Business Trends - March 2015 PDF

MARCH 2015
Passing
the gavel
to the new
Chamber
chair
www.sibiztrends.com
BITS & BYTES

The top 15 readers choice apps.
PAGE 8
SCORE
Create a good growth plan.
PAGE 6
TAX TALK
IRS releases inflation-adjusted numbers
By TIM RONALDSON
PAGE 3
Business Trends
After two years serving as the
chair of the board of the Staten
Island Chamber of Commerce,
Ralph Branca, president of Victory State Bank, handed the gavel to
AnnaMarie Gentile, who will
serve in the post for the next two
years.
Gentile, an attorney at Angiuli
& Gentile, became active in the
Chamber about six years ago,
serving first on the SI Chamber
Foundation board, and from day
one, she was dedicated to, and interested in, building the newlycreated Young Professionals
Group.
We saw how important it was
to have young people involved, especially since they are going to be
the future of business in Staten
Island, Gentile said. That part
Im very proud of, because it is an
integral part of the Chamber currently. Many of the young professionals who began their involvement in the Chamber in that
group are now very active in the
committees that the Chamber has
and are really ambassadors for
the Chamber.
We need their energy. We need
their enthusiasm. We need their
insight.
please see CHAMBER, page 21
Young professionals gather at Applebees
Special to Business Trends
Members of the SI Chamber of Commerce Young Professionals Group gathered at Applebee's Grill and Bar in
New Dorp for their monthly social meeting.
Jersey Street is open for business

By TIM RONALDSON
Business Trends
The talk around town on the North Shore
revolves around two large-scale projects: the
Business Calendar
Check out our monthly listing and
attend an event on Staten Island.
PAGE 2
Wheel and the Empire Outlets in St. George.

These enormous projects are grabbing the
attention of Staten Islanders and other New
Yorkers, and even that of people outside the
region.
With the projections of tourists to these attractions reaching the millions, local small
businesses are organizing so they can be
please see LDC page 20
2 BUSINESS TRENDS MARCH 2015
Business Calendar
!
$
$ "
Phone: 718-354-4026
#
RICHMOND CNTY.
BANKERS ASSOC.
WEDNESDAY, MARCH 11
Location: Mikes Place, 4677 Hylan
Blvd.
For information, call 718-370-7037
NYS WOMEN, INC.

(RICHMOND CNTY.)
WEDNESDAY, MARCH 11
Time: 6:30 p.m.
Location: Bella Vita Caf, 1919 Hylan
Blvd.
POWERFUL YOU!
(SOUTH)
THURSDAY, MARCH 12
Time: 7:00 p.m.
Location: Giulianas, 4105 Hylan
Blvd.
MEALS ON WHEELS
ANNUAL BALL
FRIDAY, MARCH 13
Time: 7:00 p.m.
Location: Vanderbilt at South
Beach
CHIARI
& SYRINGOMYELIA
FOUNDATION
CHARITY BALL
SOCIETY GALA
FRIDAY, MARCH 20
Time: 7:00 p.m.
Location: Above at the Hilton
SOROPTIMIST INTL.
OF SI RUBY AWARDS
SUNDAY, MARCH 22
Time: 12:00 p.m.
Location: Celebrate at Snug Harbor
SI CHAMBER: BUS.
BEFORE HOURS
TUESDAY, MARCH 24
Time: 8:00 a.m. 9:30 a.m.
Location: Verizon, 1625 Forest Ave.
NEW DAY
TOASTMASTERS
THURSDAY, MARCH 26
Time: 7:00 p.m.
Location: SI Univ. Hosp., Seaview
Ave.
For information, call Nancy at 718979-5154
SATURDAY, MARCH 14
Time: 6:00 p.m.
Location: Above at the Hilton
For information, email
agrosz@CSFinfo.org
NYS WOMEN, INC.

(STATEN ISLAND)
24-7 NETWORKING
SALES
MONDAY, MARCH 30
Time: 9:00 a.m.
Location: Z-One Restaurant, Richmond Ave.
TUESDAY, MARCH 17
Time: 6:30 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
SI MENTAL HEALTH
WORLD OF WOMEN
MONDAY, MARCH 30
Time: 7:00 p.m.
Location: Mansion Grand, Mansion
Ave.
MARCH 2015 BUSINESS TRENDS 3
IRS releases inflation-adjusted

tax numbers for 2015
By JOHN J. VENTO
Certain tax numbers are adjusted by the IRS for inflation
each year. Here are some of the
2015 tax numbers youll need to
use as you get started with this
years tax planning.
The standard mileage rate for
business driving increases to 57.5
cents per mile for 2015. The rate
for medical and moving mileage
decreases from 23.5 cents per mile
to 23 cents per mile. The general
rate for charitable driving remains at 14 cents per mile.
The maximum earnings subject to social security tax in 2015
increases to $118,500. The earnings limit for those under full retirement age is $15,720. For those
at full retirement age, there is no
earnings limit.
The nanny tax threshold remains at $1,900 for 2015. If you
pay household workers this
amount or more during the year,
youre responsible for payroll
taxes.
The kiddie tax threshold for
2015 increases to $2,100. If your
child under age 19 (under age 24
for students) has more than $2,100
of unearned income this year
(e.g., dividends and interest income), the excess could be taxed
at your highest rate.
The maximum individual retirement account contribution
you can make in 2015 remains at
$5,500 if youre under age 50 and
at $6,500 if you are 50 or older.
The maximum amount of
wages employees can put into a
401(k) plan increases to $18,000.
The 2015 maximum allowed for
SIMPLE plans increases to
$12,500. If you are 50 or older, you
can contribute up to $24,000 to a
401(k) and $15,500 to a SIMPLE
plan.
For 2015, the maximum
amount that can be contributed to
a health savings account (HSA)
increases to $3,350 for individuals
and $6,650 for families. Those 55
and older can contribute an additional $1,000.
The alternative minimum tax
exemption for 2015 is $53,600 for
singles and $83,400 for couples fil-
ing joint returns.

