You are on page 1of 28

-

167

168

2013

"

."
.

.

/ " .

" / " ."


.( 40 )

Abstract
Quality of service is defined in the ITU standard as "a set of quality requirements
on one or more of the collective behavior." The quality of telecommunications service is
the ability to provide different priority to different applications, users, or the flow of
data, or to ensure a certain level of performance for the data flow. The concept of
excellent performance refers to the highest degree of satisfaction for workers, and lower
rates of absence, and cost less to work by reducing the wastage of time and effort,
resources, and enhance competitiveness. And excellent performance is the only way for
the survival and persistence of organizations in today's world record of the challenges of
a diverse and competitive based on the continuous development in methods and ways of
working and control of the wishes of the customer. According to what stated in the
above has been selected Title "Quality of service and its role in the excellent
performance/ an analytical study of the opinions of the employees of Asia-Cell/ Branch
Mansour." Was chosen as the telecommunications company "Asia Cell" to represent the
society for research, were identified from a sample consisted of employees (40)
employees to represent the research sample. The research found a group of the most
important findings was the existence of correlation between the impact of service
quality and excellent performance. Based upon a set of recommendations presented to
support the positive aspects and seek to correct the parameters that appear in the result
of search.

169

:
:

:1

:
.
.
.

:2

:
.
/ .
.
/ .
. /
.

:3

:
-
.
-
.
-
.

:4

: :

( )
170

2013


(.
: :

( )

(.
:5

-
. -

.
:6

. .

. .

. .

. .

. .

. .

/
) :(1 .

: .

171


:7

: /
.
:

/1

2011 /10 .2012 /6 /1


: :
. : ) (.
. : )
(.
:8

) (Spss :

- : .
- : .

- ) :(Adjusted R .
- :
.
- ) :(F .
- ) :(t .
:9

- :

.
- :
.

- .

-1 ) .(2005 :
.
Measuring the quality of banking service in the banks operating in the Gaza.

172

2013

:
- .
- .
- .
:
- .
-
.
-
.
-2 ).(2006 :

.
Improve the quality of transport services from the perspective of the entrance to the
internal TQM an Empirical Study on public companies for internal transport in Syria.
:

. .
. .
. .
:
. .
. .

.
.
-3 ) .( 2010 :
)
(.
Assessment of the real application of total quality management in hotels, (A field study
on a sample of five-star hotels in Jordan).
173

. :
.

.
) (.

:
.
.

.
) (.
.
)
(.
- .
-1 ).(2009 :

/ .
Relationship of information technology in re-engineering and realization of their impact
on excellent performance: a case study in Baghdad Company for soft drinks/
contributors mixed.
:
. )

/ .
. /
.

. ) ( .
:


.
.

174

2013

.
.
.

.
-2 ).(2005 :
.

Impact of information technology and intellectual capital in achieving excellent


performance.
:
.
.
.
.

. .
. .

-3 ).(2002 :Cook & Verma


Exploring the Linkage Between Quality System and Performance.
.
:
)
( ), (
) (
) (.

:
.

175

: -
:
:1

) . .(3 :2009
)( .
) (
) . .(504 :2008

) ( ) . .(18 :2002



) . .(143 :2001
:2

176

2013

) :(1 .

Reliability

Responsiveness

Assurance

Tangibles

Empathy

):2009
.(207-206

)
(145-142 :2009

(Kandampully,
)el al.
Transporting
from
(Parasuraman
, et al, 1988).
)
.(100-99 :2007

.



.

: .
:3

) : .(145-142 :2009

( :Access .
( :Security
.
( :Credibility .

( :Understanding The Customer


.
177

( :Competence
.
( :Tangibles
.
( :Communications
.
:4




) :.(151 :2001

. :
.

. :
.
. :
.

. :

.

.



.

http://www.aleqt.com/2008/11/17/article_164905.html

178

2013

:
:1

) . .(1 2009 )(

) .

.(303 :2000

) (Kotler


) (

) (
.(Kotler, 2000: 40 42) . ) (Druker

.(Druker, 1998: 212) . ) (Spence

.(Spence, 1994: 112 ) . ) (Turner & Crawford


.(Turner & Crawford, 1994: 241) :
. .
. .
:2

. " "

) .

