ANANDR

ATHI
SHARES
STOCK
BROCKERS

AND

By
THEJASWI.S.M
NITHIN.V.KOTIAN
RASHMI.N
SOWMYA.B.S
RAJINI.K.V
AMALA TEJA TIPTUR

ANANDRATHI

AnandRathi is a leading full service investment bank founded in 1994 offering a wide range
of financial services and wealth management solutions to institutions, corporations, highnet
worth individuals and families. The firm has rapidly expanded its footprint to over 350
locations across India with international presence in Hong Kong,Dubai & London. Founded by
Mr. Anand Rathi and Mr. Pradeep Gupta, the group today employs over 2,500 professionals
through out India and its international offices.
In year 2007 Citigroup Venture Capital International joined the group as a financial partner.

PHILOSOPHY
Wealth Management needs to be far more holistic than just investment advisory
We believe that separation of advisory from product manufacturing is critical to offering a conflict-free and truly
objective advice to our clients. We therefore offer only third-party products and do not manufacture any in-house
products. As an extension to this philosophy, we do not hold any proprietary stake in the markets

Anand Rathi, Founder & Chairman

Prior to establishing his own company, Mr. Rathi headed Indian Rayon & Industries, as Senior
President. He has held a series of responsible positions with the Birla group and was also
instrumental in setting up of Birla Global Finance. In his 40 years of being in the corporate
world, Mr. Rathi has held several key positions on various regulatory and professional boards, including, President,
Bombay Stock Exchange (BSE), and Member, Central Council of Institute of Chartered Accountants (ICAI). As
President of BSE, Mr. Rathi played a key role in the expansion plan of BOLT, the online trading system of the
Exchange and setting up of the Trade Guarantee Fund. He was the moving force behind setting up of the Central
Depository Services (India) Ltd.He is a gold medalist Chartered Accountant.

Pradeep Gupta , Co-founder & Vice chairman

With over twenty years experience in the securities market. Cofounder and key driver of the Retail and Institutional
Equities business of the group.

Amit Rathi , Managing Director

A rank holder Chartered Accountant and an MBA from Leonard N. Stern School of Business, New York University
joined the group in 1998. He was instrumental in establishing the groups private wealth management and
investment banking businesses. Calling him a financial guru, the Times of India group, listed Amit in 2008
amongst the top 51 young Marwaris in India (under the age of 40).

Dr. S A Dave, Director

Former Chairman Securities & Exchange Board of India (SEBI) and Deputy Director of the RBI. Former Chairman

Unit Trust of India (UTI). Member of General Committees of Government of India & Financial Reforms and
Chairman CMIE 1998 till date. And a M. A. (USA) with Ph D in Economics.

C D Arha , Director
Formerly Secretary in the Union Ministry of Mines. Special Secretary & Additional Secretary in The Ministry of
Coal. Resident Chief Information Commissioner AP (Right to Information Act). Commissioner Civil Supplies
(AP). Chairman & MD, APSEC. With a M .A. (History) and diploma Management & Administration of Rural
Development.

Rahul Yadav , Director

Rahul Yadav joined Citibank Venture Capital International (CVCI) in 2005 and is a Managing Director with the
India team. Rahul has 22 years of experience in Investment & Corporate banking. He has spent over 12 years with
Citibank. Prior to this assignment he has worked with Merrill Lynch as Senior Vice President , Middle East & India ,
Deutsche Morgan Grenfell in India as Director & India Head Structured Finance, and Prudential in New York in
Corporate Finance. He is a post-graduate from the University of Oxford, England where he studied on Rhodes
Scholarship and a B.A degree from St. Stephens College, Delhi.

Client Testimony
We have been ranked Best Overall Private Bank in India by Asiamoney in their 2012 polls. We have also been
ranked four times in a row as the #1 Private Bank Domestic for (2009,2010, 2011 & 2012) conducted by
Asiamoney publication. Asiamoney Polls is a unique survey run by Asia's regional financial publication that surveys
the end-user i.e. our clients. It is the leading and definitive industry survey in the region. We believe that this honor
would not have come our way without the goodwill, support and patronage of our clients and the trust they placed in
us and our advisory.
Client-centric Ethos
Our belief is that there is a spark in every person that distinguishes him as an individual, and defines his aspirations
and goals. A Wealth Management solution for every individual is therefore unique.
You deserve a customized solution for managing your wealth that is specific to your needs and not a generic
template based offering.

