To Understand Customer Preference Towards

E-Retail In Fmcg Questionnaire

Age :

Below 20 years
31-40 years
Sex :
Male
Marital status :
Married
Educational qualification :
School level
PG
Occupational status :
Student
Employed
Monthly income of the family
Up to Rs.20,000
Rs.40,000 to Rs.75,000
No. of members in the family
Up to 2
4 to 6

21-30 years
above 40 years
Female
Unmarried
Degree /Diploma
Professional
House wife
Business
Rs. 20,000 to 40,000
Above 75,000
2 to 4
Above 6

2. Which of the following format you prefer most to make purchase?

Departmental Store
Super Market
Online Stores
Kirana Stores
3. Which of the following E-Retail stores do you prefer most for buying FMCG`s?
(Rank from 1 to 5 5-Most Prefered 1-Least Prefered)
Rank
5
4
3
2
1
Store
Amazon.com
Flipkart.com
AaramShop.com
LocalBanya.com
mangoshoppers.com
zopnow.com
ekstop.com
onekirana.com
eazygrocery.com
citykirana.com
easyration.com
mygrahak.in
dilligrocery.com

bigbasket.com
4. Select the reason for making purchase in your preferred channel?
Discount
Variety
Proximity
Ambience
5. Mention the frequency of purchase for the following products?
S.No
1
2
3
4
5

Merchandise

Always

Often

Sometimes

Service

Not at
all

Cold drinks
Toothpaste
Detergent
Skin & Hair Care
Toilet soaps

6. How often discounts & incentives are provided by the online stores?
Always
Often
Sometimes
Not at all
7. Are you aware of these brands available in online channels ? (If yes,tick in the box)
Skin Care:
Fair&Lovely
Ponds

Garnier
Nivea

Hair Care:
Head & Shoulder
Pantene
Detergent Powder:
Surf
Rin
Wheel
Toilet Soap:
Hamam
Dove
Medimix
Cold Drinks:
Coca Cola
Mirenda
Limca
Tooth Paste:
Colgate
Pepsodent

Clinic Plus
Meera
Ariel
Tide
Pears
Cinthol
Dettol
Pepsi
Fanta
Closeup
Promise

9. Rank the preference for the following brands on the online channel? (5- Most Prefered, 1Least Prefered)
(example: If Garnier is Most prefered by you,then tick 5)
Rank
Brands
Skin Care:
Ponds
Garnier
Himalaya
Nivea
Hair Care:
Head & Shoulders
Clinic Plus
Pantene
Meera
Detergent Powder
Surf
Tide
Ariel
Rin
Wheel
Toilet Soap
Hamam
Pears
Dove
Cinthol
Dettol
Medimix
Tooth Paste
Colgate
Pepsodent
Close up
Promise
Cold Drinks:
Coca Cola
Pepsi
Mirenda
Fanta
Limca

10. How long you have been using above stated brands?

Last 1 month
3 - 6 months

1 month to 3 months
More than 6 months

11. Rank the factors that influence you most for the purchase of the following brand.(Rank from
1to6 where 6 is Most influence and 1 is least influence)
Factors
Brands

Price

Availability

Brand
Image

Promotiona
l Offers

Advertisemen
t

Skin care
Ponds
Garnier
Fair & Lovely
Nivea
Hair care
Head &
Shoulder
Garnier
Pantene
Clinic plus
Detergent Powder
Surf
Tide
Ariel
Wheel
Rin
Tooth Paste
Pepsodent
Colgate
Close up
Promise
Cold drinks
Pepsi
Coca cola
Fanta
Mirenda

12. Do you look for various schemes in the FMCG products especially in online channels?
Yes
No

Qualit
y

If yes which schemes?

Coupons
Lucky Draws

Price Off
Bundling Offer

Extra Quantity
Scratch Cards

16. Who influence your preference for a particular channel for buying?
Family
Friends
Advertisement
Self
17. Does the advertising play any role towards channel preference?
Yes
No
If yes, Which media influenced your brand preference?
Television
News paper
Pamphlets
Word of mouth
18. Have you purchased any FMCG brands online recently after coming across any
advertisement?
Yes
No
19. In what way advertisement has influenced you?
Better Recall
positive impression
Better exposure

Interest

State your Suggestions if any ..