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QUESTIONNAIRE

Dear Respondent,
We are the student of S.K. School of business management, patan (HNGU) as a part of
my study curriculum; I am undertaking Questionnaire for Research Project
management. I will be thankful to you if you spare youre a little special time to answer
my few question. Thanking you in advance.

Note: Tick wherever applicable


1. What do you take for fresh in the morning?
( ) Tea

( ) Milk

( ) coffee

( ) other

2. Do you take tea regularly?


( ) Yes

( ) No

3. How many Times you take tea in a day?


( ) One time

( ) Two time

( ) Three time

( ) More than

4. Which Brand of tea do you buy?


( ) Taj Mahal

( ) Tata tea

( ) Sargam

( ) Wagh Bakri

( ) other

5. Why do you buy that tea only?


( ) fresh

( ) Habits

( ) strong tea

( ) Pink tea

6. Would you like buy other tea in any scheme?


( ) Yes

( ) No

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( ) other taste

7. Generally what size of tea do you prefer most?


( ) 100 Grams

( ) 250 grams

( ) 500 gram

( ) 1 K.G

8. Are you aware about TATA TEA do you prefer most?


( ) Yes

( ) No

9. From which media you aware about Tata tea?


( ) T.V

( ) Radio

( ) Shopping malls

( ) News paper

( ) Magazine

( ) others

10. Do you want to Prefer Tata Tea?


( ) Yes

( ) No

11. What is your opinion about Advertising of Tata tea?


( ) Excellent

( ) Good

( ) Change in desire

( ) No idea

12. Are you satisfy with sales promotion scheme to improve Tata tea?
( ) Yes

( ) No

13. How much importance do you consider below given criteria, while buy Tata tea?
(Here 1 = Very important, 2 = Slightly Important, 3 = neutral , 4 = Unimportant, 5 )
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Price
Quality
Taste
Color
Packing
Brand

14. As a consumer what rank will you give to Tata tea?


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( ) Best Tea

( ) A better one

( ) Good

( ) Average

( ) Bad

( ) Worst

15. Why consumers go for purchasing Tata Tea?


( ) Price

( ) Quality

( ) Packing

( ) Taste

( ) Availability

( ) Promotion activity

16. Do you convince other consumers to buy for Tata Tea?


( ) Yes

( ) No

17. How does Tatas advertising convince to buy Tata Tea?


( ) Spreading awareness

( ) Convenient price

( ) Describe quality

( ) Promotional scheme

18. How much are you satisfied with the distribution schemes of Tata tea?
( ) Highly satisfied

( ) Satisfied

( ) Neither satisfied nor

( ) Dissatisfied

( ) Highly satisfied
19. What should company do to improve quality of Tata Tea? Give your suggestion
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20. Which factors responsible for the change in demand of Tata?


( ) Scheme

( ) Advertisement

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( ) Friend say

( ) health object

PERSONAL INFORMATION:

NAME:

ADDRESS:

CITY:

AGE:

GENDER.

VICKY MODI.
M.B.A - I (27)

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