
Silicon Image
7F31
Silicon Mitus, Inc.
7G61
Simless Inc.
7K27
SkyWave an ORBCOMM Company
7K50
SLA Mobile
7O35MR
Small Cell Forum
7F61
Smart Wallet
7H40
SMSE - Swedish M2M Service Enablers
7F41
Solara Remote Data Delivery Incorporated
7H41
SOLARWAY F.Z.E
7K21
Spacosa Corp.
7E21
SPLICE Software
7H40
SPS Inc.
7E21
Star Solutions International Inc.
7H40
Starhome Mach
7F51
STMicroelectronics International NV
7B140, 7B146
Stream Technologies Ltd
7C18
Sub10 Systems Limited
7N93MR
Sun High Solutions
7N41
SUN-FLY International Business Development Ltd.
7J73
Supercharge Ltd
7G50
Sweden at Mobile World Congress
7E41, 7F41
Sweden Mobile Association (SMA)
7E41
Swift Labs Inc
7I51
SwiftKey
7P26MR
Symsoft
7G60
SYSTRAN International
7G61
T
7M59
Tactel AB
7F41
TAEYANG I.S CO., LTD
7M57
Tagattitude
7J18
Takemetuit Inc.
7K50
Tamoco
7C70
Tangram Factory Inc.
7L81
Tech Fuzzion Europe, Lda
7M53
Teclo Networks AG
7G11
TEKTELIC Communications Inc.
7H40
Telavox AB
7E41
Telepin Software
7K50
TERACLE
7G61
TestObject GmbH
7G21
The Human Chain
7O32MR
THEHAN INC.
7G61
ThroughTek Co., Ltd.
7M01
TM Forum
7N89MR
TMONET
7G61
Trade and Invest British Columbia
7H40
TransferTo
7H08
Trustonic
7G81
Ttec
7N65, 7N95MR
TUCANO
7N43
Tunnelbear
7I51
Tutela Technologies
7H40
tyntec
7C80, 7P24MR
TYRONE FABRICATION LTD
7K35
UBRIDGE CO., LTD.
7E21
UK Trade & Investment
7C40
UL
7K40
UNISTAR TELECOM CO.,LIMITED
7K61
UXP Systems Inc
7I51
VASCO Data Security
7G71
Verifone
7O14MR
VeriTran
7J06
VISICOM
7C65
Vonetize
7I83
WALTOP International Corp.
7C07
Watchdata Technologies
7K51
WebAction
7G80
Wedge Networks Inc.
7H40
WeDo Technologies
7G09
WEENKO
7J61
West One Technology LTD
7C30

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

COMPANY NAME
WEVERCOMM CO., LTD.
whatever mobile GmbH
WiMatek Systems
WIN 2000 TELECOM. CO., LTD
WIND RIVER
Wipro Limited
Wirecard Technologies GmbH
WirelessMe Limited
World Telecom Labs
Wray Castle Limited
Wyless
Wysdom
Xi'an Yu Tong Intelligent Technology Co.,Ltd
XINTEC
Xoanon Analytics
Yapital Financial AG
Yifang Digital(Hongkong) Company Limited
Youmi(Guangzhou) Mobile Co., LTD
Zetes
Zhejiang Ebang Communication co.,ltd
Zhejiang Shangcheng Science & Technology Co., Ltd
Zhilabs S.L.
Zhuhai XH Smartcard Co.,Ltd
Zinwave Ltd
ZIRA Ltd.

STAND
7G61
7G21
7H40
7J32
7J65, 7O5MR
7C21
7K30
7H17
7G71
7B17
7B29
7I51
7K41
7F70
7F41
7K20
7K78
7N67
7G71
7D76
7L76
7M05, 7O1MR
7J30
7O31MR
7K10

HALL 8.0
Abinsula S.r.l.
Action Mount
Actions srl
AdFalcon
ALTRAN
Amazon Appstore

