Part-1

1.0 Strategy:
Strategy refers to the determination of the purpose (or mission) and the basic long-term
objectives of an enterprise, and the adoption of courses of action and allocation of
resources necessary to achieve these aims.
Strategic Management:
Strategic Management is a comprehensive and ongoing management process aimed at
formulating and implementing effective strategies; a way of approaching business
opportunities and challenges.
1.1 Features of Strategy:

It is a long-rang plan.
It has comprehensive plan.
It has difference with police.
It is a guide line of plan.
It is the consideration of environment.
It will be emphasizing on carefulness.
Determination of alternative is important to select strategy.
Diversification is an important part of strategy.

Types of strategy:
There are some types of strategy, these are as followsA. Corporate strategy
B. Business strategy
C. Operations management strategy
D. R&D strategy
E. Financial/Accounting strategy
F. Marketing strategy
G. Human Resource strategy
1.2 Considering factors for preparing strategic plan:
We can consider some factors for preparing a strategic plan. These are as follows1. Strategic goal
2. Present condition of organization
3. Growth rate of organization
4. Future environmental condition
5. Competitors position and their strategy
6. Possibility of new competitors entrance
7. Condition of buyers or consumers
8. Availability of required resources
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1.3 Considering factors for implementation of strategic plan:

We can consider some factors for implementation of strategic plan. These are as follows1.
2.
3.
4.
5.
6.
7.
8.
9.

Determination of various phases of plans implementation

Emphasizing on strategic plan in preparing operational plan
Integration of necessary resources for implementation of plan
Timely initiative
Observe the reality under planning premises
Evaluation of the progress of the implementation of plan
Evaluation of the position of the competitors
Analyzing result after every phase of implementation of plan
Modification in plan if necessary

1.4 Limitations of strategic planning:

1. Problem in setting planning premises
2. Time consuming and costly
3. Lack of efficient manager
4. Problem in application
5. Problem in alteration
6. Possibility of counter attack
7. Demerits of expose of secrecy
1.5 The Strategy making process:
The formal Strategic planning process has five main steps. These areas1. Select the corporate mission and major corporate goals.
2. Analyze the organizations external competitive environment to identify
opportunities and threats.
3. Analyze the organizations internal operating environment to identify the
organizations strength and weaknesses.
4. Select strategies that build on the organizations strengths and correct its
weaknesses in order to take advantage of external opportunities and counter
external threats. These strategies should be consistent with the mission and major
goals of the organization. They should be congruent and constitute a viable
business model.
5. Implement the strategies.

2.0 Vision:
The vision of a company lays out some desired future state; it articulates, often in bold
terms, what the company would like to achieve. Nokia, the worlds largest manufacturer
of mobile (wireless) phones, operates with a very simple but powerful vision; If it can

go mobile, it will! This vision implies that no only will voice telephony go mobile, but
so will a host of other services based on data, such as imaging and internet browsing.
This vision has led Nokia to develop multimedia mobile handsets that not only can be
used for voiced communication but that also take pictures, browse the internet, play
games, and manipulate personal and corporate information.

2.1Mission:
A companys mission describes what the come does. For example, the mission of Kodak
is to provide customers with the solution they need to captures, store, and process, output,
and communicate images-anywhere, anytime. An important first step in the process of
formulating a mission is to come up with a definition answers these questions: what is
our business? What will it to be? What should it to be? The responses guide the
formulation of the mission.

2.2Goals:
A goal is a precise and measurable desired future state that a company attempt to realize.
Goals are critical to organizations effectiveness, and they serve a number of purposes.
Organizations can also have several kinds of goals, all of which must be appropriately
managed. And a number of different kinds of managers must be involved in setting goals.
Features of goals:
Goals have four main characteristics. These are as follows2.3 They are precise and measure able. Measure able goals give manager a
yardstick or standard against which they can judge their performance.
2.4 They address crucial issues. To maintain focus, manager should select a
limited number of major goals to asses the performance of the company.
The goal that is selected should be crucial or important ones.
2.5 They are challenging but realistic. They give all employees an incentive to
look for ways of improving the operation of the organization. If a goal is
unrealistic in the challenges it poses, employees may give up; a goal that is
too easy may fail to motivate managers and other employees.
2.6 They specific a time period in which the goals should be achieved, when
that is appropriate. Time constraints tell employees that success requires a
goal to be attained by a given date, not after that date. Deadlines can inject
a sense of urgency into goal attainment and act as a motivator. However,
not all goals require time constraints.
Purposes of goals:
Goals serve four important purposes. These are as follows They provide guidance and a unified direction for people in the organization.
Goals can help everyone understand where the organization is going and why
getting there is important.
Goal setting practices strongly affect other aspects of planning. Effective goal
setting promotes good planning, and good planning facilities future goal setting .
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Goals can serve as a source of motivation for employees of the organization.

