Evaluation Criteria and Tools

BYUSAs Safe Driving Campaign Evaluation Criteria and Tools

Objective 1
Criteria: A 50 percent decrease in auto-pedestrian accidents in Provo within one year.
Tool: Annual traffic statistics.
Objective 2
Criteria: A six percent increase in the wearing of seatbelts by BYU drivers within one
year.
Tool: BYUSA survey of BYU drivers one year after campaign launch.
Objective 3
Criteria: An hour increase in the average hours slept per night by BYU students within
one year.
Tool: BYUSA survey of BYU students one year after campaign launch.
Objective 4
Criteria: A 25 percent decrease in BYU fatalities during winter holiday travel within on
year.
Tool: Annual traffic statistics.
Objective 5
Criteria: An 11 percent decrease in dry road condition fatalities of BYU drivers within
one year.
Tool: Annual traffic statistics.
Objective 6
Criteria: An 11 percent decrease in texting while driving by BYU drivers within one ye
Tool: BYUSA survey of BYU drivers one year after campaign launch.
Objective 7
Criteria: An eight percent decrease in talking on the phone while driving by BYU drive
within one year.
Tool: BYUSA survey of BYU drivers one year after campaign launch.

Works Cited
Brown, M. (2011, August 31). Provo Police worried about pedestrian safety. Universe.byu.edu.
Retrieved November 04, 2011, from
http://universe.byu.edu/index.php/2011/08/31/provo-police-worried-about-pedestriansafety.
Brown, M. (2011, September 21). Out-of-state students still responsible for in-state laws.
Universe.byu.edu. Retrieved December 04, 2011, from
http://universe.byu.edu/index.php/2011/09/21/driving-and-traffic-laws-of-utah.
Butterfield, A. (2009, July 02). Local News | ksl.com. Utah News, Sports, Weather and
Classifieds | Ksl.com. Retrieved December 05, 2011, from http://www.ksl.com/?nid=148.
Meager, W. (2011, June 02). Death toll for pedestrians rises in large metro cities due to unsafe
roads. Universe.byu.edu. Retrieved December 04, 2011, from
http://universe.byu.edu/index.php/2011/06/02/death-toll-for-pedestrians-rises-in-largemetro-cities-due-to-unsafe-roads.
No author. (n.d.). Sleep Smart Drive Smart. Retrieved December 04, 2011, from
http://sleepsmartdrivesmart.com/learnmore.php.
No author. (n.d.). Utah Department of Transportation. Retrieved December 04, 2011, from
http://www.udot.utah.gov/main.
No author. (2010, May 13). Texting while driving increasing in Utah, report says | Deseret News.
Salt Lake City and Utah Breaking News, Sports, Entertainment and News Headlines Deseret News. Retrieved December 05, 2011, from
http://www.deseretnews.com/article/700031779/Texting-while-driving-increasing-inUtah-report-says.html.
No author. (2010). Zero Fatalities, a Goal We Can All Live. Retrieved December 04, 2011, from
http://ut.zerofatalities.com/dld/statistics/2010_Statistics.pdf.
No author. (2011, November 04). The Importance of Getting Enough Sleep. BYU School Health.
Retrieved December 05, 2011, from http://www.byuschoolhealth.com/the-importance-ofgetting-enough-sleep.
Plan now to avoid heavy traffic for Friday's football game, UDOT says. (n.d.). BYU News.
Retrieved December 04, 2011, from http://news.byu.edu/archive11-sep-fridays.aspx.

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