Professional Documents
Culture Documents
A recently published survey by Accenture of over 400 global executives reveals that:
73% agree that mobility will impact their businesses as much as or more than the web
did in the 1990s.
One-third of the participating executives cited mobility as one of their top two priorities,
while 75% put it among their top five.
59% say that their company has implemented a centralized company-wide strategy,
while 58% say that their mobile strategy is moderately developed.
Mobility has become very big. It has transformed how businesses interact with customers and is now
disrupting the way people, processes and the technology infrastructure interact within the ecosystem.
What is really compelling though, is the speed and scale at which mobility is being adopted and its
emergence as a key strategic initiative. Businesses, at whichever adoption stage they are at, know that
there is massive potential with mobility ready to exploit. But, they need a clear mobile strategy that can
provide solutions that best fit their needs and that can help them realize their business goals, transforming
them into a lean, agile and proactive digital enterprise.
Our cover story, this time, discusses the need, key elements and major challenges in designing and
implementing a long-term, sustainable mobile strategy.
Mobile Strategy: The Why, What And How In Creating Your Enterprise Mobile Strategy / 2
Very Challenging
Somewhat Challenging
Not Challenging
50%
42%
Bringing dexterity into the ecosystem to absorb dynamic shifts in the business environment
Stage 1
Stage 2
Stage 3
Source: Deloitte
The need for a mobile strategy is required when businesses transition from stage 2 to stage 3.
Mobile Strategy: The Why, What And How In Creating Your Enterprise Mobile Strategy / 4
Governance
Enterprise
Mobility
Strategy
Objectives
Management
Users
Technology
Objectives: It is important to define from the very beginning the objectives, both short-term and
long-term, for adopting mobility in your enterprise. Every objective should be laid out in as much
detail as possible. Some of the popular objectives behind adopting mobility are boosting productivity,
reducing response-time, faster resolution to customer complaints and cost-efficiency, etc.
Users: Businesses need to identify the target groups for mobility implementation. Who are your
users? Customers or employees? What are their expectations? What are their training requirements?
How will you integrate mobile technology with your existing processes to meet the expectations of
the target group?
Technology: The trickiest part to enabling mobility is to select appropriate and accurate
technology architecture. The challenge is to create a technology plan that not only serves your
present requirements but that will also potentially evolve for tomorrow. What is your device policy?
What about your UX/UI design policies? What are your backend requirements? How can your existing
Mobile Strategy: The Why, What And How In Creating Your Enterprise Mobile Strategy / 5
technology be leveraged? And most importantly, how do you robustly secure the newly built system?
Governance: The governance or management policy can be the difference between a failed and
a successful mobile implementation. Therefore, it is important to clearly spell out the management
policies and procedures, ranging from devices to application building and usage rules, to be followed
in the new mobile regime. Which devices will be allowed? How will access to sensitive data will be
controlled and monitored? What is your app development approach?
Measurement: A good strategy should provide you with the right tools and metrics to evaluate
or assess its deliverables. How much money have you been able to save after your mobile initiative?
Which channels are adding to profits? What is the customer satisfaction level? How much additional
work-time your employees are getting?
Each aspect when considered separately will require you to answer many questions. Each answer will
inform the next step towards a holistic mobile strategy.
Prepare
Mobility
Roadmap
User
Workflow
Analysis
Prepare
Technology
Blueprint
Do
Test
Deployment
Build
CoE
Prepare
Implementation
Roadmap
Set
Budget
Review
Define business goals. State the purpose of enabling mobility in your enterprise. What are your
high-priority business goals? What type of apps will help you reach those goals? Look outside as well
as within your organization to identify opportunities for mobile.
Prepare mobility roadmap. Once you have a set of business goals that you wish to achieve
through mobility, the next step is to find desired mobile devices and apps that will help you reach
those goals. For each mobile solution, you need to build a case summary that lists key benefits,
Mobile Strategy: The Why, What And How In Creating Your Enterprise Mobile Strategy / 6
functions, target users and target beneficiaries, etc. Prioritizing these mobile solutions based on your
set business goals will evolve into a mobility roadmap.
Do user workflow analysis. Any mobility solution will replace an existing workflow process.
Therefore, it is important to do a comprehensive analysis of the existing process before it is mobilized.
This will not only help you improve the existing process but will also help you measure the impact of
mobilizing the particular process and justify the costs.
System Integration
How will mobile apps overlap or be distinct from existing channels? How will it connect with
the back-end?
Full client, rich client or thin client? In-house or outsourced development? Native, HTML5 or
Hybrid? UI and UX specifications, etc.
