Name

Tanguy GEORIS
November 3d 2013

Date Completed
Personal Details
Nationality
Date of Birth
Marital Status (Number of children and ages)
E-mail Address
Mobile number
Land Line number
What were the reasons for leaving current role/past role?

Belgian
September 10th 2013
Partner (none)

tanguypat@hotmail.com
+32-495-596524
N.A.
Motivation
Past roles : internal promotions. Current role : disappearance of job in new structure

If applicable, what is your notice period? Is there any

flexibility?

Available

What attracts you to Alshaya and working in Kuwait?

Alshaya : bring my current knowledge, skills and insights to the retailer side, international & multi-cultural company, carrier opportu
Kuwait : high growth economy, business opportunities, standard of living.

Which other locations would you consider working in?

In any city above 500.000 people with mild to hot climate.

If a successful application, how long would you envisage

staying with Alshaya?

As long as I find the job challenging and rewarding.

A Police Clearance is a mandatory step in our recruitment

processes. Are you in position to submit a clean Police
Clearance Certificate? YES / NO.

Yes

Current Position
Position -1 Year/Company/Location/Position
Position -2 Year/Company/Location/Position
Position -3 Year/Company/Location/Position
Position -4 Year/Company/Location/Position
Position -5 Year/Company/Location/Position
Position -6 Year/Company/Location/Position
Position -7 Year/Company/Location/Position
Position -8 Year/Company/Location/Position

Marketing Experience
Please describe your main food related commercial/marketing
track record and level of expertise across all your career so far,
highlighting major achievements.
Quality Standards

03/26/2015

Work History
dec '09 - may '13 / Mars Belgium / Business Unit Director Food Benelux (grocery & food service / 3 countries Belgium, the Netherla
may '05 - dec '09 / Mars Belgium / Marketing Director Food Benelux (grocery & food service / 3 countries)
jul '02 - may '05 / Mars France / Marketing Director Dogfood France (grocery & specialized channels/petstores/breeders)
mar '00 - jul '02 / Mars Belgium / Marketing Manager Dog Portfolio Belgium (grocery & specialized channels/petstores/breeders)
jan '99 - mar '00 / Mars Belgium / Brand Manager Pedigree Dogfood (grocery & specialized channels/petstores/breeders)
jan '97 - jan '99 / Mars Belgium / Field Manager Grocery
jan '96 - jan '97 / Mars Belgium / Trade Marketing Coordinator
apr '94 - jan '96 / Mars Belgium / Sales Promotor Grocery
oct '93 - jan '94 / Air France / Sales Director Assistant (internship)

Compentencies related to your Marketing Experience

I have a high level of expertise in the following marketing fields and this in different countries : media plan off and on-line, advertis
), bellow-the-line plan, events (dog shows, food fairs, ), innovation and new product development, packaging developmen
translation of shopper insights into shelf management. Major achievement : created the 'dental dog teethcare month' which w
penetration level of Pedigree Dentastix (snack for dog cleaning teeth), translated key shopper insights to shelf implementation on
2% higer than competition, succesful product launches : Uncle Ben's Express, Pedigree Den

Leader at European level on developing and and planogram rules (shelf implementation) based on clear shopper insights - first cu
after this successful launceehd, it was rolled out in other European countries. First European country to develop Pedigrre denta
Belgian vet's association with as first objective to raise awarness of dog owners that their dogs have theeth problems and that t

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Implementing programs for all quality standards to be adhered

to(including local regulations, host brands and best practice
requirements) within the marketing function. Please give
examples of achievements.

Leader at European level on developing and and planogram rules (shelf implementation) based on clear shopper insights - first cu
after this successful launceehd, it was rolled out in other European countries. First European country to develop Pedigrre denta
Belgian vet's association with as first objective to raise awarness of dog owners that their dogs have theeth problems and that t

Social Media & Digital Marketing

1. Uncle Ben's Belgium internet site : based on key consumer insight that people have between 5 to 10 recipes in their cooking r
family with food, I developed an internet site showing rice based recipes - success measured by number of unique visitors and nu
Provide examples and experience of utilisng social media &
and implemented a enews letter program with ecouponing on Uncle Ben's - success measured versus objective set on number o
digital marketing for key marketing and brand awareness
campaigns. What was the ROI? How was success measured? activity on facebook which was relayed in store and on-pack on Uncle Ben's to push consumer to cook rice with their kids. Main o
early day and to increase overall penetration of rice on long term.
Functional Capability/Expertise
Strategic Brand / Business Management
Development, improvement of brand positioning and values;
Team leadership to deliver profit and loss

I was part of the European team that finalized the Uncle Ben's brand compass (brand archetype, distinctive memory structure, core
part of the European team that gave input for the Uncle Ben's brand compass 2 years ago. Business management : I used the diffe
profit : list price increase, rebates to customers, A&P investments, fixed costs management (salaries, phones, travel, ...),...

