CHAPTER I

INTRODUCTION

CHAPTER -I
1.1 INTRODUCTION OF THE STUDY
1.1.1 MARKETING
A market general may be described as a parts (or) geographical area where buyers and
sellers meet and function goods (or) service are offered for sale and transfer of title of ownership.
Marketing is a process of planning and executing the conception, pricing, promotion and
distribution of idea goods and services to create exchange that satisfied individual and
organizational objectives.
Marketing is exchange the value of goods and service in terms of money, Marketing is
human activity direct at satisfying needs and wants through exchange process.
Marketing is a systematic process by which individuals and groups obtain what they need
and through creating offers and exchanging products and services of value with others.
Marketing has also been described as the art of selling products.
1.1.2 PRODUCTION CONCEPT:
The product concept that customer will favor those products that is wide available and
low in cost. Management in production oriented organizations concentrate on achieving high
production efficiency and wide distribution coverage.

Marketing is native form in this

orientation and it was assumed that a good product.

1.1.3 PRODUCT CONCEPT:
The product concept that customer will favor those products that offers the most quality.
Performance future management in these product oriented organizations. Focus their energy on
making good product and improving them over time.

1.1.4 SELLING CONCEPT:

The sales concept maintenance that a company cannot expect its products to get picked
up automatically by the customers.

Company has to its product advertising, high power,

personal selling, large scale, sales promotion, price, discount and strong publicity and public
relation are the normal tools used by organization.
1.1.5 MARKETING CONCEPT:
Business firms recognize that there is only one value for the business purpose to create a
customer. The marketing concept was out of the awareness that marketing starts with the
determination of customers wants and with the satisfaction of those wants.

The concept

customers both at the beginning and at end of the business cycle.

1.1.6 CUSTOMERS BEHAVIOR
Customers behavior may be defined as that behavior exhibited by people in planning,
purchasing and using the goods and services economically. customers behavior is an integral part
of human behavior cant be separated from it. The customers behavior is a subset of human
behavior. This does not means that all behavior is consumption oriented.
A contract of sales is contract where by the sellers transfer ( or ) agrees to transfer the
property in goods to the society. what is offered for sale in the market must be based on the what
is demand the preference of the buyer. If the seller sells only what the buyer wants be
successful. A highly priced product cannot be sold in the market consisting of lower income
groups.
The manner in which the buyer will react to the marketers strategy is what is known as
buyer behavior. If the marketer offers discount during off season, it must induce the buyers to
buy, the success of the marketers,

FACTOR INFLUENCING BUYING BEHAVIOR

The factors that determine buying behavior have been explained in the following diagram
PHYSICAL CONDITIONS

GEOGRAPHICAL FACTORS
CLIMATIC CONDITIONS

AGE

DEMOGRAPHICAL FACTORS
SEX

CUSTOMS

CULTURAL FACTORS
HABITS

FAMILY
MEDIA

SOCIAL FACTORS

PEER GROUP

INCOME

SOCIO ECONOMIC FACTORS

DESIRE FOR SAVINGS

PURCHASING POWER

VISION

1) By 2015 HONDA will be the most loved brand, enriching the of millions.
2) Enriching lives means putting the customer at the heart of everything we do.
3) We will meet their needs based on our deep understanding of their ambitions, wherever
they are. By having this focus we will enrich our own lives and those of our other key
stakeholder.
4) Only then will we be thought of as exciting, innovation, on their side and a truly world
class company.
5) To be distinguished and reputable corporate social responsibility entity regionally and
globally, and to position the company to be education in the communities we operate
6) To help underprivileged children and young people of our country realize their potential
7) To be globally admired for telecom services that delight customers

MISSION
To produce an overall positive impact on society and our stakeholders, presently and for the
future, by investment to family and especially through education of underprivileged children.

Customer service focus

Empowered employees
Innovation service
Cost efficiency

Goals:
To improve the accessibility and quality of education at school level across rural India
To provide education and training opportunities to the our country in order to make them
employable

1.3 SCOPE OF THE STUDY

1. This study is undertaken to find the customers satisfaction towards HONDA

moreover this study is on the impact of company profile, product profile and to know
customer need and wands.

2. The scope of the study is that to find out the level of satisfaction among the consumer
towards HONDA
3. To identify the source and feature which influence the purchase of HONDA
4. To identify the consumers views regarding quality and quantity.

5. To find out the opinion from the consumers regarding the performance of HONDA.

1.4 OBJECTIVES OF THE STUDY

To know about brand awareness of customers.

To bring out brand suggestion from the customers about the services.

To know the brand Preferences of customers.

To know about the brand loyalty.

To study about the quality of bike.

To identify the factors that influences the buying decision of HONDA.

