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Camay care

Submitted by:
Qazi rehmat ullah bba 02103232
Muntazir Mehdi bba 0213083
Zohaib asghar bba 02103

Submitted to:
Ms. Izza rehman

Camay care
HISTORY AND INTRODUCTION
Camay soap discovered 64 years ago, when she immigrated to New York
from London at the end of World War II after marrying my father, an
American soldier. She has seen much change in her 86 years, but her
devotion to Camay has remained constant.
When she recently realized that her local ShopRite, in Plainview, N.Y., no
longer stocks Camay, and that she has only eight bars left in her linen closet,
she called me in, well, a bit of lather. What am I going to do? she asked
me. What am I going to do?
I went online to do some research and found that my mother wasnt the only
woman desperately seeking Camay. On Amazon.com this week, Camay was
selling by the case, like a particularly sought-after wine: 48 bars for more
than $50. I have been looking all over for Camay soap, one customer
wrote. I was afraid I would never wash again. Memory bars is what I call
them, wrote another.
Procter & Gamble introduced Camay in the United States in 1926 as the
soap of beautiful women. The original wrapper featured a cameo of an
elegant lady, her silhouette in profile. Advertising campaigns focused on
young brides marveling at their soft complexions. Camay evoked feminine
luxury, even sensuality, at a time when other soaps like Ivory were
utilitarian.
Camay was still popular in the 1960s and 1970s. Tish Stoker Signet, 58, a
psychotherapist in Davidson, N.C., remembers that, as a child, she and her
mother would paint the soaps cameo imprints gold, then give them as
sachets to older women at Christmas.
But by the turn of the 21st century, Camay, pink and lightly perfumed, had
lost its mass appeal in the United States. Procter & Gamble now sells Camay
to online distributors and abroad, mostly in Eastern Europe, though it may
also still be available in some mainstream stores in the United States, said
Kate Diablo, a spokeswoman.
These days, the company is more focused on its Olay bars, which compete
directly with the Dove Beauty Bar, made by Unilever. These products contain
synthetic detergents that are less irritating than soap, said Dr. Amy Derrick, a
dermatologist in Barrington, Ill. But Camay, which is a traditional soap like
Ivory, may feel less irritating because it contains glycerin, Dr. Derrick added.
Still, for a certain vintage of American woman, Camay soap remains a
cultural touchstone. I love the perfume smell, said Billie Brown of Cove,
Tex., who declined to give her age. Its lightly fragrant. Its totally feminine.
Ms. Brown remembered her mother setting out the Camay on the bathtub of
her childhood home near Lake Charles, La.. Because the soap disappeared
from her Kroger supermarket, she now buys it online.

Camay care
At cleaning products based in Norwich, Conn., Camay accounts for more than
half of bar-soap sales, said Jessica Fitchburg, the companys e-commerce
manager. She said no other beauty product sold on the site inspired such
loyalty. If youve used just one soap for 50 years, you identify that one soap
with cleanliness,

SWOT ANALYSIS OF CAME CARE:


A SWOT analysis is basically done in order to have a quick evaluation of the factors
that affect our product as well
as the organization. It looks at positive as well as negative factors that are affecting
and the ones that have the potential to affect the organization under consideration.
Also it incorporates the external and internal environment of an organization.
strengths

CAMAY CARE as the name states is basically a soap not restricted to any
particular skin type but absolution for every category.

Individuals of all skin types can use it, whether their skin is oily or dry.

The product is sub-divided into flavors, in order to attract attention from the
target market of teenagers.

The scents have been selected keeping in mind the tastes, needs and
preferences of the segmented market. Another success factor is to be the
only product providing numerous benefits of not just being an ordinary soap
but playing a role of a face wash as well. It has the benefit of being a 4 in 1
product.

It certainly is Camay Cares strength to be able to cleanse, be a protective


shield reducing acne problems, and moisturize to keep the skin healthy and
above all giving the skin a crystal clear look

WEAKNESS

Though, every new product needs time to settle, however, there definitely is
an uncertainty level of being accepted in the market.