John J. Vento is a certified public
accountant in private practice and
president of Comprehensive Wealth

Management, Ltd. He may be
reached at (718) 980-9000 or via
email at john@ventocpa.com.
WEEKLY MEETINGS
MONDAY
Explore new career options this spring at Wagner College with quality lifelong learning experiences.
Get the knowledge and skills you need for the job you want and the personal growth you deserve!
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Bus. Outreach Ctr of SI/WBCLDC

Small Bus. Counseling
MWBE/BOC Capital: WBCLDC, 705
Forest Ave., 2nd Fl. By appointment
only. For info, call 718-816-4775.
Kiwanis Club of Richmond Co.:
LaFontana Restaurant, 2879 Amboy
Rd. 7 p.m. Call 718-420-1966.
College of S.I., Small Bus. Dev. Ctr.
Business Counseling: CSI, 2800
Victory Blvd. 9 a.m. to 5 p.m. No
charge. For info, call the SBDC at
718-982-2560.
TUESDAY
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Visit us on the Web at www.sibiztrends.com
Greater New Dorp Networking

Group: 8 a.m. Perkins, 1409 Hylan
Blvd. For information, call Steve
Lombardo at 718-702-8623.
SI Business Friends: 7:30 - 8:45
a.m. Hilton Garden Inn, 1100 South
Ave. For information, call Dr. Richard
Bove at 718-938-5978 or visit
www.sibfnetwork.com.
Direct120.com, Ultimate Think
Tank: Lorenzos, 1100 South Ave. For
info, visit www.direct120.com.
Kiwanis Club of South Shore:
LaFontana, 2879 Amboy Rd. 7:30
p.m. For info, call 718-370-2770.
SCORE Business Counseling: S.I.
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment necessary. No charge. For info, call 718727-1221.
Business Guild I of the S.I. Chamber of Commerce: Hilton Garden

Inn, 1100 South Ave. 7:45 a.m. Members and invited guests only. Call
Michael Anicito at 646-606-2111.
Business Network Intl. (BNI) Network Alliance Chapter: Z-One
Lounge, 1821 Richmond Ave. 7 to
8:30 a.m. For info, call Timothy
Houston at 718-981-8600.
Rotary Club Staten Island: LiGrecis Staten, 697 Forest Ave. 12:30 to
1:30 p.m. Members and guests welcome. For info, call 718-370-3140.
Business Counseling: Chamber of
Commerce, 130 Bay St. 9 a.m. No
charge. Call 718-982-2560.
Victory Blvd. 9 a.m. to 5 p.m. No
charge. Call the SBDC at 982-2560.
Kiwanis Club of Brighton: Jodys

Club Forest, 372 Forest Ave. 7:30
p.m. For info, call 718-348-0505.
Kiwanis Club of North Central:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. Call Len Bosso at 718-4427804.
Gateway Rotary Club: LaStrada,
139 New Dorp Ln. 7:15 p.m. For info,
call 718-447-1509.
SCORE Business Counseling:
Chamber of Commerce, 130 Bay St.
9 to 11:30 a.m. Appointment necessary. No charge. Call 718-727-1221.
E.L.I.T.E. (Executive, Leadership,
Interactive, Team, Effort) Networking Group: 1110 South Ave. 8
a.m. New members welcome. For
info, call 347-273-1375.
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
WEDNESDAY
Richmond County Referral Source:
Comfort Inn. 7:00 to 8:15 a.m. For
info, email jcmexp@aol.com
Staten Island Business Council:
Andrews Diner, 4160 Hylan Blvd. 7
a.m. Members and invited guests
only. For info, call 347-855-4488 or
send an e-mail to info@sibizcouncil.com.
Bucks Business Network: Hampton Inn, 1120 South Ave. 7:45 a.m.
For info, call 718-351-2557 or visit
www.sibucks.com.
THURSDAY
Richmond Business Connections:
Z One, 1821 Richmond Ave. 8 a.m.
For information, call Ronald P.
Cutrone at (347) 258-8131.
Kiwanis Club of Staten Island:
LiGrecis Staten, 697 Forest Ave.
7:30 p.m. For info, call 718-967-4345
or kiwanisclubofstatenisland.com.
Rotary Club of South Shore: Mansion Grand, 141 Mansion Ave. 12:15
please see MEETINGS page 15
ValPak celebrates firms move to new headquarters

Soroptimist International of Staten Island
cordially invites you to attend
THE 33RD ANNUAL AWARDS RECEPTION

Sunday, March 22, 2015 12:00 noon
Celebrate at Snug Harbor, 1000 Richmond Terrace
HONORING
Adrienne Abbate
Margaret Grandstaff
Nancy Gonzalez
Brenda Jones
Debi Rose
Arlene Sorkin
JANET DUGO/Business Trends
Sean Conaghan of ValPak of Staten Island & Greater Brooklyn was joined by his team as he did the honors at a ribbon-cutting ceremony to celebrate the firms move to new headquarters on Arthur Kill Road.
$70 per person

Call for Reservations: 917-442-0358
To celebrate their accomplishments with an ad in the event Journal,
email jglbi63@aol.com
in our opinion
Thinking ahead
A
lthough its hard to believe
based on the brutally cold
weather weve experienced,
spring is around the corner. Which
means that summer is not far behind.
And this trite observation reminds us
that now is a good time for businesses
to make plans to use the traditionally
quieter summer months to their best
advantage.
One way to do so is the use of temporary employees. Bringing someone
on for a short stint of a month or two
is a way to tackle projects that are essential to your businesss growth but
that always seem to get pushed aside
because of other pressing demands.
You might need to refresh your contact management programs, or do
some competitive business research,
or jumpstart a new marketing initiative. Whatever your industry, there is
likely something you should be doing.

