portfolio

Yordan Fuentes

contact
Yordan Fuentes

129 Viking Drive apt. 321

Rexburg, ID 83440
515.325.4279
yordan.fuentes.vale@gmail.com
yordanfuentesvale.wordpress.com

table of content
Shirt Design
Shirt Design Two
Montage
Brochure
Letterhead
Business Card
Web Page
Logos
Event Ad
Imaging
Flier

Shirt Design
Description

A shirt design for BYU-Idaho competitive basketball.

Programs

Adobe Illustrator.

Process

I held design-planning meetings with the BYU-Idaho competitive swimming manager.

I researched swimming art on the Internet and interviewed swimmers. I created the
swimmers arms by copying and pasting many circles of different sizes. Then, I made the
head by drawing the images with the pen tool and used the pathfinder to eliminate the
goggles. The splashed were embedded and traced from an online image.

Objectives

My objective was to make a creative design for the swimming championship shirt. I
wanted the image of the swimmer to be created by bubbles that didnt touch. I choose a
blue color scheme because it is a color that represents water. The font is similar to the font
used by swimming companies, such as Speedo. It was very important to become familiar
with the swimming culture because I am not a swimmer. I learned that by researching the
targeted audience one can better communicate the message of the design.
Color scheme & Color names: Analogous (Blue)
Title Font Name & Category: Eurostile Bold and Regular (Sans Serif)
Date: 03/17/2015
Course: Personal Project
Instructor: N/A

Front

BYU-I COMPETITIVE

CHAMPIONS
2015

Back

START UNKNOWN
FINISH

unforgettable

Shirt Design 2
Description

A shirt design for BYU-Idaho competitive basketball.

Programs

Adobe Illustrator.

Process

I held design-planning meetings with the BYU-Idaho competitive Basketball manager.

I researched Basketball art on the Internet. I learned from YouTube tutorial videos how
to create halftones. I used the gradient tool to create a gradient circle. Then, I used
the halftones tool to create halftones. The image was then embedded and traced to
transform it into a vector image. I used place a rectangle over the halftone circles and
used the pathfinder to eliminate a few circles.

Objectives

My objective was to make a creative, manly and bold design for the basketball
championship shirt. To get familiar with my audience I research basketball-clothing
companies such as Nike. I wanted the have a half of a basketball and the bottom half to
be finished by the halftone, and by doing so I was able to create something new.
Color scheme & Color names: Analogous (Black)
Title Font Name & Category: Impact (Sans Serif)
Date: 03/14/2015
Course: Personal Project
Instructor: N/A

Front

2015

Back

I CAME
I SAW
I CONQUERED
- Julius Caesar

Montage
Description

This inspirational montage has eight blended images.

Programs

Adobe Photoshop.

Process

I made the canvas size to 8.511. I placed the universe image as my background. I
created masks for seven of eight images. I edited each mask with black paint, opacity,
soft-edged brush, and the lasso tool. I erased hard edges of the images. I also, used
different blending tools. The image of the boy had the top of his had cut off so using the
stamp tool I recreated the top of his head. I also recreated the bottom half of his tunic.
I used filters and colorization in seven different images. For example, the image of the
cloud has two images. I used a lighting filter to create the shining effect coming form the
clouds. The boy has a hint of light yellow coloring to make him brighter and he also has
a small white glowing effect.

Objectives

This message is targeted to the general audience that has knowledge about the
relationship of God with man. Each human lived with God before coming to earth. God
knows each person. I learn that masks are important. I wouldnt have been able to create
this project without masks.
Color names and Color Scheme: Blue, green and teal (Analogous)
Title Font Name & Category: Adobe Garamond Pro Italic (Oldstyle)
Date: 02/14/2015
Course: Visual Communication
Instructor: Cory Kerr

Brochure
Description

A front and back Tri-fold brochure.

Programs

Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.

Process

I designed the lay out in Adobe InDesign. I used two vertical guidelines to divide the design
into three parts. The image of the young lady and the puppy had a white background
so I used Adobe Photoshop to remove the background. I used the quick selection tool
and then the refine mask in order to remove it. I also rebuilt the young ladys shoulder
and upper arm. Then I place the image in my InDesign project and wrapped a text wrap
around the alpha channel of the image. Using the pen tool I created the logo in Adobe
Illustrator. Then placed it in on InDesign. After I printed it I used an X-ACTO knife to give
it a nice crisp cut.