To identify the customers satisfaction of using this bike.

To know the respondents satisfaction regarding the best service.

1.5 LIMITATIONS OF THE STUDY

Lack of time availability of completion of the project.

Lack of availability of secondary data.

Area of data collection is limited because lack of time.

Manpower has restricted the study.

Level of respondents is low because fear and illiteracy of respondents.

CHAPTER - II
COMPANY PROFILE

HONDA LIMITED
HONDA IS GROWING, GROW WITH HONDA

Honda, the brand name symbolizing the steely ambition of the Munjal
brothers, came into being in the year 1956. From a modest manufacturer of bicycle
components in the early 1940s to the worlds largest bicycle manufacturer today,
the odyssey was fueled by one vision-to build long-lasting relationships with
everyone, including workers, dealers and vendors.

This philosophy has paid rich

dividends through the years.

Honda, a name synonymous with two wheelers in India is today a multi-unit,

multi-product, geographically diversified Group of companies.

Through fully

integrated operations, the Munjals roll their own steel, make critical components
such as free wheels for their bicycles, and have the foresight to simultaneously
diversify into myriad ventures, like product designing, IT enabled services, finance
and insurance, just to name a few.

The Honda Group philosophy is: To provide excellent transportation to the

common man at easily affordable prices and to provide total satisfaction in all its
spheres of activity. Thus apart from being customer-centric, the Honda Group also
provides its employees with a fine quality of life and its business associates with a
total sense of belonging.

Today the Honda Group has a number of accolades and achievements to its
credityet

consumer

requirements

and

newer

technologies

provide

fresh

challenges every day, and at Honda the wheels of progress continue to turn.

A thorough understanding of the fast-changing consumer behavior, new

market segments and product opportunities along with sensitivity to changing
customer needs, form the core of Hondas marketing strategy and philosophy.
At the core of it all is a customer-centric scheme of policies and production
and the bottom line is to Add Value while Engineering Satisfaction.

INVENTORY CONTROL
The Honda Group through the Honda Cycles Division was the first to
introduce the concept of just-in-time inventory. The Group boasts of superb
operational efficiencies.

Every assembly line worker operates two machines

simultaneously to save time and improve productivity. The fact that most of the
machines are either developed or fabricated in-house has resulted in low inventory
levels.

In Honda Cycles Limited, the just-in-time inventory principle has been

working since the beginning of production in the unit and is functional even till date.
The raw materials vendors bring in the goods get paid instantly and by the end of
the day the finished product is rolled out of the factory. This is the Japanese style of
production and in India; Honda is probably the only company to have mastered the
art of the just-in-time inventory principle.

DEALER NETWORK
The relationship of the Munjals with their dealers is unique in its closeness.
The dealers are considered a part of the Honda family.

A nation-wide dealer

network comprising of over 3,500 bicycle dealers, 350 dealers for mopeds and 225
franchise holders for motorcycles, the Munjals have a formidable distribution system
in place.

Sales agents from Honda travels to all the corners of the country, visiting
dealers and send back daily postcards with information on the stock position that
day, turnover, fresh purchases, anticipated demand and also competitor action in
the region. The manufacturing units have a separate department to handle dealer
complaints and problems and the first response is always given in 24 hours.

FINANCIAL PLANNING
The Honda Group benefits from the Group Chairmans financial acumen and
his grasp on technology, manufacturing and marketing.

Group Company, Honda

Cycles Limited has one of the highest labour productivity rates in the world.

In

Honda Motors Limited, the focus is on financial and raw material management and a
low employee turnover quantity production during a time.

CONSOLIDATED FAMILY BUSINESS

The Honda Group is a strong family runs business-there is o other Group that
has so successfully managed to stay together for over 40 years. The system is to
bring in any new family member, coming of age, within the fold of the existing
business or set him up in a new business. The third is generation is already actively
involved in existing as well as the new initiatives within the Group.

Honda is a world leader because of its excellent Manpower, proven

management, extensive dealer network, efficient supply chain and world-class
products with cutting Edge technology from Honda Motor Company, Japan. The
Teamwork and commitment are manifested in the highest level.

CUSTOMER EDUCATION TIPS

You are now an invaluable part of the Honda family. A brand that has come to
symbolize excellence and unmatched value.

We would take CARE for your motorcycle servicing and maintenance needs
through our, vast countrywide network of committed dealers and state-of-the-artautomated workshops.

SPARES-FEATURES & BENEFITS

The performance and safety of your bike not only depends on the world-class
design and workmanship assured by Honda but also on the parts being used in the
assembly line.

Even the fines components manufactured need replacement from time to

time. And to ensure the continued impeccable performance of your vehicle, the
spare parts should also be made and replaced as good as the components fitted by
Honda.

