Professional Documents
Culture Documents
Jennifer Corriero
Date of Release:
January 2004
Lead Organization:
TakingITGlobal
Special Thanks:
PhD
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Table of Contents:
1
Executive Summary
Introduction
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10
2.11
Demographic Force
Democracy on the Rise
Culture of Leadership
A Shift in Power Dynamics
TakingITGlobal Online Community and Vision
Youth as Key Stakeholders
Youth as Engaged Citizens
From Student to Teacher
Young Employees as a Source of Innovation
The Interactive Consumer
The Need for a Holistic Perspective on Youth
5
5
6
7
8
9
10
10
11
12
13
14
15
16
17
20
Defining Youth
22
26
29
Participation in Decision-Making
31
34
1
0
37
1
1
Conclusion
40
1
2
General References
42
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1. Executive Summary
This report is the outcome of a larger process, building on months of
reading and research of secondary materials, years of personal
experiences meeting with and understanding the issues and
perspectives of young people around the world.
This research seeks to demonstrate that globally, young people today
have more power and potential to create change than any previous
generation of youth. It seeks to discover the ways in which young
people define themselves, how they are perceived by society, how
they are best engaged in decision-making, and the role of technology
in facilitating the shifting role of youth.
This report is based on a survey designed by Jennifer Corriero, based
on five prevalent categories: Defining Youth, Perceptions and Attitudes
towards Youth, Youth Participation in Decision-Making, The Role of
Technology, and Youth as Change Agents. Conducted in partnership
with an international NGO, TakingITGlobal (TIG), the electronic survey
was promoted and filled out by over 1,400 respondents, after which
qualitative and quantitative questions were separated, organized,
grouped, and analyzed, with the assistance of a number of individuals.
Finally, this report was created to communicate the values and trends
underlying the statistics and statements of respondents from around
the world.
The question of how youth is defined resulted in an interesting array of
suggestions. Age led with over half of the responses, followed by
suggestions that youth represents personality characteristics or
outlooks on life. A young female in India suggests that youth are those
who are vivacious, full of energy people who want to make a mark
in life. The idea of youth being a life stage between dependant and
independent was another major grouping of responses, suggesting that
youth are starting to enjoy freedom for the first time, according to a
young man from Zimbabwe.
As the perceptions and attitudes towards youth were investigated, it
was discovered that the majority of youth (62.3%) have a lot of
reasons for hope for the future. In regions such as Africa, Asia, and the
Middle East, a stronger sense of optimism could perhaps be attributed
to the need for a positive outlook to survive in many of the developing
countries in those regions. Consumer culture was consistently felt
around the world to have too much influence of todays youth,
according to 76% of respondents. Education was seen as meaningful
and important by 89% of survey participants, with 62.2% feeling that
youth are not equipped with the skills they require for jobs.
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was respectful of the wisdom of the elders that have led them to where
they are, but also ready and willing for the challenges that await them
as they mature and discover the complexities of our global ecosystem.
2. Introduction
Young people growing up today have far more power and potential to
create change than any previous generation of youth growing up.
Much of this shift is a direct result of the information revolution and
access to opportunities that have been provided to people of all ages,
especially to those growing up in the information age. This report will
discuss prevalent demographic and political trends, the nature of youth
in todays global information society, and will provide reflections on the
changing roles and responsibilities of youth in this new setting. A
discussion concerning youth as stakeholders will look at how traditional
perceptions of the role of youth as passive citizens, students,
employees, and consumers are actively challenged and questioned
today. An empirical narrative providing background on my experiences
most relevant to this trend, moreover, will be shared to provide
personal context to this research. Lastly, the results and key findings
from a survey conducted on the Role of Youth will be shared.
2.1 Demographic Force
Young people are also an ever-growing demographic force. According
to UNFPA (United Nations Population Fund), there are more than one
billion people between the ages of 15 and 24 on the planet. 1 In the
developing world, where 80 percent of young people can be found,
youth comprise up to 70 percent of some nations populations. 2 In the
United States of America, the baby boom generations of the 1940s
1950s made possible the subsequent echo boom (those born between
1977 and 1997), of which todays young people are a substantial part
80+ million strong3.