Stakeholder Engagement
Evidence of effective communication with key stakeholders and
adherence to procedures, costs and Service level agreements.
Please provide examples

Key stakeholders : 1. Internal : Belgian CEO - informal daily meetings, formal quarterly meetings to follow up objectives, yearly me
category president : weekly informal meeting, formal meeting to share strategy twice per year - led to change of sourcing of Basma
monthly meetings to follow up on communication development. Media buying and planning agency : monthly meeting on media pla
campaign and adapt accordingly, yearly meeting to share brand strategy and objectives.

Brands/Partners/Supplier Relationships
Experience of managing external relationships including
agencies and third party suppliers to ensure projects are
delivered effeciently and to deadlines. Please provide
examples and achievements

Managed relationship with following suppliers : advertising agency (TV, radio, print) developed print and TV copies latest being on
sec copies, media planning agency, media buying agency - yearly media plan on three brands within budget with monthly follow up
Ben's.be site & Uncle Ben's facebook campaign to get kids cooking with rice as well as Miracoli.be site, PR agency (most of the tim
(dog show, food fairs,..)

Relevant Specific Industry Service Sector Product

Experience

1. Consumer insight : translated global/European consumer insight into tangible local actions - example consumer want to eat mor
sauce Light in The Netherlands. Developed local consumer insights through consumer group sessions in Belgium which helped ch
for example 2. Shoper insights : developed shoper insight with European collgues and applied them with Carrefour Belgium which
them as well as market shares gains on Uncle Ben's.

Sound market awareness in specific sector; Demonstrable

marketing and customer insights experience
People Leadership, Organisational Development &
Succession Planning
Organisation design to deliver current /future business goals;
Talent management and succession planning

03/26/2015

Yearly discussion with the Belgian CEO on the structure of my unit, I reviewed the team structure with the aquisition of Miracoli bra
profiles of other roles. Review twice per year with the Mars Belgium management team of current performance as well as possible
associates. Yearly succession planing exercise for all management fuctions.

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Additional Significant Key Areas of Responsibility

General management of support functions, if not mentioned
before, any other non specific industry sector senior
management experience

Representation the 'small' European countries (next to the big three UK/FR/D) during Marketing European meetings - gave input o
development needs, advertising needs. In charge of the yearly 'all associates meeting'. Represented Mars at the Belgian Associati

Size and Scope of Responsibility

Years of Experience
Business Unit Director Food Benelux : led and managed directly sales, marketing and trade maketing teams , indirectly finance an
Please elaborate and specify the number of years in leadership business unit this for 4 years. Responsible for net sales, profit, team development, category reporting to European level. Mars is a
business unit. My area of reponsbility was Food Benelux. Before that I was marketing director with same accountabilities except th
positions and the specific industry sectors
Specific Industry Sector Segment Mix
Retail segment mix - fine dining, casual dining, quick casual,
QSR, foodservice etc

Food Industry. Grocery 80% Food Service 20%. Grocery : integrated supermarkets chains 95%, independant stores 5%. Food Ser
institutionals (schools, hospitals, elderly homes, ministry, cruise ships, airlines, )

Size, Structure and Scope of Operations

Description of operational units; network chains; direct/indirect
staff; area of responsibility

Business worth 40mio sales in 4 countries : Belgium, The Netherlands, Luxemburg, Germany (Food Service). 4 brands : Uncle B
Suzi Wan (Asian food), Ebly (wheat). Directly managed 2 brand managers), 1 consumer & shopper insights manager, 1 sales man
1 PA. Indirectly : team of account manager & field associates (12 associates).