8.0B10
8.0E14
8.0B10
8.0E24
8.0F30
8.0K12MR, 8.0K13MR, 8.0K16MR,
8.0K19MR, 8.0K9MR
AOL Platforms
8.0D70MR
Appiris
8.0K22MR
Applix Group
8.0B10
Appnext Ltd.
8.0F18
Apptripper
8.0B10
APPTURBO
8.1E30, 8.0D66MR
Ascot Industrial Srl
8.0I20
AsGA Sistemas
8.0E10
Asurion
8.0K10MR
AVG Technologies
8.1B74, 8.0D65MR, 8.0D69MR,
8.0D75MR, 8.0E60MR
AXONIX
8.0I37
Azcom Technology
8.0E62MR
Badu Networks
8.0G14
Baidu, Inc
8.0K15MR
Bamboo Group
8.0I12
Beintoo
8.0C49
Beleader Internet Marketing S.L.
8.0I39
BeMyApp
8.0D24
Big Data Expo 2015, Guiyang, China
8.0F34
Big Data Lab
8.0J40
Blue Telecom Consulting
8.0D20, 8.0A10MR
BTI Wireless
8.0J30
Butlr - Your Digital Concierge
8.0B10
CAKE
8.0G17
CalAmp
8.1B71, 8.0D79MR
Car Easy Apps Consortium
8.0D30
Cartesian
8.0C73MR
Certillion
8.0E10
Cheetah Mobile Inc.
8.0E9
CI&T
8.0E10
Compatel Ltd
8.0I13
Comtrade
8.0G20
Confiz Limited
8.0I19
Controllis Limited
8.0D21
Cradlepoint
5J20, 8.0E14, 5L31MR
Cycle30
8.0K11MR
DATACOM
8.0E10
Datalab
8.0E10
DivX, LLC
8.0K6MR, 8.0K8MR
Dot Hill Systems
8.0H14
Dr Security
8.0C19
DSPmobi
8.0I9
eMotion Digital
8.0E10
Enjinia
8.0B10
ENNOVA SRL
8.0B10
Enterprise Estonia
8.1K31, 8.0E76MR
EU 5G Research - 5G PPP / 5-Alive project
8.0B17
Evamp & Saanga
8.0I19
Expway
8.1D41, 8.0E80MR
Feitian Technologies Co., Ltd.
8.0I7
FictionCity Holding Inc
8.0C45
FierceWirelessEurope/TelecomsEMEA
8.0C29
FINEDIGITAL Inc.
8.0E56
Flazio Srl
8.0B10
FONEWARE
8.0G13
FotoNation
8.0A12MR
Frog Cellsat Limited
8.0I15
Genesys Telecommunications Laboratories Inc.
8.0E29
Global Kristall Aps
8.0F20
Google AdMob
8.0B16, 8.0B12MR, 8.0B15MR
Greenwave Systems
8.0K14MR
GSMA Intelligence
8.0K2MR
GuangDong Saifei Sapphire Technology Co., Ltd.
8.0J20
Headway Digital
8.0J24
HICS societ cooperativa
8.0B10
HIMOINSA
8.0D40
HoloDigilog Human Media Research Center
8.0I25
Hong Kong Science & Technology Parks Corporation
8.0D57
Icaro Tech
8.0E10
iconmobile group
8.0H16
Idaho Department of Commerce (USA)
8.0E14
IneoQuest
8.0E34
Intertrust Technologies Corporation
8.0F15
Intis Telecom
8.0J10
IOLAN B.V.
8.0E52
IOTS World Congress
8.0E37
iStartLab Srls
8.0B10
ITALIAN TRADE AGENCY
8.0B10
ITS Consulting
8.0E10
IXIA CORP
8.0E10
Jampp
8.0K20MR
KAAZING Corporation
8.0H10
KHOMP
8.0E10
kkM
8.0I35
Kolektio
8.0B10
KUKACLIP
8.0H20

COMPANY NAME

STAND

La Comanda
8.0B10
LEXIBOOK
8.0D29
M-AdCall Digital Media Pvt. Ltd.
8.0D25
Marfeel Solutions S.L.
8.0J6
MC1
8.0E10
MetaGeek
8.0E14
mGage
8.0H11
mLearn Mobile Education
8.0E10
MOBI Antenna Technologies(SHENZHEN)Co.,Ltd
8.0J14
Mobile King GmbH
8.0E30
Mobile Value Partners
8.0A14MR
MobiMESH & VoiSmart
8.0B10
Mobvista
8.0I10
MONO INFO SYSTEMS CO., LTD
8.0E58
MSC Modular Smart Case by VersaSpaGmbh
8.0F36
Nafithtech
8.0D49
NetMediaEurope
8.0E46
Network Kinetix
8.0F17
New Relic
8.1B13, CS60, 8.0C59MR
Ningbo Yuda Communication Technology Co., Ltd
8.0I33
NTS RETAIL
8.1B61, 8.0K23MR
OpenX
8.1J31, 8.0E69MR, 8.0E70MR
OSRAM Opto Semiconductors GmbH
8.1I59, 8.0C63MR
Pakistan Software Export Board
8.0I19
Paqos
8.0B10
Park Smart s.r.l.
8.0B10
ParStream GmbH
8.0C25
PhotoSpotLand
8.0B10
pixelBook Srl
8.0B10
Plus One Marketing Ltd.
8.0E19
Prime Systems
8.0E10
PubCoder Srl
8.0B10
PublicVine
8.0K26MR
Pushapp srl
8.0B10
QUASARMED SRL
8.0B10
Quixey
8.0D80MR
Reach-in
8.0E14
RealNetworks
8.1J13, 8.0C67MR, 8.0C69MR
Recarga.com
8.0I23
RemOpt
8.0E10
RGT
8.0E10
Rubicon Project Ltd.
8.0G19
Securcube
8.0B10
SHENZHEN HOMECARE TECHNOLOGY CO., LTD
8.0I6
Shoozy
8.0B10
Shuangdeng Group Co., Ltd
8.0I8
Sicap
8.0G11
SIGFOX
8.0C10, 8.0D67MR
Sikur
8.0F11
Sivers IMA
8.0D60MR
SOFTEX - Association for the Promotion
of Brazilian Software Excellence
8.0E10
Sorriso Technologies Inc
8.0E16
Spectrummax
8.0E40
Splunk Inc.
8.0I27
Spotlime
8.0B10
SpotXchange
8.0F40
StradVision, Inc.
8.0E36
Summit Tech
8.0F10
Swenggco Software
8.0I19
Swrve
8.0E38, 8.0D76MR
Talent Garden srl
8.0B10
TapCommerce
8.0C65MR
Taptica
8.0D50
Tech Mahindra Ltd.
8.0K21MR
Tecnew
8.0E10
Telecom Review
8.0F38
TeleSemana.com
8.0I41
The Peoples Government of Guiyang City
8.0F34
ThingWorx, A PTC Company
8.0K27MR
Tokenlab
8.0E10
Trend Micro Incorporated
6L61, 8.0D39
Trust International B.V.
8.0C35
TUNE
8.1J20, 8.0C77MR
Twilio
8.1H51, 8.0K25MR
UBIqube (Ireland) PLC
8.0C55
Valid8.com, Inc.
8.0I11
ValueLabs
8.0I29
Verizon
8.0D10, 8.0A16MR, 8.0E64MR
Viettel Telecommunications Network Equipment
Manufacturer - Viettel Group
8.0G2
VISA SPA
8.0H9
VSENT
8.0E10
Vkansee Technology Inc.
8.0E39
Westell Technologies
8.0C15
WINDBLOCKER International B.V.
8.0G21
Winjit Technologies
8.0D14
YO!
8.0F08
YouAppi
8.0E54
Youbiquo S.r.l.
8.0B10
YuppTV Inc Ltd.,
8.0D58
ZTE Supply Chain Co.,Ltd
8.0E50