Goals that are specific and moderately difficult can motivate people to hard
worker, especially if attaining the goal is likely to result in rewards.
Finally, Goals provide an effective mechanism for evaluation and control. This
means that performance can be assessed in the future in terms of how successfully
todays goals are accomplished.

Kinds of Goals:
Organization establishes many different kinds of goals. In general, these goals vary by
level, area, and time frame. These goals are as followsStrategic goals- Strategic goals are goals set by and for top management of the
organization. They focus on broad, general issues, Such as-Procter & gambles goal of
doubling sales revenues is a strategic goal.
Tactical goals- Tactical goals are stet by and for middle managers. Their focus is on how
to operationalize actions necessary to achieve the strategic goals. Tactical goals at P & G
might center on which new products to launch, which existing products to revise, and so
forth.
Operational goals- Operational goals are set by and for lower level managers. Their
concern is with shorter-term issues associated with the tactical goals. An operation goal
for P&G might be a target number of new products to launch each of the next five years.

2.3 Values:
The values of a company state how managers and employees should conduct themselves,
how they should do business, and what kind of organization they should build to help a
company achieve its mission. In so far as they help drive and shape behavior within a
company, values are commonly seen as the bedrock of a companys organizational
culture: the set of values, norms, and standards that control how employees work to
achieve an organizations mission and goals. An organizations culture is commonly seen
as an important source of its competitive advantage.
These values are as follows Management is obligated to manage Nucor in such a way that employees will
have the opportunity to earn according to their productivity.
Employees should be able to feel confident that if they do their jobs properly,
they will have a job tomorrow.
Employees have the right to be treated fairly and must believe that they will
be.
Employees must have an avenue of appeal when they believe they are being
treated unfairly.

Part-2
Analysis:
A. 1.Vision of EXIM Bank Limited:
The gist of EXIM Bank vision is Together towards tomorrow. EXIM Bank
believes me togetherness with its customers, in its march on the road to growth and
progress with services. To achieve the goal, there will be pursuit of excellence at all
stages with a climate of continuous improvement, because, in EXIM Bank, they believe
the line of excellence is never ending.

2. Vision of PUBALI Bank Limited:

To hold the position of best private commercial bank in Bangladesh with adherence
to meticulous compliance of rules and regulations and strong commitment to corporate
social responsibility.
3. Vision of AB Bank Limited:
To be the trendsetter for innovative banking with excellence and perfection
B. 1. Mission of EXIM Bank Limited:
The bank has chalked out the following corporate objectives in order to ensure
smooth achievement of its goals:

To provide high quality financial services in export and import trade

To provide excellent quality customer service

To maintain corporate and business ethics
To become a trusted repository of customers' money and their financial
advisor
To make stock superior and rewarding to the customers/share holders
To display team spirit and professionalism
To have a sound capital base.

2. Mission of PUBALI Bank Limited:

To become most remarkable and admirable private commercial bank in the country, to get
recognition as a dynamic, innovative and customer service oriented bank. To keep
momentum of continuous & steady growth with maximum transparency and to diversify
products and resources, To expedite continuous up date of in formation and technology
with all modern facilities to cope with demand and challenge of the time.
3. Mission of AB Bank Limited:
To be the best performing bank in the country.

Relationship of vision & mission of above three Banks:

Companies

Vision

Mission

EXIM Bank Limited

They want to develop day by

day and hold their performance

They want to acquire the trusty

of customers' money and their
financial advisor, expanding
business.

PUBALI Bank Limited

They hold the position of best

private commercial bank in
Bangladesh by their
performance.