Another weakness can be the resistance by those who have a fear of using
medicated products. They might be allergic or even prone to getting
reactions from the medicated products. For them to change their beliefs and
use Camay Care instead would be a difficult task.

Camay care
OPPORTUNITY
One and the prime opportunity for Camay Care is the growing consumer market
for improved and alluring soaps. In our view Camay Care has the strength and
capability of getting a good market share since it specifically is designed keeping in
mind the needs of the teenage community, which is our target market.
THREATS
All products face threats during their life cycle, and so shall be the case with Camay
Care as well. It is a perfect market with no barriers to entry for the new entrants so
the threat of the new entrants trying to cover our focus of the product is there. Our
product focuses on giving a new dimension of playing numerous roles at the same
time. However, nothing lasts long so we should be sure of any competition in the
current future. With the re launch of the product, now the competition comes from
the medicated products as well. Well we conclude that Camay Care has a bright
future in the Pakistani consumer market, and the overall project will be beneficial for
the company in terms of generating revenues, and holding a healthy market share.

FAILED PRODUCT CAMAY SOAP


CAMAY SOAP PRODUCT DESCRIPTION AND PRODUCT DETAILS
Camay is rich, creamy beauty soap. Camay is available in different fragrances:
Camay is the name of ascentedhand and body soap, made by Procter & Gamble. It
was first introduced in1926 and marketed as a "white, pure soap for women," as
many soaps of the time were colored to mask impurities. Camays slogan for many

Camay care
years was "Camay: the soap for beautiful women." It was later replaced with "For
your most beautiful complexion at every age. Camay is still produced although
many stores in the United States do not sell it anymore, as it has fallen out of
popularity in recent years. Since it is still quite popular abroad, in the U.S. it is often
found at immigrant-oriented ethnic stores. For many years, Camay was a major
sponsor of the soap opera Search for Tomorrow Camay Soap was introduced in the
USA in 1926 and in the UK in 1958. It was one of the first beauty soaps to be
marketed in post-war Britain. The brand was seen as a luxurious and exclusive soap,
which provided the ultimate in feminine glamour. In those early days, Camay
became renowned for its use of exclusive French perfume, its pink color and its rich
lather. The name Camay was derived from the bar's own cameo stamp. "Camay"
was coined from the French word, "came," which means cameo, the jewel.
PRODUCT FAILURE
Camay was introduced in Pakistan. Extensive advertisement was done for the
products. The soap was introduced with different scents to ensure variety. But
Camay became unsuccessful in coping up the expectations of the customers.
Therefore it was failed. One of the complaints of the customers was that Camay is
highly soluble soap, due to which it is consumed highly and is not a cost efficient
product. Camay failed to compete with Lux, Capri, Dove, Imperial leather etc. Even
the different scents of the product could not contribute to its success. Customers
did not accept such soap and ultimately P&G had to face a decline in the growth
stage of PLC of Camay.
PLC OF CAMAY

Camay care

RESEARCH &DEVELOPMENT
After extensive research and development we have come up with an idea of
launching Camay.

RELAUNCH OF CAMAY

Camay care

Camay care
CAMAY CARE
Our product Camay Care is a face wash in a bar. Soaps are one of the most
important consumer goods in everyday life. The need for such a product is
always there. Life is becoming more and more fast with every passing day
and in order to cope with the time limitations people want products which
are easy to use and do not consume time. Our product deals with the same
need of people and is targeted specially towards those people who are good
time managers; Camay Care helps people to satisfy their need of looking
good within minutes. Our product is very simple and sophisticated. It will be
a core consumer product, which will provide the consumers with the benefit
of clean, healthy, shiny skin with relative ease and comfort. The product will
be available in various types. Product will be available in diverse packs
according to scents, and will be an economical product. Price of the product
will be slightly higher as compared to the normal soaps, but still the value
provided to the customers will be more as compared to the costs they will
incur. To conclude, our product will provide the customer with great benefit of
clean, healthy, shiny skin with ease, comfort and relieve from all everyday
skin problems.

