Professional Documents
Culture Documents
PREFACE
ACKNOWLEDGEMENT
CERTIFICATE
DECLARATION
CHAPTER I INTRODUCTION
ABOUT PROJECT
BRAND VALUE
MARKETING ANALYSIS
CHAPTER II OBJECTIVE OF THE STUDY
CHAPTER III RESEARCH METHODOLOGY
CHAPTER IV CONSUMER GROUPS
CONSUMER BEHAVIOUR
CHAPTER V PRODUCT PROFILE
PRODUCT RANGE
CHAPTER VI MARKETING STRATEGY
PRICING
PROMOTION
CHAPTER VII ABOUT COMPETITORS
years later, in 1999, the DVD Forum stated that the format name was simply
the three letters "DVD" and did not stand for anything. [6]
The official DVD specification documents have never defined DVD. Usage in
the present day varies, with "DVD", "Digital Video Disc", and "Digital
Versatile Disc" being the most common.
The DVD Forum website has a section called "DVD Primer" in which the
answer to the question, "What does DVD mean?" reads, "The keyword is
'versatile.' Digital Versatile discs provide superb video, audio and data
storage and access -- all on one disc."[7]
DVD capacity
Single
layer Dual/Double
capacity
layer
capacity
Physical size
GB
GiB
GB
GiB
4.7
4.37
8.54
7.95
9.4
8.74
17.08
15.90
1.4
1.30
2.6
2.42
2.8
2.61
5.2
4.84
The 12 cm type is a standard DVD, and the 8 cm variety is known as a miniDVD. These are the same sizes as a standard CD and a mini-CD, respectively.
Example: A disc with 8.54 GB capacity is equivalent to: (8.54
1,000,000,000) / 1,073,741,824 7.95 GiB.
4
Each DVD sector contains 2418 bytes of data, 2048 bytes of which are user
data.
Size comparison: A 12 cm Sony DVD+RW and a 19 cm pencil.
Capacity Note: There is a small difference in capacity (storage space)
between + and - DL DVD formats. For example, the 12 cm single sided disc
has capacities:
Capacity nomenclature
The five basic types of DVD are referred to by their approximate capacity in
gigabytes.
DVD type
Name
DVD-5
DVD-9
DVD-10
DVD-14[8]
DVD-18
Technology
Speed
Drive
Data rate
Write time SL / DL
speed
DVD
1X
10.55 Mbit/s
1.32 MB/s
61 min.
107 min.
2X
21.09 Mbit/s
2.64 MB/s
30 min.
54 min.
2.6X
27.43 Mbit/s
3.43 MB/s
24 min.
42 min
4X
42.19 Mbit/s
5.27 MB/s
15 min.
27 min.
6X
63.30 Mbit/s
7.91 MB/s
11 min.
18 min.
8X
84.38 Mbit/s
16X
14 min.
7 min.
damaged or defective, with the end result that studios began listing a
standard message explaining the dual layer pausing effect on all dual layer
disc packaging.
DVD recordable discs supporting this technology are backward compatible
with some existing DVD players and DVD-ROM drives. [9] Many current DVD
recorders support dual-layer technology, and the price is now comparable to
that of single-layer drives, though the blank media remains more expensive.
The recording speeds reached by dual-layer media are still well below those of
single-layer media.
DVD-Video
DVD-Video is a standard for storing video content on DVD media. In the
U.S., weekly DVD-Video rentals first out-numbered weekly VHS cassette
rentals in June 2003, illustrating the rapid adoption rate of the technology in
the marketplace.[10]
Though many resolutions and formats are supported, most consumer DVDVideo discs use either 4:3 or anamorphic 16:9 aspect ratio MPEG-2 video,
stored at a resolution of 720480 (NTSC) or 720576 (PAL) at 29.97 or 25
FPS. Audio is commonly stored using the Dolby Digital (AC-3) or Digital
Theater System (DTS) formats, ranging from 16-bits/48 kHz to 24-bits/96
kHz format with monaural to 7.1 channel "Surround Sound" presentation,
and/or MPEG-1 Layer 2. Although the specifications for video and audio
requirements vary by global region and television system, many DVD players
8
support all possible formats. DVD-Video also supports features like menus,
selectable subtitles, multiple camera angles, and multiple audio tracks.