Security Policy
What are your policies and procedures for securing mobile applications, user authentication,
data protection and server applications?
Supported Devices
What are your supported devices? Can you create a charter for handling supported devices and
future devices?
Wireless Connectivity
Do you have access to steady, high-speed connectivity for all users and security for your
wireless networks?
Prepare a technology blueprint. Designing a technology blueprint has several facets, including
deciding on a mobile platform, OS and device selection, device procurement strategy--company
sponsored or BYOD,--core mobility architecture, mobile app development strategy, security policy,
app and device management strategy and wireless connectivity requirements, etc.
Set out a budget for mobility. Many organizations make the mistake of combining a mobile
budget with IT, which often results in confusion and at times pushes mobile investments down the
priority ladder. You need to create a separate budget for your mobility efforts. What are you planning
to invest today, in the next six months and in the next few years? Breaking up the budget for processes,
departments, etc., will enable you to build an accurate ROI model.
Draw an implementation roadmap. The mobile implementation roadmap will allow you to
assess the current state of mobility in the organization, to compare it against the business goals, and
to set up the timeframe and work process to realize it. Since an implementation roadmap requires the
identification of risks and dependencies and the entry and exit criteria of each mobile project to be
well defined, it can help you to monitor and manage each project effectively to achieve the overall
strategic goals on time.
Build a center of excellence. Mobility serves the requirements of various stakeholders of the
system. To accomplish this, build a Center of Excellence with people from diverse domains and
expertise to unify and centralize the many voices. . The COE will institutionalize best practices for
mobility, bring consistency into the integration process, define policy and procedures for use and
access of mobile solutions and look for opportunities for further adoption of mobile initiatives, etc.
Do test deployment. Pick a particular process or mobile opportunity to test your mobility plan.
Implement it and see how it turns out. Analyze and document the deployment to understand success
Mobile Strategy: The Why, What And How In Creating Your Enterprise Mobile Strategy / 7
and failure points. Fine-tune your mobile strategy based on the test deployment experiences. Then,
expand it to an organization-wide rollout.
Monitor, evaluate and review. It is important to constantly monitor and assess your strategy
based on the feedback collected from various sources. Any deviation has to be immediately corrected.
There should be a calendar for the review process for each element of your mobile environment.
Experts Speak
For businesses which are exploring mobility for the first time with their employees, start by building something
which may not be mission critical, but is fun. For example, providing employees with an app that allows them
to order food from the cafeteria.
Cimarron Buser, VP of Business Development at Apperian
The focus for businesses should be on questions such as whether the apps will be for internal or external use,
and what platforms theyll be using it on. Remember that when youre building an app, people will actually
have to use it,
Ken Daniels, Senior Director for Strategic Alliances in Enterprise Mobility at Samsung
Whatever mobile apps the organization chooses to build for its employees or customers, its crucial to make the
apps easy to use. Most people are already trained to use their mobile devices for consumer apps which have a
high ease of use and they expect their enterprise apps to be on par.
Prat Vemana, Director of the Velocity Lab and Global Mobile Strategy at Staples
Mobile Strategy: The Why, What And How In Creating Your Enterprise Mobile Strategy / 8
To Conclude
Mobility is no longer a choice; its a necessity for business. Implementing mobility in an enterprise involves
substantial upfront investments and efforts. Given the amount of money and efforts involved, it makes
perfect sense to optimize the deliverables and results through enterprise-mobility solutions to maximize
ROI. A robust mobile strategy can help you achieve just that by engulfing and integrating processes,
functions and people. Moreover, it also provides you with a long-term strategic vision and brings flexibility
into your mobile efforts to manage any shifts in the business environment. In the words of Eric Schmidt,
Former CEO and current Executive Chairman, Google, Mobile is so important; put your best people on
mobile. If you dont have a mobile strategy, you are no longer relevant. We couldnt agree more.
To integrate your enterprise people, processes and products with customized, avant-garde mobility
solutions or to explore mobility opportunities in your enterprise with our experts, please feel free to
contact us at connect@xcubeLABS.com.
We encourage you to continue exploring our website ( www.xcubeLABS.com ) to find out more about
our services.
[x]cube is the premier mobile solution partner for companies and individuals creating the next generation of digital applications.
[x]cube develops custom solutions for the iPhone, iPad, Android and Windows Mobile platforms.
[x]cube is a division of PurpleTalk, Inc.
xcubeLABS.com | 1-800-805-5783 | connect@xcubeLABS.com