Po r t f o l i o

Katie

Tooley

Contact
Katie Tooley:

490 Proneer Rd
Rexburg, ID 83440
281.217.2534
Katherineblake94@gmail.com

Table of contents
Montage
Logos
Letterhead
Business Card
Brochure
Flier
Event Ad
Web Page
Imaging

Montage
Description:

An insperational montage made by the blending of two or more images,

and the use of typography.

Date:
2/14/15

Course/Instructor:
Comm 130 Section 03
Cory Kerr

Program(s)/Tools:
Adobe Photoshop

Objectives:

Learn to manage Photoshop layers.

Learn to blend images together smoothly, using masks.
Use filters.
Apply appropriate typography.

Process:

I began my design with the quote from CS lewis. I then found an image
of a young boy sleeping and a cloudy sky. I placed both these images in
photoshop and created a mask for both layers. I then proceeded to blend
the two layer together. I did so by used the paint brush at 30% opacity. This
allowed better control. I wanted the young boy to appear to be sleeping
on the clouds. I then found three more images on the internet. The dragon
and the knight were from the same image. I duplicated the layers and used
the lasso tool to cut out the knight and the dragon. Part of the knights arm
was missing so I used the stamp tool to create an elbow for him. I resized
the dragon and the knight using the transform tool. I also used the lasso
tool to cut out the princess and the castle. The castle originally had a red
flag. I used color selection to change the color to a red-violet shade. I also
enhance the color of the princess to make her more eye-catching. Lastly
I added mediaeval looking text in the bottom right corner to add to the
dream theme.

Since it is so likely that children

will meet cruel enemies, let them
at least have heard of brave
knights and heroic courage.
-CS Lewis

Logos
Description:

Three logo variations for the same company.

Date:
2/21/15

Course/Instructor:
Comm 130 Section 03
Cory Kerr

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create a variety of logos to fit a company or personal

image.
Use the basic tools of Illustrator.

Process:

My good friend Brianna hand makes custom fabric dolls

for her company called Friends of Suzy. I decided that
it would be a good idea to create a logo for her website.
As of now she uses a basic type face for her logo.
(friendsofsuzy.bigcartel.com) I based my first design
off of her actually dolls. I copied a photo of her dolls
from the internet and used the pen tool to trace along
the hair, face, hair bow, arms, dress and mouth. I then
created the eyes with the ellipse tool and the eyelashes
with the line segment tool. For the second logo I used
the pen tool to trace along a photograph of a bow. I
then took the bow and placed it on a blue background.
The contrast allows the bow to be more appealing to the
viewer. The last design is a simple circle and a white bow
created by the pen tool.

Letter head
Description:

Matching letterhead and business card designed using a personally

created logo.

Date:
2/28/15

Course/Instructor:
Comm 130 Section 03
Cory Kerr

Program(s)/Tools:
Adobe Illustrator
Adobe InDesign

Objectives:

Create a new logo to fit a company or personal image.

Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator & InDesign.

Process:

In order to create the doll logo I took a picture of my friends

homemade dolls. I then uploaded that image to illustrator. In
Illustrator I created an outline of the doll using the pen tool.
After completing the outline of the image I added color and then
flipped the image. A friend of Suzy is a company that creates fabric
customizable dolls. I thought by flipping and adding different color
it would get that across to the viewer. I then created a banner with
rectangles. In order to create the ribbon like end of the banner I
used the white arrow to bring in the middle of the square. I curved
the banner and the text with the warp tool.
I used this logo for both the letterhead and the business cards. In
order to create the letterhead I used the same logo and fonts as
the business card in order to keep the design consistent. In order to
create the transparent image on the letter head I pushed the opacity
to 10%. I wanted it to be a bit dark in order to see the detail but
light enough to read text placed over the image.

Brianna Everett
281 217 2534
BriannaEverett@FOS.com
419 W Main St. Rexburg, ID
FriendsOfSuzy.bigcartel.com

Bussiness Car d
Description:

Matching letterhead and business card designed using a personally

created logo.

Date:
3/2/13

Course/Instructor:
Comm 130 Section 03
Cory Kerr

Program(s)/Tools:
Adobe InDesign

Objectives:

Create a new logo to fit a company or personal image.

Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator & InDesign.