PRODUCTS AND SERVICES

Products

Equities

Bonds

Mutual Funds

Derivatives

Managed Investment Services / PMS

Commodities

FX Trading

Life Insurance

General Insurance

Alternative Assets

- Private Equity Funds

- Structured Products

- Real Estate Oppurtunities Fund

Special Situation Oppurtunities

Offshore Structures & Global Investments

Services

Creation of a customized financial strategy

Diversification of assets based on a formal process of asset allocation

Active tracking, monitoring and review of portfolios

Creation of private trusts

Tax planning

Estate planning

Structuring of family wealth

Understanding Life Insurance :

Life is unpredictable. One never has a clue as to what lies in future but there is a way to
secure your future against uncertainties of life. Life insurance can make it safe by protecting
you & your loved ones from such uncertainties.
Life insurance covers risks associated with life of the policy holder and ensures financial
protection to the family after an unfortunate demise. Investing in Life Insurance not only
provides you cover from uncertainties of life but also helps to create a source of savings and
provides Tax Benefits.

Products :
1. Endowment Plans - Guaranteed benefits equal to face amount at a fixed date.
2. Money back policies - Provide for periodic payments of partial survival benefits during
the term of the policy along with life cover.
3. Term Assurances Financial Protection for your family (with a low premium outflow).
4. Unit Linked Life Insurance Policies (ULIP) - Gives a smart combination of wealth
accumulation & financial protection for your family.

Value Adds :
1. Pre sales and after sales service to customers
2. Policy Renewal reminders
3. Structure product and design covers that meet the specific requirements of customers
4. Recommend risk improvement and loss minimization measures
5. Provide collection of Premiums
6. Provide risk management and insurance education.

General insurance
Understanding General Insurance :
We all have some worries about our future; either about our loved ones, our prized &
cherished possessions, our security while we are on the move. There seems to be no way to
secure them other than General Insurance which comes as a great relief to secure all that
and give you peace of mind when everything is secured against loss.

Products :
1. Home Insurance
2. Health Insurance
3. Travel Insurance
4. Motor Insurance

Value Adds :
1. Pre sales and after sales service to customers
2. Structure product and design covers that meet the specific requirements of customers
3. Recommend risk improvement and loss minimization measures
4. Provide collection of Premiums
5. Provide risk management and insurance education.

Different insurances available

Kotak life insurance

Max bupa health insurance

Birla sun life insurance

Bajaj Allianz life insurance

Mutual funds
Advantages in anandrathi
1. Strong AUM base Anand Rathi Financial Services is one of India's top
mutual fund distribution houses having Assets Under Management (AUM) of
Rs.4, 000 crores.
2. Wide Branch Network - Anand Rathi Financial Services has over 250
branches spread across India.
3. Diversified Product offerings - Anand Rathi Financial Services offers the
products of all leading Mutual Fund Houses.
4. Research backed advisory support - Our philosophy is to provide
consistently superior, independent and unbiased advice to our clients backed
by in-depth research.
5. Superior Service - Our employees are well trained and better equipped to
take care of your investments. Our sales staff functions on the motto "the
best services for our esteemed clients".

Discloser
As per SEBI circular: SEBI/IMD/CIR No. 4/ 168230/09, following are the details of the
comparative commission earned by Anand Rathi Financial Services Ltd. (ARFSL) from
various Asset Management Companies (AMCs), whose products are being distributed:

SCHEMES (MUTUAL
FUNDS)
Diversified Equity &
Balanced
Index
Arbitrage
ELSS / Tax
Monthly Income
Gilt
Income
Short term / Liquid
Ultra Short term /
Liquid / Liquid plus

