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ANNEXURE
CONSUMER QUESTIONNAIRE
Some personal data about the respondent is vital for the research analysis. This
information will be kept confidential and solely used for academic purpose. Kindly
provide factual information for precision of results.
Personal Data
Name
Gender

:
: M

Age

: (Please put a at the relevant box after the option)

Upto 20
21 30
31-40
41-50
51-60

Educational
Back ground :

Marital Status
Profession

SSC

: Married

(Circle the appropriate one)

Inter

Graduate

P.G

M Phil

above 60

Doctorate

Unmarried

: (Please put a at the relevant box)

Govt.
Home
Employee
Student
Maker

Self
Employed

Professional

Information for the topic:

1. How do you rate a company whose products dont make any environmental claims
(Please put a after the option in the relevant box)
Very Good

Good

Average

Bad

Very Bad

2. How often do you pay for a product of a company that claims of being made as an
eco-friendly one against the routine made products? (Please put a after the
option in the relevant box)
Always

Very often

Often

Rarely

Never

3. How much extra money (in percentage) are you willing to pay on a product for its
eco-friendly attributes? (Circle the appropriate option)
A. Upto 10%
D. 31% - 40%

B.11% - 20%
E. 41% - 50%

C.21% - 30%
F.Above 50%

4. How often does/did a retailer influence you to buy a product on the basis of ecofriendly aspects (Please put a at the relevant box)
Always

Very often

Often

Rarely

Never

5. Among your family members which age group influences you mostly for buying
eco-friendly?
Age groups between (Please put a at the relevant box)
30 49

15 - 29

50 64

65 & 65+

6. What is your priority for buying a product among the below options? (Assuming
1st rank to your maximum priority, 2nd - a little less priority & ..6thbeing least
priority to you) ( Pls Turn Over)
Attributes
Company Image
Packaging
Ingredients
Price
Eco-friendly claims
Benefits

Your Ranking

7. According to you where among the following options do you feel companies can
make efforts to increase eco-friendly products in the market?
(Circle the appropriate option)
D. In Products total manufacturing process
E. In create awareness about such products benefits.
F. In the products ingredients and packaging alone.
1) A & B

2) A & C

3) All three Options

4) Others (specify) ____________

8. At what level are you aware about the below environmental issues/ activities
(Circle the digit you feel is apt on the 4 point scale)
a. Reusable container
1-------------------2-----------------3--------------------4
Most Aware
Aware
Less Aware
Not Aware
b. Biodegradable Packaging
1-------------------2-----------------3--------------------4
Most Aware
Aware
Less Aware
Not Aware
c. Environmental Labeling
1-------------------2-----------------3--------------------4
Most Aware
Aware
Less Aware
Not Aware
d. CFCs (Chloro Flouro Carbons)
1-------------------2-----------------3--------------------4
Most Aware
Aware
Less Aware
Not Aware
e. Energy conservation
1-------------------2-----------------3--------------------4
Most Aware
Aware
Less Aware
Not Aware
f. Recycled paper
1-------------------2-----------------3--------------------4
Most Aware
Aware
Less Aware
Not Aware

g. Energy efficient bulbs

1-------------------2-----------------3--------------------4
Most Aware
Aware
Less Aware
Not Aware
h. Aerosol Containers
1-------------------2-----------------3--------------------4
Most Aware
Aware
Less Aware
Not Aware
i. Companies (names) using eco-friendly technology
1-------------------2-----------------3--------------------4
Most Aware
Aware
Less Aware
Not Aware
9. Do you feel that there is a need for a change in the Consumer attitudes about
preferring eco-friendly products? ( Yes / No ) ____________
10. What average percentage of change in attitude levels you think is required more
for consumers to insist on buying eco-friendly products? ( Put a at the relevant
box)
a) 10 -15%

b)16- 30%

c) 31 45%

d) 46 60%

e) 61 75%

f) 76% +

11. What is the involvement level of government on a rating scale of 5 about taking
responsibility of promoting the make of eco-friendly products to companies? (
Circle the number along the line you feel appropriate )
0-----------1-----------2-----------3----------4------------5
No
Maximum
Involvement