Having a high quality short-term employee dedicated to such tasks can pay
enormous dividends.
Good idea in theory, yet many times,
finding the right person is the rub.
But did you know there is a wealth of
students across Staten Island eagerly
seeking ways to get a foothold into the
business world and gain experience?
They would welcome an opportunity
to assist your business in exchange for
a chance to put their knowledge to
some practical use.
Fortunately, there are a number of
ways for a business owner to connect
with this pool of talent. Staten Islands four major institutions of higher education Wagner College, St.
Johns University, CUNY College of
Staten Island, and SUNY Empire State
College regularly provide interns to
66 Willow Avenue
Staten Island, NY 10305
347-682-4867
local business. Simply check their
Websites or call their Career Development departments to learn how to get
involved.
Another great resource is Staten Island Technical High School. Last year,
in collaboration with the New York
City Summer Youth Employment Program, Tech successfully placed a
group of students as interns in local
businesses. Call 718- 667-3222 and ask
for their Career Development Office to
learn more.
There are many advantages to using
these aspiring professionals in your
place of business, not least of which is
that you are grooming the next generation of business leaders. And there
are varying types of internships
both paid and unpaid -- to suit different needs. So dont wait. Reach out
now and make this summer count.
JANET WARREN DUGO

Publisher
TIM RONALDSON
Executive Editor
STEVE COPPOLA
Director
RICHARD GRADO
Director
ROBERT CUTRONA
Director
LAWRENCE RAMPULLA
Director
DAN McDONOUGH, JR.
Chairman
Business Trends is mailed each month to the

business and community leaders of Staten
Island. To be added to the mailing list, email janet@sibiztrends.com. To submit a
news release, email news@sibiztrends.com.
For advertising info, call 347-682-4867 or
email janet@sibiztrends.com.
Create a good growth plan

When you first develop your business,
you often have a lot of momentum. But
along the way you can lose that drive. So
what can you do about it?
Given the interconnected nature of
todays economy, even small, largely local
businesses are influenced by trends and
events in other industries, and even other
continents.
But your internal approach to generating and managing growth could well be the
source of your sales slowdown, even in the
face of what seem to be bright opportunities. The detailed business plan youve followed since the outset may no longer be applicable in a marketplace where changes both expected and unforeseen - happen on
a daily basis.
A growth plan that acts like an internal
compass can be a helpful tool for getting

things back on track.
Start with your day-to-day actions. If
you want your business to grow, that
should be the focal point of everything you
do. Gather the financial details about
whats happening internally. Then put
your plan in writing. It does not need to be
lengthy and ultra-detailed. Just the basic
points will do. For example, how has your
business done in fulfilling your original
mission? Did you start with a bang only to
see things flatten out? Perhaps you arent
delivering what you first promised to your
customers. Fix any problems or shortfalls
quickly.
Keeping up with changes in your marketplace is crucial, so you might have to
conduct some new research to stay up to
date. This doesnt have to be formal research. You might start with a simple customer survey, for example, or check for
available research online. Make adjustments as needed in your approach.
Communicate your growth vision to others involved with your business, including
outside vendors and contractors as well as
partners, investors and employees. Dont
just dream - delegate specific actions to
reach those goals.
Find out what objections customers are
raising to your sales effort - why they have
purchased or declined your product or
service. Adjust your sales process to place
greater emphasis on closing.
You can find some valuable guidance for
growth planning in two books: Strategic
Planning for Small Business Made Easy, in
the Made Easy series from Entrepreneur

Press, and The 7 Irrefutable Rules of Small
Business Growth by small business growth
expert Steven S. Little. Both are available
in bookstores and online.
For
more
information,
visit
www.StatenIsland.Score.org or call (718)
727-1221.
Visit us on the Web at

www.sibiztrends.com
BITS & BYTES

BUCKS BUSINESS
NETWORK
Top 15 readers choice apps

Improvements
ovements & Renovations
Home Impr
rovements
ove
By BILL DUBOVSKY
Situation

KITCHENS BATHROOMS
FINISHED BASEMENTS
ENTS THEA
ATER
TER ROOMS
DOORS WINDOWS
CUSTOM WOOD WORKING CABINETR
TR
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SHEETROCK ELECTRICAL PLUMBING

AILED
FREE DET
TAILED
A
ESTIMATES
David
Call Bob or Da
vid @ 718-761-8390
Licensed, Bonded & Insured Serving S.I. Over 30 Yeears
Bobcpr
Bobcproject1@hotmail.com
oject1@hotmail.com
There are so many amazing

websites and apps for our smart
devices, that we are overwhelmed.
Email us your favorites for our
next Websites & Apps column.
Here is a sampling of apps
from friends, readers and random
sites in no particular order. Next
time well list some little-known
but useful websites.
1.) Evernote (free or premium):
access any device, upload docs,
manage projects, notes, and collect ideas.
2.) Salesforce.com mobile app
3.) Twitter (free): needs no description. Just be careful what
you tweet.
4.) NYPL (free): New York Pub-
lic Library
5.) SIEDC: Staten Island Economic Development Corp. Good
directory of business info.
6.) Skype/FaceTime (free) free
calls to other users, Skype gives
cheap calls to non-Skype users.
7.) DropBox (free or premium):
store large files in the cloud to
share with others. Very useful!
8.) Kindle (free): for downloading and reading Kindle content,
books, etc.
9.) Filemagnet (free or premium): transfer docs from computer
to mobile devices wirelessly.
10.) TED (free): access to hundreds of free TED talks great
stuff.
11.) SNAG Films (free): access
free films, some you cant get anywhere else.
12.) SILive (free): a must-have
for Staten Islanders.