To ensure this, we manufacture and procure the replacement parts according

to the specifications and standards set by Honda motor co.

As a responsible Honda bike owner, we recommend that for your safety, long
life and high performance of your bike, use only Honda genuine parts.

MILESTONES
Hondas success saga contains an element of spirit and enterprise; of
achievement through grit and determination, coupled with vision and meticulous
planning.

1956: Honda Cycles Limited was established.

1961:
largest

Rock man Cycles Industries Limited established, which is today the

manufacturer of bicycle chains and hubs

1963: It pioneered bicycle exports from India a foray into the international
market.

1971: Highway Cycles was set up to meet the demands of Honda Cycles. It is
today the largest manufacturer of single speed and multi-speed
freewheels.
1975: Honda Cycles Limited became the largest manufacturer of bicycles in
India.

1978: Majestic Auto Limited was formed and the Honda Majestic Moped was
introduced.

1981: Munjal Castings established.

1984: Honda Motors Limited established in joint venture with Honda

Motors of Japan, to manufacture motorcycles.

1985: Munjal Showa Limited established to manufacture shock absorbers and

struts and is today among the top two shock absorber-manufacturing
companies in India.The 100 cc Honda Motorcycle arrived and by 1988
was the No.1 among all motorcycles in India.

1986: Honda Cycles Limited entered the Guinness Book of Records as the
largest
bicycle manufacturer in the World.

1987: Honda Motors, a division of Majestic Auto Limited set up in

collaboration
withSteyr Daimler Punch of Austria.

Gujarat Cycles Limited, now known as Munjal Auto Industries Limited

was established to manufacture and export state-of-the-art bicycles
and allied products in its fully automated plant at Waghodia.

Sunbeam Auto Limited, earlier a unit of Highway Cycles Limited,

established as an ancillary to Honda. It is the largest die casting plant
in India.
1988: Introduced HondaPuch from Honda Motors Limited. This revolutionary
65
machine immediately set new records of petrol efficiency and usable
power in 50-cc machines.

1990: Honda Cold Rolling division established and is one of the most modern
steel
cold rolling plants.

1991: Honda receives National Productivity Councils Award. Honda

receives the Economic Times Harvard Business School Association
Award against 200 contenders.

1992: Munjalshowa Limited receives National Safety Award.

1993: Honda Exports established as the International Trading Division for

Group
and non-Group products.

1995: Honda Corporate Services Limited as the service segment for the
Honda Group
Companies, ancillaries, suppliers, dealers and other associates.

1996: Honda Winner, a large-wheeled scooter was introduced by Honda

Motors
Limited with a choice of 50 cc and 75 cc engines.
Munjal Showa Limited receives British Councils National Safety Award.

1998: Honda Briggs and Stratton Auto Private Limited was set up to produce
4stroke two-wheeler engines in various cubic capacities Munjal Auto
Components established to manufacture gear shafts and gear blanks
for motorcycles.

2000: The Honda Group diversifies into IT and IT enabled services through its
service segment Honda Corporate Services Limited.

2000-2001: Honda emerges as the market leader in motorcycles with sales

of over a million motorcycles and a strong market share of 47%.

2001: Honda Global Design established to offer engineering services in

CAD/CAM/CAE

related

to

New

Product

Development,

Design,

Engineering and Manufacturing.

customer satisfaction and this goes a long way towards reinforcing its
leadership status. The joint venture between Indias Honda Group and Honda Motor
company, Japan has not only created the worlds single

Largest two wheeler

company but also one of the most Successful joint ventures worldwide.

During the 80s, Honda became the first company in India to prove that it was
possible to drive a vehicle without polluting the roads. The company introduced new
generation Motorcycles that set industry benchmarks for fuel thrift and Low
emission. A legendary Fill it Shut it Forget it Campaign captured the imagination
of commuters across India, AndHonda sold millions of bikes purely on the
Commitment of increased mileage.

Over 19 million Honda two wheelers tread Indian roads today. These are
almost as many as the number of people in Finland, Ireland and Sweden put
together!

Honda has consistently grown at double digits since Inception; and today,
every second motorcycle sold in the Country is a Honda. Every 30 seconds,
someone in India Buys Hondas top selling motorcycle Splendor. This Festive
season, the company sold half a million tow wheelers In a single month a feat
unparalleled in global automotive History.

Honda bikes currently role out from two globally Benchmarked manufacturing
facilities based at Dharuhera and Gurgaon in Haryana. These plants together are
capable of Churning out 3.9 million bikes per year.