AB Bank Limited

They want Keeping ahead of

other competitors in
productivity and profitability.
They want to move and
Develop with the changing new
era.

They want a dynamic,

innovative & customer service
oriented bank. They want
continuous up date of in
formation and technology with
all modern facilities day by day
to Customer demand.
They want to attain budgetary
target fixed in each area of
business.

C. 1. Goals of EXIM Bank Limited:

Providing high quality financial services in export and import trade.

Proving efficient customer service

Maintaining corporate and business ethics

Being trusted repository of customers money and their financial adviser

Sound capital base

Enhancement of shareholders wealth

Making its products superior and rewarding to the customers

2. Goals of PUBALI Bank Limited:

To match: Corporate objectives, with ownership and accountability.

Proving efficient customer service

Maintaining corporate and business ethics

Being trusted repository of customers money and their financial adviser

Sound capital base

Value Addition

Quality Standard

To increase their value by releasing each individuals true potentials.

3. Goals of the AB Bank Limited:

Developing the standard of living of the limited income group by offering

consumer credit.

Encouraging and motivating the new entrepreneurs to establish industries and

business in line with development of national economy.

Enhancing savings tendency of the people by offering attractive and lucrative new
savings scheme.

Developing competitive, most modern, scientific and social welfare oriented

banking institution of the country.

Financing the foreign trade of the country both Export and Import.

Developing the model of participatory banking.

Enhancing the mobilization of savings both from urban and rural area.

Implementation of above three Banks Goals:

Three banks goals are nearby. Three banks want to provide high quality financial services
to their customers. They want to achieve high profit and expand business. They want to
acquire trusty of the customer, they are always wants to increase peoples saving tendency
and they want to hold their best position in our banking sector of our country.

D. 1. Values of the EXIM Bank Limited:

EXIM holding and guiding the following values:
To have strong Customer focus and build relationship based on
integrity and superior services and mutual benefit.
To strive for private and sound growth.
To work as a team to serve the best interest of the organization.
To work for continuous business innovation and improvements.
To value and respect people and make decision based on merit.
To provide recognition and communication.

2. Values of PUBALI Bank Limited

To create a technology based most efficient banking environment for
customers.
To ensure ethics and transparency in all levels.
To ensure sustainable growth and establish full value of the honorable
shareholders.
To add effective contribution to the national economy.
Provide high quality financial services in export and import trade.
Provide defect free quality customer service.
Maintenance of corporate and business ethics.

3. Values of AB Bank Limited

Our Compliance: We consider adherence to national policies and objectives for
giving our customers the best financial support with corporate integrity, meaning
a fully compliant bank along with involvement in social development.
Our Customer: We give the best priority our customer demand and through our
endless effort we assure the best satisfaction to our customer.
Our Shareholders: We assure the best return to our shareholder by commenced
performance over a rolling year.
Our Team Members: We provide secure, satisfying employment, ensuring the
contribution of each individual to the success of ABBL.

Implementation of above three Banks Values:

EXIM Bank has started Islamic Banking system based on Shariah. They are working as a
team to serve the best interest of the organization. Their customer servicing is preferable.
PUBALI Bank has already achieved a high growth rate accompanied by an impressive
profit growth rate. There are more than three hundred Pubali Bank branch in our country.
The number of deposit and the loan advances are also increasing rapidly. Their customer
servicing is poor because of old bank. AB Banks is a high-performing organization. Their
customer service and set of values are highly preferable for customers. That can help to
achieve superior financial performance.

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Conclusion:
A strategy is a set of related actions that managers take to increase their companys
performance. The major components of the strategic management process are defining
the mission, vision, and major goals of the organization. Analyzing the external and
internal environments of the organizations. Choosing a business model and strategies that
align an organization strengths and weakness with external environmental opportunities
and threats and adopting organizational structures and control systems to implement the
organizations chosen strategies. A good leadership is very important because a good
leader philosophy will be good so he can set an acquirable vision, mission, and goals.

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References

Ricky W. Griffin, Management (8th edition).

Hill/ Jones, Theory of Strategic Management with cases (8th edition).

www.pubalibangla.com

www.abbank.com.bd

www.eximbankbd.com

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