DVD-Audio
DVD-Audio is a format for delivering high-fidelity audio content on a DVD.
It offers many channel configuration options (from mono to 5.1 surround
sound) at various sampling frequencies (up to 24-bits/192 kHz versus CDDAs
16-bits/44.1 kHz). Compared with the CD format, the much higher capacity
DVD format enables the inclusion of considerably more music (with respect to
total running time and quantity of songs) and/or far higher audio quality
(reflected by higher linear sampling rates and higher vertical bit-rates, and/or
additional channels for spatial sound reproduction).
Despite DVD-Audio's superior technical specifications, there is debate as to
whether the resulting audio enhancements are distinguishable in typical
listening environments. DVD-Audio currently forms a niche market, probably
due to the very sort of format war with rival standard SACD that DVD-Video
avoided.
Security
DVD-Audio discs employ a robust copy prevention mechanism, called Content
Protection for Prerecorded Media (CPPM) developed by the 4C group (IBM,
Intel, Matsushita, and Toshiba).
To date, CPPM has not been "broken" in the sense that DVD-Video's CSS has
been broken, but ways to circumvent it have been developed. [11] By modifying
commercial DVD(-Audio) playback software to write the decrypted and
decoded audio streams to the hard disk, users can, essentially, extract content
from DVD-Audio discs much in the same way they can from DVD-Video discs.
Successor
There were two plausible successors to DVD being developed by different
consortia. Sony and Panasonic's Blu-ray Disc (BD) and DVD Forum's HD
DVD, the "official" successor designed by Toshiba. The two formats were
engaged in a format war from 2006 to 2007, but in January and February,
2008, nearly all studios and large stores dropped support for HD DVD, and on
February
19,
Toshiba
announced
that
they
would
discontinue
the
10
DVD stands for Digital Versatile/Video Disc, DVDR stands for DVD
Recordable and DVDRW for DVD ReWriteable. If you're familiar with
regular audio/music CDs or regular DVD-Video discs, then you will know
what a recordable DVD looks like. A recordable DVD stores up to 2 hours of
very good quality DVD-Video, including several audio tracks in formats like
stereo, Dolby Digital or DTS and also advanced menu systems, subtitles and
still pictures that can be played by many standalone DVD Players and most
computer DVD-ROMs. If you choose to lower the video quality it is possible to
store several hours video on a recordable DVD using low bitrates and low
resolution with video quality more like VHS, SVHS, SVCD, CVD or VCD. It is
also possible to have up to 4.37* GB ordinary data or mix DVD-Video and
data on a recordable DVD that can be played by most computer DVD-ROMs.
11
Philips
INTRODUCTION
Our Lighting sector is dedicated to introducing innovative end-user-driven
and energy-efficient solutions and applications for lighting, based on a
thorough understanding of the customer needs, both in public and private
context.
12
13
PHILIPS INDIA
About the Product : Philips DVD Player DivX Ultra - DVP5150
Philips DVD Player DivX Ultra - DVP5150
Model No. DVP5150
Turn up your experience with 8 channel DivX Ultra playback
Be impressed with this Philips DVD player. Step into another home
entertainment arena as you immerse yourself with DivX movies and
Windows Media Audio in your own living room.
Features:
Great audio and video performance
Plays it all
Ultra-slim design
Technical specifications:
Picture/Display
Sound
Video Playback
Playback Media: CD, CD-R/CD-RW, Video CD/SVCD, DVD, DVD-R/RW, DivX, DVD+R/+RW
Audio Playback
Connectivity
Convenience
Power
Accessories
Included Accessories:
o
2 x AAA Batteries
Remote Control
User Manual
Dimensions
17
Progressive Scan
Progressive Scan doubles the vertical resolution of the image resulting in a
noticeably sharper picture. Instead of sending a field comprising the odd lines
to the screen first, followed by the field with the even lines, both fields are
written at one time. A full image is created instantaneously, using the
maximum resolution. At such a speed, your eye perceives a sharper picture
with no line structure.
18
captured from the original analogue sound wave form, giving a much richer
audio reproduction.
Dolby Digital EX
Dolby Digital EX decoding is a new technology that adds an extra sense of
dimensional detail and intensified involvement to the already thrilling Dolby
Digital 5.1-channel listening experience. The extra surround channel creates
an even more exciting, enveloping surround-sound effect.