AN ENVIRONMENTALLY AND SOCIALLY AWARE COMPANY

At Honda, our goal is not only to sell you a bike, but also to help you every step the way
in making your world a better place to live in. Besides its will to provide a high quality service to
all of its customers, Honda takes a stand as a socially responsible enterprise respectful of its
environment and respectful of the important issues.
Honda has been strongly committed not only to environmental conservation programmes
but also expresses the increasingly inseparable balance between the economic concerns and the
environmental and social issues faced by a business. A business must not grow at the expense of
mankind and mans future but rather must serve making.
Were must do something for the commodity from whose land we generate
our wealth.

A famous quote from our Worth Chairman Mr.BrijmohanlallMunjal.

He traversed the road to success following these principles:
Trusting his uncanny instincts
A unique approach to people- one from the heart

Ahead of his time, every time!

The ideal corporate citizen! Showing others the way
Above all, his leadership and sagacity has earned him great respect and he has
personally been responsible for kindling the sprit of entrepreneurship amongst his
employees who today constitute a family of about forty successful entrepreneurs.

MISSION STATEMENT
We, at Honda, are continuously striving for synergy between technology,
systems, and human resource to provide products and services that meet the
quality, performance, and price aspiration of our customers. While doing so, we
maintain the highest standards of ethics and societal responsibilities, constantly
innovate products and processes, and develop teams that keep the momentum
going to take the company to excellence in the new millennium.

AGENCY PROFILE
Honda Hondo Motor Company limited to setup authorized sub dealer in through out
world. SREENEVASA MOTORS was established in January 1999, Dharmapuri District. It got
upgraded as Authorised Service Dealer of Honda in 2001- February. The every day increase by
customer in Honda Hondo motor product, so provide effective service by customer.
After 2003, we started our operations as a full flagged dealer of Honda Hondo
motorcycle for Dharmapuri District. We have presently 8 sub dealers around Dharmapuri
District. Now provide effective and efficiency service throughout customer. Authorised Main
dealer were setup operate website to communicate, order placing, through Honda Hondo Motor
company limited.

Sri Krishna Honda Hondo Authorised Main dealer to improve our Honda Hondo product
by the customer such as Advertisement specialties, two wheeler loan, Exchange offers, cash
discount specialties, free services etc.
Wider range of customer increase by every day in Honda Hondo Motor company
products. So Sri Krishna authorized main dealer were setup many service center in Dharmapuri
District. Effective and efficiency after sales and service by customer in authorized main dealer,
place are
Karimangalam
Palakkodu
Papparapatti
Kadathur
Pennagaram
Morappur
Pappiredipatti

CHAPTER III

RESEARCH
METHODOLOGY

CHAPTER III
RESEARCH METHODOLOGY
Research methodology is purely and simply basic frame work for a study that guiders the
collection of data and analysis of the data. In customers surveys adopted this description
research design in collection and analyzing of the data.
METHODOLOGY:
In order to collect the data I prepared a questionnaire with meaningful and easy
understandable question types, which provided to the customers behavior john tractors ever

and ask them to fill the form with the greater extent of accurateness and truth. Which help me
to analysis the data and get a clear conclusion for this project?
RESEARCH DESIGN
A research design is purely and simply the basic frame work for a study that guides the
collection of data and analysis of the data. A mixture of exploratory and descriptive of the
study.
Exploratory research studies are also termed as studies. This type of research design
provides the opportunity for considering different aspect of the problem.
Descriptive study is typically concerned with determining frequency with which
something occurs or own two variables very together. Descriptive research process seeks to
determine the answer to why? What? How? Who?

SOURCES OF DATA
1
2

Primary data,
Secondary data.

PRIMARY DATA
The primary data has been collected from the customer directly through the help of
questionnaire. The researcher had selected the personal interview method and prepared the selfadministrated questionnaire with closed end question, direct question, choice question and
opened question.

SECONDARY DATA
The secondary data has been collected from the various journals, magazines and industry
profile and some datas collected from the observation method by the researcher.

QUESTIONNAIRE
The term questionnaire usually refers to a self administrated process whereby the
respondent himself herself reads the questions and records him\her answer without the assistance
of an interviewer.
Questionnaire is more highly structured and standardized.

Questionnaire levels

flexibility in working and sequencing the questions and hence in answering the questions.

Types of Marketing Research

Pure research.
Applied research.
Problem oriented research.
Evaluation research.
Impact study.
RESEARCH DESIGN
Once the problem is defined next step that is the research design, becomes easier.
Research design is the basic framework which provides guidelines for the rest of research
problem. It is a map or blue print according to which the research is to be conducted.
QUESTIONNAIRE DESIGN

Designing and implementing the questionnaires is one of the most interesting and
challenging tasks of conducting marketing research. The problem facing a market researcher is to
look deeper in to the process of human communication and thinking.
SAMPLE SIZE
In our earlier discussion, we decided about defining the population developing a
sampling frame, and selecting a sampling method. Now we are confronted with the task of
selecting the sample size. This task depends up on whether a probability or non- probability
sampling method is used.

