Professional Documents
Culture Documents
Marketing Systems
Systems::
aa reality
reality check
check in
in the
the Greek
Greek tourism
tourism industry
industry
net
-working or
-working ??
net-working
or not
not-working
Dr Marianna Sigala
University of the Aegean
Research Methodology
4 forums
Kefalonia
Rhodes
Thessaloniki Philoxenia
Amintaio, Florina
distributed through:
the e-business forum
network
www.traveldailynews.gr
ITA Institute of Local
Public Administration
Industry
Public sector
Academia
72 responses so far
Casino; 2%
Bed & Breakfast;
2%
Public DMO; 16%
Accommodation;
21%
DMO; 13%
travel agent; 10%
Cultural organisation; 5%
Tour Operator; 5%
Other Option
(education, airline);
29%
DMO
travel agent
Cultural organisation
Tour Operator
Other Option (education, airline)
Accommodation
Public DMO
Bed & Breakfast
Casino
44 (64%)
YES
25 (36%)
DMS developer
Public Organization
20%
16%
16%
Private Business
44%
4%
Totally Disagree;
5,88
Disagree ; 23,53
Totally agree
Agree
Neutral
Neutral; 26,47
Agree; 17,65
Disagree
Totally Disagree
and
political
categorisation
Continental
www.visiteurope.com
National
Regional
Local
Themed
or
experienced based
categorisation
Agro-tourism
Wedding tourism
Winter tourism
Destination
Management
Community
networking &
collaboration
Transaction
era
Information
era
Time
Macro-economic factors
Lack of DMO with effective organisational structures and functions
Bureaucracy, unflexible political mechanism, multiple and conflicting
political interests and lobbying powers
Totally
agree
5
Totally
disagree
1
8.7%
55.07%
24.64%
7.25%
1.45%
2.9%
7.81%
62.5%
25%
0%
4.69%
0%
6.06%
66.67%
22.73%
4.55%
0%
0%
Bureaucracy in t he Public DM O
4.55%
62.12%
18.18%
10.61%
4.55%
0%
Lack of a DM O
9.23%
60%
18.46%
7.69%
1.54%
3.08%
7.69%
52.31%
23.08%
6.15%
9.23%
1.54%
Unreliable DM O
Lack of communicat ion and
coordinat ion with the DM O
Lack of an M IS and mechanism at
destinat ion and nat ional level
10.77%
40%
23.08%
10.77%
10.77%
4.62%
12.5%
40.63%
26.56%
12.5%
6.25%
1.56%
7.94%
57.14%
22.22%
11.11%
1.59%
0%
10.94%
48.44%
21.88%
10.94%
6.25%
1.56%
11.29%
45.16%
29.03%
11.29%
1.61%
1.61%
10.94%
35.94%
29.69%
10.94%
7.81%
4.69%
10.94%
360.94%
20.31%
3.13%
1.56%
3.13%
Managerial issues
Organisational skills
The business model of DMS, sales commission,
registration fee etc
Technological competencies, skills and knowledge
ICT issues
ICT infrastructure
ICT investment and costs relative to its perceived
benefits
DMS integration with existing ICT applications of the
firm
Easy-of-use and easy-of-learning of the DMS platform
and system
Micro-factors
Not
Totally
applica agree
ble
5
Totally
disagree
1
12.7%
46.03%
22.22%
12.7%
4.76%
1.59%
6.06%
37.88%
27.27%
21.21%
6.06%
1.52%
Cost of DMSparticipation
14.06% 14.06%
20.31%
17.19%
20.31%
14.06%
14.29% 9.52%
19.05%
22.22%
25.4%
9.52%
14.06% 12.5%
21.88%
26.56%
15.63%
9.38%
32.26%
16.13%
3.23%
0%
19.05%
19.05%
7.94%
6.35%
30.16% 23.81%
12.7%
22.22%
1.59%
9.52%
12.31% 56.92%
16.92%
9.23%
3.08%
1.54%
Totally
agree
5
20%
15.38
%
12.31%
8.06%
62.9%
9.23%
16.92%
Totally
disag
ree 1
30.77%
13.85% 9.23%
21.54%
23.08%
10.77
16.92%
%
17.74%
6.45%
0%
4.84%
17.19
%
15.63
%
20.31%
21.88%
15.63%
9.38%
12.5%
10.94%
12.5%
18.75%
20.31% 25%
11.11
%
55.56%
19.05%
7.94%
4.76%
1.59%
association of tourism
enterprises
private business
PPP
PPP; 74%
Public Organisation
The search for and utilization of human resources with the best
possible training, and the adoption of life-long training schemes for
businessmen and managers.
Crisis
management
Human resources
development
Assets
(Financial &
Knowledge)
Information/ Research
Destination Platform
Resource
sustainability
openness
Data integrity
Data mining
accountability
Destination
Platform
Principles
Simple
Architecture
(rules and structure)
transparency
Flexibility
Human
Perspective
Thank you !
Dr Marianna Sigala, University of the Aegean
(m.sigala@aegean.gr)
Spyros Avdimiotis, TEI of Thessaloniki
(rdoffice@tour.teithe.gr)