Franchisor Vs Franchisee MIX % per position

Mars does not own any stores. Worked with brokers in The Netherlands and Germany where their teams developed sales & marke
had to translate brand positioning and brand objectives into local action plan taking account local customers and consumers insigh

For example; 100 stores, 40% are franchised and 60% are
wholly owned and operated
Other Retail Industry Experience (Non Food)

I always worked for Mars which is a FMCG Food company.

Please specify the number of years in senior management

positions within other retail industry segments, non food related.
Countries Worked In

Brussels BELGIUM & managing 2 brookers in THE NETHERLANDS and GERMANY. Orlans FRANCE. Los Angeles, CA. USA.

Multi country; regional expertise (precise regions & countries)

P&L; Multi P&L; Management Experience

Detail as much information as needed to illustrate your past,
present achievements; please specify total sales

Describe your Leadership Style? What do you consider to

be your 3 strongest leadership capabilities?

Identify 3 Personal Development Areas?

Full P&L responsability for the last 9 years of the Mars Food Benelux Business Unit. Total sales 40mio per year. The two main obj
and bottom line (earnings). When I took over the business it was making a loss, 9 years later it was delivering double digit earnings
COGS (cost of goods) 2. developing top line growth with flat overheads 3. last year by integrating a new brand within portfolio (Mira

Personal Development
I adapt my leadership style to the associate I am dealing with. I can be commanding when an individual is rather new in his job and
prefered style is participative because I value everybody's opinion-it's a form of respect. My strongest leadership capabilities are bu
to understand the business), the second one is drive for results as for me business results are key to feel good and proud about th
people are at the heart of every organization and close to my heart.

The first one is to give immediate feedback, I tend to wait a day or two before giving feed back but I realized that it's much more ef
is that I don't always have my two feet on the ground because I am positive and optimitic by nature for example for forecasts so I h
optimism. Finally I tend to have more informal contact with associates in my team who I get along better with which can be negativ
time with every single one of them.
Job Search Information

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Directly
Are you currently applying directly or through an agency?
In the past, have you made other applications to Alshaya
and, if so, what position? What was the result?

No

Are you currently looking at other opportunities?

Yes in 2 directions. A. Marketing & general management B. Start my own brand in Food

Current/Last Income Package

Specify currency USD, GBP, Euro etc.)
Monthly Salary (before tax) 12,150
Yearly Salary (before tax) 145,800
% Tax (Specify) 40%
Total Salary after tax 87,480
Did you attain a bonus last year? Yes

Income Breakdown

If yes please specify the amount 31680

Is your bonus taxable?

If yes 35%
please state the tax rate

Additional benefits (Please specify - Are they taxable?)

03/26/2015

Company car (BMW 5), phone, full medical, life insurance, pension scheme (15% salary before tax), food allowance

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Tanguy GEORIS
November 3d 2013
Academic Qualifications
Degree / Diploma -1 (date and name of institution)
Master Business Management ('93, UCL Belgium)
Degree / Diploma -2 (date and name of institution)
High School ('87, Warsaw High School,IL, USA)
Languages
Native Tongue
French
Written
English, Dutch
Spoken
English, Dutch

e of job in new structure

the retailer side, international & multi-cultural company, carrier opportuities, different business units with various challenges.
dard of living.

ood Benelux (grocery & food service / 3 countries Belgium, the Netherlands, Luxemburg)
Benelux (grocery & food service / 3 countries)
France (grocery & specialized channels/petstores/breeders)
ortfolio Belgium (grocery & specialized channels/petstores/breeders)
Dogfood (grocery & specialized channels/petstores/breeders)

or

ship)

e
elds and this in different countries : media plan off and on-line, advertising development (TV, print, internet site, DM,
), innovation and new product development, packaging development, pricing strategy, category management,
Major achievement : created the 'dental dog teethcare month' which was rolled out at European level doubling
ning teeth), translated key shopper insights to shelf implementation on rice at Carrefour resulting in category growth
tition, succesful product launches : Uncle Ben's Express, Pedigree Dentastix,

m rules (shelf implementation) based on clear shopper insights - first customer implemented was Carrefour Belgium;
European countries. First European country to develop Pedigrre dental check up month in collaboration with the
warness of dog owners that their dogs have theeth problems and that they should use daily Pedigree Dentastix.

