Professional Documents
Culture Documents
that their children were just being prepared for the battle of grades, not for the battle
of life. The most essential success ingredients: courage and risk-proneness, tough
decision-making, emphatic communication, candor, empathy, rational thought,
positioning, humility, teamwork, flawless command of the language, logic, and
mathematics etc. were avoided like plague. My offering was simple: I (with a team of
more than 100 teachers) would provide bi-weekly classes to grade 7-9 children in the
aforementioned areas. The apropos product the right positioning hit home with
schools and parents alike. The students liked the courses so much that what started as
a three-school project was soon implemented at more than 200 schools. The schools
were able to make a lasting impact and raise more than $20 mn in revenues over 3
years.
In the trenches: To me, 30,000-feet is just lame jargon; we need perceptive leaders with an
execution-bias and multi-dimensional perspectives. No big projects happen in silos; the
essential ingredients of businesspeople, product (or service or cause), processes,
positioning, technology, finance, sustainability, and social acceptanceall play out as a
complex, interwoven reality. A successful global leader has to manage all the ingredients with
finesse.
Think global, act local: What works as incentive at one place may work as a deterrent at
another. Developing markets throw quite different challenges from developed ones. For
instance, the CEO of a large organization in the US should understand what motivates people
in different cross-cultural environments across five continents. Managing and retaining talent
today are possibly the biggest of organizational challenges. Earlier the core-values needed to
stand the test of time; today they need to stand the test of geography.
Redefining humility: Leaders need to be humble enough to take a hard look at themselves,
accept mistakes, and drive organizational change. More importantly, they need to make
themselves redundant by preparing a second-line. Humility also means hiring much smarter
people; the workplace must be a talent powerhouse teeming with passion.
No faster horses: I like Henry Fords quote: "If I had asked people what they wanted, they
would have said faster horses." Leaders have to innovate by trusting their gut, grit, and
gumption. Strategy today is not competition, survival or marketing; it is about creating such
visceral traction about your brand that positioning alone can make customers flock to you.
Marketing is building a church, positioning is creating a religion.
The power of a click: Cult companies such as Nokia, Dell, and Apple couldnt remain
immune to the biggest game-changer of our timesthe Internet. Social-media revolution,
viral marketing, and the newly formed global village mandate that leaders cant take their
eyes off the ball; not even for a day. Wowing the online community is the new services
paradigm.
Talk simple: Finally, leaders need to talkprofound enough to move mountains and simple
enough to get people to do so.