2.2 Democracy on the Rise
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such as the student who is there to learn rather than teach, the young
employee who needs to do what he/she is told rather than provide a
source of creative and innovative input, the consumer who is viewed as
a target to influence rather than to truly support, the child who needs
to learn how to grow up, and the citizen who is disengaged because
he/she either cannot vote or is part of a population whose voice
matters little. In addition, because young people (defined as those
between the ages of 13-30) are at the frontlines of change from being
dependent on older generations to being independent, they have been
especially vulnerable to external influences and often lack a sense of
empowerment because they suffer from the lack of essential
resources, and limited involvement in decision-making.
2.4 A Shift in Power Dynamics
The emergence of the Internet and other ICTs (Information &
Communication Technologies) has been a catalyst for change,
especially within the context of shifting traditional power dynamics.
Increasingly, leadership is based on effective networks of collaboration
and knowledge-sharing. Transforming leadership strategies from what
they were during much of the past century has, to state it mildly, a
challenge for most organizations and companies. More inclusive
methods of governance, be it in the corporate world or the
bureaucracy of the state, have been implemented in order to
encourage, or project the image of, socially responsible behaviour. 12
This transition, however, has almost been a foreign concept to youth
growing up in the digital age.
The advent of the Internet offered an opportunity to young people
most of whom are much well-versed in using computers and digital
devices than their parents generation to develop new virtual
interests, relatively unknown and foreign to previous generations. This
new medium no longer involved complex and rigid forms of
management and communication that were associated with previous
power-centric models of governance. The diffusion of the hierarchies
and power structures also meant the decentralization of information
and the formation of simple, and easily-managed, networks of people,
accessible at the click of the mouse worldwide.
In this new environment, sources of influence do not simply come from
the top, but are inspired or affected by the views, ideas and
perspectives of many stakeholders who are affected by the decisions
being made. Governments and other formal decision-making bodies
have been challenged to hold higher levels of transparency and
accountability in order to gain institutional trust.
Companies are
increasingly interested in what their employees, customers and
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Due to the nature of the medium that young people are enabled by,
they are able to demand a greater level of information, interactivity
and involvement when it comes to products, services and the overall
customer experience.
Shopping comparison websites such as
MySimon.com and BuyBuddy.com allow for intelligent and informed
purchasing decisions to be made based on product-reviews and price
comparisons. As a result, consumers are more empowered and can
make more informed purchasing decisions. The Internet has provided
other opportunities for consumers to be empowered by providing a
vehicle for complaints to be expressed to large numbers of people. An
example of this includes websites that are developed to discuss how a
particular company sucks. Many URLs have been purchased that say
CompanyNameSucks.com and provide an avenue for disgruntled
customers to share their complaints and concerns.
Over half (55%) of survey respondents report boycotting a company or
product at some point in their life, with 38 percent saying they have
used their stick as a consumer in the past 12 months. And boycotting
buying a product or service because they like the social or political
values of the company which produces it is only slightly less
prevalent. Just under half (45%) report having done so at some point in
their life, while 35 percent have used the consumer carrot in the past
12 months.20 Bad experiences for unhappy customers can quickly
become devastating experiences for a companys image.
This
demonstrates that consumers have the opportunity to become more
engaged and influential through the opportunities for interaction that
the Internet provides. Because 85% of teens in Canada have Internet
access and are online for over 9 hours per week 21, young people are
especially in a position to become empowered consumers, as they
frequently and simultaneously combine the process of learning,
working, and play/entertainment, allowing them to constantly observe
and share opinions and best practices.
2.11 The Need for a Holistic Perspective on Youth as
Stakeholders
While looking through various reports, studies, books and other
secondary sources all of which offer a variety of insights related to
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and if so, has it been positive or negative. The response was based on
a scale of 1-5. They then explained their response.