PRODUCT FEATURES
Moisturizing soap that only penetrates into those skin pores that require to
be moisturized and leaves the rest, thus a customized approach for every
skin. Sensitive skin becomes more resistant to damage, creating a healthy
look and soft feel. A solution to all acne problems and other abnormal
"plugging" of pores, leaving skin free of blemishes and marks. Choosing the
appropriate skin care products can be confusing and difficult. But this is
Gentle enough for daily use, on both dry and oily skin types Medicated
product creates a lasting effect on the skin.4 in1 process allows to cleanse,
creating a protective shield, moisturize and finally leaving the skin crystal
clear.

How does Camay Care work?


4 in 1 Process
Cleanse\ protective \Moisturizing Process \Crystal clear skin

MARKETING MIX

Camay care
PRODUCT:
TYPES OF CAMAY CARE
Not simply nice to look at but even nice to smell and use! We have identified 4
unusual flavors to market the varied choices of the users. Our product is not the
typical everyday medicated soap, it is a medicated soap which is fun to look at and
fun to use and it is first of its kind thats why it will have an advantage of a first
player. If we would have tried coming as the traditional medicated soap we would
have incurred quite some serious difficulty trying to convince people that we are
better than the rest. When our customers would think medicated soap from P&G
they would think Chocolate, Glitter and Menthol flavored. Most of the medicated
soaps in the market smell pretty bad, but our soap gives the most seducing aromas
ever, making it quite popular amongst people Ingredients: Sodium Palpitate, Natural
Rosin, Glycerin, Water, Sodium Cocotte, Rosemary Extract, Thyme Extract, Pears
Fragrance Essence, Coco Beans The new chocolate flavored soap, mom good
enough to eat, but its for your skin ! The chocolate fl avored soap would smell
like delicious chocolate but would be highly eff ective medicated soap
trying to cater to the personalities of people who like chocolate. (Camay Care
Glitter) is derived from natural herbal extracts which contain vitamins the unique
combination between Glitter and bisabolol have moisturizing and soothing effects
frequent use will leave your skin feeling soother, fresher and acne free skin.
Ingredients Sodium Palmate, Coconut Oil, Glycerin, Glitter, EtidronicAcid, Sodium
Hydro Sophie, Fragrance, Tetra Sodium, EDTA Titanium Dioxide Water.Ci19140,
Naphtha glitter particles will merely be an attraction for the young girls which will
turn into soap and not remain aglitter. The glitter flavored soap would be really
pretty_ shiny and sparkly but a highly effective medicated soap trying to cater to
the personalities of people who like fun things like glitter.
The COOL or throughout the ages

CHOCOLATE

Camay care

Ingredients:
Sodium Palpitate, Natural Rosin, Glycerin, Water, Sodium Cocotte,
Rosemary Extract, Thyme Extract, Pears Fragrance Essence, Coco
Beans.
The new chocolate flavored soap, mom good enough to eat, but its
for your skin !
The chocolate flavored soap would smell like delicious chocolate but
would be highly effective medicated soap trying to cater to the
personalities of people who like chocolate.

GLITTER

Camay care

Camay Care Glitter is derived from natural herbal extracts which contain vitamins
the unique combination between Glitter and bisabolol have moisturizing and
soothing effects frequent use will leave your skin feeling soother, fresher and acne
free skin. Ingredients Sodium Palmate, Coconut Oil, Glycerin, Glitter, EtidronicAcid,
Sodium Hydro Sophie, Fragrance, Tetra Sodium,EDTA Titanium Dioxide
Water.Ci19140, Naphtha glitter particles will merely be an attraction for the young
girls which will turn into soap and not remain aglitter. The glitter flavored soap
would be really pretty_ shiny and sparkly but a highly effective medicated soap
trying to cater to the personalities of people who like fun things like glitter.