HALL 8.1
42matters
Accengage
Accusonus SA
Acision
Acrobits s.r.o
ActLight SA
Adcash
Adiquity
adjust GmbH
AdMaxim
ADSMEDIA MOBILE ADVERTISING,S.L.
Advantage Austria
Adxperience
Affle Holding Pte Limited
Afilias (dotMobi)
AgileWorks Ltd
Airpush
ALK Technologies Ltd.
ANALOG TWELVE Co., Ltd.
ANDREXEN
Anyline
APImetrics
App Annie
Appaloosa Technology
Applause
Applidium
AppLift GmbH

Thursday 5th March

8.1G58
8.1D41
8.1I49
8.1A41
8.1K54
8.1G58
8.1K68
8.1G69
8.1H68
8.1I10
8.1K48
8.1B61
8.1E49
8.1K11
8.1C31
8.1K31
8.1D60
8.1D59
8.1K42
8.1K54
8.1B61
8.1A11
8.1D53
8.1D41
8.1J9
8.1D41
8.1E68

PAGE 25

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:40 Page 26

EXHIBITOR LISTING
COMPANY NAME

STAND

AppNexus
AppsFlyer
Apptentive
AppThis
Apptimize
APPTURBO
Aptoide
Aquafadas
arcatech ltd
Aula365
AutoGraph, Inc.
AVG Technologies

8.1F65
8.1J30
8.1A11
8.1K20
8.1H13
8.1E30, 8.0D66MR
8.1G59
8.1E49
8.1H49
8.1J67
8.1A11
8.1B74, 8.0D65MR, 8.0D69MR,
8.0D75MR, 8.0E60MR
Awards Solutions, Inc
CC8.17A&B
AwoX
8.1E49
AXIBLE TECHNOLOGIES
8.1E49
BANDAI NAMCO Games Inc.
8.1K42
Batch.com
8.1B21
BAYERN INTERNATIONAL - Bavarian Bureau
for International Business Relations
8.1I59
Beekeeper
8.1G58
BeeOne Communications SA
8.1G58
Beeweeb
8.1H11
Bidstalk PTE Ltd
8.1I20
BIGLOBE Inc.
8.1K42
Black Pixel
8.1A11
BlueID SDK - Secure mobile keys
8.1I59
Buddy Platform, Incl.
8.1A11
Bulletin.net
8.1J7
BuzzCity
8.1D66
CalAmp
8.1B71, 8.0D79MR
Canonical Group Ltd.
8.1F41, CC8.20, CC8.21
Capptain
8.1D41
CARTELMATIC
8.1D41
CashSentinel
8.1G58
Catalunya Apps
8.1K48
Cellfish
8.1D41
Celltick
8.1C20
Centre for Secure Information Technologies (CSIT)
8.1H49
Cequens Telecom
8.1K22
CHAR.DIMITRACAS SA
8.1I49
ClicksMob
8.1J34
CM Telecom
8.1D50
COLOPL, Inc.
8.1K42
COYOTE
8.1K14
CreaLog GmbH
8.1I59
CRITEO
8.1F70
Crittercism
8.1D15
Crossrider
2D50, 8.1K85
CYBIRD Co., Ltd.
8.1K42
Cytech Mobile
8.1I49
D'arriens
8.1E60
D2C Inc.
8.1K42
DAEM S.A
8.1I49
Dbros Co., Ltd.
8.1J5
DigiFlak OU
8.1K31
Digital Horizons Limited
8.1H50
Digital Turbine
8.1J14, 7O24MR
DIMOCO Europe GmbH
8.1K41
Dinube
8.1K48
DISPLEX / E.V.I. GmbH
8.1I59
dmg - DSNR Media Group
8.1E10
DWANGO Co.,Ltd.
8.1K42
Ecofleet by Oskando
8.1K31
Edelman Spain
CC8.24B
EDSI-Tech Srl
8.1G58
Eesti Telekom AS
8.1K31
Elatec GmbH
8.1I59
emporia Telecom Produktions- und Vertriebs GesmbH & CoKG
8.1B61
Enterprise Estonia
8.1K31, 8.0E76MR
Enterprise Greece S.A
8.1I49
Exosite, LLC
8.1G61
Expway
8.1D41, 8.0E80MR
Eyelead Software
8.1I49
F5 Media
8.1J17
FASMETRICS S.A
8.1I49
Faveeo SA
8.1G58
Fern Software
8.1H49
Fiksu
8.1H22
First Technology
8.1H46
Flapit
8.1H19
FLIR Systems
8.1C21
Flirtie
8.1K48
FMC GROUP
8.1D41
Fortumo
8.1K31
FRENCH TECH PAVILION / BUSINESS
FRANCE
5B41, 5B61, 8.1D41, 8.1E49
Fyber
8.1I11
GAIDDON Software
8.1D41
Game Insight
8.1F31
GaneshaSpeaks.com
8.1B15
General Motors
8.1I50, 2EMR.B1, 2EMR.B2
General UI
8.1A11
Geotag Aeroview (TripInView)
8.1I49
GfK
8.1F50
Globalcomm Europe
8.1K48
Globo
8.1D49
Glympse
8.1A11
GoodBarber
8.1D41
Government of Catalonia
8.1K48, CS50
GREE, Inc.
8.1K42
Greenhouse
8.1K31
GungHo Online Entertainment, Inc.
8.1K42
Guppy Games | Media
8.1A11
Healthapp, S.L.
8.1K48
Hellenic Association of Mobile Application Companies
8.1I49
HEY!
8.1G58
Horizon Video Technologies Inc.
8.1I49
i-mobile
8.1K42
i2CAT Foundation
8.1K48
i3DESIGN Co., Ltd.
8.1K42
IKARUS Security Software GmbH
8.1B61
IKCOM
8.1D41
Iken Personics
8.1B77
Imaxel lab
8.1K48
Immersion
8.1G41
iMobileMagic / PhoneNear
8.1G63
indoo.rs GmbH
8.1B61
IndoorAtlas
8.1A11
Indus Net Technologies Private Ltd.
8.1H21
Infobip
8.1F49
Infonova
8.1B61, 2B42MR