13.)Thirteen (free): watch PBS
content. Excellent.
14.) CNN or AP (free): Get
world news up-to-date.
15.) Notability (free): take freeform notes using a stylus, voice,
video or keyboard.
Well list the top websites next
time.
Email your favorites to billdubovsky@gmail.com and well
include them!
Bill Dubovsky is an entrepreneur,
educator, and technology reviewer.
He teaches at the CSI, School of
Business, CUNY, and at Wagner College, and is a telecom/network consultant with Comtel Information
Services.
Contact
him
at
billdubovsky@gmail.com or on
Linkedin.
Nicotras host Employee Appreciation Luncheon
Hoteliers Lois and Richard Nicotra hosted their quarterly Employee Appreciation Luncheon. Staffers celebrated anniversaries ranging from one year to 35 years at the Nicotra-owned Hilton Garden Inn (Staten
Island) and Hampton Inn & Suites Staten Island, as well as The Nicotra Group, COMMONS caf, Lorenzo's Restaurant, Bar & Cabaret, Above Weddings, Nicotra's Ballroom and The Corporate Park of Staten
Island.
on the job
ANTHONY C. FERRERI
The North Shore-LIJ Health System
The North Shore-LIJ Health
System announced the appointment of Anthony C. Ferreri as executive
vice
president,
with new responsibilities as the
systems
chief affiliation officer
Ferreri
and regional
executive director for Westchester.
Ferreri, who has served as Staten Island University Hospitals
president and CEO since 2003,
and as executive director of the
North Shore Health Systems
Western Region since 2013, is now
in position to oversee and coordinate an increasing number of
current and new health system
partnerships, the most recent
being Montefiore Medical Center
in the Bronx, the Barnabas
Health System in New Jersey and
Boca Raton Regional Hospital in
Florida. In his new capacity, Ferreri will also serve as regional executive director for Westchester.
A lifelong Staten Islander, Ferreri recently earned Modern
Healthcare Magazines Community Leadership Award. He was at
the helm of Staten Islands
largest hospital and employer
through major expansion resulting in the hospitals new emergency facility, the Elizabeth A.
Connelly Emergency and Trauma Center, which opened in 2009.
After the premature death of a
young physician, he helped realize her dream in the completion
of the globally connected Regina
M. McGinn, MD Education Center in 2011.
Prior to joining the hospital in
2001, Ferreri served as president
and chief executive officer of
Metrotemp Services Company,
Inc. and Metro Healthcare Services, for-profit healthcare staffing
and home care firms. Before
founding Metrotemp, he served as
vice president for Human Resources at Saint Barnabas Medical Center in Livingston, N.J.
Ferreri received his Bachelor
of arts from Wagner College and
his Master of science degree in

human resources and industrial
relations from Rutgers University, and is currently in the final
stage of completing his doctorate
dissertation. He serves on the
boards of Staten Island University Hospital and the hospitals
Foundation board, the board of
the North Shore-LIJ Health System and that of the Greater New
York Hospital Association. Ferreri is a board and executive committee member of the Staten Island Economic Development Corporation. In 2011, Mayor Michael
Bloomberg appointed Ferreri to
the board of the New York City
Industrial Development Agency.
He continues to serve in that capacity and as board member of
the Build NYC board as Borough
President James Oddos appointee. Additionally, he is on the
board of the Friends of Maya
Change Foundation.
GABRI CHRISTA
Snug Harbor Cultural
Center & Botanical Garden
Snug Harbor Cultural Center &
Botanical Garden announced the
addition of Gabri Christa to its
staff in the newly-created position of artistic director. In this position, Christa will be responsible
for developing unique cultural
programs and events for the current year, as well as producing a
long-term artistic development
plan for the next five years. She
will report directly to Snug Harbor's chief executive officer and
work in concert with its chief development officer.
Christa is an award-winning
dancer, choreographer and filmmaker. She is a recipient of a
Guggenheim Fellowship for choreography, and was invited to the
Pangea Day Film Festival as "one
of the world's most promising
filmmakers." For the past four
years, she was director of performing arts for the Consulate
General of the Netherlands in
New York. As part of her dance
career, she co-founded, choreographed and performed with numerous dance companies, including Danza Contemporanea de
Cuba and the Bill T. Jones/Arne
Zane Dance Company.
As a dance educator, she has
been on the faculty at Princeton,
Barnard College, Ballet Hispanico and City University of New

York. She spent eight years on the
board of Dance Theater Workshop. Her film career includes
short films such as High
please see JOB page 12
Bill Bergman, Vice President, Leasing

(718) 263-3800 x 307
bbergman@muss.com
118-35 Queens Blvd., Forest Hills, NY 11375
www.muss.com
On the Job
JOB
Continued from page 11
School, which received an ABC

TV Award for Creative Excel-
lence, and Kasita, which won

best short at the Harlem International Film Festival. She earned a
bachelors of arts degree from the
College of the Arts, School for
New Dance Development, Amsterdam, and a masters of fine
arts degree from the University of
Washington Dance Program,
Seattle. A resident of Staten Island, she lives in St. George with
her musician husband, Vernon
Reid, of the group Living Colour,
and their 11-year-old daughter,
Idea.
MOLLY BRUCE BARTON
Snug Harbor Cultural
Center & Botanical Garden
The Board of Directors of
Snug Harbor Cultural Center &
Botanical Garden elected Molly
Bruce Barton as its newest member. Barton, a resident of St.
George, was formerly with Penguin Group books for 10 years
and served as the company's global digital director from 2011-2014.
In her career at Penguin, she held
a number of other leadership positions, including vice president
of digital publishing, director of
business development and associate publisher of Penguin Specials. She also held positions with
Oxford University Press and the
Sierra Club, and was a Fellow of
the Ford Foundation. She earned
a Bachelor of arts degree in English from Wesleyan University
where she occasionally serves as
an adjunct professor.
WILLIAM MARCO
Marco Wealth Strategies Group Inc.
William Marco of Marco
Wealth Strategies Group, Inc., a
Staten Island-based full service
wealth advisory practice, announced that his company has entered into a business alliance
with Glenridge Brokerage, an insurance firm based in Glendale,
Queens. To launch the alliance,
both firms will be offering individuals a no-cost beneficiary review and life insurance policy
evaluation.
DMITRY KONNOV
MetLife Premier Client Group
MetLife Premier Client Group,
New York South announced that
Dmitry Konnov has joined the or-
ganization as agency sales director. In his new role, Konnov will