Multi-format Movies with DivX
Multi-format playability allows you to play most disc formats for maximum
disc compatibility and viewing pleasure.
DivX Ultra certified
DivX Ultra combines DivX playback with great features like integrated
subtitles, multiple audio languages, multiple tracks and menus into one
convenient file format.
Music: Windows Media Audio
Multi-format playability allows you to play most disc formats for maximum
disc compatibility and listening pleasure.
Picture CD with MP3 Playback
19
Picture CD is a CD-R or CD-RW disc on which you can store your MP3 and
digital pictures. When inserting a Picture CD in the DVD player, a screen
menu will pop up, showing your JPEG's and/or MP3 files on the disc. Just
select the music and pictures files you wish to enjoy and press play or OK.
You can watch your pictures on TV with your music playing simultaneously.
Vision 2010
Through the Vision 2010 strategy, we aim to fuel growth by making Philips
the leading brand in Health and Well-being. Vision 2010 further positions
Philips as a market-driven, people-centric company with a strategy and a
structure that fully reflect the needs of its customer base, while also
increasing shareholder value. This is implemented through sharpened
strategies in the three core sectors: Healthcare, Lighting and Consumer
Lifestyle.
With Vision 2010, we are putting people right at the center of things, with
Health and Well-being as our overarching theme. We are thereby putting into
practice our mission: improving the quality of life through the introduction of
meaningful innovations. Gerard Kleisterlee, President and CEO of Royal
Philips Electronics
20
SONY
DVD Portable
Providing mobile entertainment, Sonys Portable DVD players are the perfect
companions if you are on a business trip or on a holiday jaunt. Designed to be
compact and rugged, our portable DVD players are packed with many
features to ensure your viewing experience is nothing short of ideal. With
several viewing options, multiple features and widescreen LCD Monitor that
delivers vibrant images, its your must-have entertainment device whenever
you are traveling long-distance.
DVD Player
Sonys DVD Players are focused on providing excellent picture and sound
quality for a first-rate viewing experience. Sonys Precision Cinema
Progressive system can detect image changes at the pixel level, resulting in
images close to the original source data to provide vivid pictures, even with
damaged DVDs. Recognizing other formats like MP3, our versatile DVD
21
players can also play audio tracks, and support a variety of other formats.
Enjoy distortion-free videos with our DVD players now.
22
Environment
Environment Policy
Sony India is Committed to comply with Sony Group Enviroment Vision
(SGEV) and to continually improve Environment Performance in our office.
SONY MARKETING
23
24
SALES PROMOTION
Its a marketing discipline that utilizes a variety of incentive techniques to
structure sales-related programs targeted to customers, trade and sales levels
that generate a specific , measurable action or response for a product or
service.
For ex: free samples, discount, rebates, coupons, contests, premiums, scratch
cards, exchange offers, etc.
Sony has promoted its products through different sales promotion strategies.
For example after the release of Sony VAIO CR laptops, Sony promoted them
by saying that all Sony VAIO CR laptops purchased during July 2008 &
registered within 2 weeks of purchase qualify for a Bonus carry case as long
as the customer claims is one of the first 35,000 received & validated by Sony.
Sales were 1,733.2 billion yen (20,881 million U.S. dollars), an increase of
4.3% compared to the same quarter of the previous fiscal year 2009 (year- onyear), primarily due to an increase in sales in all segments other than Music,
partially offset by unfavorable foreign exchange rates.
ADVERTISING
It is any paid form of non-personal mass communication through various
media to present & promote product, services & ideas, etc by an identified
sponsor.
Sony has advertisied through various forms of media:
1.Through TV we see different advertisements of its products. For ex: Bravia
TV or Sony wega TV.
2. It targets those favorable television programs, like sports, series & it also
has its own TV channel called Sony TV Channel.
3. Sony uses some events like Miss India 2008 to promote its products
25
Marketing Mix
Marketing Mix is a major concept in modern marketing and involves
practically everything that a marketing company can use to influence
consumer perception favorably towards its product or services so that
consumer and organizational objectives are attained, i.e. Marketing mix is a
model of crafting and implementing marketing strategy.