MENTHOL

Camay care

The COOL or throughout the ages

Market Structure
We will use the Pull strategy
to attract new customers because there is a demand in market for a soap that
should have both features that is beauty plus medicated soap.
MARKET SEGMENTATION
To get a product or service to the right person or company, a marketer would firstly
segment the market, then target a single segment or series of segments, and finally
position within the segment(s). .Segmentation is essentially the identification of
subsets of buyers within a market who share similar needs and who demonstrate
similar buyer behavior. The world is made up from billions of buyers with their own
sets of needs and behavior. Segmentation aims to match groups of purchasers with
the same set of needs and buyer behavior. Such a group is known as a 'segment.
Segmentation is a form of critical evaluation rather than a prescribed process or
system, and hence no two markets are defined and segmented in the same way
there are many ways that a segment can be considered. For example, the auto
market could be segmented by: driver age, engine size, model type, cost, and so on.
However the more general bases include:

Camay care
by geography - such as where in the world was the product bought
Our product would be customized for Asian skin types. It would be a local product
available only in Pakistan, developed especially to work wonders on the Asian skin
type.

by psychographics - such as lifestyle or beliefs People with a certain lifestyle


would want to buy an expensive medicated soap not every Tom Dick and Harry
would do that. Thus our segment if considered psycho graphically would target
people whose beliefs and attitudes are shaped by popular culture and they fall prey
to what the television says pretty easily.

by socio-cultural factors - such as class Class does play a part in the


acceptance of such products in your life. People from the upper class and upper
middle class would be ready to buy our soap because it is not acceptable to people
with a low income to splurge on such luxuries as medicated soap.

by demography - such as age, sex, and so on. Mostly females are conscious
about their skin, and males prefer not to use products with the stereotypical
beauty attached to it. Since its not a beauty soap but a medicated soap hence
males would accept the usage of Camay Care more readily. The age of our segment
is the teenage age group when you encounter so many overwhelming changes that
you desperately try out everything and anything which would solve their problem.
We would satisfy them and solve their problem so that they would keep on using our
product with loyalty A company will evaluate each segment based upon potential
business success. Opportunities will depend upon factors such as: the potential
growth of the segment the state of competitive rivalry within the segment how
much profit the segment will deliver how big the segment is how the segment fits
with the current direction of the company and its vision.

TARGETING
Targeting is the second stage of the segment, target, positioning process. After the
market has been separated intuits segments, the marketer will select a segment or
series of segments and 'target' it/them. Resources and effort will be targeted at the
segment. It's like looking at a dartboard or a shooting target. You see that it has
areas with different scores - these are your segments. Aiming the dart or the bullet
at a specific scoring area is 'targeting. After segmenting we will target the
demographic Segment
Demographic Segmentation
In demographic segmentation we have divided the market into groups based on the
three important demographic variables i.e. age, life cycle stage, and purchasing
power. The following three variables are examples of demographic factors, which we