BROKERAGE(IN %)
TRAIL
UPFRONT
1ST YEAR

2ND YEAR ONWARDS

0 - 1.00

0 - 0.75

0 - 0.75

0
0
0
0
0
0
0

0.50
0.50
3.00
1.00
0.75
0.75
0.65

0 - 0.50
0 - 0.40
0
0 - 0.75
0 - 0.50
0 - 0.25
0 - 0.50

0 - 0.50
0 - 0.40
0
0 - 0.75
0 - 0.50
0 - 0.50
0 - 0.50

0 - 0.05

0 - 0.25

0 - 0.25

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MILESTONES
1994:
Started activities in
consulting and Institutional
equity sales with staff of 15
1995:
Set up a research desk and
empanelled with major
institutional investors
1997:
Introduced investment
banking businesses
Retail brokerage services
launched
1999:
Lead managed first IPO and
executed first M & A deal
2001:
Initiated Wealth
Management Services
2002:
Retail business expansion recommences with ownership model
2003:
Wealth Management assets cross Rs1500 crores
Retail Branch network exceeds 50
Insurance broking launched
Launch of Wealth Management services in Dubai
2004:
Retail Branch network expands across 100 locations within India
Commodities brokerage and real estate services introduced
Wealth Management assets cross Rs3000crores
Institutional equities business relaunched and senior research team put in place
2005:
Retail Branch network expands across 130 locations within India
Real Estate Private Equity Fund Launched

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2006:
AnandRathi Middle East, WOS acquires membership of Dubai Gold & Commodity
Exchange (DGCX)
Ranked amongst South Asia's top 5 wealth managers for the ultra-rich by Asia Money
2006 poll
Ranked 6th in FY2006 for All India Broker Performance in equity distribution in the
High Networth Individuals (HNI) Category
Ranked 9th in the Retail Category having more than 5% market share
Completes its presence in all States across the country with offices at 300+ locations
within India
2007:
Citigroup Venture Capital International picks up 19.9% equity stake
Retail customer base crosses 100 thousand
Establishes presence in over 350 locations

Employment hierarchy followed in ANANDRATHI

Regional head
Cluster head
Branch manager
Senior dealers
Dealers

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TRADING WEBSITES
TRADE

TIMINGS

TRADE IN

NSC

9:30a.m 3:30p.m

EQUITY

10a.m 11:30p.m

GOLD, SILVER, COPPER,

NATURAL GAS, CRUDE OIL
ETC

BSC
MCX
NCDX

Commodity
Gold
Gold mini
Silver
Silver mini
Silver micro
Copper big
Copper mini
Natural gas
Crude oil
Zinc
Lead

margin
120000
19000
100000
29000
5900
22000
3000
24600

1 lot
100kg
10gm
30kg
5kg
1kg
1000kg
250kg

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AnandRathi is a leading investment bank focused on the mid-market in India. AnandRathi

prides itself in its domain expertise in the sectors that it covers, which is a unique
proposition in India. AnandRathis team of nearly 30 bankers come from industry with
domain knowledge and have executed transactions successfully in the past.

AnandRathi Institutional sales team is one of the most experienced, with 9 country dedicated sales people having on
an average India market experience in excess of 10 years.
The cash sales trading and dealing team are experienced in handling large, complex institutional transactions for
both FIIs and domestic institutions. The 15 member derivatives team is capable of structuring and handling large
transactions in index/stock and F&O.

Vishal Laddha, Head, Equities Trading

Over 17 years of experience in trading

Has been with AnandRathi since inception

Chartered Accountant

Lumpsum Investment :
1. Long term investment horizon - The Lumpsum option is best suited for investors with
a medium to long term investment appetite & can withstand the periodic volatility.
2. Value picking - Lumpsum investments are apt for investors who wish to pick up funds
investing in specific sectors or stocks.

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Systematic Investment Plan (SIP) - Advantages :

1. Volatility of market - Indian markets remain at their volatile best at most times. Timing
investments in this market is difficult. SIP helps you tide over lows and ride the highs of the
stock market.
2. Rupee Cost Averaging Advantage - When you invest the same amount in a fund at
regular intervals over time, you buy more units when the price is lower. Thus, you may
reduce your average cost per share over time.
3. Benefits of compounding - Saving a small sum of money regularly makes money work
with greater power of compounding with significant impact on wealth accumulation.
4. Disciplined & Regular Investing - SIP requires the investor to allocate a specific
amount regularly over a period of time. This develops a habit of regular savings through
market ups and downs, so that your investment behavior is not affected by short term
market moves.
5. Small Amounts of Investments - One can start a SIP with lesser amounts when
compared with other market linked products. Thus investors need not wait till they have
accumulated a large capital to begin investing.

