Indo-China, Northgate Cyberzone Filinvest

Corporate City Alabang, Muntinlupa City

A Competitors Analysis Report

For Informatics College
Northgate

A Competitors Analysis Report to the

Strategic Marketing Management
Class of Informatics College
Northgate

Researched By:
Ong, Jonas Aidan Roemello B.
Anonuevo, Donovan I.
Anchoriz, Airus A.
Ballarta, Chris R.
Rufo, Zandrah L.
Rogelio, Lapido

Date:

Competitors
Informatics College Northgates competitors are as follows:

Lyceum of Alabang

San Beda Alabang

St. Louis Anne Colleges

Description of Competitors
I.

Name of Competitor: Lyceum of Alabang

II.

School Profile:
Lyceum of Alabang located at KM30 National Road Tunasan, Muntinlupa City. It

has been two years since the groundbreaking ceremony that was held in the newly
purchased one-Hectare lot for the future Lyceum of Alabang which has already been
opened to the public since June 2012.

The new campus is conducive to learning and discipline. It has an auditorium and
additional laboratories such as cookery and computer laboratory, a parking area, a
Swimming pool, a gymnasium, an open field and an auditorium.

As it resides adjacent to St. Peregrine Church, it is still accessible to public

transportation and business establishments. The new campus is the of home of the
integrated

elementary and secondary education as recently approved by the

Department of Education (DepEd) as well as degree courses under Business

Management, Tourism and Hospitality Management, Computer Studies, Arts and

Sciences, Education and Criminology and Vocational Education accredited by Technical

Education and Skills Development Authority (TESDA).

III.

Mission

In line with its vision Lyceum of Alabang commits itself to the following goals:
1. Educate, train and develop competent, productive, and values-oriented
professionals who shall serve as pillars of our countrys economy;
2. Advance human knowledge through research and study;
3. Cultivate a deep sense of moral and spiritual values so as to enhance
development of human and upright individuals;
4. Make higher education accessible to everyone through scholarship grants and
other related programs;
5. Promote and maintain beneficial linkages and network with institutions and
agencies in local, national and international levels; and
6. Contribute to the appreciation of the historical and cultural heritage of the
Filipinos and of mankind.

IV.

Vision
Lyceum of Alabang envisions to become one of the nations leading educational

institutions which is involved in the pursuit and advancement of knowledge in all

dimensions, as an end in itself and as tool in personal, community and national
development.

Programs Offered

V.

Degree Programs:
COLLEGE OF COMPUTER STUDIES

Bachelor of Science in Industrial Engineering (GP No. C-088)

Bachelor of Science in Computer Engineering (GR No. 059)

Bachelor of Science in Computer Science (GR No. 059)

Bachelor of Science in Information Technology (GR No. 034)

Associate in Computer Technology (GP No. 004)

COLLEGE OF BUSINESS MANAGEMENT EDUCATION

Bachelor of Science in Business Administration (GR No. 056)

Major in:

Marketing Management

Operation Management

Financial Management

Business Economics Management

Human Resource Development Management

Bachelor of Science in Accountancy (GR No. C-102)

Bachelor of Science in Custom Administration (GP No.039)

Bachelor of Science in Real Estate Management (GP No.032)

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT

Bachelor of Science in Tourism Management (GR No. 021)

Bachelor of Science in Hotel and Restaurant Management (GP No. 070)

CRIMINOLOGY DEPARTMENT

Bachelor of Science in Criminology (GR No. 036)

EDUCATION DEPARTMENT

Bachelor of Elementary Education (GR No. 020)

Bachelor of Secondary Education (GR No. 021)

Major in:

English

Mathematics

Filipino

Social Studies

History

Bachelor of Technical Teacher Education (GP No. C-161)

Major in:

Food and Services Management

Computer Technology

Consumer Electronics

LIBERAL ARTS DEPARTMENT

Bachelor of Science in Psychology (GP No. C-130)

Bachelor of Arts in Political Science (GP No. C-131)

Technical Vocational Courses

2yr Information Technology Program (COMTECH)

Computer Hardware Servicing NC II

Contact Center Services NC II

Finishing Course for Call Center NC II

Programming NC IV

2yr Electronics Program (ECT)

Consumer Electronics NC II

2yr Tourism Program (HRS)

Bartending NC II

Housekeeping NC II

Cookery NC II

Food and Beverage NC II

Baking and Pastry Production NC II

2yr-Health, Social, & Other Services Program

Bookkeeping NC III

3-mos Short-Term Educational Program (Evening Session)

Bartending NC II

Cookery NC II

Food and Beverages Services NC II

Housekeeping NC II

Baking/ Pastry Production NC II

Bookkeeping NC III

Consumer Electronics NC II

Computer Hardware Servicing NC II

Programming NC IV

VI.

Marketing Strategy
Lyceum Alabangs smart marketing strategy comprises of flyers, public

streamers, and a couple of students project videos on Youtube (media). Their smart
marketing strategy and location seem to catch the eye of many students to enroll in their
school.

Lyceum Alabangs flyers indicates the colleges address, Degree programs

(indicated above), and photos of their students wearing their impressive uniforms
according to their courses and their contact numbers to ensure they can be contacted
by potential enrollees.

Their use of advertisement can be seen in public in the form of banners which
are
Attached to electric posts and in front of their school. Their advertisements are quite
amusing and full of information that covers important information about the school.

VII.

Front Liner/Personnel

VIII.

Treatment of the Personnel to the Customers

The researchers experiences when they get to enter Lyceums campus is that
the school guard is really strict and had to check our bag for inspection. Then the
receptionist has handled our inquiries well and they know their schools policy as well.
Though the first receptionist that the researchers talked to has lack of eye contact thus,
appearing to be unprofessional. When the researchers got to see the schools facilities,
the staff was really knowledgeable about the rooms. Before the researchers leave, the
staff, receptionists and guard thanked them for their visit and hoping to see them this
year.

But overall, the researchers are impressed on how they were handled by these
personnel and how they were treated.

IX.

Special Programs
Lyceum of Alabang offers various types of scholarships: Academic, Athletic,

Dancing/Singing/Dancing and Student Assistant.

Academic Scholarship Examination is given to newly graduated high school
students, whose grades in all subjects during the 4th grading is not lower than 90%,
However, consideration is given to a student who has a grade of less than 89% in one
subject while the other remaining subjects fully compensate the deficit. In such case,
the internal relation officer verbally informs the applicant that he/she will be allowed to
take the scholarship exam with the provision that his/her raw score should not be lower
than 89 pts. If he/she scored below 89 pts., the minimum discount will automatically
apply. Said minimum discount is automatically given to any student who took the
examination. This Scholarship grant is good only for one (1) semester.

For Singing, Dancing and Drama Scholarship and Athletic Scholarship, a student
should be able to pass an audition (Singing, Dancing and Drama) and try outs (Athletic).

For Student Assistant, a student must have a load at least 12 units and has no
failing grade in any subjects. Qualified students shall render service in departments of
the school where their services are needed.

X.

Facilities

Classrooms

Mini Hotel Kitchen

School Library

Speech Laboratory

Comparison of Competitors
I.

Curriculum

II.

Special Programs in comparison with Informatics College.