Impact of Technology: respondents were asked to identify whether
or not technology impacted youth in their community, and if so, if the
impact has been positive or negative. They were given a scale of 1-5
and were then asked to explain their answer.
Creating Change: A series of open-ended questions were asked
about how survey respondents would create change in the world, their
country, and the role of youth in their community, along with what
conditions need to exist for youth to become leaders
4.1 Promotion of Survey
On December 23, 2002, the survey was sent out to over 15,000 people
from over 190 countries. There were a variety of ways in which the
survey was promoted. An automated, personalized e-mail was sent
out to all members of the TakingITGlobal online community (which
included over 13,000 people from over 190 countries at the time). The
e-mail explained that as a valued member of TakingITGlobal, they
were invited to participate in an online survey to help determine their
view on the role of youth in society.
The e-mail stated that it would take approximately 10 minutes to
complete and that all of the information shared would be kept
confidential and anonymous (meaning that their name would not be
used without their permission). Although the survey was completely
voluntary, an incentive for participating included having their name
entered into a draw to win TIG t-shirts and mouse pads. In addition,
each survey respondent would receive a free electronic copy of the
final results once compiled. All survey participants were given until
January 21st 2003 (approximately 4 weeks) to fill out the survey. In
order to avoid an overwhelming amount of replies to the e-mail, the
letter was signed from TakingITGlobals Research Team as opposed to
coming from a specific individual.
A modified version of the e-mail invitation to participate in the Role of
Youth Survey was created and sent out to all of the organizations listed
in the TakingITGlobal organizations database (over 1,000), along with
youth mailing lists for various organizations and youth caucuses, and
other personal networks. People were invited to pass the information
along and invite others to participate in the survey.
In order to
maintain high levels of integrity, survey participants did not need to
become a member of TakingITGlobal in order to fill out the survey, and
did not need to fill out their name. If they were interested in receiving
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a copy of the final results, they were invited to provide their e-mail
address.
It is important to note that due to the nature of how the survey was
promoted, all survey respondents have access to the Internet and are
connected to existing networks that attract youth who are engaged.
Thus, there exists some bias in the sample of survey respondents. In
addition, there was no age restriction in order to participate which
means that people of all ages were invited to fill out the survey, which
was done for the purposes of comparison between different age
groups.
The views, opinions and perspectives that have emerged as a result of
the survey findings are not a representation of international youth in its
entirety, but rather, a reflection from a targeted sample of engaged
youth who have some access to the Internet and are able to read and
write English. With this in mind, based on the goals and objectives of
this study, it is an appropriate audience to survey as the focus is on
trying to better understand the views and perspectives of youth who
have access to technology. If there were greater resources available
for this study, an offline component would exist and the survey would
also be made available in multiple languages. This may be something
to consider as a follow-up opportunity in the future.
Once the survey responses were sent in through the online survey
application, Martin Kuplens-Ewart exported the compiled responses
into various files for analysis. The quantitative responses were sent in
SPSS format for graphs and frequency tables to be generated. The
extensive qualitative responses were formatted and printed in charts
and tables.
4.2 Analysis of Survey Results
The process of analyzing the survey data was far more extensive,
complex, lengthy and overwhelming than what was initially expected.
A variety of people were involved as part of the research team in order
to assist in the initial process of compiling, reviewing and making
sense of various sections of the survey. A special thanks goes to Noor
Alibhai, Jacob Bleakley, Hugh Switzer and Huss Banai who were all part
of the research team at TakingITGlobal.
Much of their involvement was in the initial phase of reviewing the
thousands of responses which were given for the various qualitative
questions. They helped sort responses into various categories and
tallied up similar responses in order to generate graphs which provide
a glimpse at the nature of the responses. Once initial pie charts were
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Communication:
Almost every response made reference to checking e-mail, if not
instant messaging and/or chat room use.
Research and information:
Most users identified reading various newspapers, searching
background information on their interests and using online
information resources to aid completion of their work and/or
homework as frequent uses.