Camay care
have used in market segmentation: Age - Consumer needs and wants change with
age. The marketing mix may therefore need to be adapted depending on which age
segment or segments are being targeted. We have divided our market into three
different age groups1.Children2.Youth3.Elders
Our main target will be the youngster in our market as they are more
enthusiastic to use beauty and medicated soup. Life-cycle stage - By
assimilating this characteristic we have divided the market into diff erent
groups based on which stage of life-cycle they were in. the purpose of this
segmentation is because the people (families) change the use of soap over their
lifetime, as it is also depending upon family buying patterns. Life-cycle
stages1.Bachelor Stage(young, single people not living at home) 2 . N e w l y
M a r r i e d C o u p l e s ( y o u n g , n o c h i l d r e n ) 3 . Fu l l N e s t I ( y o u n g e s t c h i l d
u n d e r s i x ) 4 . Fu l l N e s t I I ( y o u n g e s t c h i l d s i x o r o v e r ) 5.Full Nest
III(older married couples with dependent children)6.Full Nest III(older
married couples, no children living with them)7.Full Nest III(older married
couples, retired, no children living at home)
According to the usability of medicated soaps our target market segment
will be the Bachelor stage, and newly married couples. Purchasing power According to this characteristic we have divided our market in four basic segments.
1.Modern family housing, higher incomes (upper class)2.Older housing of
intermediate status (Middle class)3.Poor quality older terraced housing (Lower
class)Class does play a part in the acceptance of such products in your life. People
from the upper class and upper middle class would be ready to buy our soap
because it is not acceptable to people with a low income to indulge on such luxuries
as medicated soap. But with our pricing strategies we will target the second group
i.e. older housing of intermediate status by providing the product to them at the
price they really want.
TARGET MARKET FOR CAMAY CARE
Has this ever happened to you ?
You've been in the woods for the last twelve hours tromping through the mud and
the brush. You're hot and sweaty and in need of a cleanup, and you want to pamper
yourself with something nice smelling, nice to look at and which would do the job
efficiently. It is just this kind of situation that calls for Crystal, the beautiful bar of
medicated soap, which smells delicious, which comes up with a perfect solution
for every personality Camay Care the face wash in a bar is perfect for Kids
Teenagers People conscious about their skin People troubled by acne People wanting
a trustable soap for their skin People troubled by too many harmful chemicals in the
products they use People looking for a fun soap which would brighten their day
People who want nice smelling medicated soap This product is basically

Camay care
targeted at kids and teenagers but people in the entire household can use
it. People who are afraid to use medicated soaps because of the chemicals
present in them would feel pretty comfortable with the friendly attire of Crystal.
It's also a great product for those who have to use a medicated soap
because they have blemishes, acne or blackheads, they would treat their
unfriendly problems with a soap which looks friendly. The ingredients in Crystal
undertake a cleansing action that enhances your skins natural beauty and
maintains its natural moisture. Thus the bar of soap is the comfortable, convenient
and safe way of getting your skin clean and protected in a fun different.

PRICE
PRICING STRATEGY
We will use the price skimming strategy. The practice of price skimming involves
charging a relatively high price for a short time where a new, innovative, or muchimproved product is launched onto a market. The objective is to skim off
customers who are willing to pay more to have the product sooner; prices are
lowered later when demand from the early adopters falls. The main objective of
employing a price-skimming strategy is, therefore, to benefit from high short-term
profits, due to the newness of the product, and from effective market segmentation.
ADVANTAGES
A highly innovative product will be launched; research and development costs are
high, as are the costs of introducing the product to the market via promotion,
advertising etc. In this case, the practice of price-skimming allows for some return
on the set-up costs
Charging initial high prices will allow the firm the luxury of reducing them when the
threat of competition arrives. By contrast, a lower initial price would be difficult to
increase without risking the loss of sales volume
PRODUCT PRICE
One of the most important decisions in marketing is price. This is because price is
believed to have impact on sales volumes. If the price is too high and the market is
competitive, sales may be correspondingly reduced. The main reason for the
importance of price is that it is one of the main variables that determine the profit.
The profit per unites equal to the price less the total cost of producing that unit.
Profit = Price - Cost
The retailed price computed for Camay Care the soap is Rest 40.05. These
computations are based on the market study, consultancy from the retailers and the
suppliers.

Camay care
Cost of Soap (1000 soaps) In Rupees Direct Material & Processing 15,000.00
Packaging 6,000.00 Other Expenses 1,800.00 Advertising (20 %) 4560.00 Margin
(30%) 8208.00GST (18%) 6402.24 Factory Rate 41970.2