179

.(6 :2006

.
.

.
.
.

) :(2 .

: "
/ "

/ -

).www.unpan1.un.org/intradoc/groups .(14-6 2006


.2009
:3



.
:

-

) :
(

. :
) (.
).(63-62 :2009
).(Weston, et al., 1996: 102-104
-

)
(
180


) .

2013
(55 :2002

) .(Brown & Laverick, 1994: 92 ).(63-62 :2009


-

) : (

.(Green, et al, 1995: 11) . ).(63-62 :2009


-

:

.
) .(37 :2000 ).(63-62 :2009
-

)-62 :2009
.(Wheelen & Hunger, 1995: 289) .

.(63

- :


) ( )

(.

& (Wheelen

) .Hunger, 1995: 290 ).(63-62 :2009


:4



) ( . .

.
.
181



.

.
) .
.(68 :2007
: -

: .

) (
) (2
/ .
) :(2 .

0.312

96.4

2.892 X1

2.825

0.473

94.2

0.425

95.5

92.2

95.0

3
1

X2

X3

2.866

X4

2.766

0.479

X5

2.850

0.354

2.839

0.408

94.66

Y1

2.600

0.656

86.7

10

Y2

2.612

0.669

87.1

11

Y3

2.663

0.617

88.7

12

Y4

2.663

0.589

88.7

13

Y5

2.675

0.569

89.2

Y6

2.675

0.547

2.648

0.607

14
14

89.2
88.3

: .
* : .
182

2
2

2013

) (2 :

-1

-2
-3
-4

-5


).(2
) (2.839 ) (2.648
).(2
) (
) (0.479 ) (0.312 .
) (
) (0.669 ) (0.547
.
) (
.

: .



:
- :
) (
) (%50 :
) :(3 .

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

x11
x12
x13
x21
x22
x23
x31
x32
x33
x41
x42
x43
x51
x52
x53


1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000
1.000


0.724
0.869
0.853
0.877
0.819
0.776
0.729
0.885
0.769
0.785
0.849
0.786
0.862
0.591
0.816
11.999

: .
183


- :

) (11.999
) (% 79.93 :
) :(4 .



%

X1
1
X2
2
X3
3
X4
4
X5
5

% 36.677
% 14.031
% 10.976
% 9.276
% 8.974

5.502
2.105
1.646
1.391
1.346
11.999

% 36.677
% 50.508
% 61.683
% 70.959
% 79.93

: .
) (X1 ) (5.502
) (% 36.677 ) (X2 )(2.105
) (% 14.031 ) (X3 ) (1.646

) (% 10.976 )

(X4 ) (1.391

) (% 9.276 ) (X5 ) (1.346


) .(% 8.974
- :

)
(X1 )

(X2

) ) (X3 ) (X4 (X5


:

1
2
3
4
5
6
7
8
9

0.501
X11 0.666
X23 0.545
X13 0.608
X33 0.769
X12
0.549
X41 0.564
X51 0.608
X53 0.514
X42 0.727
X13
0.543
X43 0.684
X21
0.789
X22
0.786
X31
0.740
X32
0.585
X43
0.694
X52
0.588
X53

184

2013

: .

)(Multi Linear Regression


:
) :(6 ) (X1, X2, X3, X4, X5 ).(Y1
T
F

R2
r

/
0.366
3.510 9.464** 0.122 0.582 0.763
Y1
X1 1
**2.326 2.933
3.510 9.464** 0.807 0.582 0.763
Y1
X2 2
/
0.114
3.510 9.464** 0.033 0.582 0.763
Y1
X3 3
1.645
*1.982
3.510 9.464** 0.381 0.582 0.763
Y1
X4 4
/
1.251
3.510 9.464** 0.310 0.582 0.763
Y1
X5 5
: .
** ).(0.01
* ).(0.05
)

(R2 ) (0.582

) (Y1 ) (F
) (9.464 ) (0.01
)

