1.

2.
3.
4.
5.
6.

7.

8.
9.
10.

BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be
posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza,
#101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the Lake
Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with
disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior
to the meeting.

LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT

388 19th Street Oakland, California 94612
Phone 510.452.4529 Fax 510.452.4530 info@lakemerritt-uptown.org www.lakemerritt-uptown.org

LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT

388 19th Street Oakland, California 94612
Phone 510.452.4529 Fax 510.452.4530 info@lakemerritt-uptown.org www.lakemerritt-uptown.org

$128,589.54
$674,382.35

Less Reserve
Total Cash Available

$12,009.52
$41,843.38
$156,712.43
$210,565.33
$463,817.02

DISI

ORG

SOBO

Total Expenses

Cash Remaining

Expenses

$802,971.89

YTD Budget

Prior Year Reserve and Assessment Income

Cash Available

Lake Merritt/Uptown District Association

YTD Cash Summary-February 2015

$495,530.89

$184,556.31

$139,115.17

$41,308.01

$4,133.13

$128,589.54
$680,087.20

$808,676.74

Actual

January disbursement was

Notes

$0.00

$1,242,955.83 Please See Attached

$940,274.51 Please see attached

$230,624.20 Please see attached

$72,057.12 Please see attached

$128,589.54
$1,242,955.83

$1,371,545.37 $5,704.85 more than anticipated.

Annual Budget

80.29
14.21
141.09
527.28

Office furniture & equipment

Postage, shipping, delivery
Printing & copying
Supplies

Landscaping Staff Person

Maintenance

SOBO

TOTAL ORGANIZATION

Training & Prof. Develop.

Total Personnel & Related

Public Relations
Staff Personnel

2,349.66
22,658.76

19,251.87

0.00
12,127.84

1,250.00
10,877.84

0.00
0.00

Shuttle
Total ORG/Special Projects

Personnel & Related

0.00

ORG/Special Projects
Annual Breakfast Meeting

219.84
7,124.03

3,141.82

Total Occupancy expenses

Telephone & telecommunications

Total Non-personnel expenses

3,208.34

3,141.82

2,349.66
22,887.58

17,828.19

333.34
12,494.18

1,250.00
10,910.84

0.00
0.00

0.00

208.34
5,334.01

125.00
41.66
250.00
291.66

3,208.34

0.00
334.10

0.00
0.00

0.00
0.00

0.00
0.00

Total Insurance
Misc
Occupancy expenses
Rent, parking, other occupancy

166.66

416.59

250.00
41.66

500.00

2,499.50

Consulting & Legal Expenses

Fees & Permits

Insurance
Directors & Officers
General Liability

0.00
0.00

2,855.63

TOTAL (DISI)

ORGANIZATION
Non-personnel expenses
Accounting Expenses
Computer Service & Support

416.66
458.34
875.00

0.00
1,500.00
1,500.00
6,004.76

5,129.76

3,541.66
338.10
1,250.00

Curr. Budget

1,355.63

30.00
75.63
1,250.00

Curr. Actual

Total DISI Projects

Special Events
Arts & Culture
CBD Sponsored Events
Total Special Events

DISI Projects
Marketing
Misc
Public Relations

DISTRICT IDENTITY (DISI)

