Professional Documents
Culture Documents
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9.2
MAGAZINE DESIGN
9.2.1 The four Fs of Magazine design.
Function
Formula
Format
Frame
9.2.2 Function
a) The mission the magazine should accomplish
b) Internal, external, specific in terms of interest or
culture, gender, career, science.
c) Internal: meant for the members of an organization or
employees of a company or its members.
d) External: aimed at specialized audience.
9.2.3 Formula
a) Formula is the unique and relatively stable
combination of the magazines various elements
articles, departments, reviews, interviews, even
cartoons that make up each issue.
b) These formula elements include the type of articles to
be used: fiction, uplifting essays, investigative
reporting, humor, interview, reviews and etc.
c) The formula also includes the kind of artwork that will
be utilized illustrations, information graphics, and
photography or other art.
9.2.4 Format
a) The format includes the basic size and shape of the
magazine plus the typographic constants and physical
features that remain basically the same from one issue
from the next.
b) These constants include the cover design, masthead,
interior logos, book break, and placement of regular
features (departments, columns, and so on), folio line
style, and techniques for handling jumps.
9.2.5 Frames
Magazines frames are the outer page margins, the white
space between columns of type and pages, and white
space used to literally frame the various elements such
as headers, titles, crossing heads, bylines, and art.
The cover
Cover typography
The typography that shapes the nameplate should be
distinctive, appropriate, consistent, and large enough
to flag its audience.
Cover art
Cover art may appear as typography, illustrations or
photography.
Table of content
1. Good tables of content works like a good menu.
Well organizes.
2. Visually it should reflect the book.
3. This area is also logical place to position the
publications mast head, a letter from the editor, or
an introductory comment on a theme issue, or to
preview art or stories for the next issue.
4. Many magazines also like to reserve a spot for the
cover art usually thumbnail image of the cover
along with a short paragraph and photographers
credit.
Feature Stories
Feature article are the main draw of the magazine