Professional Documents
Culture Documents
Leadership Excellence
Senior Leadership
Strategic Planning
Sales Management
Process Innovation
Margin Improvement
Mergers and Acquisitions
Placed products on more than 14,500 retailer shelves in just under a year by focusing on
recruiting quality talent, training them on presentation excellence, and continually
measuring results.
Won 8 industry awards for innovation and design by focusing on creating products based
on consumer wants as well as retailer expectations.
Managed the company to profitability in less than 9 months, with revenues exceeding year
one projections by 22% ($185K) and second year by 17% ($384K) by controlling costs and
keeping the organization aware of the progress towards the end-result rewards.
Proved concept viability during a three-year rollout period and then signed International
licensing agreements as part of the planned exit strategy.
Pioneered multiple new "parts" accounts, including Fortune 500 retailers such as Albertsons,
Safeway, and Kroger resulting in a 217% increase ($2.5M) by demonstrating the ease of use
and increased profits found from the reduction of waste.
Hired 3 new brokers, resulting in a 10% growth on a $10M base, by focusing on product
knowledge training, as well as setting clear expectations, and measuring progress.
Created a customized interactive database that ensured uniformity of pricing and fairness
of trade, resulting in the company implementing it as a mandatory planning tool for all
regional sales managers and improving margins by.5% ($2M).
Collins, Benford, and Gray, Phoenix, AZ - Regional consumer packaged goods broker.
Director of Sales Operations
Hired to double the perishable division's revenues within a five year period.
Value Add:
1994 1998
Grew revenues from $5M to more than $32M in just under four years by focusing on
acquiring new brands and purchasing other competitive brokerage companies.
Built the division from a single person to a staff of 7 resulting in year-over-year revenue
increases of 112% ($500K) by expanding operations to include five specialty areas.
First broker in the country to successfully sell Cargill's parts program to a grocery retailer.
Academic Excellence
Arizona State University, Tempe, AZ
Bachelors of Science Degree in Marketing
3.74 GPA.