Francesco Loli

francescololi668@hotmail.com (385) 233-1421 www.commsview.wordpress.com

Professional Profile
Talented marketing and PR strategist with experience in strategic planning and research. Have created and implemented
marketing and communications strategic plans to create and deliver messages that focus on target market.

Professional Experience
Freelance Public Relations and Marketing Consultant

Jun 2013 till present

Create marketing plan and strategies to launch products overseas to increase brand positioning and market share
Develop and manage social media strategies to bring brand awareness, interaction and traffic to websites
Implement internet marketing strategy optimizing 6 websites to improve user experience, website traffic and awareness
Create surveys that tracks program quality and design and execute strategies that improve services offered
Create and maintain companys database that has more than 300 clients in foreign markets
Design a clinics website that optimize the incoming of new patients by accessing forms and documents online

Public Relations Coordinator

MicroBusiness Mentors, Provo, UT

Aug 2012 Jan 2015

Created organizations first communications and marketing strategic plan to improve volunteer engagement, community
participation, and program management
Manage a team of 3-4 people charged with community outreach and public relations
Managed the creation of marketing materials to attract volunteers and clients and to promote community awareness
Created client survey to improve program quality and client relations and maintaining expected ROI
Managed social media marketing to increase presence, appeal to volunteers and increase number of clients

Communications & Marketing Specialist

Internexus Provo, Provo, UT

Jul 2013 Jun 2014

Created student surveys and analyze the results to improve overall student satisfaction
Implemented marketing strategies based on student survey input
Managed social media strategy that increase number of students and brand awareness overseas

Account Coordinator
Bradley Public Relations Agency, Provo, UT

Jun 2012 Apr 2013

Researched and developed strategic plans to rebrand organizations, increase sales, and to improve community relations
Developed research projects for specific marketing issues to develop new leads
Implemented marketing recommendations based on survey findings

IT Support Representative
BYU Office of Information Technology, Provo, UT

Aug 2008 Dec 2012

Trained 3-4 new agents per month in companys software and applications, and mentored them in challenging calls
Created and edited 100+ knowledge base and troubleshooting articles, increasing accuracy effectiveness
Increased customer satisfaction by 70% after following up and coordinating with international tech representatives

Campus Desk Writer

BYUs Universe, Provo, UT
Wrote 12 articles that highlighted multicultural events and community issues
Created relationships with 20+ interviewees and sources

Jun 2012 Aug 2012

Marketing Research Coordinator

Agroindustrial del Fenix SAC, Lima, Peru

Sep 2004 Jul 2007

Managed the information gathering process for potential market of almost 1 million people
Managed the creation of a business plan that supported sales, customer service and management
Analyzed sales activities, customer, pricing and competitors in detail, with charts, graphs and explanatory texts
Created and analyzed sales, costs and customer services statistics and suggested changes based data

Volunteer Experience
Executive Assistant
The Church of Jesus Christ of Latter-day Saints, Pleasant Grove, UT

Apr 2004 May 2013

Discussed with the main leader and subunit leaders about welfare and spiritual needs of more than 100 individuals,
gave feedback and followed up on assignments
Managed finance and administrative matters involving more than 100 people
Took minutes during meetings to distribute and better follow up on assignments
Provided Spanish translation for audience when receiving guest speakers who only speak English

Proofreader
El Peridico de Utah (Utahs Newspaper), South Jordan, UT

Apr 2012 Oct 2012

Reviewed articles to correct grammatical errors and to keep writing style according to the Spanish language, improving
grammatical accuracy and style

Full time Volunteer Representative

The Church of Jesus Christ of Latter-day Saints, Piura, Peru

Mar 2002 Mar 2004

Trained and supervised 6-12 volunteers on how to interact with families and other volunteers
Organized and led training meetings on how to improve teaching and current activities
Implemented the statistics database of volunteer achievement
Counseled with individuals and offered solutions on decision-making, moral issues, communications and collaboration
Interacted with people from different cultures and values

Education
Master of Business Administration
Western Governors University
Bachelor of Arts in Communications, Emphasis in Public Relations
Brigham Young University, Provo, UT

Expected graduation Dec 2016

Jun 2013

Minor: Business Management

Bachelor of Science in Economics,

National University of Calla, Lima, Peru
Minor: Marketing

Specialties and Skills

Social media and analytics

SEO
Wordpress
Strategic planning
Customer engagement
Marketing Research
Adobe Suite
Blogging
Writing in AP style
Data analysis

Apr 2006