PLACE
DISTRIBUTION CHANNELS
A distribution channel is defined as: Elements of the system of delivery of
merchandise to customers from the manufacturer or wholesaler, including retailers,
brokers, and shipping companies; also includes discussions of store merchandising
and cross-merchandising. The 'distribution system' refers to the entire marketing
process, and not just the physical product distribution. It is a set of interdependent
groups and individuals concerned with transferring specific goods or services from
the original producer or supplier to the final user or consumer. Distribution channels
are essentially sets of relationships where the parties involved have To Know each
other's aims, policies and procedures Be aware of their planning horizons and
management styles Be willing to accept tasks as well as impose them on others the
most effective distribution channels are those where the distributor's interests are
made to coincide with the producer's interests. Before any commitment is made,
the producer needs to be certain of the distributor's business aims, attitudes and
customer franchise. It pays to remember that your distributors are customers too,
and have the option to buy elsewhere. Distributors may take on some or all of the
tasks involved in getting goods or services from the producer's door to the
consumers threshold. Transferring part of the companys image to the distributor
implies that decisions taken byte middleman must be reviewed and should be of a
long-term nature
POSITIONING
Positioning is undoubtedly one of the simplest and most useful tools to marketers.
After segmenting a market and then targeting a consumer, you would proceed to
position a product within that market. Positioning is all about 'perception'. As
perception differs from person to person, so do the results of the positioning map
e.g. what you perceive as quality, value for money, etc., is different to my
perception

POSITIONING MAP:
This allows them to be compared and contrasted in relation to each other. This is
the main strength of this tool. Marketers decide upon a competitive position which
enables them to distinguish their own products from the offerings of their
competition (hence the term '

Camay care
POSITIONING STRATEGY:).The term 'positioning' refers to the consumer's perception
of a product or service in relation to its competitors. You need to ask yourself,
what is the position of the product in the mind of the consumer? POSITIONING OUR
PRODUCT1. What position do you currently own?
A. Currently our company is one of the leading pharmaceutical companies and any
product we launch will automatically have medicated and attached to it because
thats what we do basically. Thus we will not try to tell our consumers what they
already know but would stress about the fact that our soap is satisfying to our
customers.
2. What position do you want to own?
A. We will tell them what they do not know about us. We will tell them that our soap
is not just medicated, but its also fun to look at, good to smell and when you use it
you get the added benefit of crystal clear skin along with all these qualities
iii- Internal Risk
This involves whether with the new strategy the company is facilitating the
employee or not. The suppliers will cooperates with you and will provide you with
raw material at right tome or not. In this there should be coordination between
different departments. and this internal risk is very low because Stifle is working for
many years and uphill now its not having any such problem

PEST ANALYSIS
POLITICAL ANALYSIS:
Politically there is no much of a problem for the CAMAY CARE and will create an
impact that will not affect our product
ECONOMIC ENVIRONMENT:
Basically it refers to factors affecting the buying power of the consumers. In order to
launch our product the company P&G was well aware of the fact that if they set the
price of their product higher than their competitors already in the market then it
wont affect our product since Camay Care soap is for teenagers in need of getting
rid of the hormonal problems at their age. Since our product is going to be the very
first product having multi tasks to perform it wont have any problems with its
competitor soaps. Its soap for the teenagers and therefore the price is going to be
set not much higher but a bit higher than a normal soap. The risk factor remains
that in the near future competitors will try to get to know this urge for teenagers to