In this assignment, I will discuss the major marketing mix variables
as classified by Prof. E. Jerome McCarthy which are:
i.
ii.
iii.
iv.
Product
Price
Place (Distribution)
Promotion.
SAMSUNG
INTRODUCTION
Certain competencies are important for becoming the world leader. First, a
company must have the creative people who can develop the appropriate
technologies. Second, cooperation is needed among business partners
throughout the entire supply chain. Finally, new markets have to be
pioneered continuously.
Speed is essential for remaining competitive in today's digital era, as new
technologies are being constantly introduced to the market. We strive to
understand what consumers need ahead of competitors. Our engineers adjust
their thinking to develop original and innovative products that will meet
those needs as well as new technologies to lead the future market.
Each year we invest at least 9% of our sales revenue into R&D activities, and
in 2006, that investment came to KRW5.6 trillion. The R&D budget for 2007
has been set at more than KRW6.14 trillion to cover all business lines,
including semiconductors and LCDs. We are also working on innovative and
unique printers and other products that can be as successful as the Bordeaux
LCD TV was in 2006. Meanwhile, we continue to acquire original and nextgeneration technologies that can further solidify our position as in the global
IT sector. Our consistent goal is to be a true leader of technologies used in
industry around the world.
27
SAMSUNGS HISTORY
2000-Present Pioneering the Digital Age
The digital age has brought revolutionary change and opportunity to
global business, and Samsung has responded with advanced techno-logies,
competitive products, and constant innovation.
At Samsung, we see every challenge as an opportunity and believe we are
perfectly positioned as one of the world's recognized leaders in the digital
technology industry.
Our commitment to being the world's best has won us the No.1 global
market share for 13 of our products, including semiconductors, TFT-LCDs,
monitors and CDMA mobile phones. Looking forward, we're making
historic advances in research and development of our overall semiconductor
line, including flash memory and non-memory, custom semiconductors,
DRAM and SRAM, as well as producing best-in-class LCDs, mobile
phones, digital appliances, and more.
2000-Present Pioneering the Digital Age
Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung
Electronics Launched OMNIA phone Completed establishing TV
manufactory in Russia KalugaBecame the official sponsor of 2010
2008 Guangzhou Asian GameDeveloped the world's first 2Gb 50 NANO.
Samsung takes No. 1 spot in U.S. cellphone market Opened Global
Brand PR Centre Samsung D'light'No.1 worldwide market share
position for TVs achieved for the 9th quarter in a row
2007
No.1 worldwide market share position for TVs achieved for the
28
memory
U.S.
Attained No.1 worldwide market share position for LCD for the
2006
Fortune
soccer club
2005
soccer club
2004
29
chip
world
in the world
2002
LCD is introduced
BusinessWeek
2001
2000
30
Records
R&D Investment
The business environment is highly uncertain and competition in the
marketplace continues to intensify. For these reasons, R&D activities
continue to grow in importance as the way to be prepared for the future.
SAMSUNG Electronics continues to increase R&D spending and is
committed to leading technology standardisation and securing intellectual
property rights.
We registered 17,377 patents worldwide in 2006 alone, and our 2,400-plus
patents in the US were the second most of any company. The patents are not
solely related to current business lines. We are taking aim at fusion
technology and have begun research in biotechnology and other futureoriented fields. Applications for biotech patents totaled 208 between 2004
and 2006, higher than any other Korean company. Many of these patents are
31
(3) Sensing future technology trends and proposing the direction for the
corporate advanced research projects
Product
DVD-D530
DVD-D360
33
DVD-D530
DVD-E370
VIDEOCON
INTRODUCTION
The Electronics Industry in India took off around 1965 with
an orientation towards space and defence technologies. This
was rigidly controlled and initiated by the government. This
was followed by developments in consumer electronics
mainly with transistor radios, Black &White TV, Calculators
and other audio products. Color Televisions soon followed. In
1982- a significant year in the history of television in India
the government allowed thousand of Color TV sets to be
imported into the country to coincide with the broadcast of
34
though
growth
and
35
HISTORY OF VIDEOCON
Videocon
is
an
Indian
multinational
with
interests
in
Madhavlal
Dhoot.
At
that
time
it
used
to
manufacturing
Home
Entertainment
Systems,
segment
in
1991.