be responsible for growing sales
and recruiting, training, and
coaching financial services representatives, primarily in the
agencys Staten Island location.
Konnov has ten years of industry experience, most recently at
HSBC Securities where he was
nominated for HSBCs Top Advisor of 2013 award. He is life and
health licensed in New York and
holds FINRA Series 7, Series 9,
Series 10, Series 31 and Series 66
registrations.
CECILIA DEPRIMA
John J. Vento, CPA, P.C.
John J. Vento, CPA, P.C. announced that Cecilia DePrima,
CPA has joined its team. DePrima received her Master of Science degree in accounting from
Wagner College. She has more
than 10 years experience in public accounting and has specialized in individual and business
taxation.
ELIZABETH TRAYNOR
Staten Island Mental Health Society
Elizabeth (Libby) Traynor,
chief clinical officer and senior
vice president for behavioral
health services of the
Staten
Island Mental
Health Society, received
the 8th Annual Mid-CaTraynor
reer Exemplary Social Work Leader Award
from the New York Chapter of the
National Association of Social
Workers. Traynor was honored
for her visionary and exemplary
work, dedication and unique commitment to the social work profession, during her 16 years at
the mental health agency.
The Behavioral Health Division of the SIMHS is comprised of
14 mental health and related programs that last year served more
than 3,600 children and teenagers,
and their families. In her position
as chief clinical officer, Traynor
please see JOB page 13
On the Job
Parisi Rampulla & Lenza, P.C.

78 Martin Avenue | Staten Island, NY, 10314
JOB
provides administrative and clinical guidance to all program directors, is responsible for all corporate compliance activities,
works with all programs to secure and maintain certifications,
writes grants, prepares reports,
and assists the president in planning, organizing, and running a
comprehensive
agency
that
served more than 6,800 children
and families last year.
Traynor was named SIMHSs
chief clinical officer in January
2013. She joined SIMHS in 1998 as
a senior social worker and supervisor at the agencys St. Georgebased PASS and Teen Center programs, where she provided alcohol/substance abuse prevention
and treatment services to adolescents.
In 2006, she was promoted to director of both the On-Site SchoolBased Mental Health Program
and the Summer Therapeutic
Program, after serving as assistant director of both for the previous two years.
Traynor received a BA from
Marquette University in Milwaukee, Wisc., and a Masters degree
in social work from New York
University.
She attended Rutgers University for alcohol/substance abuse
training and participated in the
executive director training program at the Baruch College
School of Public Service & Education & the Partnership for AfterSchool Education. She has also
served as co-chair of the NYC
Citywide Committee of SchoolBased Mental Health Providers.
VALERIE CONTRINO
Contrino Travel Inc.
Valarie Contrino of Contrino
Travel Inc. recently earned the
Destination Wedding & Honeymoon Specialist Designation
from The Travel Institute. The
comprehensive, thorough curriculum and subsequent testing
assured that she is well equipped
with the knowledge necessary to
create memorable vacations for
travelers.
Contrino has been a travel
counselor for 15 years and has
served more 5,000 clients. Contrino Travel has been located on
Staten Island for 10 years and is a
host to other professional travel
counselors.
For nearly 50 years, The Travel

Institute has been serving as a
community of knowledge and insight for all travel professionals.
The institute fulfills its non-profit
mission to promote a standard of
industry knowledge, professionalism and excellence.
(718) 761-3333
Short Sales, Mortgage Modification,
Foreclosure Defense
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usiness and
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Janet@sibiztrends.com
Janet@sibiztrends.com
www.sibiztrends.com
w
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ConEd supports American Heart Association
Consolidated Edison employees helped support the American Heart Association's call to alert everyone
about heart disease on National Wear Red Day. In support of Go Red for Women, staffers dressed for the
occasion to recognize heart disease as the number 1 cause of death in women. Pictured, from left, are:
(seated) Christian Irizarry-Wiesemann, Anita Colasuonno, Donna Somma, and Lisa Sattar, and (standing) Ron Howard, Katia Gordon, Michele Susalis, Casandra Orfano, Carmen Valentin, Mark Irving, Emilia
Maggi, Caroline Krause, Erica Mejia, Brianna Perez, Natalia Arango, Nancy Daniell, John Kelly, Nannette
McSwiggan, Maricel Rios, Ed Pena, Miguel David, James Gagliardi, Connie Wetzler, Patrick Bianchi, Arnel
Pasag, Francesco Cirillo, Tanner Berkey and Franchesca Diaz.
Weekly meetings
MEETINGS
p.m. For info, call 718-987-2061 or
visit southshorerotary.org.
Rotary Club Mid-Island: New Dakota Diner, 921 Richmond Ave. 7:30 to
9:00 a.m. Call 718-981-0700.
SCORE Business Counseling: SI
Bank & Trust, 1550 Richmond Rd. 9
a.m. to noon. No appointment necessary. No charge. Call 718-727-1221.
Rotary Club of North Shore: LiGrecis Staten, 697 Forest Ave. 7 p.m.
For info, call Chris Williams at 718442-9047.
Business Network Intl. (BNI) High
Achievers Chapter: PKs Restaurant,1281 Arthur Kill Rd. 7 to 8:30
a.m. For info, call Timothy Houston
at 718-981-8600.
Business Guild II of the S.I. Chamber of Commerce: Hilton Garden
Inn, 1100 South Ave. 7:45 to 8:45
a.m. Members and invited guests
only. For info, call Dovid Winiarz at
718-983-9272.
Business Guild III of the SI Chamber of Commerce: Hilton Garden
Inn, 1100 South Ave. 8 a.m. New

members welcome. Call Nick Testa
at 646-823-4494.
Victory Blvd. 9 a.m. to 5 p.m. For
info, call 718-982-2560.
Community Emergency Response
Team (CERT): 7 p.m. For info. and
locations, call John Tidona at 4487160 or portrichcert@yahoo.com.
FRIDAY
SATURDAY
SCORE Business Counseling: St.
George Library, 5 Central Ave. 10
a.m. to noon. Appointment necessary. No charge. Call 718-442-8560.
SCORE Business Counseling: Richmondtown Library, 200 Clarke Ave.
10 to 11:30 a.m. Appointment necessary. For info, call 718-668-0413.
Passing of the purple purse

