Professional Documents
Culture Documents
Donuts
29th
September,
2014
The
brief:
To
create
a
digital
plan
for
Dunkin
Donuts,
India,
which
covers
Facebook,
TwiDer,
Instagram
and
the
website.
Facebook:
Campaign
execuIon:
The
execuIon
will
have
a
series
of
creaIve
posts
which
will
be
in
a
comiv
book
style,
so
that
it
can
look
like
a
story.
The
style
will
be
illustraIon.
Campaign
execuIon:
We
can
show
a
guy
wiping
tears
with
Issues
and
sobbing
over
his
break
up,
with
his
friends
bored
and
Ired
of
his
ranIng
and
reason
for
having
a
donut.
So,
one
guy
suddenly
makes
him
eat
the
donut.
The
sobbing
guy
goes
mmm
and
this
is
followed
by
the
line
,Dunk
the
excuses!
Just
have
one!
Campaign
execuIon:
Another
creaIve
could
be
that
of
a
teenage
girl
going
on
and
on
about
how
she
diets
everyday
and
how
she
counts
calories
and
how
she
needs
a
liDle
treat
someImes
and
one
of
her
friends
just
pops
in
a
donut
in
her
mouth
and
says,
Dunk
the
excuses,
just
have
one!
Campaign
execuIon:
All
these
creaIves
can
look
like
a
page
from
a
comic
book.
Many
such
creaIves
can
be
created.
This
will
be
a
unique
style
of
showcasing
the
creaIves
and
will
look
really
dierent.
Campaign
execuIon:
At
the
end
of
the
campaign,
these
5-6
story-
book
creaIves
can
be
printed
and
kept
on
the
tables
at
the
Dunkin
Donuts
outlets,
for
people
to
ip
though.
This
will
also
lead
to
an
oine-
online
sync
and
some
engagement.
Campaign
execuIon:
On
the
last
page
of
this
comic
book,
we
will
put
in
a
creaIve
asking
people
to
send
in
their
stories
and
pictures
on
our
page
and
we
will
feature
their
story
as
well.
This
will
lead
more
people
to
our
FB
page
as
well.
InformaIon campaign:
TwiDer:
Instagram:
Youtube:
Emailers:
Brand Website:
Sample
Thanks!