PAGE 26

Thursday 5th March

COMPANY NAME

STAND

InnerSense
8.1D41
InnoQuant Strategic Analytics
8.1K48
Innovae Augmented Reality Agency
8.1K48
INNOVATHENS
8.1I49
INRIX
8.1A11
Intel Corporation
3D30, 8.1E41, DMR CC1.3 Mon
InternetQ
8.1I40
Invest Northern Ireland
8.1H49
Irida Labs
8.1I49
IronSource
2D50, 8.1A73
ItsOn, Inc
CC8.8
ITTIAM SYSTEMS
8.1K24
JOANNEUM RESEARCH Forschungsgesellschaft mbH
8.1B61
Kantar
8.1D51
Keima
8.1H20
King of App
8.1K48
Kirusa
8.1J15
Kizeo
8.1E49
Klab
8.1K42
Kochava
8.1K16
KRITER SOFTWARE, S.L.
8.1I18
La Factoria Interactiva
8.1K48
Leadbolt
8.1C11
LEDGER
8.1E49
Lextech Global Services
8.1I21
Lleida.net
8.1I41
LOCAL MOBILE MARKETER
8.1H49
LOOPY Quo App Solutions, Inc
8.1D20
M-BIZ Global Group
8.1G58
M-STAT S.A.
8.1I49
M7 Managed Services Ltd
8.1H20
Madgic
8.1D41
Manage
8.1J10
Mars Media Group
8.1H70
Marvell
CC8.13, CC8.14, CC8.15
Massive Impact
8.1E22
Matomy + MobFox
8.1F71
Maxim Integrated
CC8.3
mBlox Limited
8.1C41
MediaMath
CC8.9 - DMR
MessageBird
8.1I63
Metaio GmbH
8.1G47
Microgaming
8.1G35
Micronet SA
8.1I49
Millennial Media
8.1B41
millenoki
8.1G71
Mining Essential
8.1E49
MINUTE TRANSFER
8.1E49
Mister Bell
8.1D41
MLS FIRMWARE SA
8.1I49
MOBAPI by Bitwip
8.1E49
Mobibase
8.1H58
Mobile Content Forum
8.1K42
Mobintouch
8.1D10
MobiSystems
8.1B73
MobPartner
8.1B11
Mobusi Mobile Advertising
8.1K64
Mobyt S.p.A.
8.1D71
mOddity mObile
8.1K48
MONSAN
8.1K77
Mooncascade
8.1K31
MoPub
CC8.4, CC8.5
MotionLead
8.1D41
Movintracks
8.1K48
Mozoo
8.1D21
MPASS Ltd
8.1I49
mSensis S.A.
7K08, 8.1I49
MTI Ltd.
8.1K42
MTT Mobile tout Terrain
8.1D41
MUBIQUO
8.1D20
Multimedia Knowledge & Social Media Analytics Laboratory
8.1I49
MyOmega System Technologies GmbH
8.1I59
NAKA AG
8.1G58
NCSR Demokritos - Integrated Systems Laboratory
8.1I49
Neomobile
8.1I16, 6N25MR
NeoSOFT Technologies
8.1C10
net mobile AG
8.1B51
netelip
8.1H60
New Relic
8.1B13, CS60, 8.0C59MR
NEWSPHONE
8.1I49
NEXPERTS
8.1B61
NexStreaming
8.1E70
Next Future Lab
8.1J5
Nite Ize Inc
8.1G70
Norbsoft
8.1G33
Northern Ireland
8.1H49
NTH AG
8.1K51
NTS RETAIL
8.1B61, 8.0K23MR
NUTITEQ
8.1K31
NVIDIA
CC8.10
OBRELA SECURITY INDUSTRIES S.A.
8.1I49
OLA mobile
8.1D31
OneVisage
8.1G58
OnYourMap
8.1J71
Open Geospatial Consortium
8.1K52
Open Mobile Alliance
8.1K52
OpenMarket
8.1D11
Openwave Mobility
8.1H49, 6N12MR
OpenX
8.1J31, 8.0E69MR, 8.0E70MR
Opera Mediaworks
8.1B20
OrbiWise SA
8.1G58
Orca Wave
8.1A11
OSRAM Opto Semiconductors GmbH
8.1I59, 8.0C63MR
OXYGEN BROADBAND
8.1I49
PARKNAV
8.1I21
Pinnatta
8.1I49
PlayFab
8.1A11
Pocket Media
8.1K70
Pradeo Security Systems
8.1E49
PubMatic, Inc.
8.1D14
qipp ag
8.1G58
QuickPlay Media
8.1H44
Reach-U
8.1K31
RealNetworks
8.1J13, 8.0C67MR, 8.0C69MR
REGATE SA
8.1I49
Remo Software
8.1J11
Rezopep - The Midi Pyrenees Business Incubator Network
8.1D41
RouteSms Solutions Limited
8.1E51
Salesforce.com
CC8.12, CC8.22
Samsung Electronics Co Ltd
3H10, 3I10, 8.1A61, 2M10
Scandit AG
8.1G58
SchoolBusNotes
8.1I49

