How IBM helps clients, today,

build and deploy data centers

that are flexible and efficient

Joedy Lim
IBM Global Data Center Solution Architect
Technology Services Site & Facilities Services

© 2009 IBM Corporation Footer Field Date Field 1

Key objectives
 Energy efficiency is a global issue with significant impact today — and will have
an even greater impact in the future
 Data center design must change – technology and business growth uncertainty
and rising costs drive the need for a new approach
 A quick-to-deploy, cost-effective, energy-efficient alternative solution to raised-
floor data center space.

© 2009 IBM Corporation Footer Field Date Field 2

 Data centers are at a tipping point, driven by energy costs
and usage
Increased Compute Demand
 Server growth 6x, Storage growth 69x this decade 1
 By 2011, blades will represent 26% of all server Meet Business & IT Growth
shipments 2

Reduce capital and

operating costs for data
Changing cost dynamics
centers
 Data centers energy use doubling every 5 years3
 New data center construction costs are increasing -
$30 to $50M for a 20K square foot data center Reduce risk by providing
 Operating costs = 3x capital costs over 20 years more available and
predictable data center
Data center lifecycle mismatch operations

 78% of data centers are > 7 years old 4

 Technology densities are growing 20x this decade5
 33% of managers expect data centers to last 30
years6
1. IBM and Consultant Studies
4. Gartner Survey Suggests Extensive Data center Expansion plans on the Horizon, G00154962, mike Chuba, February 200
2. IDC Worldwide Blade Server 2008-2011 Forecast, February 2008, IDC #210229
5. ASHRAE (find source)
3. Koomey, February 2007.
6. IDC The datacenter evolution: Technologies, Designs, People and Green, Michele Bailey, 2008

© 2009 IBM Corporation Footer Field Date Field 3

IBM is investing $1 billion per year for clients and our own use
with five building blocks drive growth and savings

Diagnose

Double your IT capacity Get the facts to

understand your energy
use and opportunities
for improvement
Build M easure &
M anage
Reduce operational costs Plan, build,
Seize control
and upgrade
to energy with energy
efficient
“Green” Data management
data centers Center software

Positive environmental impact

Virtualize Cool
Implement Use innovative
virtualization and cooling
other innovative solutions
technologies
IBM can help you find the value in green

© 2009 IBM Corporation Footer Field Date Field 4

IBM’s Data Center FamilyTM

 Turnkey data center for 500-2,500 square feet

Scalable  Rapid deployment in 8-12 weeks
modular  20% less cost than traditional data centers
data center
 15-30% improved energy efficiency

 Standardized design in 5K up to 20K square feet

 Designed for high availability
Enterprise
 Leadership energy efficiency – 66% DCiE
modular
data center  25% faster deployment than custom approach
 Open architecture involving leading vendors

 Fully functional data center; multi-vendor support

Portable  Portable - temporary and remote data centers
modular  Rapidly deploy in 12-14 weeks
data center
 Designed for high availability
 Leadership energy efficiency: 77% DCiE

 “Plug and play” infrastructure to support high density

servers in existing data centers
High density
 Non-disruptive implementation
zone
 35% lower cost than retrofitting existing data center

© 2009 IBM Corporation Footer Field Date Field 5

Scalable Modular Data Center
The IBM scalable modular data center solution provides you a quick-to-
deploy, cost-effective, energy-efficient alternative to raised-floor data
center space.

 Rapid deployment: A fully functional,

data center, from planning to start-up,
in 8-12 weeks, at a cost 15 percent
lower than traditional data center
design and build
 Support for low- to high-density
computing
 Reduced energy costs: energy-
efficient design can deliver energy
cost savings of 20% or more
 No need to acquire internal
construction expertise

© 2009 IBM Corporation Footer Field Date Field 6

Solution Overview

A scalable modular data center is a turnkey solution. It includes

power and cooling systems for critical IT equipment, racks for
housing equipment, cabling, components that monitor
operations and more.

A space-saving, energy-efficient scalable modular data center solution

can be configured in a single-row, rack-based architecture.

© 2009 IBM Corporation Footer Field Date Field 7

Solution Overview, Cont.

A scalable modular data center can be implemented in nearly any

configuration in nearly any work environment.