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Local Allstate Agent Barbara Grimaldi (left) and Bernadette Davenport of the Richmond County District Attorneys Office recently participated in the Allstate Foundations passing of the purple purse
ceremony for domestic violence services during its Purple Purse
Challenge. The Richmond County District Attorneys Office was one
of nearly 140 participating organizations raising funds to help survivors recover from financial abuse. The Allstate Foundation Purple
Purse encourages conversation and action around the No. 1 reason
victims of domestic violence stay in abusive relationships - finances.
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DOME SAVINGS
CLUB VENDOR
and reach thousands
of potential customers!
Local veterans and volunteers from the United War Veterans Council producers of the annual NYC Veterans Day Parade played cupid for veterans throughout New York City in the week leading up to Valentines Day. Pictured here, soldiers at the Staten Island Armory show their gratitude after receiving some
handmade cards as a part of the UWVCs Goodwill Valentines Day Caravan.
Dome Property Management - managers of

over 100 condo and homeowners association
communities - is now accepting vendors and
merchants to participate in the Dome Savings
Club, an "offer board" of discounted services
and products for the communities it serves.
Join national companies like Time Warner

Cable, Wells Fargo Home Mortgage and local
businesses like Jealan Fireplaces and The Pool
Therapist. To learn more, visit the Offer Board
at www.DomeGroup.com/dscOffers.
For more information, call
(718) 605-2500
www.domegroup.com
Assemblywoman congratulates Little Leaguers
Assemblywoman Nicole Malliotakis attended East Shore Little Leagues end-of-season breakfast to congratulate the ballplayers on an excellent summer. Among the teams was Team Malliotakis, the girls
softball team she sponsors that won this years borough-wide Stephen Siller Senior Championship Tournament. This is the first time in the tournament's 10-year history that an East Shore Little League team
took home the title. Pictured are Malliotakis (far left), Coach Jimmy Cioffi (left) and Coach Joe Desantis
and members of Team Malliotakis.
5
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APB Security & Home Automation

2047 Victory Boulevard Staten Island NY 10314
(718)698-8244
www.apbsecurity.com

Weddings
Sweet 16s
Anniversaries
Birthday Parties
Much much more!
..................................
statenarts
Steve White
6 Genesee Avenue
Staten Island, NY 10308
Phone: 718.317.5025
Cell: 917.446.4029
Email: statenarts@aol.com
Staten Arts Photography

www.statenartsphotography.com
Building Owners, Shop Keepers,

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STATEN ISLAND, NY 10305
718-447-7338
MEMBER
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The back door to the waterfront
ready to take advantage of the

runoff.
Councilwoman Deborah Rose
is helping to lead that charge in
New Brighton. A native Staten Islander, Rose remembers when all
of Staten Islands neighborhoods
had town centers, and Jersey
Street was the action-packed commercial strip of New Brighton.
It was very vibrant and vital,
and it had the resources that the
neighborhood needed. There was
a hardware store, a supermarket
and a bank, said Rose, who represents District 49, which includes New Brighton. But all
that changed. Its been a hope of
mine to try to revitalize our town
centers, which are the heart of
our communities.
When Rose entered office in
2010, she said she immediately
wanted to figure out how to revitalize the Jersey Street commercial strip, and the need for doing
so became even more apparent
when the Wheel and Empire Outlets came on board.
It was very apparent that Jersey Street was the backdoor of
the Wheel and the Empire Outlets, she said.
The route that people will
take is straight down Jersey
Street. I wanted Jersey Street to
benefit from the economic development that was going on at the
waterfront.
So Rose began meeting with
local bankers, trying to get them
interested in opening a branch on
Jersey Street. She, along with oth-
ers, is also hard at work to have

the Department of Sanitation
garage located at the top of the
street removed, because she sees
it as an eyesore and impediment
to further progress in the middle
of two commercial strips Jersey
Street and Victory Boulevard.
I sort of saw that as our lynchpin for what would connect Victory Boulevard to Jersey Street so
that there would be a continuum, she said.
Beyond those efforts, Rose held
discussions with the citys Economic Development Corporation
and requested $75,000 in start-up
funds to formally organize the
merchants in the neighborhood
with a Local Development Corporation, so there would be structured and concerted efforts to
bring about the resources the
community needs.
Now, Rose and Small Business
Services have been working on
putting the elements together
that are needed to start an LDC.
To start a successful LDC, Rose
said there needs to be community
engagement, stakeholders and
buy-in from the merchants already present on the commercial
strip. There has to be a non-profit
entity willing to take on the detail
and administrative functions required.
On Jersey Street, those stakeholders are SBS, the New
Brighton Coalition of Concerned
Citizens and the West Brighton
LDC, because they have a track
record and theyve done this,
Rose said.
The Concerned Citizens, a
group of residents and some merchants and civic leaders, are playing a primary role getting the
merchants together and having
these conversations.
The LDC here would cover Jersey Street with Richmond Terrace as the northernmost border,
with Victory Boulevard as the
south border and also including
Brook Street, because it is cradled
between the two major roads.
An LDCs function is to develop
funding to bring programming to
the community and also to help
with economic development.
I think the outcome could be
the establishment of a BID (Busi-
ness Improvement District),