COMPANY NAME
Schreiner Group GmbH & Co. KG
ScientiaMobile
SecurePIM by virtual solution AG
Sequitur Labs Inc.
SIEN
SignWise
SimilarWeb
SingularLogic
Sirqul, Inc.
SK (Certification Centre Estonia)
Smaato
Smart AdServer
SMARTVISER
Snow Engineering
Softonic
SOFTWEB ADAPTIVE I.T. SOLUTIONS
Sonix Co., Ltd.
Sonorys Germany GmbH
Sony Mobile Communications - Developer World
SPEC INDIA
Spicysoft Corporation
Spotlio AG
Spreadtrum Communications (Shanghai) Co.,Ltd.
SSPE "Kartographia"
StartApp
State of Illinois
SUMMVIEW
Supersonic
Surf The Web
Switzerland Global Enterprise
Swoodle
Symphony Teleca Corp.
Syntonic
Sysmosoft SA
Tabernus Europe Ltd
TalisLife
Tapjoy
TAPTAP Networks
Teads
TEKONSULT
Telecom Italia
TELENAVIS S.A.
Telintel Ltd
TELLMEPLUS
Terragon Group
Testbirds GmbH
The Boston Consulting Group
Tizen
Tobit.Software
Torry Harris Business Solutions
TouchBase
TouchPal
Trademob
Tronic's Microsystems
TRUSTe
Trusted Logic
TUNE
Twilio
Tyroo (SVG Media Pvt. Ltd.)
UbiNuri Inc.
Uepaa AG
UNCOVER TRUTH Inc.
UNICOPE GmbH
Uniface
UppTalk (Grupo MasMovil)
Urban Airship
UTEL
VAS2Nets Technologies LTD
Vci
Viacom International Media Networks
Vibes
VIDAVO S.A.
VisoCon GmbH
Vispel by Inkspin1
Vital Energy GmbH
VoiceWeb S.A.
Voluum
Voxygen SAS
Vserv
Washington Interactive Network
Washington State Department of Commerce
WASSA
WAZAPP
Webaroo Inc.
WebToGo GmbH
Welsh Government
Wikitude GmbH
WildTangent
Witigo
WOOEKAN
Wyconn GmbH
xAd
Yadwire Technologies ltd
Yandex
Yoga Systems

STAND
8.1I59
8.1C13
8.1I59
8.1A11
8.1D41
8.1K31
8.1K62
8.1I49
8.1A11
8.1K31
8.1E61
8.1E49
8.1D41
8.1D41
8.1K65
8.1I49
8.1K42
8.1I59
8.1B53
8.1D70
8.1K42
8.1G58
CC8.2
8.1K66
8.1B12
5I31, 8.1I21
8.1D41
8.1H48
8.1K48
8.1G58
8.1H49
8.1B75, 2G11, 2G13
8.1A11
8.1G58
8.1H20
8.1G58
8.1D65
8.1A21
8.1E67
8.1I59
CC8.1
8.1I49
8.1K40
8.1E49
8.1D68
8.1J3
DMR CC8.8
8.1H65
8.1I61
8.1D61
8.1A11
8.1E20
8.1G20
8.1E49
8.1H15
8.1E49
8.1J20, 8.0C77MR
8.1H51, 8.0K25MR
8.1H64
8.1J5
8.1G58
8.1K42
8.1B61
8.1K79
8.1K48
8.1C14
8.1D41
8.1D72
8.1I49
CC8.24A
8.1I21
8.1I49
8.1B61
8.1K31
8.1I59
8.1I49
8.1J64
8.1D41
8.1G11
8.1A11
8.1A11
8.1D41
8.1D41
8.1G49
8.1I59
8.1H20
8.1B61
8.1I13
8.1D41
8.1D41
8.1B61
8.1I51
8.1E58
8.1K73
8.1K31

CONGRESS SQUARE
Abertis Telecom
Accent Advanced Systems
ACUNTIA
AD TELECOM, S.L.
ADSmovil
Advanced Automotive Antennas
AGILE CONTENTS
AiQ Smart Clothing Inc.
ALDEAMO
Aparca&Go
Appszoom Technologies
ARGELICH NETWORKS
ASCAMM TECHNOLOGY CENTRE
Aywant (Zed)
AZETTI NETWORKS
Barcelona Digital Technology Centre (BDigital)
BARCELONA MEDIA
Beabloo
BEREPUBLIC NETWORKS
Bismart
CartoDB
CMC DIGITAL
CodiTramuntana

