Professional Documents
Culture Documents
What is an article?
An article :
is a piece of writing usually intended for publication in a newspaper, magazine or
journal
is written for a wide audience, so it is essential to attract and retain the readers
attention
may include amusing stories, reported speech and descriptions
can be formal or informal, depending on the target audience
should be written in an interesting or entertaining manner
should give opinions and thoughts, as well as facts
is in a less formal style than a report
An article can :
describe an experience, event, person or place
present an opinion or balanced argument
compare and contrast
provide information
offer suggestions
offer advice
A realistic article should consist of:
1. an eye-catching title which attracts the readers attention and suggests the
theme of the
article. (Think about why you read a magazine or newspaper article recently - what
made
you read it?) Articles can also have subheadings before each paragraph.
2. an introduction which clearly defines the topic to be covered and keeps the
readers
attention.
3. the main body of two to five paragraphs in which the topic is further developed
in detail.
4. the conclusion - summarising the topic or a final opinion, recommendation or
comment.
REMEMBER
Before you begin writing it is important to consider:
where is the article going to appear - in a newspaper or magazine?
who are the intended readers - a specific group such as students or teenagers, or
adults in
general?
what is the aim of the article - to advise, suggest, inform, compare and contrast,
describe, etc.?
DO NOT use over-personal or over-emotional language or simplistic vocabulary.
DO NOT talk about yourself. You are writing for the general public, not a close
circle of friends.
Your opinions are only interesting to other people if you can make them amusing,
justify them or
explain them.
Conclusion example:
All of this leads me to the conclusion
All this point make me want to
Report
Who is the audience? The audience for this question is usually your boss, a professional
group, a school administrator or a group of your peers.
What is the purpose of the writing? You need to summarise information and make a
recommendation in a concise and well-organised manner. Your target audience usually does
not have time to read all the information, so its important to use headings and bullet points to
help them find what they want.
Is it formal? Yes.
Should I use headings or bullet points? Yes. Your target audience wants to quickly find the
information they need in order to make their decision.
How should it start? The aim of this report is [paraphrase the relevant information from the
prompt]. This sentence will help you get directly to the substance of the report.
How should it finish? Make your recommendation.
Proposal
Who is the audience? The audience for this question is usually your boss, a professional
group or a school administrator.
What is the purpose of the writing? You are suggesting a solution to a problem. You need to
support your suggestion with factual information and be persuasive.
Is it formal? Yes.
Should I use headings or bullet points? Yes. Your target audience wants to quickly find the
information they need in order to make their decision.
How should it start? Use a very simple title (Proposal for _____). The first section should
describe the problem and the possible solutions.
How should it finish? Make your recommendation.
First of all/Firstly
Secondly/ Furthermore/Moreover
Lastly/Finally
In fact
In spite of (the fact [that])/Despite (the fact [that]) + Noun, Pronoun or ...ing
Predicting the future: The outlook for ... is (far from [+ing])
bright/optimistic/depressing/daunting
The future looks bleak/remains uncertain/is promising
In conclusion...
Letter
Who is the audience? This will be given in the prompt.
What is the purpose of the writing? You are usually giving information or requesting action.
You should be direct and get to the point quickly.
Is it formal? This depends on the audience.
Should I use headings or bullet points? No.
How should it start? Dear Sir or Madam (if no name is given), I am writing to This is the
expected opening of a letter. First you explain why you are writing, in the next paragraph you
explain why you think you should get what you want.
How should it finish? You should clearly re-state your recommendation or desired action in
your last paragraph. This is usually followed by a I am looking forward to statement and
Yours faithfully/Yours sincerely, x.
Reason for writing (Who I am (not the name!), What I want, When and
Where it happened)
I am writing with regard/reference to (the article which appeared when/where) to
express my concern about/disappointment with/dissatisfation with/disapproval
of/apologies for (motivation)
In fact/Furthermore/In addition/Finally
I trust/very much hope you will (print this letter in the next issue of your
newspaper)
Persuading
Youd get so much out of it
Itd be a wonderful/marvellous opportunity for you to..
Just think of (all the people youd meet)
Just imagine how it would (improve your cv), not to mention (the money you could
earn)
Advising
Whatever you do, make sure you..
Its (not) worth/Theres no/little point + gerund
Id/I wouldntif I were you.
Youd be much better off + gerund
Ending
I must go now
Phone me as soon as possible.
Write back soon and let me know how it goes
(Im) Looking forward to hearing from you
Please reply quickly
Ill finish now as Im running out of space
Bye for now
Id better get going
Cant wait to see you again
(Give my) love/regards to
Signing of
Friends: All the best/Best wishes/Bye for now
Relatives: Lots of love/All my love/Love
-
Part2
Use language which reassures the public that very little inconvenience will be
caused.
INFORMAL
The focus is on being informative but more light-hearted/persuasive language is
required:
e.g. LEAFLET: Write a leaflet encouraging young people to attend a
cultural/sporting event that you have helped to organise.
Both leaflets and information sheets must include:
A title which attracts the attention of the reader and states the content;
An introduction which makes the reader want to continue reading;
A main body divided into headed sections focusing on relevant information
in the rubric;
A brief conclusion where main points are summarised.
LAYOUT is important! Remember:
Clear headings;
Make sure writing is well spaced out on page;
Use bullet points
Review
Who is the audience? The audience for this question is usually an interested consumer or
magazine reader.
What is the purpose of the writing? You need to describe something (or some things) and
give your opinion.
Is it formal? No.
Should I use headings or bullet points? You can use headings if you like.
How should it start? You want to capture the readers interest. Use a good title and an
exciting opening sentence.
How should it finish? Clearly state your opinion in the conclusion.
Competititon entry
Contribution to a longer piece
Essay
Who is the audience? The audience is a teacher or professor.
What is the purpose of the writing? You need to develop an argument or opinion. Usually
this is done in 5 paragraphs: introduction, reason 1 (with examples), reason 2 (with examples),
addressing counter-arguments (with examples), conclusion.
Is it formal? Yes.
Should I use headings or bullet points? No.
How should it start? Its important to provide a kind of framework for the reader in your
opening paragraph. If you have been asked to give your opinion on something, you should
state what your opinion is (or give a hint) at the beginning. This shows that you have a clear
goal in mind and a desired outcome for the reader (to be convinced by your arguments).
Without this, you give the impression that you have just thought about things, and written some
things, and you managed to convince yourself at the end. That is appropriate for a blog or
journal entry, but not for an essay for your teacher.
How should it finish? You need to clearly state your opinion in your conclusion.