Objectives

The target audience for this brochure is college female students who love puppies. They
are persuaded to rent a puppy from Rent a Puppy. I used the 5 different pictures of
puppies to create repetition. Also, naming the five puppies created repetition. I chose
picture of good-looking puppies to make the brochure as a whole more attractive. I
wanted one of my main pictures to be one of a college age looking female to be holding
a puppy because my audience is college girls in the area. I learned that is more practical
to create designs with straight edges than customized curved edges.
Color names and Color Scheme: Blue and Orange (Complementary)
Font Name & Category: Minion Pro (Oldstyle)
Date: 03/29/2015
Course: Visual Communication
Instructor: Cory Kerr

Letterhead
Description

Unifying letterhead and business card design by building a creative logo.

Programs

Adobe Illustrator and Adobe InDesign.

Process

I created the logo on Adobe Illustrator and started the business card layout. I used the
shape tool and the pen tool. I also used the pathfinder to unify and divide different
shapes. I created the Letterhead by creating a canvas of 8.5 by 11 inches. I pasted the
logo and contact information at the top left corner. To create repetition I copied and
pasted the mountain outline from the business card into a watermark. I made the opacity
about a 10%.

Objectives

Vale Graphic is a creative graphic arts company. Vale is another word for valley.
Incorporating a valley with in the letter V gives the logo a creative and professional
feel. I planned the logo to make it look like a valley with a river running trough it. I got my
inspiration from V shape valleys with rivers running. Nature is one of the best places
to look for inspiration.
Color scheme and color names: Green, teal, and blue (Analogous)
Title Font Name & Category: Copper Gothic Light (Old Style and Sans Serif)
Copy Font Name & Category: Pt Sans Caption (Sans Serif)
Date: 03/1/2015
Course: Visual Communication
Instructor: Cory Kerr

Vale Graphics
123 Forest st. Des moines, IA 50314
(515) 123-4567 www.vale.com

Business Card
Description

Unifying letterhead and business card design by building a creative logo.

Programs

Adobe Illustrator and Adobe InDesign.

Process

I created the logo on Adobe Illustrator and started the business card layout. I used the
shape tool and the pen tool. I also used the pathfinder to unify and divide different
shapes. I made a rectangle of 2in by 3.5in as my guideline. I copy and paste my logo into
the project and used it in the back and in the front. The back has a big logo it creates a
V shape valley and the letter V. I used repletion between the back and the front by
repeating shapes, colors, fonts and logo. I make the contact information stand out by
contrasting it to the background.

Objectives

Vale Graphic is a creative graphic arts company. Vale is another word for valley.
Incorporating a valley with in the letter V gives the logo a creative and professional
feel. I planned the logo to make it look like a valley with a river running trough it. I got my
inspiration from V shape valleys with rivers running. Nature is one of the best places
to look for inspiration.
Color scheme and color names: Green, teal, and blue (Analogous)
Title Font Name & Category: Copper Gothic Light (Old Style and Sans Serif)
Copy Font Name & Category: Pt Sans Caption (Sans Serif)
Date: 03/1/2015
Course: Visual Communication
Instructor: Cory Kerr

Front

Back

Vale Graphics

123 Forest st. Des moines, IA 50314

515 123 4567 www.vale.com

Web Page
Description

In this web page I showcase one of my logos.

Programs

Text Wrangler & Adobe Photoshop

Process

I used Text Wrangler to write my HTML/CSS. I wrote all my content and image in HTML
and then attached a CSS document to it. In order to find my colors I used the eyedropper
tool in Photoshop. For the fonts I used Arial and Copperplate Gothic Light. I also set up
backup fonts just incase the browser didnt have these fonts. I used padding around the
logo and the text background.

Objectives

The website will be appealing and will call the attention of those needing graphic design
projects. Vale graphic will give you the fresh and creative design that you need in order
to set you apart.
Color hex and color scheme: Blue #97d2f5; White #FFFFFF; Black #00000 (Monochromatic)
Title Font Families: Copperplate Gothic Light, Charcoal, Sans-serif
Copy Font Families: Arial, Cambria, Bangla mn
Date: 03/14/2015
Course: Visual Communication
Instructor: Cory Kerr

Logos
Description

Three different logos for the same company.