________________

Involvement

RETAILER QUESTIONNAIRE
Data from a retailer is vital for the analysis of research. This information will be kept
confidential and solely used for academic purpose. Kindly provide factual information for
precision of results.
1. Name of the Store/ Shop

___________________

2. Address

----------------------------------------------------------------

3. Which among the following does your store/shop come under

(Please put a at the relevant box)
Kirana

Departmental

Super

Hyper

Stores

Stores

market

market

4. How often do you trade with a companys (supplier) that claims of making an
eco-friendly product against the routine made products? ( Please put a at the
relevant box )
Always

Very often

Often

Rarely

Never

5. How do you rate a customer who insists for an environment friendly product
versus one who goes for normal products? (Please put a at the relevant box)
Very Good

Good

Average

Bad

Very Bad

6. How many customers who visit your store/shop in a day insist on eco-friendly
products on an average. (Put a after the relevant option.)
0-10%

10-20%

41-50%

50% +

21-30%

31-40%

7. Rank preference towards eco-friendly products between Women customers and

Men Customers
( Circle the digit you feel is apt on the 5 point scale )

Men Customers
1--------------------2-----------------3--------------------4--------------------5
Always prefer Mostly prefer Not Particular Rarely Prefer
Never Prefer

Women Customers
1--------------------2-----------------3--------------------4--------------------5
Always prefer Mostly prefer Not Particular Rarely Prefer
Never Prefer
8. On what basis do you rank a company (supplier) from the below criteria to
associate with your business(in order of preference 1 being highest rank and 6
being lowest. 1 highest priority for you, 2 next on rank , 3.., 4, 6 ranked
as least priority for you )
Attributes
Your Ranking
Relation ship
Percentage of trade
commission
Ingredients of the
product
Product can be Recycled
Eco-friendly packaging
Distance (in Km)

9. Inducing a consumer to buy a product because it is made in the lines of ecofriendly aspects. (Put a at the relevant box.)
I Very strongly agree
I disagree a little

I strongly agree
I strongly disagree

I agree a little

Im not sure

I Very strongly disagree

10. As a responsible sales person what measures among the following do you suggest
for companies to improve promoting products that are eco friendly
G. Increase Credit sales on such products between channel members i.e.,
among
(Manufactures wholesaler retailer)
H. To elaborately explain the dangers of using products whose ingredients are
harmful to the environment.
I. To elaborately explain the dangers of using products those have
environmentally harmful packing material.
J. To promote about the environmental issues in general to the public
specifically showing the advantages of using eco friendly products.
1) Single option between (A, B, C, D) ____________
2) Any combinations in twos and threes e.g( A,B), (A,C,D) _______________
3) All the four_____________
4) Others (specify) ____________
11. What is the marketing communication that you suggest to increase the sale of
Eco-Friendly products?
(Circle the appropriate option)
a. distributing pamphlets
b. advertising in local papers
c. Creating specific shelves to Eco-Friendly products
d. Others ________________________

12. Do you make specific marketing communication about promoting the sale of EcoFriendly products?
Always

( Yes / No )

Very often

Often

Rarely

Never

13. How do you influence/ induce consumer to accept products at higher prices for
Eco-friendly products when he actually comes to your store for purchase of
products? (Circle the appropriate option)
a. Show them the benefits of using eco-friendly products:
b. Support wisdom in taking eco-friendly products
c. Appraise the social responsibility of companies that are making ecofriendly products
d. Others ___________________________________________________________
14. Do you feel that there is a need for a change in the Consumer attitudes about
preferring eco-friendly products? ( Yes / No ) ____________
15. What is the average percentage of change in attitude levels you think is required
more for consumers to insist on buying eco-friendly products? (Put a after the
relevant option)
a) 0 -15%
e)

61 75%

b)16- 30%

c)31 45%

d)46 60%

f) 76% +

16. What is the involvement level of government on a rating scale of 5 about taking
responsibility of promoting the make of eco friendly products to companies?
(Circle the number along the line you feel appropriate )
0-----------1-----------2-----------3----------4------------5
No
Maximum
Involvement
Involvement
_______________