Process:

In order to create the doll logo I took a picture of my friends

homemade dolls. I then uploaded that image to illustrator. In Illustrator
I created an outline of the doll using the pen tool. After completing
the outline of the image I added color and then flipped the image.
A friend of Suzy is a company that creates fabric customizable dolls.
I thought by flipping and adding different color it would get that
across to the viewer. I then created a banner with rectangles. In order
to create the ribbon like end of the banner I used the white arrow to
bring in the middle of the square. I curved the banner and the text with
the warp tool.
I used this logo for both the letterhead and the business cards. In
order to create the letterhead I used the same logo and fonts as the
business card in order to keep the design consistent. In order to create
the transparent image on the letter head I pushed the opacity to 10%.
I wanted it to be a bit dark in order to see the detail but light enough
to read text placed over the image.

Brianna Everett
281-217-2534
BriannaEverett@FOS.com
419 W Main St. Rexburg, ID
FriendsOfSuzy.bigcartel.com

Brochur e
Description:

A two sided (duplex) folding brochure.

Date:
3/28/15

Course/Instructor:
Comm 130 Section 03
Cory Kerr

Program(s)/Tools:
Adobe inDesign
Adobe Illustrator

Objectives:

create brochure for fake compnay

learn proper printing techniques
learn the proper way of folding
design template that will work with your design
use Illustrator and inDesign

Process:

I wanted my design to show that Houston is not only a city but also a
fun place to visit. I showed this idea through the colors and design.
On the front where to logo is located I used a simple gray. I choose
gray because this is a color associated with cities and large buildings.
I then decided that I wanted the inside to have a punch of color but
still blend in with the city feel. I choose to use blue-green and yellowgreen. These two colors reminded me of water and building windows. I
placed them in a fun triangle pattern.
I decided that I wanted to repeat the triangle background with the
images. I did so by placing the images in triangles in the top left
corner. I wanted to mimic the design in the bottom right corner and
did so with one single picture of downtown.
To create the cut out 3-d effect used helvetica for the type and used
an exact-o knife to cut out the text. I then placed the print of the other
side of the text. I wanted to give the cut out look with out actually
cutting the text all the way out.

HO
US
TO
N
Welcome to Houston,
Texas-the most diverse city in
America. The 2.1 million
residents speak over 90 different
languages and come from a
number of different cultural and
ethnic backgrounds. We love our
melting pot of a society and love to
show of our citizens in our hundreds of
cultural festivals that take place every year.
Here you can find authentic food, traditional
dances, and fun all day long. These festivals
are not the only place were culture is seen. In
fact they seem to easily blend there way into
the every day lives. It is not uncommon to
hear people speaking Hebrew, Spanish,
Chinese, Farsi or the other 84 or more langues
not mentioned. We are a melting pot and proud
of it.
As the fourth largest city in the United
States we have a lot of individuals from all
walks of life let along different cultures.
Houston is known for its top ranking medical
center, fine arts, and fortune 500 companies.
50 of Houstons 80 hospitals are non-profit.
The cities 20 museums allow citizens the
artistic exposure are a world class level and
the 26 fortune 500 companies allow our city to
expand to new levels.
Houstonians love their food. If there is any
type of celebration, hang out, or family get
together we can guarantee you will find
yourself at an intriguing restaurant with food
you cant pronounce or have never heard of.
New York Times says that Houston is "one of
the country's most exciting places to eat." You
can even take your food to go and eat at one of
our 50,635 acres of park space.

Houston Activities
Free Press Summer Fest
Holi Festival
The Rodeo
Elenor Tinsley Park
Ware House Live
The Aquarium
Rice Walk Way
Bayou Bend
Torchys Tacos
Goode Company
Blue Bell
NASA
The Menil
The Heights
Jus Mac

Montrose
Agora Coffe Shop
The Renaissance Festival
Farmers Market
Central Market
Discovery Green
Memorial
The Houston Zoo
Food Truck Park
Cafe Rebel
Brazil
H-E-B

Flier
Description:

Black & White promotional flier to promote a graduate

leadership conference.

Date:

1/24/2015

Course/Instructor:
Comm 130 Section 03
Cory Kerr

Program(s)/Tools:
Adobe InDesign

Objectives:

Apply the design principles and use appropriate

typography.
Incorporate basic InDesign skills to improve basic flier
layout.
Create a project folder with image, logo and InDesign
document to keep links intact.