Rose said. The LDC is probably
the first step, because you have to
get the businesses engaged. You
have to get them to the point
where they see the value of being
in a BID, because being a BID
memberhas a cost attached to
it.
Rose said the LDC is in the
very rudimentary stages, so
there is no timeline as to when it
could get off the ground. For now,
they are trying to organize the
merchants and have them buy in
that there is a need for what Rose
called a commonality among
merchants on Jersey Street, and
how it will be beneficial for all.
Right now, were trying to
build collaborative efforts, so that
we can progress to not only the
LDC but to more than likely become a BID, Rose said. Were
talking about a community that
hasnt had any support, and the
merchants there are in survival
mode. Theyve been pretty much
left to their own devices and abilities.
We have to develop the area so
that they will want to be a part of
that strip.
Rose believes the community
desperately needs commercial development to bring all the services that should be available in a
walkable environment. As of
now, residents in the neighborhood have to hop in their vehicles
to do their banking, to go to a supermarket. What they have on
Jersey Street is limited.
My personal vision is to restore the town centers in each of
our little communities, but also to
make sure that the resources and
the infrastructure exist in these
communities so that the economic development opportunities are
there, that they can continue to
grow, and that people wont have
to leave their home community to
do the day-to-day shopping, Rose
said. We want our businesses to
thrive. I want these communities
to benefit from all of the development thats going on.
This is really an opportunity
for Jersey Street, she said. I
want my entire district to benefit
from the development we see, the
larger development.
Passing the gavel

CHAMBER
Gentile is no stranger to the
Chambers executive board. She
has served a role on the board for
four years, the last two as Brancas vice chair. Now, Gentile will
lead the board, with her predecessor serving in an advisory role as
immediate past chair.
One of Gentiles main goals
will be to focus on the core of the
Chamber its membership.
My goals are to increase new
membership and retain our present members, she said. In increasing new membership, I see
the need to reach out to businesses that are not traditional businesses that are members of the
Chamber or businesses who dont
realize that the Chamber offers
services and opportunities for
them, and their types of businesses.
Gentile believes the answer to
the typical question, what can
the Chamber do for me? should
start with it can help grow your
business. And she believes the
message needs to get out to the
non-typical Chamber members
the small neighborhood independent businesses, and the less
traditional businesses such as the
arts community.
I don't think were getting the
message well enoughto these
small neighborhood businesses,
she said. We can help them in Albany, in Washington; we can help
them grow their business and
network.
Branca had similar membership goals when he took the post
of chair two years ago. He began
work to stabilize the income and
budget of the Chamber, partnering with charitable organizations
such as the Richmond County
Savings Foundation, the Staten
Island Foundation and the Northfield Foundation. But then, his
plan was turned upside down.
Unfortunately, during my
term, one of the worst things happened, which was (Superstorm)
Sandy, Branca said. So the services turned around helping the
small businesses get back on
STEVE WHITE/Business Trends
Staten Island attorney AnnaMarie Gentile accepts the gavel from

her predecessor, Ralph Branca of Victory State Bank, as she begins
her new term as Chairman of the Staten Island Chamber of Commerce.
their feet.
Instead of building new membership, the Chamber switched
its focus to assisting current
members with the recovery
process, helping companies such
as National Grid give out up to $1
million in grants to struggling
businesses on Staten Island.
Branca traveled to Washington,
D.C., with Linda Baran, president
and CEO, and other Chamber
members to meet with the Small
Business Administration and
give Island businesses a voice in
the recovery.
While he wasnt able to focus
on building membership during
his tenure, Branca realizes the
importance of doing so. At one
time, the Chamber had more than
1,000 members, but now, it has
closer to 700. Membership helps
with revenue, of course, he said,
but it also helps expand the
Chambers focus, which was diverted a bit by Sandy.
Gentile agrees that building
and retaining membership is key.
If we have an increase in new
members and increase in percentage of members who retain their
membership, that would be a success as far as Im concerned, she
said. I think, especially with
what we have occurring here on
Staten Island finally we have
people giving attention to Staten
Island if we can utilize that renaissance for the benefit of business on Staten Islandthen that
would be considered a success as
well.
To Gentile, though, the Chambers reach goes beyond just the
businesses themselves, but extends to the consumers of the Island.
When I think about the Chamber, I dont only think about business of course, that is what our
organization is comprised of
but to me, what needs to happen
is we need to get outdoors and
reach all residents of Staten Islandso there is validity to members of the Staten Island Chamber of Commerce.
And people of Staten Island
should use members of the
Chamber because of this, she
said. Its a validation of your
business.
To accomplish her goal, Gentile would like to better utilize the
Call the Chamber concept that
was created a few years ago, getting the word out to Chamber
members and prospective members that all they have to do is call
the Chamber, and they will get
the answers and help they need.
From his own experiences,
Branca said a good Chamber
chair will be flexible, innovative
and willing to compromise.
As for direct advice for Gentile,
Branca said: Look at the situation and try to find different solutions. Dont always sit back and
listen to the ways things were
done before. Look and see if
theres a different way to solve a
problem.
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Tobacco-Free at Health and Wellness Expo
The Tobacco-Free Staten Island team (pictured) were among the many health and wellness providers at
the SIEDC Health and Wellness Expo at the Hilton Garden Inn. The event, which was free and open to the
public, was sponsored by Borough President James Oddo, Councilman Steven Matteo, and Staten Island
University Hospital.
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Dome Savings Club connects businesses

to thousands of potential customers for free
ty Management manages over 100
condominium and homeowners
association communities, mostly
on Staten Island, and is the
biggest such operation in the borough. Dome provides comprehensive property management servic-
Here's a revenue-boosting
opportunity that may be flying
under the radar of your business
or professional networking circle.
Decades-old Dome Property Management, one of the largest and
most respected companies of its
kind in the New York metropoli-
likely representatives of the automotive, banking, medical, financial and restaurant industries will
soon come on board. Dome should
also expect to hear from numerous home-services businesses,
such as landscaping, contracting,
economic times, quality merchants, service providers and vendors can strengthen the loyalty of
their existing customers and
attract and build relationships
with new prospects.
agree to provide an attractive discount to club participants on the

