Professional Documents
Culture Documents
# t e c h v i s i o n 2 01 5
CONTENTS
Foreword 3
Conclusion 104
Introduction 4
Research Methodology
106
Trends
End Notes
110
18
34
50
70
88
CONTENTS
Contacts 118
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
FOREWORD
We are pleased to present the Accenture Technology
Pierre Nanterme
digital ecosystems.
Paul Daugherty
Chief Technology Officer
FOREWORD
# t e c h v i s i o n 2 01 5
INTRODUCTION
INTRODUCTION
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
INTRODUCTION
# t e c h v i s i o n 2 01 5
Succeeding in the
We Economy
The digital era not only makes big bets possible but
increasingly necessary. The Internet of Things (IoT) is
becoming a force that is driving innovation and new
62
INTRODUCTION
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
81
# t e c h v i s i o n 2 01 5
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
# t e c h v i s i o n 2 01 5
10
INTRODUCTION
www.accenture.com/technologyvision.
other industries.
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
THE EVOLUTION
INTRODUCTION
11
# t e c h v i s i o n 2 01 5
12
INTRODUCTION
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
13
# t e c h v i s i o n 2 01 5
Software-defined networking:
virtualizations last mile
14
INTRODUCTION
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
15
# t e c h v i s i o n 2 01 5
16
INTRODUCTION
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
INTRODUCTION
17
# t e c h v i s i o n 2 01 5
TREND 1
18
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
the individual.
TREND 1: THE INTERNET OF ME
19
# t e c h v i s i o n 2 01 5
WHY NOW?
Experience matters most: 89 percent of business
by 2016.4
competitive advantage.
20
personalization technologies.
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
21
# t e c h v i s i o n 2 01 5
22
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
transportation industry.
up for grabs.
TREND 1: THE INTERNET OF ME
23
# t e c h v i s i o n 2 01 5
Turning mindshare
into value
As businesses grow their mindshare across new
channels, they can leverage their position to
deliver new products and services that enhance
each individuals Internet of Me. Certainly, greater
mindshare can lead to greater wallet share. For
instance, Coca-Cola Amatil increased sales by 12
percent after retrofitting vending machines with
touchscreens, video cameras, and Microsoft Kinect
technology to create a fresh, personalized vending
experience. But driving sales is only one way to
benefit from this new access to the consumer: the
24
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
25
# t e c h v i s i o n 2 01 5
26
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
and scalable.
27
# t e c h v i s i o n 2 01 5
Technology enables,
but trust endures
As businesses create personalized experiences, they
that within the next two years, they will see broad
72
28
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
State of California.
29
# t e c h v i s i o n 2 01 5
the site.
85
30
provide consent.27
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
Looking ahead
The rise in the importance of trust is one clear
indication that the old adage, Always put the
customer first, has taken on new meaning in
the digital age. Empowered consumers can put
themselves first with the help of new technologies
that have given rise to the anytime, anywhere
Internet of Me. Customers increasingly want
better, faster, and cheaper all at once. In response,
companies must create new ways to capture
attention, deliver new services, and build trust.
TREND 1: THE INTERNET OF ME
31
# t e c h v i s i o n 2 01 5
personalization strategies.
Review and begin to update your consumer
32
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
33
# t e c h v i s i o n 2 01 5
TREND 2
34
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
35
# t e c h v i s i o n 2 01 5
WHY NOW?
Hardware is approachable: More businesses and
36
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
Harbingers of the
outcome economy
37
# t e c h v i s i o n 2 01 5
38
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
situation.9
39
# t e c h v i s i o n 2 01 5
40
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
41
# t e c h v i s i o n 2 01 5
16
42
outcome economy.
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
the edge.
light bulbs).
Large, long-established enterprises are already
active participants in the push to make hardware
more accessible, usable, and results focused. GE is
an investor in Quirky, an acclaimed marketplace
and crowdsource design community, building
both smart (connected) and traditional products.