METHODS OF SAMPLING

SAMPLE RANDOM SAMPLING

PROBABILITY SAMPLING
SYSTEMATIC RANDOM
SAMPLE
STRATIFIED RANDOM SAMPLE

SAMPLING DESIGN

CLUSTER SAMPLE

JUDGMENT SAMPLING
NON- PROBABILITY

CONVENIENCE
SAMPLE
QUOTA SAMPLE

3.2 REVIEW OF LITERATURE

Customer satisfaction, according to Gene Murat are QIT America, is defined as: meeting
specifications; guaranteeing on-time delivery; providing value, not just price; and making a
commitment to the industry's future.
Donnelly said, "The first step is to believe in the crisis. Then join in and tackle it headon. Embrace change, be persistent and learn to operate in a system with a clear aim of adding
value to the customer.
The standards for customer satisfaction keep changing," says awareness, "which makes
customer satisfaction a moving target. What meets expectations today may not measure up
tomorrow."
Adrian Thompson says Customer service, like any aspect of business, is a practiced art
that takes time and effort to master. All you need to do to achieve this is to stop and switch roles
with the customer. What would you want from your business if you were the client? How would
you want to be treated? Treat your customers like your friends and they'll always come back.

CHAPTER IV
DATA ANALYSIS
AND
INTERPRETATION

CHAPTER IV

4.1 DATA ANALYSIS AND INTERPRETATION

ANALYSIS
Analysis is the process of placing the data in an ordered form, combining them
with the existing information and extracting the meaning from them. In other words, analysis is
an answer to the question what message is conveyed by each group of data , which are
otherwise raw facts and are unable to give a meaningful information. The raw data become
information only when they are analyzed and put in a meaningful form.

INTERPRETATION
Interpretation is the process of relating various bits of information to other existing
information. Interpretation attempts to answer, What relationship exists between the findings to
the research objectives and hypothesis framed for the study in the beginning

TABLES 4.1
GENDER LEVEL OF RESPONDENTS

S.NO

PARTICULARS

PERCENTAGE

Male

NO.OF
RESPONDENTS
60

1
2

Female

40

40%

Total

100

100%

60%

Source: primary data

The above table shows the percentage of gender level of the respondents.
Interpretation:
Among the 100% of the respondents, 60% are MALE, and the 40% are
FEMALE.

Hence, it was understood the majority of the respondents were (MALE 60%).

FIGURE 4.1
GENDER LEVEL OF RESPONDENTS

FEMALE; 40%

MALE; 60%

TABLE 4.2
AGE GROUP OF RESPONDENTS

S.NO

PARTICULARS

NO.OF
RESPONDENT

PERCENTAGE

18 TO 25 YEARS

40

40%

25 TO 30 YEARS

12

12%

30 TO 35 YEARS

28

28%

35 TO 40 YEARS

20

20%

Total

100

100

Source: primary data

The above table shows the respondents belongs to the age group.
Interpretation:
Among the 100% of the respondents, 40% are 18 to 25 years, 12% are 25 to 30
years,28% are 30 to 35 years and 20% are 35 to 40 years.

Hence, it was understood the majority of the respondents were 18 to 25 years (40%)

CHART 4.2
AGE GROUP OF RESPONDENTS

40%
40%
35%
28%

30%
25%

20%

20%
12%

15%
10%
5%
0%

18 to 25 years

25 to 30 years

30 to 35 years

35 to 40 above

TABLE 4.3
MARITAL STATUS

S.NO

PARTICULARS

NO.OF
RESPONDENT

PERCENTAGE

Married

40

40%

Unmarried

60

60%

Total

100

100%

SOURCE: PRIMARY DATA

The above table shows the marital status of the respondents.
Interpretation:
Among the 100% of the respondents 40% are married, and 60% are
unmarried.

Hence, it was understood the majority of the respondents were unmarried (60%).

CHART 4.3
MATERIAL STATUS

UNMEARRIED; 60%

MARRIED; 40%

TABLE 4.4
EDUCATIONAL QUALIFICATION

S.NO

PARTICULARS

Illiterate

NO.OF
RESPONDENT
12

PERCENTAGE

Primary

18

18%

Secondary

10

10%

Graduate

50

50%

Other
Total

10
100

10%
100%

12%

Source: primary data

The above table shows the educational qualification level of the respondents.
Interpretation:
Among the 100% of the respondents, 12% are illiterate, 18% are primary, 10% are
secondary, 50% are graduate and 10% are others.

