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| Topic: U.S.
As we enter into the 21st century, a new era is approaching at warp speed that is affecting
virtually every aspect of our lives. As a result, many economic assumptions no longer seem
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to apply yet new realities still need to be defined. These ambiguities are causing us to
question our business tactics and reassess our strategies.
Ushered in with this new era are dynamic trends toward globalization, the proliferation of
trade agreements and the resulting emergence of competing trade blocs that are taking us
by storm. They affect every nation, every level of industry, and virtually every business.
02
Keeping up with these changes is extremely difficult. And basing decisions on old
are taking steps to expand internationally through trade and investment. And those companies that do not recognize this trend will
Trade - 2014-12-11
For many years, the United States enormous internal market has more than satisfied the needs of U.S. industry. But today, this is
no longer the case. The world is quickly becoming economically integrated, forcing unprecedented changes at every level of industry.
03
As a result, U.S. companies, small and large, are facing record levels of foreign competition. Consequently, for companies to survive
and remain competitive in this environment, it takes more than a quality product at an attractive price. Today, it requires
international expansion.
07
A primary economic goal of the United States is to maintain a high and rising standard of living. To achieve this, the United States,
which accounts for only 4 percent of the worlds population, must sell and to the other 96 percent. Many U.S. firms have come to
understand this and are developing strategies designed to support worldwide exportation and investment. In fact, in just the last
decade, the number of companies exporting especially small and medium-size companies has increased significantly.
According to President Clinton, Exports now account for almost one-third of real U.S. economic growth and are expected to grow
faster than overall economic activity for the remainder of this decade.
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Canadian companies must operate on economies of scale that necessitate larger markets than are provided by its domestic
population base of only 27 million. As a result, Canadian exports are of extreme importance to Canadian companies and to the
overall well-being of the Canadian economy. Very simply, many Canadian companies must export or go out of business.
Companies in many other areas of the world, especially Belgium and Hong Kong, also have small domestic markets and need to
export to maintain their high standards of living. In many cases, what is exported are actually imports to which value has been
added by some means.
For the first time, in 1996, world merchandise exports exceeded $5 trillion. According to the World Trade Organization (WTO), the
United States was the leader, with 11.8 percent of world merchandise export share. However, on a per capita basis, the United States
ranked low as compared to other developed countries. Germany was second with 9.9 percent; followed by Japan with 7.9 percent;
DOW 18,190.79
-97.84 (-0.53%)
France with 5.5 percent; the United Kingdom with 4.9 percent; Italy with 4.8 percent; Canada with 3.8 percent; and the Netherlands
with 3.8 percent. Interestingly, in ninth place was Hong Kong with 3.4 percent of world export market share; in 11th place was
S&P 2,107.46
China with 2.9 percent, a country with a massive population compared to Hong Kong.
-9.93 (-0.47%)
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Asian Nations, and the East Asia Economic Caucus, to name a few.
Most trade agreements owe their success, at least in part, to prior
down barriers in other sectors. The U.S.-Canada Free Trade Agreement was preceded in 1965 by the Automotive Products Trade
Act, which allowed duty-free trade between the United States and Canada in almost all motor vehicles and parts. The progeny of
these agreements more internationally competitive industries have made business and government leaders in participating
countries aware of the benefits derived by the elimination of trade barriers.
But trade agreements have affected more than just trade barriers; they have had a major impact on trade and investment worldwide.
In fact, they are responsible for shaping business relationships among companies across the globe.
Today, the three largest trade blocs include the European Union, chiefly involving West European countries and spreading
eastward; the North American Free Trade Agreement, among Canada, the United States and Mexico and spreading south; and an
informal bloc in East Asia, currently dominated by Japan, but soon to be dominated by China. Based on past trade patterns and
policies, and anticipated policies, these blocs will continue to develop, gaining increased strength and influence.
Italy, Luxembourg, the Netherlands, Portugal, Spain, Sweden, and the United Kingdom. Many other countries are waiting for full
membership. Turkey applied in 1987; Cyprus and Malta applied in 1990; Switzerland applied in 1992; and Hungary and Poland
applied in 1994. Six countries applied in 1995: Romania, Slovakia, Latvia, Estonia, Lithuania, and Bulgaria. And, the Czech Republic
applied for membership in 1996. As the EU expands, it will continue to gain greater economic and political strength, in addition to
an enhanced level of global competitiveness. Thus, should all Eastern European countries eventually become members of the EU, its
numbers of consumers would swell to 850 million to 900 million.