For its connected products, Quirky has launched
its own connected device platform, Winka type
of standards and certification body with its own
hardware hub that enables smartphones and
other devices to connect with and program Winkcompatible products as well as smart products from
more than a dozen other brands.19 This not only
Signposts of transformation
at the edge
One of the most significant markers of the shift
toward hardware on the edge is the coalescing
of standards for inter-device communication.
Companies that are keen to engage in the outcome
economy now should tune into the standards
discussion and decide where they want to participate
in defining the future of their industry and others.
Sitting on the sidelines at this stage will mean
allowing others to define the way businesses will
compete in the future.
43
# t e c h v i s i o n 2 01 5
44
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
Dropcam.
45
# t e c h v i s i o n 2 01 5
infrastructure.
46
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
77
47
# t e c h v i s i o n 2 01 5
48
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
hardware-based outcomes.
49
# t e c h v i s i o n 2 01 5
TREND 3
50
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
51
# t e c h v i s i o n 2 01 5
WHY NOW?
Digital outpacing GNP: The growth of the digital
to widen.
52
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
39
53
# t e c h v i s i o n 2 01 5
agriculture market.
54
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
55
# t e c h v i s i o n 2 01 5
4 out of 5
ecosystems.
56
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
71%
57
# t e c h v i s i o n 2 01 5
SIDEBAR
58
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
59
# t e c h v i s i o n 2 01 5
60
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
The ecosystem as an
innovation sandbox
These new digital ecosystems revolve around
60
61
# t e c h v i s i o n 2 01 5
62
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
63
# t e c h v i s i o n 2 01 5
64
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
65
# t e c h v i s i o n 2 01 5
66
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
Conclusion
67
# t e c h v i s i o n 2 01 5
68
management approach.
Identify potential digital partners and ecosystem
scenarios in three categories: existing business
partners becoming digital partners, new digital
partners within your industry, and new digital
partners outside your industry.
Based on your digital business strategy and
potential partner scenarios, consider if you will
initially join, partner, or create your own platform
ecosystem.
If you likely will build a platform, start identifying
technology partner options for public and hybrid
cloud services.
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
69
# t e c h v i s i o n 2 01 5
TREND 4
Intelligent Enterprise:
Huge data, smarter
systemsbetter business
The next level of operational excellence and the next generation
of software services will both emerge from the latest gains in
software intelligence. Until now, increasingly capable software
has been geared to help employees make better and faster
decisions. But with an influx of big dataand advances in
processing power, data science, and cognitive technology
software intelligence is helping machines to make even more,
better informed decisions. Business and technology leaders
must now view software intelligence not as a pilot or a oneoff project, but as an across-the-board functionalityone that
will drive new levels of evolution and discovery, propelling
innovation throughout the enterprise.
70
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
71
# t e c h v i s i o n 2 01 5
WHY NOW?
Rising digital complexity: 50 percent of CIOs state
72
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
73
# t e c h v i s i o n 2 01 5
74
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
10
75
# t e c h v i s i o n 2 01 5
76
A software intelligence
maturity curve
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
a closer look.
A foundation in automation
Enterprises understand that it is to their strategic
advantage to simplify and streamline many aspects
of their operations. Consider the complexity being
created by rising data volumes alone. In our Vision
survey, a majority of organizations (55 percent)
indicate the degree to which it is a challenge to
manage data at their organization is either very or
extremely challenging. Out of necessity, enterprises
are automating many of their tasks to keep up.
77
# t e c h v i s i o n 2 01 5
78
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
the best fit for the use case. But what all of these
79
# t e c h v i s i o n 2 01 5
profitable, too.21
80
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
81
# t e c h v i s i o n 2 01 5
82
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
for instance.
83
# t e c h v i s i o n 2 01 5
78
Believe successful
businesses will manage
employees alongside
intelligent machines
ensuring collaboration
between the two.
Accenture Technology Vision 2015
Survey
84
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
85
# t e c h v i s i o n 2 01 5
your company.
for innovation.
know-how.
86
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
personalization application.
production development.