03/26/2015

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No of Years
4
5
3
2
1
2
1
2
1
19
Self Rating

Expert

Strong

5/8

m rules (shelf implementation) based on clear shopper insights - first customer implemented was Carrefour Belgium;
European countries. First European country to develop Pedigrre dental check up month in collaboration with the
warness of dog owners that their dogs have theeth problems and that they should use daily Pedigree Dentastix.

mer insight that people have between 5 to 10 recipes in their cooking repertoire and that they want to please their
based recipes - success measured by number of unique visitors and number of recipes being printed. 2. Developed
on Uncle Ben's - success measured versus objective set on number of coupons redeemed. 3. Developed a digital
k on Uncle Ben's to push consumer to cook rice with their kids. Main objective is to have children adopt rice in their
y day and to increase overall penetration of rice on long term.

n's brand compass (brand archetype, distinctive memory structure, core target group, key brand attributes,), I was
's brand compass 2 years ago. Business management : I used the different lines of the P&L to deliver agreed
ments, fixed costs management (salaries, phones, travel, ...),...

meetings, formal quarterly meetings to follow up objectives, yearly meetings to set up objectives. European
g to share strategy twice per year - led to change of sourcing of Basmati rice. 2. External : advertising agency ent. Media buying and planning agency : monthly meeting on media plan follow up and review of objectives per
and strategy and objectives.

gency (TV, radio, print) developed print and TV copies latest being on Uncle Ben's last year with 25k for three 7
yearly media plan on three brands within budget with monthly follow up, web design agency - creation of Uncle
cooking with rice as well as Miracoli.be site, PR agency (most of the time launches of new products), events agency

insight into tangible local actions - example consumer want to eat more healthy -> launched of a Suzi Wan Sate
insights through consumer group sessions in Belgium which helped change promotion plan on Uncle ben's sauces
with European collgues and applied them with Carrefour Belgium which resulted in higher rice category growth for

my unit, I reviewed the team structure with the aquisition of Miracoli brand from Kraft adding new roles and changing
Belgium management team of current performance as well as possible carreer development moves for all
gement fuctions.

03/26/2015

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Strong

Expert

Expert

Expert

Expert

Strong

Expert

6/8

ig three UK/FR/D) during Marketing European meetings - gave input on current business results, new product
rly 'all associates meeting'. Represented Mars at the Belgian Association of Advertisers.
Strong

Self Rating

ectly sales, marketing and trade maketing teams , indirectly finance and logistics associates working for my
fit, team development, category reporting to European level. Mars is a FMCG company present in 6 different
efore that I was marketing director with same accountabilities except the sales side for 5 years.

tegrated supermarkets chains 95%, independant stores 5%. Food Service : restaurants (premium segment),
uise ships, airlines, )

Netherlands, Luxemburg, Germany (Food Service). 4 brands : Uncle Ben's (rice and sauces), Miracoli (Italian food),
and managers), 1 consumer & shopper insights manager, 1 sales manager grocery, 1 sales manager food service,
s (12 associates).

Netherlands and Germany where their teams developed sales & marketing plan after briefing from my team. They
local action plan taking account local customers and consumers insights.

Expert

Strong

Expert

Average

N/A

RLANDS and GERMANY. Orlans FRANCE. Los Angeles, CA. USA.

Strong

Benelux Business Unit. Total sales 40mio per year. The two main objectives are top line (% sales growth YOY)
was making a loss, 9 years later it was delivering double digit earnings. I did this through : 1. setting up project on
overheads 3. last year by integrating a new brand within portfolio (Miracoli) with marginal overheads increase.

Expert

h. I can be commanding when an individual is rather new in his job and does not master the skills to reach his objectives. My
pinion-it's a form of respect. My strongest leadership capabilities are business accumen (I am rather curious by nature and like
ults as for me business results are key to feel good and proud about the work accomplished, and finally build effective teams as
y heart.

day or two before giving feed back but I realized that it's much more effective and powerfull to do it on the spot. The second one
se I am positive and optimitic by nature for example for forecasts so I have learned to ask advice to other people to mitigate my
ssociates in my team who I get along better with which can be negatively perceived by others so I push myself to spend quality

03/26/2015

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. Start my own brand in Food

Internal Use
2.7
4,500
54,000
0
32,400

2.44
4,980
59,754
0
35,852
Yes

ance, pension scheme (15% salary before tax), food allowance

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