CORPORATE SOCIAL

RESPONSIBILITY
Submitted by: Group G
SY M.B.A.
17th October, 2012.

GROUP MEMBERS
S R . N O.

STUDENTS
NAME

ROLL NO.

1.

Dhwani Chudgar

2013

2.

Kinnari Kholi

2028

3.

Shruti Pithadia

2053

4.

Riya Raval

2059

5.

Disha Shah

2063

6.
7.

Saloni Shah
Saniya Vatwani

20
2079

8.

Rinkal Vora

2082

SUBMITTED
SIGNATURE:

TO: MR.

RAJESH RAMANI

OVERVIEW
A-Anand M-Milk U-Union L-Limited.
AMUL means "priceless" in
Sanskrit.
Amul is the Number 1 Dairy
brand in India.
Amul has multi-dimensional
impact on Rural Economy &
Society of India.

HISTORY
Formed in 1946, is a dairy cooperative movement in India with
250 liters of milk per day with name KAIRA DISTRICT COOPERATIVE MILK PRODUCERS UNION.
A brand name AMUL is managed by Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF).
The brand name Amul means AMULYA- suggested by a quality
control expert in Anand . Amul has spurred the white revolution of
India.
Dr. Verghese Kurien, former chairman of the GCMMF was the
man behind the success of Amul.

CORPORATE SOCIAL RESPONSIBILITY

CSR is defined as the commitment of business to contribute to
sustainable development working with employees, their families, the
local community and society at large to improve their quality of life, in
ways that are both good for business and good for development.
To meet with the CSR, it is expected that a business in its entire
procurement-production-processing-marketing chain should focus on
human development involving the producer, the worker, the supplier, the
consumer, the civil society and the environment.

CSR, THE AMUL WAY

CSR-Sensitive Business Philosophy
To serve the interests of milk
producers.
To provide quality products to consumers
value for money.
CSR-oriented To Distributors
Retailers
CSR-oriented To Staff

&

as

AMUL RELIEF TRUST

A

devastating earthquake hit

Gujarat on 26th January
2001. The epicenter of the
quake was located in Kutch
district.

It
caused
death
of
thousands of people, many
were injured, hundreds of
thousands
were
rendered
homeless and damage of billions of Rupee was done.

GCMMF formed a specific organization named Amul

Relief Trust (ART) under the chairmanship of Dr. V.
Kurien in 2001 with a donation of Rs. 50 Millions
for reconstruction of the school
buildings damaged in the
earthquake in the Kutch area.
The Trust reconstructed 6 schools
damaged by the earthquake at
Rs. 41.1 millions in Kutch

a cost of
area.

GREEN GUJARAT TREE PLANTATION CAMPAIGN

The

milk producers of Gujarat Dairy

Cooperatives are conducting
mass tree plantation drive
every year on Independence
Day for last three years.
The idea is "one member five
tree (2009).

The entire plantation activity is coordinated at all the

three tiers of Anand pattern - at
village, district and state
level dairy cooperatives.

Amul co-ops planted more

than 311.98 lakhs trees.

OTHER ACTIVITIES

Encourages
woman
to
participate in dairy co-op
societies.
To
develop
and
enhance
leadership
skills
and
qualities among women.

Amuls member unions organized three self

managing leadership workshops at PRAJAPITA,
BRAHMAKUMARIS, MOUNT ABU. 3100 women
participated in this programme. Organization of
AMUL YATRA in Anand.

Amul Vidya Awards to the toppers

of Std. X and XII throughout the
country.

AMULS TRIBUTE

CONCLUSION
Inspiring Leadership and
Consuming Values
Building Networks
Coordination for
Competitiveness
Technology for Effectiveness