In
36
1995,
Videocon
started
CURRENT SCENARIO
The consumer durables market in India is valued at US $ 4.5
billion
currently.
In
2008,
microwave
ovens
and
air
crystal
display
(LCD)
and
plasma
televisions.
39
SAMSUNG
SONY
VIDEOCON
PRODUCT
There are different brands of the Videocon Company, which
are currently in use throughout the world. This company not
only deals in the consumer durable product but also others
like oil & gas, color picture tube glass, etc. Videocon
launching new product in market, customer point of view.
Product of Videocon:
40
Television
o Flat
o Ultra Slim
o LCD
o LED
o Conventional
Washing machine
o Front Loading
o Fully Automatic
o Semi Automatic
Refrigerator
o Frost Free
o Direct Cool
Air-condition
o Window AC
o Split AC
Micro-Oven
o Solo
o Conventional
o Grill
Players
41
about spending money with the global meltdown, at present the demand is high for mid
segment product line-up.
The focus for Videocon Group is rural markets and major growth is going to come from
these markets, which are growing at over 22%. The group has recognized high Market
Potential Value (MPV) and Market Intensity Index (MII) locations with potential and
future prospects to strengthen the business operations and spread consumer reach
MAJOR SEGMENT:Major segments are basically those people who plan to make a new home and planning to
marry. There are so many people who take electronic product within 5 year and those
people who take 6-7 year. So, their basic segments are those people who take this
electronic product. The basic segment on Rural and Semi Urban area where many people
like to buy the electronic product.
FACTOR AFFECTING SALES:There are many factors, which affects the sales of Videocon. To name a few:
1. Per capita income
2. Competitors
3. Festival time (like diwali, wedding time)
42
MAJOR CUSTOMER NEEDS:-First of all the majority dont care that what they are going to have. In other words, they
dont care before purchase that whether it is Videocon or LG. They dont actually
differentiate between these two brands in order to their technology and quality.
They believe on BRAND AND QUALITY
Consumers availability in brands is basically works like:
Push availability
Pull consumers demand.
For this reason Videocon have provided their event and others social work like
participated in games and others educational activities in the market. They have
maximum number of event and others social activities in the market. They provide this
interior infrastructure free of cost just to provide Videocon to their customer, which they
want to be purchase.
Their salesman and mechanics regularly visit all the shops where Videocon has its
infrastructure to check that either it is in proper condition or not, if not then they
immediately change or modified it. And day to day visit on the counter and make a
customer query and easy and ass possible as solve the problem in less time.
THREATS FROM COMPETITORS
Threats are well planned. Price is the major threat. When price goes
certain beyond the exact price whether come down or go higher its
effects the consumption of electronic goods. Because when the price go
43
higher people go for the substitute of Videocon i.e. LG. and when price
goes down they think that there is must be something wrong in it. In
short it all depends on customers perception.
Overnight profit
Windfall profit
Over Night Profits:They could be over night profit that is for the number 1 brand for the
year. This could be got my increasing sales volume.
DVD Players
44
45
LG
INTRODUCTION
Before the liberalization of the Indian economy, only a few companies like
Kelvinator, Godrej, Allwyn, and Voltas were the major players in the
consumer durables market, accounting for no less than 90% of the market.
Then, after the liberalization, foreign players like LG, Sony, Samsung,
Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players
control the major share of the consumer durables market.
Consumer durables market is expected to grow at 10-15% in 20072008. It is growing very fast because of rise in living standards, easy access to
consumer finance, and wide range of choice, as many foreign players are
entering in the market
With the increase in income levels, easy availability of finance, increase in
consumer awareness, and introduction of new models, the demand for
consumer durables has increased significantly. Products like washing
machines, air conditioners, microwave ovens, color televisions (CTVs) are no
longer considered luxury items. However, there are still very few players in
categories like vacuum cleaners, and dishwashers
Consumer durables sector is characterized by the emergence of MNCs,
exchange offers, discounts, and intense competition. The market share of
MNCs in consumer durables sector is 65%. MNC's major target is the growing
middle class of India. MNCs offer superior technology to the
46
Consumers whereas the Indian companies compete on the basis of firm grasp
of the local market, their well-acknowledged brands, and hold over wide
distribution network. However, the penetration level of the consumer durables
is still low in India.