Work on projects, employment:
Work was often cited as NGO involvement, general employment
and the development and maintenance of personal web-pages.
Music, games and entertainment:
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5. Defining Youth
In looking at how the concept youth is defined, there are different
notions and interpretations that can be grouped into three major areas.
The most common conceptions present youth in the context of having
bountiful energy, a sense of leadership, curiosity and vision for the
future. Period of the life when we are still dreaming; said a 30-yearold male, Skopje, Macedonia. Just over half of the survey respondents
expressed that youth is defined by the age of a person; with most of
the respondents in the 13-30 age-group.
The next major interpretation of how youth are defined was expressed
through various personality characteristics and outlooks on life.
Vivacious, full of energy, want to make a mark in life, impulsive and
one who are not scared to take risks; said a 19-year-old female, Pune,
India. Many descriptions shared by survey respondents clearly define
youth in a positive and idealistic light. The third major category
defining youth focuses on the particular life stage that people are
situated in while in transition from being dependents to being
independent. A person who is starting to enjoy freedom for the first
time; said a 26-year-old male, Harare, Zimbabwe. A key theme
that is frequently repeated throughout this stage of transition is the
freedom and lack of constraints that exist compared to older adults
who are weighed down by greater responsibilities and societal
pressures.
Societal institutions develop various mechanisms to train and nurture
the development of young people who are at a life stage that allows
them to be open-minded, free-spirited, creative and imaginative.
There exists a clear correlation between the social conditioning of
young people who need to prepare to become adults and the
aspirations of adults to re-connect with their youthful creative energy
in an age where creativity and innovation are highly valued and a
scarce resource in large bureaucratic institutions.
However, there is both a strong contrast and a connection that exists
between notions of youth and adult. A common thread is that both
involve age as part of the definition. The following chart highlights the
contrast that exists between the most frequent expressions that
emerged in response to the questions What words, images and
phrases come to mind when you hear the word youth and then asked
the same question for adult:
Associations with the word
Youth
Lack wisdom, need guidance
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Africa
North
America
Students
%
20.
5
Students
Activists
9.9
Consumers
Victims
7.9
Citizens
Volunteers
7.6
Workers
Citizens
Workers
6.8
6.6
Activists
TrendSetter
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8.
8
6.
9
Students
6
5.
7
5.
Citizens
Workers
Consumers
Activists
Innovators
29
24
9.
1
9.
1
7.
3
7.
3
5.
Students
Europe
Oce
19
9.
1
8.
2
Students
26
Stude
Consumers
Consu
Leaders
Members
Workers
Citizens
6
6
Innovators
Activists
11
8.
4
6.
5
6.
1
5.
Activists
Volunteers
Citizens
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Citizen
Memb
Activis
Worke
5.2
Leaders
Innovators
3.5
Volunteers
2.6
Employees
2003
3
4.
8
4.
5
3.
8
3.
7
Leaders
Volunteers
Trendsetters
Entrepreneu
rs
5
5.
5
5.
5
3.
6
3
Consumers
Trendsetters
Members
Entrepreneu
rs
5.
2
4
4
3.
7
Workers
Trendsetters
Troublemak
er
Children
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8
5.
4
4.
7
3.
9
3.
9
Innova
Leade
Troubl
er
Trendsetter
2003
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7. Issues of Importance
When asked to identify the top key issues and interests of youth within
their community, survey respondents clearly identified education
(15.5%), employment (13%), friends (10.2%) and music (4.6%) as the
overall top areas of concern and interest. Since the question was
asked in a way that broke down various social issues into their own
categories, it does not appear in the top listed areas of interest and
concern.
When all of the various social issues including: Environment, Health,
Sustainable Development, Political Action, Globalization, HIV & AIDS,
Peace, Human Rights, Community, Volunteering, War/Conflict, Religion
and Fundraising, the overall social issues category appears at the top
of the list as demonstrated in Figure 3.1 in the Final Results document.