Camay care
get free of acne problems and thus not currently do we feel will we have any
economic problem. We have the resources to launch a product and we believe P&G
being a worldwide successful company does not have any economic problem.
SOCIO-CULTURAL
The social environment of our country does not change so quickly. It takes ages
upon ages to alter the culture of any country and Pakistan is no exception. We are
influenced a lot by the television and it plays quite a vital role in many peoples
lives; most of us tune in everyday for our favorite shows and it is like an addiction
which cannot be cured. It is a vicious never-ending cycle because these are the
people which buy the products they fall in love with over the satellite. It is strongly
imbedded in our culture to want a beautiful skin, and the definition of beautiful skin
has remained the same throughout the ages_ beautiful means clear, crystal clear.
Thus we are sure of the fact that we are not in the danger of any threat concerning
a radical social or cultural change in Pakistan thus our product would be accepted
and used for a very long time to come.
TECHNOLOGY
The enormous molecular diversity that nature offers is unmatched by other
synthetically derived compound libraries. Hence, the P&G focus in its drug discovery
program is primarily targeted on natural product chemistry. In addition to projects
with leading pharmacology departments at a number of UK Universities, P&G
supports three natural product projects in India. The overall aim of these projects,
based at the University of Gulbarga andKuvempu, is to screen plant extracts for
medicinal activity. Using advanced chromatographic techniques in conjunction with
cell based assay systems, leading compounds are isolated for development.
PROJECT PLANNING
In project planning there are three approaches Skunk work Rugby relay approach
Cross functioning Rugby Relay Approach: we are using the rugby relay approach
because in which all the departments are working together in generating and
implementing the idea
PRODUCT PLANNINGMARKET SHARE
Market Share measures the proportion of the total market held by a business,
product or brand. The formula which we will follow for calculating Market Share is
presented below Market Share (%) = sales of the business, product or brand / total
sales in the market By measuring changes in Market we will compare our business
directly against our competitors, which will allow us to judge more accurately the
success or failure of the businesses marketing strategies
COMPETITOR ANALYSIS

Camay care
Products Market Share Quality Rating Price Per unit( Rest)
Lux
Rexene
10%
10%

Safe guard
40%

Imperial leather
20%

Capri
5%

PACKAGING
Nothing beats an external appearance that says "inside this package is a person as
healthy and glowing as thaw rapping itself We have chosen a simple packaging for
this product yet attractive. A packaging should be able to turn heads but then again
it should not be superficial

PROMOTION
P&G promotes its products in a variety of ways. Camay Care will be promoted by
using the mediums of television, newspaper and radio. Camay Cares advertising
depends upon the target market i.e. Camay Care focuses on teenagers which is why
the main focus of advertisements would undoubtedly be teenagers. Teenagers with
wonderful skin shall model for our product in order to attract the teenage
community. A promotion can only be successful if it relates directly to the target
market. It is thus imperative for us to use young teenagers who have clear acne
free skins to help us launch our product by working for our advertisements.
Billboards outside schools, colleges, universities, net cafs and even the tuition
centers shall be a good promotional strategy.
MARKETING:
After developing our product we did its test marketing and gave the sample
products to our employees to know its results. We also did test marketing outside
the schools, collages, and universities. Result was positive and our product is ready
for entering in the market.
SALES FORECASTING
S al e s f o re cas tin g i s th e p ro ce ss of org an i zi n g an d an al yzi n g
i n f o r m a t i o n i n a w a y t h a t m a k e s i t p o s s i b l e t o estimate what your sales
will be

SALES FORECASTING OF CAMAY CARE


In order to live in this world of cutthroat competition, everyone tries to work really
hard and with full commitment day and night. As, life is becoming more and more

Camay care
busy so everyone finds it very difficult to get some time from the very busy
schedules for themselves. Our product Camay Care is a product, which is very
different from the products being provided by the existing producers of soap. Either
they focus entirely on a target market of people in need of dry faces or entirely on
oily. Camay Care on the contrary is providing dual benefits at the same time. It
erases all problems of teenagers having problems of acne and dark marks on the
skin. Given the need of this product, we used qualitative methods to find out how
much revenue we would generate from the introduction of satisfaction. The
primary methods used include: Survey of buyers intentions Expert opinion
Composite of sales force estimates. These methods showed that we would generate
considerable revenue, since this is a new product in Pakistan, it does not have any
direct competition, and there is a great need of it among the consumers in the niche
market was going to target.
CONCLUSION
P&Gs new product Camay Care will definitely create a great impact in the
environment. Camay Care is soap, which transports you by the sea and leaves
your skin fresh. It also gives teenagers finally a chance to get rid of their acne
problems and have a clear fresh skin cheaply by not a face wash, not a cream but
by soap.

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