Hence, it was understood the majority of the respondents were graduate (50%).

CHART 4.4
EDUCATIONAL QUALIFICATION

Other; 10%

Illiterate; 12%
primary; 18%

Graduate; 50%

Secondary; 10%

TABLE 4.5
MONTHILY INCOME

S.NO

PARTICULARS

NO.OF
RESPONDENTS

PERCENTAGE

Below 5000

32

32%

5000 to 10000

24

24%

10000 to 15000

20

20%

15000 & above

24

24%

Total

100

100%

SOURCE: PRIMARY DATA

The above table shows the monthly income of the respondents.
Interpretation:
Among the 100% of the respondents, 32% are below 5000, 24% are 5000 to 10000, 20%
are 10000 to 15000 and 24% are 15000 and above.

Hence, it was understood the majority of the respondents were get below 5000 (32%).

CHART 4.5

MONTHILY INCOME

35%
30%
25%
20%
32%
15%

24%

10%

20%

24%

5%
0%
below 5000

5000 to 10000

10000 to 15000 15000 and above

TABLE 4.6
FAMILY SIZE

S.NO

PARTICULARS

NO.OF
RESPONDENTS
40

PERCENTAGE

Below 3

40%

3 to 4

30

30%

4 to 5

10

10%

5 and above

20

20%

Total

100

100%

Source: primary data

The above table shows the percentage of the respondents through which they came to
know about the network gender level of the respondents.
Interpretation:
Among the 100% of the respondents, 40% are below 3,30% are 3 to 4,10% are 4 to 5,
and 20% are 5 and above.

Hence, it was understood the majority of the respondents belongs to the family size
below 3 (40%).

CHART 4.6
FAMILY SIZE

35%
30%

below 3; 30%
4 to 5; 26%
5 and above; 24%

25%
3 to 4; 20%

20%
15%
10%
5%
0%
below 3

3 to 4

4 to 5

5 and above

TABLE 4.7
OCCUPATION

S.NO

PARTICULARS

Professional

NO.OF
RESPONDENTS
40

PERCENTAGE

Business man

26

26%

Farmer

17

17%

Employee

12

12%

Other

5%

Total

100

100%

40%

SOURCE::PRIMARY DATA
The above table shows the occupation level of the respondents.
Interpretation:
Among the 100% of the respondents, 40% are professional, 26% are business man, 17%
are farmer, 12% are employee and 4% are others.

Hence, it was understood the majority of the respondents were professional (40%).

CHART 4.7
OCCUPATION
45%
40%
35%
30%
25%
20%
15%

40%
26%

10%

17%
12%

5%

5%
0%

professional business man

farmer

employee

others

TABLE 4.8
EARNING MEMBERS

S.NO

PARTICULARS

NO.OF
RESPONDENTS
4

PERCENTAGE

Below 2

4%

2 to 3

30

30%

3 to 4

34

34%

4 and above

32

32%

Total

100

100%

Source: primary data

The above table shows the earning member level of the respondents.
Interpretation:
Among the 100% of the respondents, 4% are below2, 30% are2 to 3, 34%3 to 4, and 32%
are 4 and above.

Hence, it was understood the majority of the respondents indicates the earning member of
their family was 3 to 4 (34%),

CHART 4.8
EARNING MEMBERS

34%
35%

32%

30%

30%
25%
20%
15%
10%

4%

5%
0%

below 2

2 to 3

3 to 4

4 and above

TABLE 4.9
LENGTH OF THE SERVICE

S.NO

PARTICULARS

Below 1 years

2
3

2 to 3 years
3 to 4 years

4 years and
Total

above

NO.OF
RESPONDENTS
18

PERCENTAGE

30
35

30%
35%

17

17%

100

100

18%

Source: primary data

The above table shows the length of the service of the respondents.
Interpretation:
Among the 100% of the respondents,18% are below 1 year, 30% are 2 to 3 year,35% are
3 to 4 year,17% are 4 year and above.

Hence, it was understood the majority of the respondents indicates the length of the
service 3 to 4 year (35%).

CHART 4.9
LENGTH OF THE SERVICE

40%
35%
30%
25%
20%
35%
15%
10%

30%
18%

17%

5%
0%

below 1 year

2 to 3 year

3 to 4 year

4 and above

TABLE 4.10
KNOW ABOUT THE NETWORK

S.NO

PARTICULARS

NO.OF
RESPONDENTS
60

PERCENTAGE

Tv advertisement

60%

Print media

14

14%

Magazines

16

16%

Others

10

10%

Total

100

100%

Source: primary data

The above table shows the percentage of the percentage of the respondents through which
they came to know about the network.
Interpretation:
Among the 100% of the respondents, 60% are TV advertisement, 14% are print media,
16% magazines and 10% are others.