VISION
Global Top 3 by 2010
Global Top 3 Electronic/Telecommunication company
GROWTH STRATEGY
Fast innovation, Fast growth
CORE COMPETENCY
Product leadership, Market leadership, People
leadership
CORPORATE CULTURE
No excuse, we not I, Fun workplace
47
48
Digital media
a) Home Theater Systems,
b) DVD Recorders,
c) Super Multi DVD Rewriters,
d) CDRW,
e) Notebook PCs,
f) Desktop PCs,
g) PDAs,
h) PDA Phones,
i) MP3 Players,
j) New Karaoke Systems,
49
The unit supports audio/video (AV) formats including MPEG-2, VC-1, H.264
video, MPEG1/2 audio, Dolby Digital, Dolby Digital+, DTS and DTS-HD
audio, and includes inputs/outputs such as HDMI out, component/composite
video outputs, and optical/coaxial/discrete 5.1 channel audio outputs, among
others.
It will go on sale in Q1 in the US for $1,200 and even though it will arrive
over here in Q2 you can expect the price to be expensive at around 9001,000.
50
RESEARCH METHODOLOGY
RESEARCH OBJECTIVES
Research Objectives are as under:
To identify the Company products of DVD Players.
To Identify the area of service in which company needs
to Improve.
To identify the Strengths/Weakness of Company
delivery system in rural area.
To know whether Wholeseller is able to satisfy the
retailers need in their specific area or not.
To help the Company in designing proper strategies for
rural area.
Research design
Purpose of study: - Descriptive
The study focuses on the satisfaction level for different
products. As well as on other parameter's such as
Commission, Delivery mechanism, Sales Force, Credit Period
etc. which are very crucial in assessing the satisfaction level
and for identification of strength's of Philips and flaws where
51
on
my
initial
observation,
have
prepared
52
gone
to
the
market
and
interviewing
retailer's
and
Order taking
Customers)
SAMPLING PLAN
Sampling Area
: Sagar
Sample Population
: Customers, Retailer's of
Sagar Area.
Sample Size
: 2 Retailers + 25 Customers
: Questionnaire
Sampling technique
: Convenience Sampling
35%
20%
10%
30%
5%
54
SAMSUNG
PRODUCT QUALITY
Position of the Company on the Basis of Consumer
Survey
GOOD
BETTER
BEST
EXCELLENT
20%
15%
25%
40%
55
40%
Newspaper
25%
Salesmen
20%
Internet
15%
56
35%
20%
30%
15%
57
LIMITATIONS
As the market is so big it quite impossible to predict the
real and true position of the product with only a few
58
59
SWOT ANALYSIS
Strengths
New Management
Product innovation
Weakness
Opportunities
Threats
FINDINGS
60
Positive points:
The distribution section is well organized Separate
salesmen for Philips
The biggest advantage for this distribution section is
the veteran salesmen
There is no overlapping of routes
The credit policy seems to be fine for a month, in some
cases it is even extended for good and handy
customers
Reach is good
Cash discounts are given for spot payments
Just in time stock delivery is an added advantage for
key outlets
Good salesman to customer relationship
Only 1% of the damages can be recovered by
distributor from Philips Areas to improve.
Salesman not looking for new outlets
Distributor is selling directly to the end user in some
cases
Timely visit is effected in some routes due to more
number of outlets
Retailers are not clear about the product features
61
CONCLUSION
Following are the conclusion drawn from the analysis of the
data and response given by the customer:
1. Philips & LG is the Indias leading producer of
Electronics Company in India.
2. The
company
advertisement
strategy
is
not
BIBLIOGRAPHY
Kothari, C.R.
research
methodology,
Methods
and
Websites:
64
www.google.com
www.wikipedia.com
www.sony.co.in
www.samsung.in
www.lgindia.co.in
www.philips.com
(b) Videocon
c) LG
(d) Samsung
(b) Quality
(c) Scheme
) Guarantee
65
(b) Satisfactory
Q6. Do you get any gifts, Discount or other schemes while purchasing the
products?-------------------------------------------------------------------------------------------Q7. Are you aware of any sales promotion schemes?--------------------------------Q8. Why are you using this Brand?
(a) Cheap
(d) All
Signature
66