Dome Savings Clubs Offer
Board. That's it. Nothing more. A
nominal one-time set-up fee,
which includes a place on the
clubs online Offer Board, is the
only cost. This is a winning situation for everyone involved, said
Michael Motelson, president of
Dome Property Management.
ALL PARTIES BENEFIT
Here's why:
Dome Property Management provides comprehensive property management services

to many types of properties and complexes,
from under 10 to more than 500 units, and
includes many building types and individually owned homes.
tan area, is offering an unprecedented opportunity for a limited

number of vendors and merchants to share in their success.
The newly introduced Dome
Savings Club gives businesses the
opportunity to expand their customer bases for free. Theres
absolutely no catch: You simply
(1) The businesses in the Dome

Savings Club may incorporate
marketing incentives that work
best for them, such as dollars-off
or percentage-savings discounts,
free gifts or services, or other
strategies that have successfully
worked for them in the past. They
will enjoy a huge audience comprised of well over 10,000 potential
customers at over 100 Dome-managed communities, and are
included in the clubs online marketing efforts.
(2) Homeowners and communities
under Domes management benefit from the dollars they save on
top-quality products and services.
(3) Dome Property Management,
notably Staten Islands premier
property management company,
benefits from directly interacting
with the business community and
providing a greatly appreciated
advantage to the many condo communities it services.
Founded in 1987, Dome Proper-
The Tides at Charleston, the first active-adult community of its kind in metropolitan New York, is one of over 100 condominium and homeowners association communities benefitting from the extensive services provided by Dome Property Management.
es to many types of properties and

complexes, from under 10 to more
than 500 units, and includes many
building types and individually
owned homes. For now, the Dome
Savings Club is being marketed
solely to its Staten Island condo
communities.
DISTINGUISHED
MEMBERS
Time Warner Cable was the first
to participate in the club, with an
offer to supply participating
condo residents a savings of more
than $60 per month with bulk-rate
pricing. Additional members
include national companies, such
as Wells Fargo Home Mortgage,
and reputable local merchants,
such as Jealan Fireplaces. Even
Dome itself has joined in by offering preferred pricing and
enhanced services to the residents
of participating communities.
Now that the word is out, it is
plumbing, electrical, woodworking, painting, multi-service and

product suppliers, and others.
Given the assortment of communities and properties we manage, and the many goods and services they and their residents consume, businesses offering a wide
array of products and services
can benefit from participating,
said Enid Motelson, senior vice
president of Dome Property Management.
SOLID REPUTATION
IS A MUST
If you are interested in participating in the Dome Savings Club as a
merchant or vendor, be aware that
not every business will qualify.
Only businesses with a stellar
reputation for product, customerservice and integrity will be considered, Michael Motelson said.
By simply providing a discount to
Domes customers in these tough
For additional information,

Dome Property
Management may be reached at
718-605-2500,
e-mail at DomeProp@
DomeGroup.com, and
visited online
at www.DomeGroup.com. The
Dome Savings Clubs Offer
Board can be found at
www.DomeGroup.com/dscOffers.
The company is headquartered at
109 Winant Place,
Staten Island, NY 10309.
Current Participants:

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MARCH 2015

BITS & BYTES

Young professionals gather at Applebees

Special to Business Trends

Jersey Street is open for business

Wheel and the Empire Outlets in St. George.

2 BUSINESS TRENDS MARCH 2015

NYS WOMEN, INC.

NYS WOMEN, INC.

MARCH 2015 BUSINESS TRENDS 3

IRS releases inflation-adjusted

ing joint returns.

president of Comprehensive Wealth

4 BUSINESS TRENDS MARCH 2015

0) * ".+0- " * $")"*/

(&*& ( "!& ( ..&./ */

(" /-+*& " (/% " +-!.

Bus. Outreach Ctr of SI/WBCLDC

Visit us on the Web at www.sibiztrends.com

Greater New Dorp Networking

Business Guild I of the S.I. Chamber of Commerce: Hilton Garden

Kiwanis Club of Brighton: Jodys

MARCH 2015 BUSINESS TRENDS 5

ValPak celebrates firms move to new headquarters

THE 33RD ANNUAL AWARDS RECEPTION

JANET DUGO/Business Trends

$70 per person

6 BUSINESS TRENDS MARCH 2015

likely something you should be doing.

JANET WARREN DUGO

Business Trends is mailed each month to the

Create a good growth plan

compass can be a helpful tool for getting

the Made Easy series from Entrepreneur

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8 BUSINESS TRENDS MARCH 2015

BITS & BYTES

Top 15 readers choice apps

There are so many amazing

for Staten Islanders.

10 BUSINESS TRENDS MARCH 2015

Nicotras host Employee Appreciation Luncheon

Special to Business Trends

MARCH 2015 BUSINESS TRENDS 11

his Master of science degree in

Barnard College, Ballet Hispanico and City University of New

Bill Bergman, Vice President, Leasing

12 BUSINESS TRENDS MARCH 2015

School, which received an ABC

lence, and Kasita, which won

ganization as agency sales director. In his new role, Konnov will

MARCH 2015 BUSINESS TRENDS 13

Parisi Rampulla & Lenza, P.C.

For nearly 50 years, The Travel

CAN PUT YOUR MESSAGE IN THEIR HANDS EACH MONTH.

14 BUSINESS TRENDS MARCH 2015

ConEd supports American Heart Association

Special to Business Trends

MARCH 2015 BUSINESS TRENDS 15

Inn, 1100 South Ave. 8 a.m. New

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Passing of the purple purse

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