From a global perspective, it is interesting to look at the break-down in
interests when key categories are grouped together in order to help
identify the top priorities. From a regional perspective, it is useful to
look at the top priorities in the order of how respondents selected
them, without grouping categories together. Below is a table that
illustrates the top 10 issues and interests of youth which have been
identified by respondents from each region:
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Africa
Education
Employmen
t
Business
HIV/AIDS
Friends
Health
Sustainablit
y
Sports
Music
Technology
%
22
19
7.
6
5.
8
4.
7
4.
5
4.
5
3.
2
3.
1
2.
8
North
America
Education
Friends
Employme
nt
Music
Romance
Sports
Other
Technology
Community
Arts
2003
%
17
%
17
17
Education
14
12
7.
3
4.
6
3.
8
3.
4
2.
7
2.
7
Friends
Business
Sports
Arts
Leadership
Music
Politics
Globalizatio
n
15
9.
1
5.
2
5.
2
3.
9
3.
9
3.
2
3.
2
3.
2
Employment
Friends
Business
Leadership
Environment
Globalizatio
n
Music
Sustainabilit
y
Peace
15
8.
5
6.
2
4.
6
4.
4
3.
6
3.
3
3.
3
3
Education
Employme
nt
Music
Romance
Travel
Peace
Business
Media
Health
Oceanea
Friends
Employme
nt
%
18
12
7.
6
4.
4
3.
5
3.
2
Education
3
2.
7
2.
5
Romance
14
6.
3
5.
5
4.
3
3.
9
3.
5
3.
1
2.
8
Music
Sports
Other
Environme
nt
Health
Leadership
Education
The top identified area of interest and concern for youth in Africa, Asia
and North America is Education. It is ranked as the second priority
from those in South America and Europe, and third in Oceania. Based
on survey respondents identifying the primary role of young people as
students, it makes sense that education is pointed out as a key area of
importance.
Employment
In South America, Employment is identified as the top priority. Across
all other regions, it is among the top 3 areas of interest and concern for
youth. There are many aspects of employment which are likely in the
minds of those who have identified this area as important. In drawing
upon the Framework for Action which was launched at the Youth
Employment Summit in September 2002, there are 6 Es which provide
a great context in which to understand how the issue of employment is
relevant to young people. The first E is about employability. Young
people are concerned about ensuring that they have the necessary
skills and experiences to allow them to be employed in their field of
interest. The other key youth employment challenges include:
employment
creation,
equity
(equal
opportunity),
entrepreneurship,
environmental
sustainability
and
empowerment. Each of these provide insight into the types of
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Result / Outcome
More knowledgeable
Open-minded, exposed to different
views
Diverse range of experiences and
skills
Greater amount of freedom and
choice
Increased civic participation
Greater concern for youth
involvement
Higher literacy rate, better able to
participate
More rights, privileges & voice
Materialistic and self-centered
Married and having children at older
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age
Increased migration
More contact with foreign cultures
Increased divorce rate
Broken families, more independent
Youth-led organizations
Meaningful engagement
Increased entrepreneurship
Economic empowerment
Stakeholder inclusion in decision- Youth are being recognized as
making
stakeholders
As a result of the level of access, opportunities and modes of
communication that technology provides, this sample of youth are
more knowledgeable, skilled, and open-minded. As a result of the
increase in countries that have transformed their governance
structures into democracies, especially from dictatorships, there is a
greater amount of freedom and choice that this generation of youth is
growing up with (in certain countries). Many social movements which
have struggled to ensure basic human rights were established and
respected which range from womens movements to child labour
movements; this generation of youth is growing up with more rights
and privileges. These rights and privileges also involve the right to
education, which has led to higher literacy rates among this generation
of youth.
We might propose that the rise in consumerism has led to a more
materialistic and self-centered generation and increased migration as a
result of increased forms of transportation such as the train, plane and
automobile have led to increased contact between people of different
cultures, therefore greater cross-cultural interaction. With various
technological innovations and improvements in vaccinations and other
forms of health care, there has been an increased life expectancy,
especially in developed nations, which has also meant that the more
people are getting married and having children at a later age. In
addition, family structures are being transformed as there has been an
increase in divorce rates. With the rise of youth-led organizations and
initiatives, there are now greater opportunities for meaningful youth
engagement and with the rise in entrepreneurship; there is greater
potential for economic empowerment.