(t

) (X4) (X2 ) (t ) (2.933


) (1.982 .
) :(7 ) (X1, X2, X3, X4, X5 ).(Y2
T
F

R2
r

/
0.547
3.510 14.246** 0.177 0.677 0.823
Y2
X1 1
1.645
*2.004
3.510 14.246** 0.536 0.677 0.823
Y2
X2 2
1.645
1.335
3.510 14.246** 0.382 0.677 0.823
Y2
X3 3
**2.326 2.800
3.510 14.246** 0.523 0.677 0.823
Y2
X4 4
/
0.359
3.510 14.246** 0.087 0.677 0.823
Y2
X5 5
: .
** ).(0.01

185


* ).(0.05

) (R2 ) (0.823

) (Y2 ) (F
) (14.246 ) (0.01
) (t
) (X4) (X2 ) (t )(2.800) (2.004
.
) :(8 ) (X1, X2, X3, X4, X5 ).(Y3

R2

X1

Y3

X2

Y3

0.768 0.530 0.728

X3

Y3

0.475 0.530 0.728

**7.661

X4

Y3

0.149 0.530 0.728

**7.661

3.510

X5

Y3

0.378 0.530 0.728

**7.661

3.510

0.488 0.530 0.728

**7.661

3.510

1.255

**7.661

3.510

**2.386

2.326

3.510

1.379

1.645

0.664

1.305

1.645

: .
** ).(0.01
* ).(0.05

) (R2 ) (0.530

) (Y3 ) (F
) (7.661 ) (0.01
) (t
) (X2 ) (t ) .(2.386

186


) :(9 ) (X1, X2, X3, X4, X5 ).(Y4
T
F

R2
r

0.376
3.510
5.231** 0.153 0.435 0.659
Y4
X1 1
0.817
3.510
5.231** 0.276 0.435 0.659
Y4
X2 2
0.350
3.510
5.231** 0.126 0.435 0.659
Y4
X3 3
*1.908
3.510
5.231** 0.450 0.435 0.659
Y4
X4 4
1.242
3.510
5.231** 0.378 0.435 0.659
Y4
X5 5
: .

2013

/
/
/
1.645
1.645

** ).(0.01
* ).(0.05

) (R2 ) (0.435

) (Y4 ) (F
) (5.231 ) (0.01
) (t
) (X4 ) (t ) .(1.908
) :(10 ) (X1, X2, X3, X4, X5 ).(Y5
T
F

R2
r

/
1.313
3.510 8.614** 0.452 0.559 0.748
Y5
X1 1
1.645
*2.003
3.510 8.614** 0.571 0.559 0.748
Y5
X2 2
1.645
*1.973
3.510 8.614** 0.601 0.559 0.748
Y5
X3 3
1.645
1.429
3.510 8.614** 0.284 0.559 0.748
Y5
X4 4
/
0.674
3.510 8.614** 0.173 0.559 0.748
Y5
X5 5
: .
** ).(0.01
* ).(0.05

) (R2 ) (0.559

) (Y5 ) (F
) (8.614 ) (0.01
) (t
187

) (X3) (X2 ) (t ) (1.973) (2.003


.
) :(11 ) (X1, X2, X3, X4, X5 ).(Y6
T
F

R2
r

0.233
3.510 13.721** 0.068 0.669 0.818
Y6
X1 1
*1.136
3.510 13.721** 0.274 0.669 0.818
Y6
X2 2
**3.356
3.510 13.721** 0.863 0.669 0.818
Y6
X3 3
*2.042
3.510 13.721** 0.343 0.669 0.818
Y6
X4 4
0.960
3.510 13.721** 0.208 0.669 0.818
Y6
X5
5
: .