Process:

I sketched about eight different designs until I focused

on four. After resetting those four I decided to choose
on to be my starting position of my flier. I then used
Adobe Indesign to layout a rough idea of my design.
I then used the two boxes and lines as repetition and
asymmetry in my design. I also used different spacing
and alignments to give the viewer a way to separate
the information. I choose not to use outlined boxes
because I did not want to take away from the integrity of
the design. I also felt that by putting the copy text in a
outlined box then there would be too many boxes in the
design causing the layout to feel cramped.

Event Ad
Description:

A web page designed to showcase a personally created logo.

Date:
1/31/15

Course/Instructor:
Comm 130 Section 03
Cory Kerr

Program(s)/Tools:
Microsoft Word

Objectives:

scan quality image

Write content to describe the process of creating your logo and how it
appeals to a target audience.
use Word to create event ad

Process:

One of the requirements for this assignment was to successfully scan

professional looking images to be used in our flier. I knew I wanted to
creating a fundraiser involving quilts. I decided that comfort quilts would
be a great Idea. I flipped through my January/February Quilty magazine
and came across the image of the women with stack of quilts to her left.
I knew by using just the image of the woman my design would be too
simple. I found another image in the same magazine of a completed
quilt. I then sketched out ideas. After deciding my path I used word
to create my flier. I decided to use blue and orange and blue. Not
only are the complementary colors but they are used throughout the
background image of the quilt. I then found fonts I liked and used those
for the title and body to create the stitches along the edge I created a
round rectangle with no fill and a black dotted outline. This gave the
appearance as if the information was sewn on. My design has a lot of
though put into it. I hope you can see how all my hard work paid off.

QUILTS FOR
CANCER
Donate your handmade quilts to

Houstons Methodist Hospital

Your quilt will comfort those with cancer.

Friday, February 20 2015

6565 Fannin Street
3pm to 7pm
Cant quilt? Donate
$5 to the Methodist
hospital to find a
cure for cancer.

Web page
Description:

A web page designed to showcase a personally created logo.

Date:
3/14/15

Course/Instructor:
Comm 130 Section 03
Cory Kerr

Program(s)/Tools:
TextWrangler
Adobe Photoshop

Objectives:

Size and optimize an original logo as a .png for a web page.

Write content to describe the process of creating your logo and how it
appeals to a target audience.
Design a web page using HTML to display a logo and content.
Acquire a working knowledge of HTML and basic understanding of CSS.
Identify hex colors for web design.
Compress multiple files in a zipped folder to attach as one file.

Process:

In order to create the webpage, I used a HTML and CSS. HTML stands for
hyper-Text Mark up language and CSS stands for cascading style sheet.
When combined the results can be amazing. As a web Design Major I am
comfortable using HTML and CSS. I am no means ready to market my
skills but I will be there someday. In order to make the perfect design for
my page I opened the logo I made for my business cards. I then used the
eyedropper tool to identify what colors I had used for the design. I then
added those colors to the header. For the background I used an image
of dots. In order to create the images at the bottom of the page I made
a table. This is a way for me to showcase the products of Friends of Suzy.
Individuals will also be able to see where my inspiration came form.

Imaging
Description:

A personally taken photograph that has been edited/formatted using

Photoshop.

Date:
2/7/15

Course/Instructor:
Comm 130 Section 03
Cory Kerr

Program(s)/Tools:

Canon PowerShot Camera

Adobe Photoshop

Objectives:

Learn basic photography skills.

Use a digital camera to take a quality image, then download it.
Size and crop the image.
Adjust image brightness, contrast, hue and saturation levels.
Use a selection tool to isolate a portion of the image.
Desaturate the selected portion of the image.
Use a filter or colorize a portion of the image.

Process:

I found a bottle of mustard in my fridge with red, yellow, and green.I

set up two black poster boards set lamp on the ground and snapped
a photo of the bottle of mustard. I then uploaded my image into
photoshop. Here, I was able to manipulate the colors of the image
using the levels. I then used vibrance to give the image more
dimension. I then decided that I need to spruce up the certain colors
using the color selection tool. I used this tool to give more depth to
the green and yellow. I did not like the red at the bottom so I used the
brush tool to change the red to orange. I then added splashes with
the custom shapes tool. In order to get the perfect color I used the
eyedropper tool to select the existing colors on the bottle. In order to
have the right orange splash behind the mustard bottle I had to cut
out the bottle on one of the layers. This gave me the clean line in the
transition form splash to bottle.