EXPENSES

10:19 AM
2/25/15
Cash Basis

0.00
-228.82

1,423.68

-333.34
-366.34

0.00
-33.00

0.00
0.00

0.00

11.50
1,790.02

-44.71
-27.45
-108.91
235.62

-66.52

-66.52

0.00
-334.10

0.00
0.00

333.34

2,082.91

-250.00
-41.66

-3,149.13

-416.66
1,041.66
625.00

-3,774.13

-3,511.66
-262.47
0.00

Curr. Variance

100.0%
99.0%

107.99%

0.0%
97.07%

100.0%
99.7%

0.0%
0.0%

0.0%

105.52%
133.56%

64.23%
34.11%
56.44%
180.79%

97.93%

97.93%

0.0%
0.0%

0.0%
0.0%

300.01%

599.99%

0.0%
0.0%

47.56%

0.0%
327.27%
171.43%

26.43%

0.85%
22.37%
100.0%

Percent

4,699.32
45,317.62

41,308.01

45.00
24,300.68

2,500.00
21,755.68

0.00
0.00

0.00

467.07
17,007.33

115.17
49.35
246.55
722.80

6,283.64

6,283.64

6,033.00
78.25

1,285.00
4,748.00

512.00

2,499.50

0.00
0.00

4,133.13

0.00
1,500.00
1,500.00

2,633.13

57.50
75.63
2,500.00

YTD Actual

4,699.32
45,775.16

41,843.38

666.68
24,988.36

2,500.00
21,821.68

0.00
0.00

0.00

416.68
16,855.02

250.00
83.32
500.00
583.32

6,416.68

6,416.68

6,187.00
668.20

1,300.00
4,887.00

333.32

833.18

500.00
83.32

12,009.52

833.32
916.68
1,750.00

10,259.52

7,083.32
676.20
2,500.00

YTD Budget

0.00
-457.54

-535.37

-621.68
-687.68

0.00
(66.00)

0.00
0.00

0.00

50.39
152.31

-134.83
-33.97
-253.45
139.48

-133.04

-133.04

-154.00
-589.95

-15.00
-139.00

178.68

1,666.32

-500.00
-83.32

-7,876.39

-833.32
583.32
-250.00

-7,626.39

-7,025.82
-600.57
0.00

YTD Variance

Lake Merritt Uptown District Association

February 2015 Expenses

100.0%
99.0%

98.72%

6.75%
97.25%

100.0%
99.70%

0.0%
0.0%

0.0%

112.09%
100.9%

46.07%
59.23%
49.31%
123.91%

97.93%

97.93%

97.51%
11.71%

98.85%
97.16%

153.61%

300.0%

0.0%
0.0%

34.42%

0.0%
163.63%
85.71%

25.67%

0.81%
11.19%
100.0%

Percent

Variance Explanation

28,196.00
274,651.00

230,624.20

4,000.00
149,930.00

15,000.00
130,930.00

5,000.00
10,500.00

5,500.00

Page 1 of 2

1,500.00
500.00
3,000.00
3,500.00 Variance due to purchase of ink for office printer. W/in
annual budget.
2,500.00
70,194.20

38,500.00

38,500.00

1,300.00 Paid in full.

4,887.00 Will run variance of $1300.00 in this category due to increase
in premium for coverage of Big Belly trash compactors.
6,187.00
4,008.20

Committee consulation.
2,000.00 Includes SPUR membership.

4,999.00 Includes payment to Robert Selna for Policy and Planning

3,000.00
500.00

72,057.12

5,000.00
5,500.00 Includes sponsorship of Bike to Work Day.
10,500.00

61,557.12

42,500.00
4,057.12 Includes catering for Oakland Central partnership meeting.
15,000.00

Ann. Budget

Watering

71,189.71

93,297.21

TOTAL EXPENSE

455.00

347.27
2,000.00
43,379.02

Curr. Actual

TOTAL SOBO

Misc SOBO expenses

PROW Maintenance
Security

10:19 AM
2/25/15
Cash Basis

102,189.13

78,356.18

1,916.66

3,216.81
5,457.50
42,527.97

Curr. Budget

-8,891.92

-7,166.47

-1,461.66

-2,869.54
-3,457.50
851.05

Curr. Variance

91.3%

90.85%

23.74%

10.8%
36.65%
102.0%

Percent

184,556.31

139,115.17

628.00

484.02
2,157.95
85,828.26

YTD Actual

210,565.33

156,712.43

3,833.32

6,433.62
10,915.07
85,055.94

YTD Budget

-26,009.02

-17,597.26

-3,205.32

-5,949.60
-8,757.12
772.32

YTD Variance

Lake Merritt Uptown District Association

February 2015 Expenses

87.65%

88.77%

16.38%

7.52%
19.77%
100.91%

Percent

1,242,955.83

940,274.51

23,000.00

38,601.72
65,490.07
510,335.72

Ann. Budget

Page 2 of 2

Variance Explanation

Gallen.Neilly January/February 15 Activity Report

To: The Lake Merritt/Uptown & Downtown Oakland District Associations
Fr: Tim Gallen, Andrew Neilly, Nancy Amaral
Here is our summary report of January/February activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown
Oakland Districts.