In 1997, U.S. exports to Western Europe exceeded $155 billion, up by more than 32 percent from 1990, and far exceeded exports to
Eastern Europe, which barely reached $7.7 billion. U.S. direct investment throughout Europe has outpaced exports, and reached
almost $365 billion in 1995, an increase of 54.6 percent since 1991. In fact, according to an Arthur Andersen report on international
investment, Europe was the worlds largest recipient of foreign investment in 1995.
East Asia
In recent years, trade among East Asian nations has increased at a much faster pace than trade outside the region. Through the
development of several trade agreements such as the Association of Southeast Asian Nations (ASEAN), comprised of Malaysia,
the Philippines, Singapore, Thailand, Brunei, and Indonesia the region is becoming more trade-cohesive. However, economic
integration is primarily influenced by Japanese investment in the region, creating an informal trade bloc. Even considering the
Asian financial crisis that began in 1997, which will no doubt have a massive impact on regional developments and world growth,
many predict that Asia will still become the worlds dominant region in the next decade.
Prior to the Asian financial crisis, many Asian economies were growing at the fastest rates in the world. However, as the region
emerges from the crisis, its purchasing power will again increase at favorable rates and provide a plethora of export and investment
opportunities. According to a report published by the Asian Development Bank, A modest recovery is expected in the affected
economies in 1999, but recovery to pre-GDP growth rates and per capita income levels will take a number of years. The report
predicted that the Asian Development Banks 35 developing member countries would see average GDP growth decline to 4 percent,
as compared to 6.1 percent in 1997. Yet, growth is expected to recover to approximately 5.1 percent in 1999.
Many U.S. companies that have watched Asian economic developments closely over the last decade do not appear to be dissuaded.
Thus, many are positioning themselves to take advantage of new opportunities, while establishing new strategies to mitigate risks
caused by the economic crisis.
The Americas
The North American Free Trade Agreement (NAFTA) was implemented on January 1, 1994, creating a trade area of 360 million
consumers and ensuring secure markets for U.S., Canadian and Mexican products. One of the primary goals of NAFTA is to
encourage expansion of business partnerships to promote greater efficiency, and to counter fierce competition from the Far East
and Europe. So far, NAFTA appears to be working.
Since the Agreements implementation, there has been a proliferation of joint ventures and strategic alliances between U.S. and
Mexican companies. Already strong ties with Canada also have prospered. The benefits derived from this teamwork will continue to
make the United States, Canada and Mexico more globally competitive at a time when regional trade alliances are becoming
increasingly important in the world economy.
For the first time in 1997, Mexico followed Canada as the United States second largest export destination, pushing Japan into third
place. And the coming Free Trade Agreement of the Americas (FTAA) in which all the benefits given to Mexico and Canada under
NAFTA will be extended to the rest of Central and South America will further increase cooperation among nations in the Western
Hemisphere. Such an agreement will make the Americas one of the largest trading areas in the world, with a population of 750
million consumers, and combined gross domestic product of more than $9 trillion.
to the United States. Unfortunately for U.S. textile producers, the East Asians source their textiles in East Asia, not in the United
States.
In an attempt to sustain remaining domestic market share, U.S. apparel producers have expanded their production-sharing
operations in Mexico and the Caribbean benefiting from the lower wages and tariff preferences. This activity also benefits the U.S.
textile industry. Under a free trade agreement of the Americas, more U.S.-controlled apparel production will move to Latin America
from East Asia. U.S. textile mills will likely supply Latin apparel producers, where as Asian producers will continue to source their
textiles in Asia. Importantly, a free trade agreement of the Americas will secure Latin American market share for U.S. firms vis-a-vis
European and Asian firms.
Within each of the worlds trade blocs, small and large, free trade will continue to become more entrenched. Future trade between
blocs is not so clear. Many fear that individual blocs will become inwardly focused and protectionist. Even if protectionism does not
emerge outright, trade diversion could have a similar effect. Trade diversion occurs when members of a trade group buy more goods
from each other due to the elimination of internal trade barriers, and displace non-member goods. For manufacturers and
distributors, foreign market share may be at risk.
Should the EU or the Asian emerging bloc turn inward and establish protectionist measures, U.S. firms could be at a disadvantage.
Or through trade diversion, its possible that EU and Asian bloc members will purchase more goods from their own blocs at the
expense of non-member firms. However, provided the EU or Asia does not look inward and establish protectionist measures, a more
economically viable Europe and Asia could result in more U.S. imports. Further integration among EU members, for example,
creating one set of standards and regulations, could make the export and investment process less complex for outsiders.
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[Full Bio]
John Manzella, a world-recognized author and speaker on global business, competitive strategies and
the latest economic trends, is editor-in-chief of The Manzella Report, and president of Manzella Trade
Communications Inc., a strategic communications, publishing and consulting firm.
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