Finally, with corporations and other institutions increasingly
recognizing that they need to be transparent and are accountable to all
stakeholders who are impacted by their activities, young people are
growing up in a time where their opportunity to be recognized and
engaged as key stakeholders in all forms of decision-making is
increasingly possible and desirable. It is important to note that each
of the statements outlined above are merely reflections of how the
survey respondents answered this question. Future research could
involve a deeper exploration of each of the areas. Various statistics
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TECHNOLOGY AS AN ENALBER
Communications & Connectivity
[explanation]
Reach beyond community,
belongingness
Job or volunteer related,
Able to make more informed
choices,
Distance education,
Access to Opportunities
Information & Knowledge
Learning (more available)
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[explanation]
Over-exposure
Weakens relationships
Leads to feelings of powerlessness
Through ads, satisfaction through
objects
Less fit and physically active
Through games, online gambling,
etc
Only helps those with access
Increased laziness
Time waster, addictive
Digital Divide
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Community Garden
Volunteering (picking up
trash, working in soup
kitchens or at nursing
homes helping the elderly,
helping disabled etc)
Fundraising for a cause
Political Process
Involvement / Position in
Parliament / Youth Councils
(local, national, regional) /
Site on Committee / Youth
Ambassador / Delegate /
Lobbying for issues of
importance to youth
Campaign / Rallies /
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Conferences / Forums /
Summits
Peer-To-Peer Awareness
and Educational Programs
(related to health, human
rights and environmental
issues)
Training (technology)
Mentoring / Guidance /
Tutoring / Coaching (sports)
Artistic Expression
(mural project,
monologue/play, visual arts,
music festival)
Culture
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demonstration and in Greece, for example, on
November 11th 1976 it was the students who
gave their lives against nato, junta and the
they wanted democracy. Thanks to them that
Greece is a democratic country. ~324
The Kenya Global Youth Service Day(GYSD)
2002 Team made a mark of the year! During
the celebrations in April, the Team in the spirit
of making the world a better place for all
humanity had a joint project with the Disabled
Children's Home. ~ 846
At a recent conference we held called Speak
Out - where young people were able to provide
input into the issues that effect them the most and develop action plans around these. This
was in partnership with Government and Non
Government welfare Service Providers. ~92
A youth which survived Cancer spoke publicly
about the impact of smoking in public spaces
and he influenced the vote to ban cigarettes
from all public spaces in his community ~784
By training over 500 other youths in the use
and application of Information and
Communication Technology free of charge and
encouraging the other youths that are taught
to do the same, so as to reduce the rate of ICT
illiteracy in Africa. ~554
telling the kids about what life is like at uni
and kind of providing ourselves as role models
since few graduates at this high school ever go
on to tertiary studies. ~354
The youth of our town painted our squash club
with what Ngaruawahia means to them and
their culture. It showed all the different people
and religions that are within our town. ~134
One youth from high school had the initiative
to start a cultural awareness day for the
community. She not only made the day
successful, but also made it occur every year
thus far. ~346
People and especially the youth have been
effective participate in the youth ngo's and
exactly participating in the public debate, in
the tv special programs. ~191
I am the Co-president of my school's Student's
Council, and I helped organize a leadership
camp which positively showed youth they have
opportunities to lead in many aspects of life.
1192
47
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2003
Youth in Mexico, all the time are starting a new
business, therefore there are many companies
with a young president. ~768
As powerful consumer group they decide
what's in the stores. ~615
All around me, I've seen young people doing
good to help one another. We can all have a
meaningful impact on one another, even in
simple things. ~674
Unfortunately the youth within my community
are not given the chance to influence change.