CS60
CS50
CS60
CS50
CS140
CS50
CS50
CS125
CS140
CS50
CS60
CS60
CS50
CS60
CS60
CS50
CS50
CS50
CS50
CS50
CS60
CS140
CS50

COMPANY NAME

STAND

Compuer Vision Center

CS50
CONNECTEDEVICE Ltd
CS123
Crazy4Media
CS60
CTTC / DLR GfR mbH
CS50
Deister Software
CS60
DIALOGA GROUP
CS150
DIGITAL LEGENDS ENTERTAINMENT
CS50
DINERO POR TU MOVIL
CS60
Direccio General de Telecomunicacions
CS50
Domoti
CS140
Doonamis
CS50
Droiders
CS121
DUAL BEAM MERGER INGENIEROS
CS60
EEN-Enterprise Europe Network ACCI
CS50
Effilogics Technologies
CS50
Enterdev SAS
CS140
EXSIS SOFTWARE Y SOLUCIONES S.A.S
CS140
eyebee by DYNATEC
CS60
EYETOK
CS50
Fitbit Inc
CS130, 6O32MR
Fitbit Inc
CS130, 6O32MR
Flumotion Services SA
CS50
Fonexion Spain S.A.
CS105
fonYou Telecom
CS50
FOONKIE MONKEY
CS140
ForceManager
CS60
GARMIN
CS90, 7O25MR
GARMIN
CS90, 7O25MR
GESTPOINTGSM
CS60
GoPro
CS120
Government of Catalonia
8.1K48, CS50
GP ENTERPRISE ASIA LIMITED
CS122
Guru's System s.l
CS50
Hi Mom S.A.S.
CS140
IDI EIKON
CS60
IMAGIC
CS60
imasD Tecnologa
CS60
inAtlas
CS50
Incubio
CS50
Indra
CS60
Ingeneo SAS
CS140
Intesis Software S.L.
CS50
IP TOTAL SOFTWARE
CS140
JAL21 Consulting & Venture Capital
CS60
Jsc Ingenium
CS60
KIMIA
CS60
KITMAKER
CS60
KRONOZ LLC
CS100
Lechpol
CS135
Ledmotive Technologies
CS50
Lhings
CS50
LPTIC
CS156
Manduka Games, S.L.
CS50
MARTIAN WATCHES
CS124
Masvoz
CS60
Maxcom S.A.
CS135
Medtep
CS50
Mobbeel
CS60
MOBILE WORLD CAPITAL BARCELONA
CS70
Mooveteam, S.L.
CS60
Movilok Interactividad Mvil
CS60
MyScreenPROTECTOR
CS135
Nepolis
CS50
New Relic
8.1B13, CS60, 8.0C59MR
Nexus Geografics
CS50
Nilox
CS80
NovaIntegra
CS140
Openshopen
CS50
Optima Consulting S.A.S.
CS140
P2i
CS165, CS157MR
Peel
CS180
PICK DATA, SL
CS60
Polaroid
CS76
Procolombia
CS140
QUIEROAPPS.COM
CS60
QUOBIS
CS60
Qustodio
CS50
Red Points
CS50
redBorder
CS60
Reticare
CS60
RTC Digital Consulting
CS140
Safelayer Secure Communications
CS60
Saygus
CS65
SDP Telecom a Molex Company
CS77
Sensing & Control Systems
CS60
Shoulderpod
CS50
Signaturit
CS50
Sistelbanda S.A.
CS60
SITmobile Soprano Group Company
CS50
Software Quality Systems, S.A.
CS60
Spanish Pavilion
CS60
SPIDERCLOUD WIRELESS
CS85
STARLAB
CS50
SVForum
CS50
Taisys Technologies Co., Ltd.
CS75
Tecnologas, Servicios Telemticos y Sistemas SA
CS60
TELNET REDES INTELIGENTES S.A.
CS60
Telrad Networks
CS160
Tu Pediatra Online
CS50
Unify
CS145
Validated ID
CS50
VEXIA
CS60
Wavecontrol
CS50
Whiplash Entertainment, SL
CS50
Worldline
CS60
Xopik Mobile Marketing, S.L.
CS50
Xplica't
CS50
Yup Charge
CS50

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:12 Page 27

EXHIBITOR NEWS
Huawei FusionCloud Omni Solution Agile, Open ROADS to Cloud

Huawei FusionCloud Omni

Solution is a hybrid cloud solution
which helps carriers to transform

from
conventional
telecom
services to ICT integrated
services. The Huawei FusionCloud

ironSource Establishes
Business Development
Presence in London

World leading digital delivery

company ironSource appointed
Daphna Giniger as Director of Sales
and
Business
Development
UK, charged with heading up
ironSources London-based business

development presence in SOHO. The

former CMO of ClicksMob will offer
support to current ironSource clients,
while developing relationships with
new new publishers and advertisers
who could benefit from the
ironSource offering, including the
mobileCore SDK.
mobileCore provides one of the
most
comprehensive
and
customizable SDKs available in
the market, and the mobileCore
ad network offers exceptional
user-friendly
solutions
and
superior optimization technology
to deliver results.

Omni
Solution
connects
heterogeneous public and private
clouds and provides a selfmanagement system that allows
end users to manage resources of
public and private clouds. The
virtual machines and applications
can freely deploy and migrate on
hybrid cloud platform.
OpenStack Cascading: Compatible
with 3rd party cloud, Open API,

Support multi-clouds deployment

Enhanced Security: Public
clouds deploy same security
policies with private cloud.
Agile Network: End-to-end
network SLA, support VM & Apps
free migration and automatic
network administration
Please come and visit us at Fira
Gran Via Hall 1.

Use intelligence to capture new

roaming revenues, says Syniverse
According
to
Syniverse,
intelligent roaming can maximize
operators LTE investments by
enabling them to bridge their
retail and wholesale roaming
strategies to meet subscribers
expectations for seamless 24/7
connection anytime, anywhere.
Syniverse helps operators
around the world monetize these
opportunities
via
real-time
intelligence tools that enable them
to provide individualized roaming
offers to their subscribers, based
upon location and data usage,
while also addressing network
performance before issues are
detected by the end user.
The
result
of
applying
to
roaming
is
intelligence

increased retail and inbound

revenues, reduced wholesale costs,
and enhanced user experiences.
Learn more about intelligent
roaming by visiting us in Hall 2
Stand 2G21 or at
www.syniverse.com

Innovative Cloud Computing portfolio & Cloudbased Healthcare solutions by Intracom Telecom
Intracom Telecom its ISO
27001:2013 certified cloud solutions
aiming at fulfilling diverse and
customizable business requirements.
The companys Cloud portfolio
encompasses a comprehensive IaaS
offering, whilst promoting cutting
edge SaaS solutions, such as Security
and Mobile Device Management.

Furthermore, Intracom Telecom

presents
Service
Provider
Enablement services, including
Managed Security and Value-Add
Security services, complementing the
puzzle towards a holistic, end-to-end
M2M/IoT security architecture. The
company also presents its innovative
Cloud-based Healthcare solutions

focusing on telemedicine services, as

well as on Picture Archiving and
Communication System (PACS). In
partnership with prestigious UK
educational medical institutes,
Intracom Telecom provides superior
medical training & consulting
services for hospitals and iatric
institutions.