87
# t e c h v i s i o n 2 01 5
TREND 5
Workforce Reimagined:
Collaboration at the
intersection of humans
and machines
The push to go digital is amplifying the need for humans
and machines to do more, together. Advances in natural
interfaces, wearable devices, and smart machines will present
new opportunities for companies to empower their workers
through technology. This will also surface new challenges
in managing a collaborative workforce composed of both
people and machines. Successful businesses will recognize
the benefits of human talent and intelligent technology
working side by side in collaborationand they will embrace
them both as critical members of the reimagined workforce.
88
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
89
# t e c h v i s i o n 2 01 5
WHY NOW?
Maturing technology: Advances in natural language
90
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
with technology.
77
91
# t e c h v i s i o n 2 01 5
reimagined workforce.
92
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
that period.9
93
# t e c h v i s i o n 2 01 5
40
94
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
95
# t e c h v i s i o n 2 01 5
1 out of 3
Are considering using
robotics to automate
business and industrial
processes.
96
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
Training
engagement.
90
97
# t e c h v i s i o n 2 01 5
400 students.19
work styles.
collaboration is optimized.
98
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
Democratization of skills
99
# t e c h v i s i o n 2 01 5
Better workforce,
better business
This reimagined workforceone that will enable more
work to be done betterwill raise many new issues
as well. Which jobs should be assigned to humans
and which to humans working with machines?
100
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
101
# t e c h v i s i o n 2 01 5
future employees.
102
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
environments.
103
# t e c h v i s i o n 2 01 5
CONCLUSION
digital era.
Last year, we pushed that thinking further. Our report
104
CONCLUSION
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
CONCLUSION
105
# t e c h v i s i o n 2 01 5
RESEARCH METHODOLOGY
106
RESEARCH METHODOLOGY
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
107
# t e c h v i s i o n 2 01 5
Actionable today
108
RESEARCH METHODOLOGY
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
Australia
Brazil
China
France
Germany
Locations
10%
10%
10%
10%
10%
Headquarters
190
184
167
171
199
India
South Africa
United Kingdom
United States
Locations
10%
10%
15%
15%
Headquarters
143
185
298
451
Title
24% Director, IT
15% Function Head
500-999
million
+50
billion
1-5.9
billion
Revenue
(USD)
7% COO
6% CFO
4% CSO
6-9.9
billion
160
20-49.9
billion
234
162
10-19.9
billion
220
243
Industry
230
208
101
221
221
Insurance
Auto
Life Sciences
Banking
Public Service
Communications
Retail
Healthcare
Utilities
Industrial
Equipment
RESEARCH METHODOLOGY
109
# t e c h v i s i o n 2 01 5
END NOTES
110
NOTES
10
11
12
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
13
home/20140915005587/en/Macys-OutlinesDevelopments-Omnichannel-StrategyTechnology#.VBc5R0sR4jJ.
19
14
15
16
17
18
20
24
25
26
22
23
NOTES
111
# t e c h v i s i o n 2 01 5
Ibid.
11
12
13
14
15
16
112
NOTES
17
Accenture analysis.
18
19
20
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
11
12
13
14
15
16
17
18
19
20
http://apigee.com/about/press-releases.
NOTES
113
# t e c h v i s i o n 2 01 5
22
GE website: https://www.gesoftware.com/about.
23
114
NOTES
11
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
12
13
14
15
16
17
18
19
20
22
23
24
25
NOTES
115
# t e c h v i s i o n 2 01 5
Ibid.
116
NOTES
11
12
13
14
15
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
16
22
17
23
24
18
19
20
NOTES
117
# t e c h v i s i o n 2 01 5
Contact us
Paul Daugherty
Chief Technology Officer
paul.r.daugherty@accenture.com
Prith Banerjee
Managing Director, Accenture Technology R&D
prithviraj.banerjee@accenture.com
Michael J. Biltz
Managing Director, Accenture Technology Vision
michael.j.biltz@accenture.com
accenture.com/technologyvision
118
CONTACTS
A C C E N T U R E T E C H N O L O G Y V I S I O N 2 01 5
CONTACTS
119
ABOUT US
About Accenture
business solutions.
for the fiscal year ended Aug. 31, 2014. Its home page
is www.accenture.com.
14-6367U/9-8959