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Scarcity principle
Scarcity principle (or no-free-lunch principle) Although needs and wants
are unlimited, resources are limited. Consequently, having more of one thing
usually means having less of another.
Cost-benefit principle
Cost benefit principle An economic agent should only undertake an action if
its marginal (extra) benefits outweigh its marginal costs (ceteris paribus).
Cost the largest price a person would pay in order to avoid an action
Ceteris paribus (or all else equal) the assumption that everything,
besides the variable being studied, stays the same
Incentive principle
Incentive principle An economic agent is more likely to undertake an action if
its benefits rise or its costs fall, and is less likely to undertake an action if its
benefits fall or its costs rise.
Positive economics explains what happens and why, but not what
should happen (e.g. the incentive principle)
Normative economics explains what should happen (e.g. the costbenefit principle)
Decision-making pitfalls
1. Failing to account for all opportunity costs 1
2. Failing to ignore sunk costs2 (e.g. all-you-can-eat buffet)
3. Failing to account for all relevant benefits (e.g. gambling restrictions not
only protect problem gamblers, they benefit their friends and families)
4. Failing to measure costs and benefits as absolute dollar amounts rather
than as proportions
5. Failing to know when to use average or marginal costs and benefits
a. Average costs and benefits3 determine whether an activity should
be undertaken at all.
b. Marginal costs and benefits4 determine the extent to which an
activity should be undertaken.
6. Failing to incorporate time into cost-benefit thinking (i.e. money now is
worth more than money later)
Comparative advantage
Comparative advantage when a persons opportunity cost of undertaking an
action is less than that of another person
Sources of individual
comparative advantage:
Talent
Education and training
Experience
Slope The slope of the PPC equals the opportunity cost of the good on
the horizontal axis.
Terms of trade The opportunity costs set the bounds of the terms of
trade.