~882
When asked what they would change about the world, their country, or
their community, respondents provided a variety of different
perspectives on the issues that they were most interested in. On a
global level, the focus was jointly on attitudes and the issue of peace
and unity, which especially affects those from Africa and the Middle
East on a daily basis. Opportunities for youth was a theme between
global and national change, whereas on a local level responses were
more
specific
Structural
Support,
Encouragement,
and
Understanding.
Changing attitudes was common to both global and local, while on a
national level concerns were, as would be expected, centering on
governmental and regional issues. These included a desire for more
responsive and democratic leadership and a crackdown on corruption
in leadership, equality of classes and races, higher quality education
and lower illiteracy rates, and national unity and pride, with a focus on
a broader global outlook.
As they discussed the conditions that need to exist for youth to
become leaders, a third of respondents believe that infrastructure is
critical to enable youth to achieve leadership capability. Being valued
and included placed highly alongside personal conditions, and
mentorship was also a visible concern with several of participants
suggesting its value. Some suggested that Youth can become leaders
in any situation or conditions as a male from Australia put it, It may
be hard to be a leader in a tyrannical and brutal regime, but it is
equally difficult to be a leader in an apathetic, affluent society.
Although many would doubt the validity of the comparison, the
suggested importance of being valued and included obviously could
provide more encouragement to youth in certain societal situations.
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2003
11. Conclusion
The importance of this research has already been commented on. In
meetings with the senior marketing staff of a major technology
company, comments were made that this type of globally reaching
evaluation of youth values, perspectives, and needs is needed and is
currently not available in one holistic form. A summary of results and
an excerpt from this final report will be shared with the over 1,000
people from over 100 countries who contributed to the survey, and will
likely incorporate it into their work, use it to better understand youth
as stakeholders, and even use it to assist them in getting support for
their vision. It will also be shared at this years World Summit on the
Information Society, as well as numerous other relevant forums,
perhaps even next years World Economic Forum.
For young people, this survey should help them recognize their
uniqueness and the power and potential they have to create change
and become influencers on their own. The research showed that there
are concerns about the overwhelming impact of consumerism, yet
young people have a great opportunity to create alternative channels
of media to provide more custom, less commercial messages to their
peers, and this is already starting to happen.
Young people can also use the Internet more effectively, to not just
communicate with friends but also to discover a wealth of
opportunities offered up by International NGOs that strive to engage
youth in their decision-making. This ranges from scholarships offered
to attend conferences, to youth advisory boards, to grants, internships,
and awards. In the future, one of the major subjects to discover is the
idea of influence. How much influence do young people globally really
have?
Current studies show a high rate of influence in household purchasing,
but how far does it extend beyond that? And in less consumer-oriented
contexts, what else do they influence? Also, how are young people
influenced by their siblings and peers, by their parents, by external
influences? Learning more about this issue may provide further insight
into their behavior.
It was suggested by many respondents that to increase participation,
we could do two things. First, have the survey translated into the core
languages of French, Spanish, Chinese, Arabic, and Russian, to enable
non-English speakers to share their perspectives. Secondly,
recognizing the issue of access, and enabling those with access to
print, distribute, collect, and send in offline replies from those without
2004, TakingITGlobal
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2003
access to the Internet, or those who could not spend the needed time
online to complete the survey.
Other factors to investigate include how youth participation in decisionmaking was and is increased in various regions or amongst various
groups of youth what happened that increased their interest or
awareness of such opportunities? Also, looking into what transforms
ones perspective of the role of youth. How is this shaped? Why do
certain respondents feel so differently than others, even in the same
regions?
If this research were to be done again, the number of qualitative
questions would be reduced to lighten workload; the amount of time
required to summarize, group, understand, and analyze the responses
was greatly underestimated. Also, an offline version would be
developed that could be e-mailed in or mailed in later to allow those
with limited online time to more fully complete the survey or complete
the survey at all.
A challenge exists for many institutions to create an environment that
enables youth to become more actively engaged in ways that best help
to serve, shape and contribute to their societies.
Endnotes
2004, TakingITGlobal
50
www.takingitglobal.org
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