MYCOM
OSI,
the
leading
independent provider of Service
Assurance & Analytics solutions to the
worlds largest Communications
Service Providers (CSPs), has been
sharing its vision, strategy and product
roadmap at stand 1A20. This week,
MYCOM OSI has launched a new
market research report (with TM
Forum) and new Analytics and
Automation solutions, and has also
announced its participation in a high-

PROTEI
has
completed
deployment of several powerful
solutions in the network of
independent
Russian
mobile
operator working under MOTIV
brand. This regional operator is one
of market leaders in several
Russian regions. The bundle
consists of PROTEI SCP, Roaming
Steering Platform and SMS
Firewall. With this new bundle
MOTIV gets better control over

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

Visit Hall 6 for Cobham Wireless

- Stand 6H21 and National
Instuments - Stand 6E10

Come and visit us at stand 6I40

in hall 6.

Smart Networks for a Smart World:

Discover More at Stand 1A20

Meet us at stand 1A20, visit

www.mycom-osi.com or contact
us on info@mycom-osi.com.

Cobham Wireless, formerly the

Wireless Test Business of Aeroflex,
and NI the provider of platform-based
systems that enable engineers and
scientists to solve the worlds greatest
engineering
challenges,
have
announced a worldwide partnership
to service applications in cellular and
connectivity with solutions based on
PXI technology. NI acquires the
existing Cobham PXI modular
instruments hardware product line
and becomes Cobhams primary
provider of PXI technology. The
companies will also collaborate to
incorporate the latest NI PXI modular
instruments, including the NI vector
signal transceiver with LabVIEW
FPGA, into Cobhams next-generation
cellular and connectivity test systems.
Cobham Wireless is the NI Global
Preferred Partner for Cellular and
Connectivity Applications, part of the
NI Alliance Partner Network.

Contact Details:
Alexandros Tarnaris,
Communications Director,
Email: atarnar@intracomtelecom.com

PROTEI platforms
deployed
in MOTIV
in Russia

profile 5G innovation initiative. The

MYCOM OSI team would be delighted
to meet you and discuss how the new
company which was created after
MYCOM acquired OSI in 2014 can
help you achieve your objectives.
MYCOM OSI enables Smart
Networks for a Smart World.

Cobham
Wireless and
NI Partner for
Cellular and
Connectivity
Applications

roaming service delivery, range of

important statistical information
and improves customer experience
leading to better loyalty. SCP gives
an ability to deploy convergent
billing services and a variety of
other VAS on the top. SMS
Firewall is reliably protecting the
network from various SMS fraud
and spam threats.
Stand 5H20, www.protei.com

Tresys Technology, a US
company, has spent years
developing its mobile security
expertise through internal and
customer-funded research and
development.
These
efforts
culminated in the release of
MobileFortress for Android, a
security-focused, policy-driven
mobile solution. Now, Tresys is
leveraging that experience into a
wide range of security-focused
service offerings for Enterprises,
Carriers, and OEMs.
Tresys
provides
mobile
security
consulting,
training,
and
development specifically tailored to
address the needs of our
customers.
Go
to
http://tresys.com/mwc2015
or
email info@tresys.com to learn
more about how Tresys can help
you build and deploy more secure,
more flexible, more sustainable
mobile solutions.

Thursday 5th March

PAGE 27

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:15 Page 28

GLOBAL MOBILE AWARDS 2015

PAGE 28

Thursday 5th March

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:17 Page 29

SHOW IN PICTURES

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

Thursday 5th March

PAGE 29

MWC15 Daily DAY4.qxp_DAY1 04/03/2015 16:05 Page 30

CONFERENCE AGENDA*
DAY 4
Thursday
5 March

11.30 13.00

14.30 16.00

Enterprise Services - Connecting SMEs

The Evolving Landscape of Enterprise Mobility

Managed Services

Hall 4 Conference Village Auditorium 3

TweetWall Pro: #MWC15ENT
Moderator
Guy Zibi, Head of Consulting, Pyramid Research
Shayan Sanyal, CMO, Bluwan

Hall 4 Conference Village Auditorium 4

TweetWall Pro: #MWCMAN
Moderator
Nick McQuire, VP, Enterprise Mobility, Head of Enterprise
Research, CCS Insight

09.30 11.00

Pelayo Omotoso, VP, Engagement Practices for

Communications Services, Ericsson

Keynote 7: Innovation at the Edge of Real and

Virtual

Erik Hersman, Founder, iHub

Andy Zimmerman, President, Frog

Hall 4 Conference Village Auditorium 1

TweetWall Pro: #MWC15KN7

11.30 13.00

Richard Esposito, GM, Mobility Services, IBM Global

Technology Services

Moderator

Navigating the Mobile Contactless Payments

Landscape
Tony Poulos
Editor
DisruptiveViews

Hall 4 Conference Village Auditorium 4

TweetWall Pro: #MWC15PAY

Robert Beckman
CEO
Wicab Inc.