Programs

Adobe Illustrator

Process

I used the shape tool to create different shapes. I used the pen tool to create lines. In the
first and second logo I used the Pathfinder tool to separate and unified the fonts with the
shapes. The top and bottom only have one font to give it a more consistency, while the
middle has contrasting fonts. The color schemes were also planed out to give a different
feel; the top one is more vibrant and playful, the middle one is modern and elegant, and
the bottom one is slick and simple.

Objectives

My objective was to design creative logos for the same company. I really wanted to
implement a valley design into the logo because Vale is another word for valley. I was
able to incorporate a valley theme by using the letter V and different designs to create
a valley. I learn that simplicity can be very effective.
Date: 02/22/2015
Course: Visual Communication
Instructor: Cory Kerr

ale Graphics

Graphics

Va le G r a p h i c s

Event Ad
Description

A colored event ad to promote a fundraiser event.

Programs

Microsoft Word, Epson Scanner, and a PDF converter (PDF2JPG.net)

Process

Learned from the pastor about the targeted audience and the type of fundraiser.
Researched what would attract Caucasians to Hispanic food. Then I created different
sketches for the layout. I scanned the image from a Mexican cookbook. The rest of the
body text is easy to read.

Objectives

I am appealing to Caucasians, who live in Osceola, to attend this fundraiser and eat
Hispanic food. I choose an image that had bright colorful contrast. The event will be
semi formal so I chose an elegant cursive font for the title. I learned that the message is
just as important as the design.
Color names and color scheme: Red, green, yellow, and blue (Big Split Complementary)
Title Font Name & Category: Snell Roundhand (Script)
Copy Font Name & Category: Arial (Sans Serif)
Date: 02/22/2015
Course: Visual Communication
Instructor: Cory Kerr

March 6th

4 PM to 7 PM
Osceola United Methodist Church

United Methodist Church
El Pueblo de Dios

s
i
H

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n
n
Di

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i
n
a
p

Dining to support the Hispanic

Methodist Youth Ministry.
$7 per person

Imaging
Description

Show good photography and photo editing skills. Design a color poster while incorporating
an original photo.

Programs

Adobe Photoshop

Process

I captured a quality photo with sharp focus and good composition. Then, I imported the
image into Photoshop and edited it with the levels tool, vibrant tool, selective color tool,
and sharpness tool. My design includes my photo, text and repeating elements. I used
the eyedropper tool to select colors from the image.

Objectives

Take good pictures and create an image with an inspiring quote. Taking quality pictures
takes skills and planning. I also learned how to choose good color schemes.
Color names and color scheme: Violet, green, and yellow (Complimentary)
Copy Font Name & Category: Myriad Pro Regular (Sans Serif)
Second Copy Font Name & Category: Zapfino Regular (Script)
Date: 02/22/2015
Course: Visual Communication
Instructor: Cory Kerr

Flier
Description

Black and White promotional flier promoting a graduate leadership conference.

Programs

Adobe InDesign

Process

I sketched a few of my ideas to find the best layout. I created this layout on Adobe
InDesign. I edited the image and unified it to the title. I created contrast for one word in
my title, which created a good focal point. I used repetition in font, color and shapes. I
created a good flow and left white space. The logo, image, and content for this flier was
given to me.

Objectives

I am trying to persuade recent graduates to attend this leadership conference, as they

do so they will have an edge by becoming strong leaders.
Date: 01/25/2015
Course: Visual Communication
Instructor: Cory Kerr

Graduate
LEADERSHIP

Conference

Want to have the competitive edge in business?

Learn how at the Vouant Communications annual Graduate
Leadership Conference.
Vouant Communications is devoted to help tomorrows
leaders gain essential leadership skills in the workplace.
During this dynamic three-day seminar you will meet with
top executives of Vouant Communications. They will discuss
breakthrough leadership techniques, while cultivating
attributes of leadership that will market to any employer.
The conference is available for graduating seniors. Space is limited.
Registration and more information available at
http://www.vouantcomm.com/leaders

October 21
8 AM 5 PM

Lincoln Conventioun Center