+

First Energys Oorja

a real alterna3ve.



a real alternative.

Incorporated in 2005 as BP energy, a fully

owned subsidiary of BP plc.

Developed and commercialised Oorja stoves

and pellets for home use in 2006, have sold
more than 0.5 million stoves for home use

Similar businesses launched in China and

Vietnam

BP exits the business in 2009 owing to

internal restructuring, MBO alongwith
Alchemists Ark Pvt Ltd, Pune

FE launches a commercial use stove in 2010,

achieves a customer base of 4000 plus 3ll
date with more than 6000 stoves in
opera3on

FE launches new commercial applica3on

Oorja Wonder Tawa for ro3 and dosa
prepara3on in 2013

First Energy
Background

a real alternative.

Average Cooking Energy required per

person per month

1.8 to 2.2 kgs of LPG

Indica3ve MONTHLY consump3on of

commercial 19.2 kg cylinders by food-
service kitchens cooking for X pax/day

Cooking with LPG

at a glance

a real alternative.

Why consider replacing LPG?

n

Costly. Currently at ~Rs.75 per kg

n LPG price aligned to crude oil

Subject to price vola3lity and supply uctua3ons

110.00
100.00

2008 2013: Average Per KG LPG Price across Indian Metros (INR/kg)

90.00
80.00
70.00
60.00
50.00
40.00

a real alternative.

Jul-13

Feb-13

Sep-12

Apr-12

Nov-11

Jun-11

Jan-11

Aug-10

Mar-10

Oct-09

May-09

Dec-08

Source: iocl.com

Jul-08

30.00

Feb-08

Oorja: a real alterna3ve

n

Cooking Energy delivered through

indigenously-designed devices

Oorja Devices deliver heat by

GASIFYING Oorja Biomass Pellets

An Integrated Solu3on

India produces over 400 million tons

of agri-residue, the source material
from Oorja Biomass Pellets

Every KG of LPG is replaced by 2.5

KG of of pellets.
n Cooking Energy required to cook
for one person: 5KG per month

a real alternative.

Oorja in food service kitchens

Open ame bulk cooking

Indirect Hea3ng
Oorja Wonder Tawa
at surface applica3ons
a real alternative.

Boiler Stoves

Average Cooking Energy required per

person per month

~ 5 kgs of Oorja

Indica3ve MONTHLY consump3on of

Oorja Biomass Pellets by food-service
kitchens cooking for X pax/day

Cooking with Oorja

at a glance

750 pax
3.75tons

a real alternative.

3000 pax
15 tons

10000 pax
50 tons

Oorja & Energy + Cost Eciency

n

Oorja replaces any and every kind

fuel providing heaPng.
Applica3ons include:
n Cooking,
n Space hea3ng,
n Laundry, among others.

a real alternative.

Simple, ease to use technology

Unique Integrated Solu3on

A history of major innova3on leaps in just

seven years

Cost and Opera3onal eciency that beats

most conven3onal op3ons

LPG vs Oorja

115,500

450,000

1,500,000

67,500

270,000

900,000

Costs at a glance

LPG price/19.2 kg cylinder: ~Rs.1500
Oorja price/kg: ~Rs.18

*Excludes nominal rental to be paid for
Oorja Stoves.

a real alternative.

750 pax
3.75tons

3000 pax
15 tons

10000 pax
50 tons

Clientele
Some of Oorjas patrons

a real alternative.

Oorja drives Sustainability

n

Climate change poses serious

economic and environmental risks

Conven3onal fuels are unclean

Conven3onal fuels are peaking

supply

a real alternative.

Oorja is Carbon neutral

Made en3rely from agri-residue

Does not replace food crops

Every ton of LPG replaced with Oorja

avoids 3.5 tons CO2 emissions

THANK YOU
For more informa3on, please contact:
First Energy Pvt. Ltd.
B101 Signet Corner. Baner Road. Pune
411045
Tel: +91.20.67210500
Email: oorja@rstenergy.in

a real alternative.

An illustra3on of Savings poten3al with Oorja

when compared to LPG.

LPG
~10000 kCal/kg
Factor

2.5X

Saving with Oorja

(as compared to LPG)

LPG
19.2kg cylinder

The energy content per kg of LPG is twice

that of Oorja Biomass Pellets.
Hence, a 19.2 kg LPG cylinder is replaced
by about 50kg of pellets.

The easy way to calculate savings is simply

to compare the current LPG cylinder
prices to the current cost of 50 kgs of
pellets.

Note that some of the monthly savings

may be used to pay for a nominal rental
for the stoves.

Oorja
~4000 kCal/kg

EQUALS

Cost of 19.2kg
LPG cylinder
Rs1500*

Cost of 50 kg
Oorja Pellets
Rs.900 (Rs.18/kg)

SAVINGS
Rs.600
per cylinder
replaced

* Indica3ve prices as on July 2013
a real alternative.

Oorja
~50 kg pellets