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  • Hybris Developer Training Part II - Commerce - Module 10 - Advanced Personalization

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    Vikas Kumar
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    This document discusses advanced personalization in hybris commerce. It describes how customers can be segmented into groups based on attributes like age, order history and gender. Segmentation allows for personalized content and targeting rules to determine marketing actions. Rules define which customer behaviors and characteristics trigger output actions like product recommendations or free insurance. The frontend is integrated using segment filters to evaluate customers and select the right content. Reporting provides statistics on segment and rule success rates.

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    This document discusses advanced personalization in hybris commerce. It describes how customers can be segmented into groups based on attributes like age, order history and gender. Segmentation allows for personalized content and targeting rules to determine marketing actions. Rules define which customer behaviors and characteristics trigger output actions like product recommendations or free insurance. The frontend is integrated using segment filters to evaluate customers and select the right content. Reporting provides statistics on segment and rule success rates.

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    702 views8 pages

    Hybris Developer Training Part II - Commerce - Module 10 - Advanced Personalization

    Uploaded by

    Vikas Kumar
    This document discusses advanced personalization in hybris commerce. It describes how customers can be segmented into groups based on attributes like age, order history and gender. Segmentation allows for personalized content and targeting rules to determine marketing actions. Rules define which customer behaviors and characteristics trigger output actions like product recommendations or free insurance. The frontend is integrated using segment filters to evaluate customers and select the right content. Reporting provides statistics on segment and rule success rates.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 8

    6/3/2013

    hybris Developer Training Part II Commerce

    Advanced Personalization

    6/3/2013

    Advanced Personalization Module

    Advanced Personalization

    How hybris enables your Commerce


    Segment Customers into different groups
    Use segmentation for personalizing the content
    Extensions:
    btg
    btgcockpit

    Problem: Unfocused mass communication strategy

    Advanced Personalization

    6/3/2013

    Solution: Advanced Personalization

    Age
    Order History
    Gender
    Country

    Advanced Personalization

    Pers. Content

    Pre-Segmentation
    (via user groups)

    Customer
    Profile
    Personalized Pages

    Targeting
    Rules

    Session
    Profile

    Cart
    Viewed Pages
    Referral URL
    Affiliate Link

    Definition of Advanced Personalization

    Product Recommendations

    Advanced Personalization

    Also known as Behavioral Targeting Groups (BTG)


    The behavior or characteristics of a customer in an online
    shop can be used to classify him/her into different groups or
    segments. This segmentation can be used for further
    marketing actions.

    Customer Behavior

    Customer Characteristics

    Marketing Actions

    Various actions which can be


    performed on a website.

    Various types of data which is


    saved with a customer.

    Various hybris commerce


    actions which can be
    triggered.

    6/3/2013

    Customer Segments

    Advanced Personalization

    User: demo

    Buys
    many
    products

    User: demo

    Puts
    Laptop
    in cart

    User: demo

    Segment =
    User/usergroup +

    Age > 21 years

    Age > 21 years

    Age > 21 years

    Total Order Volume


    > 1000

    Total Order Volume


    > 1000

    Total Order Volume


    > 1000

    Laptop In Cart

    Laptop In Cart

    Laptop In Cart

    Rules +

    Free Laptop
    Insurance

    Output actions

    Free Laptop
    Insurance

    Free Laptop
    Insurance

    Customer Segment Attributes

    Attribute

    Advanced Personalization

    Contains

    id

    Unique Identifier created automatically

    name

    Name of the customer segment

    catalog version

    Catalog version the segment is valid for

    default result scope

    Session scope or permanent scope

    default evaluation method

    Optimized (lazy) or full (eager)

    sites

    List of CMS websites for the segment

    active from, active until

    Specifies the period the segment is active

    is active

    Flag to determine if segment is active

    6/3/2013

    Customer Segment Rules

    Advanced Personalization

    Customers must fulfill each rule in order to trigger the


    actions that provide some personalization feature
    A rule contains expressions of the following form:

    LEFT
    OPERAND

    OPERATOR

    RIGHT
    OPERAND

    Rule Types:
    Cart Rule

    Customer Rule

    Website Rule

    Order Rule

    Output Actions

    Advanced Personalization

    10

    Action which is performed when a customer fulfills all


    rules of the segment
    All output actions extend AbstractAction
    Standard actions as part of btg extension extend
    BTGOutputActionDefinition
    Subtype of AbstractAction
    Catalog aware to fit the staging capability of the segment

    10

    6/3/2013

    Predefined Output Actions

    Advanced Personalization

    11

    Action Assign User to Group


    Only for authenticated customers
    CMS Restriction Action
    Select a WCMS page or component which should be
    shown

    11

    Frontend Integration

    Advanced Personalization

    12

    BTGSegmentFilter

    2. (Preview)Context
    3. Invalidation
    4. Evaluation

    12

    6/3/2013

    Advanced Personalization

    13

    Report View

    Statistics of the selected segment and its rules

    Success rate
    Rule success rate
    Segment success
    over time
    Known/Unknown
    users rate

    User information to a certain segment

    Advanced Personalization

    14

    6/3/2013

    15

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