James Anderson, Group Head & SVP, Shared Platform

Services, MasterCard

Joerg Tewes
CEO
Avegant

Thiru Arunachalam
CEO & Co-Founder
Peel

Davor Sutija
CEO
Thin Film Electronics ASA

Marty Beard, COO, BlackBerry

Gerry McQuade, CMO, Non-Consumer Mobile, EE
Gregory Wade, VP, Enterprise Business Team, Mobile
Communications Division, Samsung Electronics
Dr. Mchel Foghl, CTO, FeedHenry by Red Hat

Moderator
Claire Maslen, Senior Financial Services Manager, GSMA

Peter Vesco, SVP, Business Unit Payment, Deutsche Telekom

AG & CEO, ClickandBuy
Rich Clow, Head of Global Payments Centre of Excellence,
Citi Global Consumer Bank, Citi
Hans Reisgies, SVP, Market Development & Co-Founder,
Sequent
Jeremy Bornstein, Head of Payments Innovation, Royal
Bank of Canada

Alvaro Del Castillo

Founder & CEO
TAPTAP Networks

Pere Nebot, CIO, CaixaBank

14.30 16.00

Mobile Money in Emerging Markets: From

Domestic Remittances to Ubiquitous Payment
Systems
Hall 4 Conference Village Auditorium 3
Moderator:
David Pringle, TMT Analyst & Editor, Pringle Media
Tine Wollebekk, Head of Financial Services, Telenor
Tomasz Smilowicz, MD, Global Head of Mobile Solutions,
Citi Transaction Services

11.30 13.00

Everything is Connected: Enabling IoT

Hall 4 Conference Village Auditorium 2
TweetWall Pro: #MWC15IOT2

Gustaf Agartson, CEO, Bima

Ben Lyon, VP, Marketing, Kopo Kopo
Cameron Goldie-Scot, Co-Founder & CEO, Musoni Kenya

Moderator
Godfrey Chua, Principal Analyst, Machina Research

14.30 16.00

Kevin Petersen, President, AT&T Digital Life, AT&T

The Business of IoT

Chris Boross, President, Thread & Product Marketing

Manager, Nest Labs

Hall 4 Conference Village Auditorium 2

TweetWall Pro: #MWC15IOT3

Glo Gordon, Chief Revenue Officer, Jasper

Paddy Srinivasan, VP & Head of Products, Xively Internet
of Things, LogMeIn
Greg Roberts, VP, Marketing, Icontrol Networks
Khalifa Al Shamsi, Chief Digital Services Officer, Etisalat

Moderator
Camille Mendler, Lead Analyst, Ovum
George Yianni, CTO, Connected Lighting & Founder of
Philips Hue, Philips Lighting

Kate McKenzie, COO, Telstra

Panel Discussion:
Stephen Bryant, CTO, Telenor Connexion

Unifying Network IT & Telco IT

14.30 16.00

Catherine Le Drogo Ferrari, VP, Marketing Product Activity

for Business, Orange Technocentre

Hall 4 Conference Village Auditorium 5

TweetWall Pro: #MWC15IT

Network Investment: Making Money

11.30 13.00

Moderator
Rob Rich, MD, Insights Research, TM Forum
Anders Lindblad, SVP & Head of Business Unit, Cloud & IP,
Ericsson

Hall 4 Conference Village Auditorium 5

TweetWall Pro: #MWC15NI
Moderator
Claude Achcar, Founder & MD, Actel Consulting
Vasyl Latsanych, CMO, MTS

Chris Mulley, Principal Architect, CTO Group, ZTE

Mike Wright, GM, Networks, Telstra

Panel Discussion:
Keith Allan, Director, IP Mobile Core & NFV Strategy,
Alcatel-Lucent

Chris Halbard, EVP & President, International, Synchronoss

Sam Samuel, Director, Engineering, Mobility CTO Group,

Cisco

Sanjay Mewada, VP, Strategy, NetCracker Technology

Hatem Bamatraf, Group CTO, Etisalat

Niall Norton, CEO, Openet
John Marlow, MD, UK/EMEA & SVP Corporate
Development, Ringcentral

PAGE 30

Thursday 5th March

Yogesh Malik, Group CTO, VimpelCom

Nik Willetts, Chief Digital Officer, TM Forum
Steve Zhang, Deputy Chairman, AsianInfo
Thorsten Robrecht, VP, Partner Business Unit, Nokia

Doug Webster, VP, Marketing, Cisco

Cecilia Atterwall, VP & Head of Strategy, Marketing &
Communications, Ericsson
Presentation:
Niall Murphy, Founder & CEO, EVRYTHNG
Panel Discussion:
Thomas Svensson, SVP & GM EMEA, ThingWorx - A PTC
Business
David del Val Latorre, CEO, Telefonica I+D, Telefnica
David Friedman, Co-Founder & CEO, Ayla Networks
Niall Murphy, Founder & CEO, EVRYTHNG
* Conference agenda correct at time of print.
Please note agenda now reflects running order of the
speakers.

Gyanee Dewnarain, Research VP, Communications Service

Provider Business Strategy, Gartner

MOBILE WORLD CONGRESS DAILY 2015 | www.mobileworldcongress.com

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:40 Page 31

and Space Invaders!

Discover Unique Insights to monetize
your data & virtualize your network
Whether you face challenging NPS
targets, daunting ARPU goals or
major OPEX & CAPEX pressures,
hitting KPIs never gets any easier!
Visit our stand in Hall 1 and see for
yourself the transformational value
and powerful business decisions
that can be driven by deep insight
into your data goldmine.
Discover the power of real-time
 
 





Talk to us

  


   
 
level behaviour.
And, with more and more
operators harnessing the power
of big data and analytics, our
experienced global management
team will be on hand to talk you
through real case studies and help
you decide on the strategies that
will work for you.

And who said Mobile

World Congress
should be all work
and no play?
Visit us at Hall 1 Stand
1C40 and relax with a
refreshing Bubbleology
Bubble Tea or challenge
your colleagues to a
game of Space Invaders
on one of our retro
arcade consoles.

MWC15 Daily DAY4.qxp_DAY1 03/03/2015 17:41 Page 32

Mobile technology is constantly changing the world we live in. From

connected cars and wearable tech to mobile payments and smarter
cities, mobile is revolutionizing and enhancing every aspect of our lives.
Mobile technology is changing us, too. Our devices connect, entertain,
inform and inspire us, changing how we interact and who we are.

   





 Join us for
Mobile World Congress Shanghai, 15-17 July 2015, as we look ahead
and imagine the possibilities!
www.mwcshanghai.com

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