Hence, it was understood the majority of the respondents were came to know about the tv
advertisement (60%).

TABLE 4.10
KNOW ABOUT THE NETWORK

others

10%

magazines

16%

print media

14%

TV advertisment
0%

60%
10%

20%

30%

40%

50%

60%

TABLE 4.11
SEEN THE ADVERTISEMENT

S.NO

PARTICULARS

NO.OF
RESPONDENTS

PERCENTAGE

Yes

70

70%

No

30

30%

Total

100

100%

Source: primary data

The above table shows whether the respondents seen the advertisement.
Interpretation:
Among the 100% of the respondents,70% are YES and 30% are NO.

Hence, it was understood the majority of the respondents indicates, they seen the
advertisement yes (70%).

CHART 4.11

SEEN THE ADVERTISEMENT

NO; 30%

YES; 70%

TABLE 4.12
LEVEL OF SATISFICATION

S.NO

PARTICULARS

Good

NO.OF
RESPONDENTS
30

PERCENTAGE

Fair

20

20%

Low

27

27%

Moderate

23

23%

Total

100

100%

30%

Source: primary data

The above table shows the level of satisfaction of the advertisement offer by the
company.
Interpretation:
Among the 100% of the respondents, 30% are good, 20% are fair,2 7% are low
and 23% are moderate,

Hence, it was understood the majority of the respondents felt they satisfied for
advertisement offered by the company good (30%).

CHART 4.12
LEVEL OF SATISFICATION

30%
27%

30%

23%
25%

20%

20%
15%
10%
5%
0%
Good

Fair

Low

Moderate

TABLE 4.15
PERFORMANCE OF THE BIKE

S.NO

PARTICULARS

PERCENTAGE

Good

NO.OF
RESPONDENT
S
38

1
2

Fair

12

12%

Moderate

18

18%

Low

22

22%

Total

100

100%

38%

Source: primary data

The above table shows the percentage level of the satisfaction of the respondents towards
the performance of bike.
Interpretation:
Among the 100% of the respondents, 38% are good, 12% are fair, 18% are moderate and
22% are low.

Hence, it was understood the majority of the respondents were good (38%).

CHART 4.15
PERFORMANCE OF THE BIKE

38%

22%
18%
12%

Good

Fair

Moderate

Low

TABLE 4.16
CONVENIENT OF THE BIKE

S.NO

PARTICULARS

NO.OF THE
RESPONDENTS
20

PERCENTAGE

Extremely convenient

20%

Very convenient

40

40%

Moderately convenient

30

30%

Slightly convenient

10

10%

Total

100

100%

Source: primary data

The above table shows the convenient of the bike of the respondents.
Interpretation:
Among the 100% of the respondents, 20% are extremely convenient,40% are very
convenient, 30% are moderately convenient and 10% are slightly convenient.

Hence, it was understood the majority of the respondents are very convenient (40%)

CHART 4.16
CONVENIENT OF THE BIKE

Slightly convenient

10%

Moderately convenient
30%
Very convenient
40%
Extremely convenient

20%
0%

5%

10%

15%

20%

25%

30%

35%

40%

TABLE 4.17
EFFECTIVE

S.NO

PARTICULARS

MEDIA

NO.OF
RESPONDENTS

PERCENTAGE

News paper

25

25%

TV

60

60%

Magazines

10

10%

Radio

5%

Total

100

100%

Source: primary data

The above table shows the percentage of the Effective Media.
Interpretation:
Among the 100% of the respondents, 25% are news paper,60% are tv 10% are magazines
and 5% are radio.

Hence, it was understood the majority of the respondents were felt tv advertisement is
effective (60%).

CHART 4.17
EFFECTIVE

Radio

Magazines

5%

10%

60%

Tv

News paper

MEDIA

25%

TABLE 4.19
OFFER AND DISCOUNTS

S.NO

PARTICULARS

NO.OF
RESPONDENTS

PERCENTAGE

Satisfied

20

20%

Good

30

30%

Fair

10

10%

Moderate

5%

Dissatisfied

15

15%

Low

20

20%

Total

100

100%

Source: primary data

The above table shows the percentage, level of satisfaction towards the offer and
discounts of the respondents.
Interpretation:
Among the 100% of the respondents, 20% satisfied,30% are good, 10% are fair, 5% are
moderate,15% are dissatisfied and 20% are low
Hence, it was understood the majority of the respondents were felt good (30%) towards
offers and discounts provided by the company.

