Professional Documents
Culture Documents
EXPERIENCE
PEOPLE TO PEOPLE AMBASSADOR PROGRAM, Spokane, WA
Regional Director / Senior Sales Advisor Midwest / Southeast, United States, 2009-Present
Directed a 13-person field sales team across a 4-state regionOhio, Indiana, Michigan, West Virginia, Kentucky and Tennessee.
Have also served Georgia and South Carolina playing a key role in developing field capabilities and driving business through
lead generation, opportunity qualification, and prospect conversion.
Challenges: (1) Drive sales through a multipronged outreach approach engaging field sales and teachers to promote offerings, (2)
champion deployment of new sales technologies to enhance lead capture and customer service, (3) work closely with key leaders
to develop and implement sales strategies to fuel growth in an increasingly saturated market.
Produced 20% YOY growth within multi-state territory$2M of incremental growth in 2010to reach $15M in revenue,
surpassing all key performance indicators, earning top 5 national rankings, and 33%-38% close rates against a 20% goal.
Provided transformational leadership to the sales organization, capitalizing on opportunities to coach and mentor
individual contributors in an effort to support new product launches, sales campaigns, and business development activities.
Grew and maintained a network of 1,200+ teachers across the territory to serve as institutional ambassadors of the People
to People program, supporting the efforts of 13 area directors in securing access to millions of students.
Planned and led 150+ sales meetings each year, presenting to diverse audiences with as many as 1,000 attendees,
promoting this socially conscious educational travel company and its global ambassador programs.
EUROPEAN TOUCH, Milwaukee, WI
Midwest Business Development Manager, 2007-2009
Recruited to play a vital role in the launch of an outside sales focus for this 22-year-old company and category leader. Joined
forces with 26 key distributors in the Midwest Ohio, Illinois, Michigan - to impart effective sales strategies, offer on-demand
client support, and create cooperative marketing plans to augment efforts. Developed aggressive annual territory and account
action plans outlining emerging opportunities to increase awareness, penetration, and conversion.
Challenges: (1) Restore strained distributor relationships caused by quality issues, (2) identify and capture new business through
cultivation of a vast distributor network, (3) steer the development of first-time loyalty and strategic pricing programs.
Developed a $5.1M, 6-state region generating 25% of total company revenues, more than doubling desired 5% increase.
Assembled team to develop a distributor loyalty program and strategic pricing structure to reward top producers.
Evaluated a vast distributor network, selected and focused on producers, and worked with each to develop sales and
marketing plans, co-op arrangements, and aggressive market penetration approaches.
EDUCATION
THE COLLEGE OF WOOSTER, Wooster, OH
BA, Political Science, Minor in Communications