Multiple rows of racks can be configured to meet unique space

requirements.

© 2009 IBM Corporation Footer Field Date Field 8

Solution Overview, Cont.

“The IBM and APC solution delivered significant capital and operational
cost savings, providing a compact yet highly scalable infrastructure. We
estimate that the solution is 30 percent more efficient in power and
cooling terms alone, both reducing expenditure and underlining the
University’s commitment to environmental sustainability.”
– Art Gloster, CIO of Bryant University

© 2009 IBM Corporation Footer Field Date Field 9

Highlights of the Solution Architecture

Sample Solution for a Unique Room Shape

© 2009 IBM Corporation Footer Field Date Field 10

Highlights of the Solution Architecture

Sample Solution for A Small Data Center

© 2009 IBM Corporation Footer Field Date Field 11

Highlights of the Solution Architecture

Sample Solution for A Medium-Sized Data Center

© 2009 IBM Corporation Footer Field Date Field 12

Highlights of the Solution Architecture

Sample Solution for A Large Data Center

© 2009 IBM Corporation Footer Field Date Field 13

Pictorial View of Scalable Modular Data Center

© 2009 IBM Corporation Footer Field Date Field 14

With the scalable modular data center, most of the infrastructure is
within the rows of racks, helping to increase efficiency and save
floor space

Cabling

Uninterruptible power
supply (UPS)/batteries

In-row cooling

Equipment racks

UPS power distribution/

bypass

Non-raised-floor
environment

© 2009 IBM Corporation Footer Field Date Field 15

The server, storage and other IT equipment is installed in
equipment racks

600mm and 750mm / 19” and 23”, 42U and 48U racks

© 2009 IBM Corporation Footer Field Date Field 16

SMDC UPS and battery solutions

10kW/40kW 40kW/40kW 10kW/80kW 80kW/80kW

w/batteries w/batteries w/battery rack w/battery cabinet

© 2009 IBM Corporation Footer Field Date Field 17

Cooling Solutions

Chilled Water Cooling Air cooled modular chiller units

RC Series RP Series
Chilled Water To 37kW DX Air Cooled Distribution Unit 50kW – 220kW
Up to 30kW For up to 12 racks
To 70kW Chilled Water

© 2009 IBM Corporation Footer Field Date Field 18

SMDC offers overhead power distribution

 Overhead single or 3 phase

power distribution
 eliminates clutter under raised floor
optimizing air flow (if existing raised
floor environment)
 Brings 3 phase power to the rack for
smart load balancing
 Reduces electrical contractor labor,
easier to install and maintain
 Eliminates need for raised floor if
desired

© 2009 IBM Corporation Footer Field Date Field 19

SMDC allows the cooling configurations required in today’s high density
data center environments to cool up to 70kW per rack

Rack contained cooling

Hot aisle / Cold aisle configuration
Closed loop
Up to 18kW/rack

© 2009 IBM Corporation Footer Field Date Field 20

Multiple cooling methods can be mixed and utilized in one SMDC
solution

© 2009 IBM Corporation Footer Field Date Field 21

Sample 3D SMDC View

© 2009 IBM Corporation Footer Field Date Field 22

Sample 3D SMDC View

© 2009 IBM Corporation Footer Field Date Field 23

Sample 3D SMDC View

© 2009 IBM Corporation Footer Field Date Field 24

Views of the solution

© 2009 IBM Corporation Footer Field Date Field 25

Views of the solution

© 2009 IBM Corporation Footer Field Date Field 26

Component

Inclusive
 Electrical
 Uninterruptible Power Supply (UPS)
 Precision In-row Cooling
 Rack
 Monitoring System

Out of Scope
 Civil work
 Fire system
 Security system
 Data cabling

© 2009 IBM Corporation Footer Field Date Field 27

SMDC Express (RC and SC)

© 2009 IBM Corporation Footer Field Date Field 28

SMDC 20 kVA

RD

RC

© 2009 IBM Corporation Footer Field Date Field 29

SMDC 40 kVA

RD

RC

© 2009 IBM Corporation Footer Field Date Field 30

SMDC 80 kVA

RD

RC

© 2009 IBM Corporation Footer Field Date Field 31

Contact & Resource Link

 Contact
• Joedy Lim – IBM Indonesia
• Nico Steffanus Sutikno – IBM Indonesia
• Adhy Wijaya – APC Indonesia
 Resource Link
• Sales One – Site & Facilities
– http://w3-03.ibm.com/services/salesone/Global/html/sfs.html#1
• Solution Finder – Engagement Portfolio – SMDC
– http://spimweb1.boulder.ibm.com/services/sosf/dyno.wss?oid=549

© 2009 IBM Corporation Footer Field Date Field 32

 SEE BLUE. THINK GREEN.