Projects COMPLETED
Media Inquiries/Pitches:

Gallen.Neilly coordinated with Jill Silvestri of CNBC to coordinate an interview with Michelle Lane to take place on 2/25/15 to
discuss Oakland real estate & business startups. Gallen.Neilly attended the interview and provided further in-depth info to
CNBC.
Gallen.Neilly provided info to Diablo Magazine reporter Clay Kallum for a story he was writing on Oakland- we connected him
with Steve Snider and also provided info on Naveen Jain (Spark Art) for a possible sidebar story, per the reporters request.
Handled media inquiry from George Avalos (Bay Area News Group) and arranged for him to speak with Steve Snider. Provided
him current commercial real estate data on Oakland, provided to us by JLL research (Chart of the Week) & additional stats
collected from the CBD Broker Focus Group. Clip resulted: http://www.mercurynews.com/business/ci_27528547/turnarounddowntown-oakland
Gallen.Neilly worked with Neil Gonzalez, a reporter from The Registry, to provide him with quote resources and background info
for his story on the Oakland office market. Clip resulted: http://news.theregistrysf.com/oakland-office-market-hitting-hot-streak/
Arranged an interview for Michelle Lane with The Registry regarding the Mountain View Shuttle (which was compared to the
Free B Shuttle) Clip resulted: http://news.theregistrysf.com/businesses-city-launch-two-free-mountain-view-shuttles/

Other:

Gallen.Neilly attended the unveiling meeting of the DISI/Oakland Central Project on 2/5/15
Gallen.Neilly provided a list of clips to Aliza Gallo (City of Oakland), per her request.
Gallen.Neilly met with CBD staff, Karen Wertman & Do415 (which is going to update to DoBayArea) on 1/29/15 to discuss
possible partnerships.
Gallen.Neilly attended a meet-and-greet with Steve Snider and VSCOs public relations rep. Stephanie Ichinose on 1/21/15 to
welcome them and see how we can announce them as now being a part of the CBDs. (They are not quite ready to make the
announcement yet as they have a few things in progress that theyd like to complete first.)
Gallen.Neilly met with Deborah Boyer on 1/12/15 to discuss PR plans for 2015 for the CBDs.
Participated in the Visit Oakland I Am Oakland Tour on 1/7/15. This tour was meant more for frontline staff (hospitality workers,
etc.) however we see this as an opportunity to suggest an expansion of the program to benefit CBD goals:
o Bottom line: The business recruitment and sustenance of businesses and tenants, new and old, in both Uptown and
Downtown should include input on how the City can help businesses establish themselves here of course, but the
Districts can add a lot of info on business conditions, trends, health, wealth and safety programs.
Sent sampling of links to stories/articles to post onto the CBD website.
Reached out to the CBD Broker Focus Group requesting end-of-the-year leasing stats for 2014. Provided the stats to The
Registry and Contra Costa Times.
Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook,
LinkedIn Oakland Groups page)
CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)
Gallen.Neilly attends all DISI and Board mtgs

Projects UNDERWAY
Media Inquiries/Pitches:

10

PR support for DISI/Oakland Central project TBD discussion meeting planned for 1/26/15.
Business Profile Pitches: Gallen.Neilly will be working throughout 2015, to highlight businesses, businesses owners, offices and
office workers within the CBDs profiles may be in both print or video form, to be distributed across various online platforms
(YouTube, CBD website, Gallen.Neilly website, pitched to the media for use on their websites, print publications, etc.) Emphasis
on these profiles will be to promote thriving businesses, show that Oakland is a SOLID place to do businesses, economy is
thriving in Oakland & that Oakland would be a great place for others to move their office/business to.
o Gallen.Neilly met with Naveen Jain of Spark Art on 2/17/15. This interview is currently being written up into a form we
can use as a business profile example.
Researching 2015 editorial calendars for various coverage opportunities.
Connecting with Susan Mernit/Oakland Local re: new website & neighborhood representations/coverage:
http://oaklandlocal.com/neighborhood/ - met with Susan on 1/27 to discuss a proposal.
Media Outreach Program to be bi-weekly or monthly reaching out to reporters on a regular basis with curated story ideas,
quote resources, suggestions and more- your feedback is welcome, please email to: nancy@gallen.com

Other:

Presentation on clip sampling for 2014- available through a DropBox link and via flash drive these are marketing pieces that
may be used by you, to represent Oakland, as you see fit.
District Tweet-of-the-Week & e-blast content- ongoing.