CHART 4.19
OFFER AND DISCOUNTS

30%
30%
25%
20%

20%

20%
15%
15%
10%
10%
5%
5%
0%

Satisfied

Good

Fair

Moderate Dissatisfied

Low

CHAPTER V
FINDINGS,
SUGGETION
AND
CONCLUTION

FINDINGS

The majority of the respondents were male (60%).

The majority of the respondents were 18 to 25 years (40%).

The majority of the respondents were unmarried (60%).

The majority of the respondents were graduate (50%).

The majority of the respondents were below 5000 (32%).

The majority of the respondents were family size below (40%).

The majority of the respondents were professionals (40%).

The majority of the respondents Indicates the earning members of their family was 3 to 4
(34%).

 The majority of the respondents Indicates the length of the service 3 to 4 year (35%).

The majority of the respondents were came to know the tv advertisement (60%).

The majority of the respondents indicates they seen the advertisement yes (70%).

The majority of the respondents felt they satisfied for the advertisement offered by the
company good (30%).

The majority of the respondents felt the price of the network is very high (40%).

The majority of the respondents were very convenient (40%).

The majority of the respondents were TV advertisement (60%).

The majority of the respondents were indicates yes (80%) for switch over to other network.

5.2 SUGGESTIONS

Majority of the respondents suggest increasing the advertisement effectiveness.

Majority of the respondents suggest reducing the price services.
Some of the people suggest high service expenses to be quality.
Some of the respondents suggest improve the quality of service.
Majority of the respondents suggested that to change in bike design.
According to the survey the research feels that improvement may be made in package &

price reduction.
Some of the respondents suggest that the customer care not all response properly.

5.3 CONCLUSION

To succeed in marketing, any firm should understand the complex behavior of the
customer.
To understand the customer and the complex behavior, information should be
gathered in a scientific way. The information should take the following factors
into account needs, wants, and value of the customers.

APPENDIX
QUETIONNAIRES

A STUDY ON CONSUMER BEHAVIOUR TOWARDS

HONDA WITH SPECIAL REFERENCE TO HARUR
QUESTIONNAIRE
1. NAME OF THE RESPONDENTS
2. ADDRESS

: ..
:

3. GENDER
a) Male

b) Female

a) Below 18 years

b) 18-30 years

c) 30-50 years

d) 50 years above

a) Students

b) Graduate

c) Post Graduate

d) Others

a) Married

b) Unmarried

4. AGE

5. EDUCATIONAL QUALIFICATION?

6. MARITAL STATUS?

7. MONTHLY INCOME?

a) Below Rs 8000

b) Rs 8000 to Rs 12000

c) Rs 12000 to Rs 16000

d) Rs 16000&Above

8. HOW DO YOU KNOW ABOUT THE HONDA?

a) Media

b) Neighbors

c) Friends

D) Relatives

a) Yes

b) No

a) Very good

b) Good

c) Fair

a) Below 5 years

b) 5 to 10 years

c) 10 years & above

9. DO YOU HAVE SEEN THE ADVERTISMENT?

10. HOW IS STATE THE LEVEL OF SATISFACTION?

11. HOW LONG USING THE HONDA BIKE?

15. IS SATISFIED ABOUT THE CUSTOMERS CARE?

a) Yes

b) No

a) Price

b) Service

c) Available

d) Milage

a) High

b) Normal

c) Low

a) Yes

b) NO

16. WHAT REASON FOR USING THE BRAND?

17. WHAT ABOUT RANG OF PRICE?

18. IT IS WORTH FOR THE PRICE?

19.DO YOU HAVE MAINTAINS THE SERVICE?

a) Yes
b) No

20. WHAT ARE THE LEVEL OF QUALITY OF SERVICES?

a) Excellent

b) Good

c) Poor

21. IS SATISFACATION LEVEL ON ROMING CHARGES?

a) Yes

b) No

a) Yes

b) No

a) Highly satisfaction

b) Satisfied

c) Highly dissatisfied

d) Dissatisfied

22. DO YOU HAVE INTERNEL SERVICE?

23. ARE YOU SATISFACTION OF HONDA SHOW ROOM SERVICE?

BIBLIOGRAPHY

BIBLIOGRAPHY

 Philip Kotler, Marketing management,2000,Prentice Hall of IndiaNew Delhi.

C.R.Kothari,ResearchMetholody, vishwa publication, New Delhi,
1990.
Dr.D.Sharma,Marketing research, 1998, sultanchand and son New
Delhi.
Irrigation management and practice Dr. Michel and Dr. Sharma vishwa
publication, New Delhi, 1995.
Agricultural Business Management Dr. K. Uma, and Dr. K.
Mahandaren. 1997, sultanchand and son New Delhi.

WEBLIOGRAPHY

http://www.projectparadise .com
htto://www.script.com
http://www.anandenterprises.co.in
http://www.tatadocomo.in