Robert G.

Mattone
95 Lovett Avenue ■ Little Silver, NJ 07739
Home: (732) 212-8788 ■ Cell: (732) 233-5130
mattone.robert07@gmail.com ■ LinkedIn Profile: http:/www.linkedin.com/in/bmattone88

Top-Performing Media Sales Professional

More than 20 years of successful advertising sales experience with major national publications
Numerous high-level, portable contacts in the pharmaceutical, sports, and entertainment industries

Senior Sales Executive with experience in print and digital media. A record of increasing advertising revenue
and exceeding sales targets in highly competitive markets and categories. Business development expert with
vast experience in planning and executing successful launches. Proven ability to maximize advertiser value by
creating integrated print and digital media campaigns. A talent for building and managing effective sales teams.

Areas of Expertise

Strategic Sales and Marketing ■ Revenue Enhancement ■ Integrated Print and Digital Media Programs
High-Level Relationship Management ■ Product Launches ■ Business Development ■ Media Planning
National Account Management ■ Sales Management ■ Team Building & Coaching ■ Sales Forecasting

Professional Experience
PUBLISHING GROUP OF AMERICA, New York, NY
Director of Sales / Publisher – Spry Magazine ■ Jan. 2008 – Present

Recruited to spearhead the launch of a monthly national health and wellness publication. Worked collaboratively
with CEO and Editor to create comprehensive sales and marketing plans. Incorporated Spryliving.com into overall
launch strategy to increase value for advertisers. Achieved profitability within 12 months of publication’s launch.

 Planned and executed the largest and most successful launch in the health and wellness industry, and
the second largest launch of all-time (behind Life Magazine), with a circulation of 9 million; recognized
as Launch of the Year by MIM for circulation, advertising base, editorial content, and online presence.

• Generated $5.5 million in advertising revenue, exceeding corporate goal by 10%; established high-level
contacts in the pharmaceutical and packaged goods industries; landed accounts with major advertisers
including GlaxoSmithKline, Merck, Schering Plough, Wyeth, Kraft, Unilver, and Campbell’s.
• Generated an additional $500,000 in revenue by creating an integrated print and digital campaign with a
major advertiser (Frito-Lay); maximized exposure by partnering with 500 national media companies.
• Built a national sales team and provided leadership to 7 account executives.

GEMSTAR TV GUIDE, New York, NY

New York Sales Manager- TV Guide Magazine ■ June 2005 – Jan. 2008

Managed the $25 million New York sales office with six sales professionals and a growing account base. Sold
integrated media packages incorporating tvguide.com, TV Guide Television Network, and TV Guide Magazine.
Initiated progressive sales processes that increased revenue by an average of 15% annually for three years.

 Increased revenue from $17 million to $25 million within 30 months by building a world-class sales
team; secured the company’s long-term growth by converting the sales philosophy from a single dimension to
a multimedia approach; facilitated the company’s entry into the digital market.

• Instrumental in establishing a digital sales infrastructure; increased digital sales by 25% in 2.5 years.
• Spearheaded sales and account development functions, which resulted in the acquisition of numerous new
accounts including ConAgra Foods, VerizonWireless, Unilever, Kraft, and Pepperidge Farms.
• Converted print advertisers to integrated clients including Showtime, HBO, Kraft, and Procter & Gamble.
• Provided added value to advertisers by securing product placement in television programming.
 Secured superior product positioning at the retail level for ConAgra by planning a large-scale promotion in
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conjunction with TV Guide Magazine; helped catapult brand to category leadership.
Robert G. Mattone Page 2

Professional Experience
GEMSTAR TV GUIDE (Continued):
Senior Account Manager ■ June 2003 – June 2005
Planned and managed sales operations for key categories: pharmaceuticals, packaged goods, confectionary,
consumer electronics, and general interest. Introduced multiplatform proposals for advertisers using company’s
complete portfolio of assets including website, television, and print products.

 Increased account revenue from $3.5 million to $5 million within first year, exceeding sales quota by
40%; earned TV Guide Sales Achievement Awards in 2003 and 2004 for exceeding quota by 15% and 20%.

• Promoted to Classic Sales Manager for 50+ edition while maintaining account management responsibilities;
increased revenue from $500,000 to $1 million in one year by marketing traditional and digital programs.

AOL TIME WARNER, New York, NY

Senior Account Manager – Sports Illustrated for Kids ■ June 2000 – June 2003
Drove revenue in major accounts by establishing integrated media platforms including print, digital, and custom
publishing. Managed an account base in packaged goods, consumer electronics, confectionary, and general
interest categories that generated $2.5 million in revenue.

 Contributed to the rapid growth of the company’s digital business by integrating online advertising
with traditional print; converted key accounts to integrated platform including Pepsi, M&M Mars, and KNEX.

• Improved ROI for Hershey through innovative account management strategies; coordinated efforts between
Sports Illustrated and Sports Illustrated for Kids by creating a large-scale, 24-page advertorial program in
each magazine; captured 100% of Hersey’s print advertising dollars for the year, generating $1.5 million in
sales; nominated for President’s Choice Award at Hershey.

MEREDITH CORPORATION, New York, NY

Senior Account Manager – Golf for Women ■ Jan. 1999 – June 2000
Recruited to increase penetration within the financial services industry. Exceeded first year sales quota by 30%
by capturing major accounts including Prudential, T. Rowe Price, and Merrill Lynch. Also supplemented core
account base by landing sports accounts such as Titleist, Spalding, and Reebok.

WALT DISNEY COMPANY, New York, NY

Senior Account Manager – ESPN the Magazine ■ July 1997 – Jan. 1999
Served as a key member of the publication’s launch team. Worked closely with senior management to develop
and implement launch marketing strategy. Created marketing programs for pharmaceutical, professional sports
leagues, consumer electronics, liquor, tobacco, and general interest categories. Generated $1.6 million in sales
the first year, exceeding personal quota by 35%.

 Instrumental in a successful launch by landing many major accounts; Helped ESPN the Magazine earn
Launch of the Year Honors by Advertising Age; acquired top clients including Panasonic, National Football
League, Major League Baseball, Jack Daniels, and Tag Heuer.

Prior Experience
• Petersen Publishing, New York, NY – Account Manager (Sport Magazine) ■ June 1994 – July 1997
• Hearst Magazines, New York, NY – Account Manager (Popular Mechanics) ■ Apr. 1989 – June 1994
• Bozell, Inc., New York, NY – Account Coordinator ■ Oct. 1987 – Nov. 1989

Education
 UNIVERSITY OF DELAWARE, Newark, DE
Bachelor of Arts in International Relations, 1987