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Management Team

AnandRathi brings together a highly professional core management team that comprises
of individuals with extensive business as well as industry experience.
Our senior Management comprises a diverse talent pool that brings together rich
experience from across industry as well as financial services.

Mr. Anand Rathi - Group Chairman

Chartered Accountant
Past President, BSE
Held several Senior Management positions with one of India's
largest industrial groups

Mr. Pradeep Gupta - Vice Chairman

Plus 15 years of experience in Financial Services

Mr. Amit Rathi - Managing Director

Chartered Accountant & MBA
Plus 11 years of experience in Financial Services

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The research expertise is at the core of the value proposition that we offer to our clients. Research teams across the
firm continuously track various markets and products. The aim is however common - to go far deeper than others, to
deliver incisive insights and ideas and be accountable for results. AnandRathi research processes incorporate
quantitative areas well as qualitative analyses. This multi-pronged approach helps us to provide superior riskadjusted returns for our clients.
AnandRathi analysts provide objective and decisive research that is designed to enable clients to make informed
investment decisions.
The team covers entire spectrum of financial markets from equities, fixed income, and commodities to currencies.
They also cover the global markets, to give clients an unparalleled macro-view of the investment opportunities
across the globe.

A 25 member research team, comprising 15 analysts (including sector specialists, macro economist,
strategist) and 10 associates.

Analysts profile Senior, well regarded analysts from leading global/domestic firms have joined
AnandRathis research team over the past 12 months. Most analysts have over 10 years of industry
experience.

The fundamental research team covers ~100 stocks and tracks a further 150. The overriding emphasis is on
investment idea generation.

A specialist technical and derivatives research team.

A well-resourced team to enable custom research work for key clients and have stock coverage across large
and mid caps

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KUBER
The Advanced Portfolio Tracker through our web site is available only for Registered Account
holders of AnandRathi
The Portfolio Tracker is an intuitive and easy to use tool which helps you keep track of your
investments in Equities, Mutual Funds, Fixed Deposits, Gold, Cash Balances. The portfolio is
valued on a real-time basis.
You can also track your trading positions in Futures & Options, Commodties and Currency.
It gives you a 360-degree view about how your investments are performing. Its unmatched
features, reports and tools will help you in your investment decisions.

Features of KubeR
1

Family or Individual Account level access

You could login as head of Family and enjoy multiple viewing options with graphical
view of your portfolio. Viewing options include Asset allocation across family
portfolios and family account wise holdings.

Auto Updation
Transactions done through AnandRathi in any segment / exchange are updated
automatically at the end of the day in the Portfolio. We also auto update any
corporate benefits accruing on your investments to give you a truly Automated
experience
a. Investments and trading positions tracking with the latest price updates from
the exchange getting a real time view of unrealized gain/ loss during the day.
b. Research Updates on your holdings as per calls given by our advisory team,
on a real-time basis

Manual Entries
You can add/ edit and delete transactions across all financial products to correct or
build an accurate, single view of Net Worth.

Tracking of Investments, Trading Positions, Borrowings and Insurance

Track your investments across asset classes as be able to determine how each of
them are performing as the markets move.

Multiple Viewing Options

You could view investments through multiple lenses, aiding your investment
decisions by using our viewing filter options.

Transaction History
Access transaction level information of your investments and trading positions
across date range, with facility to edit / delete records, giving you the controls to
your Portfolio Tracker KubeR.

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Gains & Losses reporting

Determine which investments have given what returns, segregated on Realized /
Unrealized. Added feature of booked gains & losses bifurcated into Long Term &
Short Term make handy inputs for filing your Tax returns

Reporting Tools
Reports are avaiable in pdf/ excel and can also be e-mailed upon request. The
portfolio tracker also has graphical tools to aid you in managing your investements.

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