/
1.645
2.326
1.645
/

** ).(0.01
* ).(0.05

) (R2 ) (0.669

) (Y6 ) (F
) (13.721 ) (0.01
(t

) (X4 ) (X3 ) (X2 ) (t


) (2.042) (3.356) (1.136 .
) :(12 ) (X1, X2, X3, X4, X5 ).(Y

X1

X2

0.539 0.785 0.886

X3

0.402 0.785 0.886

**3.510 24.890

X4

0.355 0.785 0.886

**3.510 24.890

**2.976

X5

0.186 0.785 0.886

**3.510 24.890

1.210

R2

0.111 0.785 0.886

**3.510 24.890

0.536

**3.510 24.890

**3.152

2.326

*2.203

1.645
2.326
1.645

: .
** ).(0.01
* ).(0.05
188

2013

) (R2 ) (0.785

) (Y ) (F
) (24.890 ) (0.01
)

(t

) (X4 ) (X3 ) (X2 ) (t


) (2.976) (2.203) (3.152 .

.
.

.
.
.
)
(.
.
/ .
:
. ) / (
.

. /
.
.
) / (.
) (
.
)( / .

189


: :
- :
. " :
" /
.2000
. " "
/ .2002
. "
/ "
/ - .2009
. " "
/
/ .2005
- :

.
) ( 13 .2005 1
www.kantakji.com/fiqh/Files/Quality/12345.pdf
. " "
" 4 .2010
http://www.ulum.nl/Assessment%20of%20the%20real%20application%20of%20total%
20quality%20management%20in%20hotels.pdf

.
) (
.2009
http://www.kantakji.com/fiqh/Files/Banks/C219.doc
.
-
28 .2006 1
http://www.tishreen.shern.net/new site/univmagazine/VOL282006/Eco/No1/2.doc
.
:
.2005
http://dar.ju.edu.jo/DAR/JJBA/Articles/2005/no.1/Abs6-A.pdf
www.messbaih.com
-

. " : "
.2006
. '' ''
.2009
. '' ''
.2009
. ''
'' : .2007
190

2013

: :
.
Spence, W., (1994), Innovation: The Communication of Change in Ideas, .
Practices and Products, 2nd Ed, Chapman & Hall, London.
Turner, D. & Crawford, M., (1994), "Competence Based Competition", 2nd Ed., .
John Wiley & Sons, New York.
Weston, J. , Besley, S. & Brigham, E., (1996), "Essentials of Managerial .
Finance", 11th Ed., The Dryden Press.,New York.
Wheelen, T.L. & Hunger,J.D., (1995), Strategic Management and Business .
Policy", 5th Ed., Addison Wesley PUB, New York.
: .
Booms, B.H & M.J Bitner, "Marketing Strategy and organization structures for

service firms'', transportation from Donnelly, J. & W.R George, "Marketing of

" Services", A.M.A, Chicago, 1984, transportation from

.26 : "
http://iefpedia.com/arab/wp-content/uploads/2010/03/
Cook, l., & Verma, R., 2002, Exploring The Linkage Between Quality System .
and Performance, Quality Management Journal, Vol. (9), No. (2), U.S.A.
http://www.mendeley.com/
: -

Brown,S.& Leaveick,S.,(1994),"Understanding The Measurement of


.
Organizational Performance", Management Journal ,Vol 2, PP.50-58.
Druker,P.F., (1998),"The Discipline of Innovation", Harvard Business Review, .
Nov.: 152-155.
Green, D., Barclary, S. & John, A., (1995), "Entry Strategy and Long-Term .
Performance: Conceptualization and Empirical Examination", Journal of
Marketing, Vol 5, PP.30-37.
: :
http://www.aleqt.com/2008/11/17/article_164905.html .A
http://ar.wikipedia.org/ .B
www.unpan1.un.org/intradoc/groups .C

191


/



/

/

...

:
) /
( .
.

: ) (x
: :

.:
63-55
54-45
44-35
34-22
.:
20-16
15 -11
10-6
. 5-1 :
30
30-26
25 -21

.
: )(
:
-1:

1
2
3


.

.

.

-2:

1
2
3

.

.
.

192


-3:

1
2
3


.

.

.

-4:

1
2
3

.

.

.

-5:

1
2
3


.

.

.

2013

: .
-1 :

)
(
.

.

-2 :

1
2

.
.
193


-3 :

1
2


.

.

-4 :

1
2

.
.

-5 :

1
2


.
" "

.

-6 :

1
2


.

.

194

You might also like