Overall: www.ibm.com/green
For CIOs: www.ibm.com/cio
For facilities managers: www.ibm.com/services/siteandfacilities

© 2009 IBM Corporation Footer Field Date Field 33

 Think Green : What is the role of the CIO?
CIO’s are not accountable for the energy costs
to run a data center

A recent survey showed 77% of IT

departments are not responsible for
What is the data center energy bills1
your
CIO’s do not have the facts to make informed
choice?
decisions on how to better manage data center
energy usage
Less than 20% of businesses have
conducted an energy audit.2

CIO’s are surprised with the short payback to

50% of CFO’s have
go “green”
reducing data center
power as a priority4 EPA estimates 25-55% annual energy
savings are possible3

1. InformationWeek “The Cold, Green Facts” September 2007. 3. EPA Response to Congress f or Public Law 109-431, August 2007
2. CNet.com, “Green IT: do it for the money if nothing else”, November 2007 4. Bernstein report, CFO-CIO survey, November 2007

© 2009 IBM Corporation Footer Field Date Field 34

With SMDC, the UPS can be sized for today’s loads and scaled
to meet the needs of tomorrow

 Symmetra PX
• Scale power in 10KW, 16 KW and 25kW Scale
runtime

 Benefit –
• Pay as you grow
– Reduce upfront CAPEX
– Reduce backend OPEX
• Availability
– N+1 with no additional chassis required
• Efficiency
– Newer UPS’s run at >90% efficiency, older
UPS’s can run at <80% efficiency
– 2N designs run at 50% or less efficiency
• Modular Design
– Quick, easy maintenance
– Increasing / decreasing UPS capacity and
battery run time is easy and non-disruptive.
No site fit-up work required

© 2009 IBM Corporation Footer Field Date Field 35

The In-row cooling method used with SMDC is efficient
and effective
 In Row Cooling (Close Coupled
Cooling)
• Deliver cooling directly to the loads –
targeted cooling
• Shorten air path which requires less fan
power increasing efficiency
• Reduces humidification requirements
reducing water and electricity waste
• All rated capacity of CRAC can be utilized
• Higher rack densities can be achieved (up to
50KW)
• N+1 or 2N cooling can be targeted to rows
vs. rooms for targeted availability
• Match cooling capacity to load through
“intelligent cooling”
• Contain hot air within a single or multiple
racks to prevent mixing with conditioned air

 Chiller Units
• Can work with existing customer chiller plant
or design/procure/install new chiller plant

© 2009 IBM Corporation Footer Field Date Field 36

SMDC also utilizes Intelligent Rack Mount PDU’s

 0U and 1U rack mount PDU’s

 Metered rack PDU’s with
alarm thresholds
 Many input/output
configurations
 Remotely “switchable” on/off
 Load balance via built in
metering allows you to
balance phases easily
 Remotely manage power to
the rack
 1.4KW to 14.4KW power
distribution capacity per unit

© 2009 IBM Corporation Footer Field Date Field 37

Power & Cooling Remote Management and Monitoring with
ISX Central w/ Capacity & Change Management

 Performance Analysis
• Know where the power & cooling is
going to optimize data center efficiency

 Predictive failure Analysis

• Batteries, fans, etc.

 Identify hot spots

• Within the room or rack

 Track chronic power line

problems such as brownouts
 Intelligently manage capacity
and change within the data
center

© 2009 IBM Corporation Footer Field Date Field 38

Racks can utilize an air containment option to force hot exhaust air
through the cooling unit to prevent it from mixing with the cooled supply
air

Rack containment options

© 2009 IBM Corporation Footer Field Date Field 39